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Top 7 Best Instapage Alternatives & Competitors In 2023 (Free & Paid)

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel.

Top Instapage Alternatives

You can create landing pages, sales pages, and bridge pages for your marketing and your clients as well.

The platform is really great and has awesome performance and functionality. The best is the customer service with the #ofatechoffice and the #ofaconsultation calls. These guys are doing an amazing job. No need to mention Russel's training

Unbounce is used by marketing teams and agencies to create landing pages and overlays, without having to rely on designers or developers.

We’ve seen conversion increases of over 70%, just by switching a client’s landing page over to Unbounce

Webflow offers an easy and intuitive way for developers of all levels to build online content.

We started using Thrive Themes a few months ago and are beyond impressed. As the owner of a digital agency I’ve noticed an increase in conversions since we switched and I continue to be impressed with pretty much every aspect!

Optimizepress is a platform that works only with WordPress and has all the tools required for leading leads in your business.

The new platform is fantastic... The lightning builder is so fast and being able to use it with the Smart Theme has just made my life so much easier. I really like the fact that you can chuck a page up in a few minutes and it can look really good.

Are you looking for the best Page Builder or Landing Page solution to map out your content marketing plan?

Instapage is a versatile and powerful page-building tool that can help you design, optimize and deliver high-converting landing pages in no time. But there are other excellent alternatives available as well.

From beginner-friendly drag-and-drop editors to advanced customizations, this article will take you through some of the top Instapage competitors so that you make an informed decision on which platform works best for your specific needs!

Bottom Line Upfront: Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. Want the straight answer to the best Instapage Alternatives? Well, the most opinionated alternative for Instapage is Deadline Funnel  (Best and Recommended) and Thrive Themes (Easy To Use).

But first, it is important to know why you are looking for an alternative, so, Let’s talk about Instapage now!

What is Instapage?👉

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel.

Instapage homepage

Instapage is a software dedicated to helping you create better landing pages. You need to know that it is 100% dedicated to landing pages and landing pages only.

Instapage is software that assists you in creating better landing pages. You should be aware that it is entirely dedicated to landing pages and only landing pages.

Marketers can increase conversions by creating, personalizing, and optimizing post-click landing pages at scale and automatically connecting ads to relevant post-click pages with Instapage.

It makes it simple to create landing pages for your online marketing and promotion campaigns. It includes A/B testing, multiple campaign management, simple page creation, and many other appealing features.

Best Features of Instapage:

  • Template Importer
  • 80 plus professional templates
  • Drag and drop the WYSIWYG editor
  • SEO plugin
  • Support for video
  • Social widgets
  • Form Builder
  • Publish to multiple domains
  • Free subdomains
  • A/B testing
  • Team members and client access
  • Group pages into campaigns
  • Edit landing pages any time
  • Change the published URL
  • Lead-gen dashboard
  • Instant analytics and data
  • 20 plus marketing integrations
  • Email notifications
  • Collaboration Solution
  • Heatmaps
  • Mobile responsive

Let’s have a look at some of the alternatives to Instapage! 

Best Instapage Alternatives & Competitors For 2023🤓

1. Deadline Funnel 

instapage funnel alternative overview- deadline funnel

Deadline Funnel integrates with the existing marketing software and is used by thousands of marketers to create real urgency.

It is a tool that increases conversions for digital marketers by using personalized deadlines, which help generate more sales and business growth.

Instead of setting up product launches, landing pages, videos, and email sequences each time you want to market your product or service, you can automate these marketing tactics and focus on optimizing your campaigns, driving more traffic, and generating more leads.

It allows you to create a funnel timer to encourage potential customers to take action now.

It is also compatible with your current landing page builder, email service provider, and payment software. 

Pros & Cons of Deadline Funnel


  • You can boost the conversation of existing funnels.
  • Almost guaranteed conversions
  • Personalized, specific deadlines 
  • Follows through your marketing funnel
  • Several third-party app integrations
  • Unique deadlines for every person
  • Tracking across devices, IP addresses, and browser cookies.


  • The interface is to be improved.
  • The interface must be made more user-friendly.
  • Timer code must be copied on pages individually.


deadline funnel pricing

Deadline Funnel has three price points at present.  You can try Deadline Funnel free for 14 days.

1. Start Plan- $39 per month 

  •  Three campaigns
  • 1,000 leads per month

2. Create Plan- $79 per month 

  • Unlimited campaigns
  • 10,000 leads per month

3. Scale Plan- $159 per month 

  • Unlimited campaigns
  • 100,000 leads per month

Deadline Funnel Testimonials

deadline funnel customers

2. ClickFunnels

Clickfunnels- best instapage alternatives

A major landing page software, you can create landing pages, sales pages, and bridge pages for your marketing and your clients as well. Built for marketers, you have an easy choice of templates and all their content.

Different templates are suited for different purposes. You have an easy connection with your course delivery platform.

You can make money by investing, isn’t it exciting?

You can work reliably with an auto-responding setup for emails.

ClickFunnels allows you to add your pages to WordPress now, which has turned in almost 20k installations.

Make an account, create content and start gaining payments. Creating funnels with this platform is quite a hassle-free process, and often, any person with any experience level can avail of the service of Clickfunnels.

Best Features of Clickfunnels:

  • Easy Drag And Drop Visual Editor
  • High-converting theme and templates
  • WYSIWYG email editor
  • Funnel templates
  • Conversion optimization tools
  • Affiliate tracking and management
  • Email autoresponders
  • Communication management
  • Contact database
  • Conversion tracking
  • A variety of ready-made Funnel templates.
  • Website Hosting
  • Easy to implement sales funnels
  • Membership site
  • Split Testing
  • CRM and email autoresponder

Pros & Cons of Clickfunnels

Pros :

  • Provides a very comprehensive way to design funnels with multiple features ranging from basic to advanced.
  • Very intuitive interface and good design templates.
  • It does not require the knowledge of coding

Cons :

  • Can not host the videos directly on the platform
  • It allows only bedding videos from other platforms and does not allow direct uploading of the video.
  • Have very few membership options associated with it.
  • Limited options to monetize the website.

Pricing :

clickfunnels pricing

You, as a customer, are offered very reasonable and fair pricing by ClickFunnels. Here are the plans – 

With a 14-day free trial, you are supposed to choose as per your need:

Basic Plan – $127 per month

This plan offers you these – 

  • 1 user
  • 20 funnels
  • 100 pages
  • 3 payment gateways
  • 3 domains
  • Chat support and,
  • Funnel Flix 

Pro Plan- $157 per month

  • Unlimited funnels
  • Unlimited pages
  • 3 sub-users
  • 9 payment gateways
  • 9 domains 
  • Priority support for a chat with the technical team
  • Courses and training for FunnelFlix
  • Peer review hackathons per week

Funnel Hacker Plan – $208 per month

  • Unlimited funnels
  • Unlimited share funnels
  • 10 sub-users
  • 27 payment gateways
  • 27 domains
  • Unlimited follow-up funnels
  • Chat support with the prioritized technical team and VIP phone support
  • Weekly peer review hackathons
  • So many more adventure courses and training for FunnelFlix. 

Clickfunnels Testimonials

clickfunnel customer review

3. Unbounce – Recommended Instapage Alternatives

Marketing teams and agencies use Unbounce to create landing pages (custom pages dedicated to a single campaign/conversion goal instead of sending traffic to your homepage or elsewhere) and overlays without having to rely on designers or developers.

Unbounce review- Instapage Alternatives

It is designed to empower marketers with the agility, speed, and customization they need to launch and iterate campaigns for maximum conversions.

A/B testing, drag-and-drