Top 10 Best Instapage Alternatives and Competitors In 2023 (Free & Paid)

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel.

Top Instapage Alternatives

You can create landing pages, sales pages, and bridge pages for your marketing and your clients as well.

Unbounce is used by marketing teams and agencies to create landing pages and overlays, without having to rely on designers or developers.

Webflow offers an easy and intuitive way for developers of all levels to build online content.

Optimizepress is a platform that works only with WordPress and has all the tools required for leading leads in your business.

🤔 Searching for the Perfect Landing Page Builder? Explore Instapage Alternatives!

Hey there! 👋 If you’re creating compelling landing pages, you’ve probably heard of Instapage. But have you ever thought that there might be something even better?

In search of the best landing page builder, I’ll go beyond the well-known Instapage and look at some exciting options. From design versatility to conversion prowess, I’ll weigh the options and see what else the market offers.

Whether you’re a startup, a seasoned marketer, or someone with a creative itch, I will help you explore new possibilities. Come with me as we discover a range of landing page options beyond Instapage.

Bottom Line Upfront:

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertisig by unifying the post-click stage of the advertising funnel.

When it comes to alternatives for Instapage, two options stand out: Deadline Funnel and Thrive Themes. These choices cater to different needs, with one providing advanced functionality and the other offering a seamless user experience.


Deadline Funnel is a powerful tool for marketers, offering features like countdown timers, personalized deadlines, and analytics to drive conversions. With precision targeting and automation, it’s the top choice for serious marketers looking to maximize campaign effectiveness.

Thrive Themes is known for its user-friendliness with an intuitive drag-and-drop editor, pre-designed templates, and numerous customization options. It excels at enabling users to create engaging landing pages without extensive technical expertise.


Want the straight answer to the best Instapage Alternatives? Well, the most opinionated alternative for Instapage is Deadline Funnel  (Best and Recommended) and Thrive Themes (Easy To Use).

But first, it is essential to know what Instapage is, so Let’s talk about Instapage now!

Best Instapage Alternatives And Competitors 2023

What is Instapage?👉

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel.

Instapage homepage: Best Instapage Alternatives and Competitors

Instapage is a software dedicated to helping you create better landing pages. You need to know that it is 100% dedicated to landing pages and landing pages only.

Instapage is software that assists you in creating better landing pages. You should be aware that it is entirely dedicated to landing pages and only landing pages.

Marketers can increase conversions by creating, personalizing, and optimizing post-click landing pages at scale and automatically connecting ads to relevant post-click pages with Instapage.

It makes creating landing pages for your online marketing and promotion campaigns simple. It includes A/B testing, multiple campaign management, simple page creation, and many other appealing features.

Best Features of Instapage:

  • Template Importer
  • 80 plus professional templates
  • Drag and drop the WYSIWYG editor
  • SEO plugin
  • Group pages into campaigns
  • Edit landing pages any time
  • Change the published URL
  • Lead-gen dashboard
  • Instant analytics and data
  • 20 plus marketing integrations

Let’s have a look at some of the alternatives to Instapage! 

Best Instapage Alternatives & Competitors For 2023

1. Deadline Funnel 

Deadline Funnel integrates with the existing marketing software and is used by thousands of marketers to create real urgency.

It is a tool that increases conversions for digital marketers by using personalized deadlines, which help generate more sales and business growth.

instapage funnel alternative overview- deadline funnel

Instead of setting up product launches, landing pages, videos, and email sequences each time you want to market your product or service, you can automate these marketing tactics and focus on optimizing your campaigns, driving more traffic, and generating more leads.

It allows you to create a funnel timer to encourage potential customers to take action now.

It is compatible with your current landing page builder, email service provider, and payment software. Check out Deadline Funnel to see how it can supercharge your marketing efforts!

Pros & Cons of Deadline Funnel

Pros Cons
  • You can boost the conversation of existing funnels.
  • The interface is to be improved.
  • Almost guaranteed conversions
  • The interface must be made more user-friendly.
  • Personalized, specific deadlines 
  • Timer code must be copied on pages individually.
  • Follow through your marketing funnel.
  • Several third-party app integrations
  • Unique deadlines for every person
  • Tracking across devices, IP addresses, and browser cookies.


deadline funnel pricing

Deadline Funnel has three price points at present.  You can try Deadline Funnel free for 14 days.

1. Start Plan- $39 per month 

  •  Three campaigns
  • 1,000 leads per month

2. Create Plan- $79 per month 

  • Unlimited campaigns
  • 10,000 leads per month

3. Scale Plan- $159 per month 

  • Unlimited campaigns
  • 100,000 leads per month

Deadline Funnel Testimonials

deadline funnel customers

2. ClickFunnels

With ClickFunnels, you can create various websites, including regular sites, opt-in pages, landing pages, membership sites, squeeze pages, and webinars. Yes, it allows users to build sales funnels with many pre-made, customizable designs.

Clickfunnels- best instapage alternatives

ClickFunnels is a popular all-in-one hosted solution that allows you to create highly optimized landing pages and sales funnels.

Clickfunnels offers a variety of features to help you promote, sell, and deliver products and services, but it comes at a high cost.

Clickfunnels offers pre-made sales funnels, landing page templates, and an intuitive drag-and-drop editor, making the funnel design process seamless. It also has an extensive knowledge base and support documentation to help users maximize the platform.

Best Features of Clickfunnels:

  • Easy Drag And Drop Visual Editor
  • High-converting theme and templates
  • WYSIWYG email editor
  • Funnel templates
  • Conversion optimization tools
  • Affiliate tracking and management
  • Website Hosting
  • Easy to implement sales funnels
  • Membership site

Pros & Cons of Clickfunnels

Pros Cons
  • Provides a very comprehensive way to design funnels with multiple features ranging from basic to advanced.
  • Can not host the videos directly on the platform
  • Very intuitive interface and sound design templates.
  • Limited options to monetize the website.
  • It does not require the knowledge of coding.

Pricing :

clickfunnels pricing

As a customer, you are offered very reasonable and fair pricing by ClickFunnels. Here are the plans –

With a 14-day free trial, you are supposed to choose as per your need:

Basic Plan – $127 per month

This plan offers you these – 

  • 1 user
  • 20 funnels
  • 100 pages
  • 3 payment gateways
  • 3 domains
  • Chat support and,
  • Funnel Flix 

Pro Plan- $157 per month

  • Unlimited funnels
  • Unlimited pages
  • 3 sub-users
  • 9 payment gateways
  • 9 domains 
  • Priority support for a chat with the technical team
  • Courses and training for FunnelFlix
  • Peer review hackathons per week

Funnel Hacker Plan – $208 per month

  • Unlimited funnels
  • Unlimited share funnels
  • 10 sub-users
  • 27 payment gateways
  • 27 domains
  • Unlimited follow-up funnels
  • Chat support with the prioritized technical team and VIP phone support
  • Weekly peer review hackathons
  • There are so many more adventure courses and training for FunnelFlix. 

Clickfunnels Testimonials

clickfunnel customer review

3. Unbounce – Recommended Instapage Alternatives

Unbounce is a platform that enables marketers to create landing pages quickly and easily. It offers AI-powered A/B testing features to help users optimize their websites.

It’s hard to create a landing page that converts well. Most marketers spend hours creating one-off pages instead of using a platform designed for this purpose. They end up with generic and boring look-alike landing pages that don’t get good conversion rates.

Unbounce review- Instapage Alternatives

Unbounce provides pre-made templates and layouts to convert visitors, allowing you to scale your business without building landing pages.

A/B testing helps marketers improve how many people buy things by trying different things and seeing what works best. They’re offering a free trial that lets you use these helpful tools.

Pros & Cons of Unbounce:

Pros Cons
  • Quickly build and publish landing pages
  • Form builder lacks some key features
  • Quickly create variants for testing
  • You cannot split-test existing landing pages created outside of Unbounce
  • Amazing templates
  • Highly customizable
  • Great landing page builder
  • Split testing functionality is good.


unbounce pricing

Launch – $90/month

  • 75 landing pages
  • 8 popups and sticky bars.

Optimize: $135/month

  • 150 landing pages
  • 16 popups and sticky bars

Accelerate: $225+/month

  • 375+ landing pages
  • 40+ popups and sticky bars

Concierge Plan- $575/mo

If you want it at a discounted price, check out the latest  Unbounce coupon by clicking here.

Unbounce Testimonial

unbounce testimonial

4. Leadpages 

Leadpages is a drag-and-drop tool that you can use to create a landing page for your webinars, books, courses, and other products or set up email opt-in forms that help you grow your list quicker.

You can deliver ethical bribes that convert new website visitors into leads or customers. You can even create basic sales funnels linked to your email service provider.

Leadpages integrates with popular email service providers like ConvertKit, ActiveCampaign, and AWeber. It connects with WordPress via a plugin.

Pros & Cons of Leadpages

Pros Cons
  • User friendly
  • The template is not very flexible
  • Time-saving
  • Expensive
  • Multiple integrations
  • Few styling options
  • Premium templates
  • Feature-packed
  • Easy to sort the landing pages


leadpages pricing

Leadpages offers three package plans and even offers a free trial period.

Standard -$37 / Month

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic and Leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Technical support through email
  • 40+ Standard Integrations

Pro -$74 / Month

  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited traffic and leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support(via Chat + Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns

Leadpages Testimonials

leadpages testimonials

5. WebFlow

Webflow offers an easy and intuitive way for developers of all levels to build online content. Unlike most coding tools, Webflow includes robust publishing and hosting capabilities to streamline the process of building and launching websites.

Webflow Ease of Use

For those just starting, Webflow also offers excellent support with its library of tutorials, demos, videos, and templates created by professional designers.

Users will be able to develop fully functional sites quickly and easily without complicated coding scripts.

Best Features:

Webflow is a powerful website design tool that has revolutionized the industry with its unique feature lineup. Users of all levels can easily design attractive, professional-looking websites using Webflow’s drag-and-drop interface and intuitive navigational structure.

From creating custom web designs to effortlessly integrating components like shops, forms, and galleries, Webflow has been praised for its great features that make designing beautiful websites easy.

This is further enhanced by their library of over 500 templates, offering creative users an even more extensive selection of stunning designs at a fraction of the cost and time needed with traditional approaches.

With its ease of use and powerful tools, Webflow is undoubtedly one of the top choices for businesses looking to take charge of their website design.

Pros & Cons of WebFlow

Pros Cons
  • Webflow is a powerful and innovative web design tool that offers users the ability to create, edit, and publish amazing digital designs.
  • The major drawback of Webflow is its comparatively steep learning curve
  • As a web professional, I appreciate that Webflow allows me to build and deploy complex websites with minimal effort.
  • What’s more, with Webflow, I can stay agile and easily modify any element of my design with no need for coding.


webflow pricing

  • Starter Plan- Free
  • Basic Plan- $14/mo
  • CMS Plan- $23/mo
  • Business Plan- $39/mo
  • Enterprise Plan- Custom

6. OptimizePress – Instapage Alternatives

Optimizepress overview-Instapage Alternatives

OptimizePress is probably one of the oldest builders in the market. OptimizePress is a page builder for WordPress that will let you design landing pages, full-scale marketing sites, sales pages, launch funnels, training pages, and even membership portals. OptimizePress offers a complete suite of marketing tools.

It is safe to say that OptimizePress is not just a page builder. It can help you manage all your pages on WordPress.

Like any other page builder, you can create pages in real-time by dragging and dropping elements on the page. It comes with 30+ customizable templates and is fully responsive.

One striking feature of OptimizePress is that it comes in both theme and plugin formats.

Best Features :

  • Live Editor 
  • 30 plus templates
  • 40 plus custom templates
  • Marketing funnels
  • 20+ minimum integrations Inc Zapier
  • Regular product updates
  • Build unlimited pages
  • Unlimited leads and traffic
  • 1M+ royalty-free stock images
  • 100% flexible editor
  • 30 days money-back guarantee
  • 500+ Google Fonts are available

Pros & Cons of OptimizePress

Pros Cons
  • It is the only page builder that has a membership portal.
  • Some templates lack quality when compared to other builders.
  • Best for building sales and lead generation pages.
  • Shows the same social media networks on all positions.
  • Live editor with stunning templates.
  • Looks a bit dated compared to more recent plugins.
  • Check supports drip content.
  • Lacking innovation
  • Secure and responsive.
  • Great functions for creating membership sites
  • Great integration

Pricing :

OptimizePress offers three plans that are essential, business, and suite. A free trial is not available with the optimized press. It offers a 30-day money-back guarantee.

optimizepress pricing

1. Builder- $129 per year 

Install and use the optimizepress on one personal site

  • Build unlimited pages
  • Unlimited leads and traffic
  • Revolutionary optimize builder page Building platform
  • Start theme WP Marketing theme
  • Templates could be accessed, including 100+ templates
  • 20+ premium integrations
  • Regular product updates and new features
  • Email support from the global team

2. Suite – $199 per year

Install and use optimizepress on up to 5 personal websites

  • Priority email support from the global team
  • Premium templates collection
  • Access 1 million + free photos with Unsplash integration
  • Optimize urgency: Add security alerts to your pages
  • One-page membership course: How to sell courses and memberships with OptimizePress.

3. Suite Pro- $249 per year

Install and use optimizepress on up to 20 personal sites

  • Optimize funnels: Create marketing funnels in WordPress with ease
  • Optimize Leads: Their hosted opt-in form software( add lead gen forms anywhere). Bronze account included
  • Optimize checkouts: Accept payments on your website with ease.
  • Priority access to new products released.

Optimize Press Customer Review

optimizepress review

7. OptinMonster 

OptinMonster is one of the most popular tools to help you accomplish your tasks to grow your business. It is also the most powerful lead generation and conversion optimization tool for bloggers, e-commerce websites, marketing agencies, and small businesses.

optinmonster- monetize website traffic

It lets you create various popups and opt-in offers that connect directly to your favorite email marketing service.

But where OptinMonster gets powerful is in all of its advanced targeting, trigger, and personalization features. These let you optimize your campaigns to specific content and users, boosting conversion rates and helping you market more effectively.

Best Features : 

  • A/B split testing
  • Page-level targeting
  • Sidebar forms
  • Floating bar
  • After post & inline forms
  • Content locking
  • Exit-intent technology
  • Referral detection
  • Yes/no forms
  • Slide-in scroll trigger boxes
  • Full-screen takeovers
  • Campaign scheduling
  • Drag-and-drop form builder
  • Behavior personalization
  • Visitor segmentation
  • Pop-Ups
  • Reporting & statistics
  • Animated effects

Pros & Cons of Optinmonster

Pros Cons
  • Non-interruptive pop-up options
  • Familiar pop-ups
  • Plenty of customization choices
  • Pricing is expensive for specific features
  • Adaptive pop-ups
  • Confusing setup
  • Mobile friendly
  • Pre-designed templates
  • Unlimited pop-ups


Optinmonster pricing- Instapage Alternatives

OptinMonster offers three plans :

1. Basic – $9 / month ( billed annually )

  • Single site license with all the essential tools
  • Unlimited campaigns
  • All types of campaigns
  • Page-level targeting 

2. Plus – $19 / month ( billed annually )

All features included in the basic plan and also

  • Integrated A/B testing
  • Full reporting
  • Exit-intent technology
  • Monster Links
  • Inactivity sensor

3. Pro – $29 / month

All the features included in the Plus plan are also

  • It can be used for up to 3 sites 
  • Exit-intent technology 
  • Mobile-specific campaigns

4. Growth – $49 / month

All the features included in the Pro plan and also

  • Supports up to 5 sites
  • Onsite retargeting
  • Follow up campaigns

Optinmonster Testimonial

optinmonster customer review

8. Landingi

Landingi is the perfect landing page builder for digital marketers. With it, you can create stunning and highly converting landing pages in minutes – without coding or design experience.

Landingi Overview

Our intuitive drag-and-drop editor lets you quickly customize your landing page with powerful features such as A/B testing, popups, easy analytics integration, and more.

Whether you’re creating a single page for your latest product launch or dozens of pages for a new website, Landingi has the tools to help you succeed in digital marketing. Create professional-looking pages without hiring a design team – and get them live faster than ever!

Pros & Cons of Landingi

Pros Cons
  • Landingi provides an easy-to-use and intuitive drag-and-drop page builder interface.
  1. Landingi can be quite expensive when compared to other page builders on the market, with their plans ranging from $49/month up to $149/month depending on the features required.
  1. Landingi also provides users access to many templates, including mobile-responsive designs optimized for all types of devices.
  1. Landingi offers a wide range of customization options that allow users to tailor the look and feel of their pages to match their brand identity and create a consistent user experience across all their digital assets.


Landingi is the ultimate all-in-one platform for creating, launching, and optimizing powerful marketing campaigns. Landingi’s pricing plans are designed to give marketers the tools they need to reach their target audiences and maximize conversions effectively.

The Free plan allows users to create a single landing page and build their customer base. It includes all the features necessary for creating a professional-looking page, including hundreds of customizable templates and an easy-to-use drag-and-drop editor.

The Professional plan is perfect for digital marketers looking to take their campaigns up a notch and optimize their conversion rates. Access unlimited landing pages, A/B testing capabilities, integrations with popular tools, and more. All this for just $49/mo!

The Agency plan is perfect for clients who need to run campaigns at scale. Access advanced features such as white labeling, team collaboration tools, automated reporting, and more. All this for just $149/mo!

Customers Review on Landingi

Landingi testimonial Landingi testimonials

9. Hubspot

HubSpot is a leading cloud-based service provider offering integrated marketing, sales, and customer service software. With powerful tools like CRM, emails, analytics, automation, and more, HubSpot helps businesses grow their customer base and increase overall sales.

HubSpot Overview

HubSpot has become an industry leader in customer engagement and marketing automation by creating comprehensive and intuitive solutions that streamline processes throughout the entire customer lifecycle.

With its comprehensive suite of products, HubSpot helps businesses attract more leads and convert them into customers, giving companies the edge they need to succeed in a competitive market.

Features of Hubspot

  1. Robust CRM: HubSpot’s CRM helps to keep track of contacts, log interactions, and store customer data in one place so you can act on every lead more effectively.
  2. Email marketing: You can easily create automated email campaigns that are triggered when specific criteria are met and send personalized messages to your prospects
  3. Automation: Streamline and automate your sales process with HubSpot’s workflow automation tools.
  4. Reporting & Analytics: Get insights into the performance of your campaigns and better understand customer behavior with real-time reporting
  5. Lead Generation: Generate more qualified leads by using targeted content to reach potential customers on social media, websites, emails, ads, and more
  6. SEO & Content Optimization: Get more organic traffic to your website by optimizing your content for search engines and improving user experience.
  7. Automated Insights & Suggestions: Receive computerized insights and recommendations based on your customer data to help you make better decisions.
  8. Integrations: Seamlessly integrate HubSpot with other popular marketing and sales tools to get the most out of your data.

Pros & Cons 

Pros Cons
  • It offers a comprehensive suite of marketing automation tools in one convenient platform.
  • Its setup process can be time-consuming and complex for those new to marketing automation software.
  • Its user-friendly interface makes it simple to set up campaigns and utilize the platform’s features quickly and efficiently.
  • It includes features such as lead management, SEO optimization, social media monitoring, and analytics reporting that make it easy to track your progress.
  • It integrates with popular third-party applications like Salesforce and Gmail, making it easy to use those services in conjunction with Hubspot.


hubspot pricing

Hubspot Professional and Enterprise offer comprehensive marketing software for businesses of all sizes. Hubspot Professional is an excellent choice for automation, reporting, and campaigns. It starts at $800/month.

Hubspot Enterprise is the perfect solution if you require more powerful marketing software with advanced control and flexibility. It begins at $3,600/month. With Hubspot Enterprise, you can reach even greater heights in digital marketing and take your business to the next level.

How To Choose The Best Instapage Alternatives for Yourself?✅

In case you do not like or are satisfied with Instapage? Then, you will have to look for alternatives. Most importantly, you need to check whether the other funnel software includes all Instapage’s features.

Also, your primary focus must be on the features required for your business, which Instapage does not offer. Go with that alternative software. Study keenly about the sales funnel builder and all its parts, especially its advantages and disadvantages.

  • How easy is it to use their software?
  • What integrations do they offer?
  • How many and what templates do they offer?
  • Is there an A/B testing feature?
  • And how SEO-friendly are they?
  • Is it affordable?

Quick Links

FAQs On Best Instapage Alternatives

🥇 What is the best landing page software?

Landing page software enables you to create goal-oriented, high-converting landing pages without any technical knowledge. Unbounce is the best landing page software right now.

✅ How much does Instapage cost?

Instapage pricing offers two plans: the Business plan starts at $199 per month and a 33% discount is available if paid in a lump sum annually, working out at $149 a month.

💥 Which is the best alternative to Instapage ?

I say, Deadline Funnel is the best alternative to ClickFunnels. It is used by thousands of users and integrates with the existing marketing software.

Conclusion: Best Instapage Alternatives 2023

In conclusion, a few Instapage alternatives are worth considering depending on your unique situation. While optimizers may enjoy the hassle-free integration with the Deadline funnel, those who prioritize appearance and design may prefer Clickfunnels.

Of course, you could always go with Unbounce if you want a complete all-in-one solution. Ultimately, no matter which alternative page-building options you choose, I hope this blog post has helped you find the best fit for your needs.

Want the straight answer to the best Instapage Alternatives? Well, the most opinionated alternatives for Instapage are Deadline Funnel  (Best and Recommended) and Thrive Themes (Easy To Use).

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

2 thoughts on “Top 10 Best Instapage Alternatives and Competitors In 2023 (Free & Paid)”

  1. Are you looking for a way to create landing pages and overlays without having to rely on designers or developers? Unbounce may be just what you need!

    With Unbounce, you can quickly and easily create beautiful landing pages that are designed to convert. You don’t need any coding skills or design experience – just enter your content and let Unbounce do the rest.

    Unbounce comes with a variety of templates to choose from, or you can create your own custom design. And because all of the landing pages are fully responsive, they’ll look great on any device.

    If you’re serious about driving conversions, then you need Unbounce. It’s the easiest way to create high-converting landing pages that will help you achieve your marketing goals.

  2. If you need help creating an effective website, look no further than Thrive Themes. Their WordPress plugins, themes, and additional resources are exactly what you need to get started. And with their easy to use interface, you’ll be up and running in no time. So why wait? Get started today with Thrive Themes!


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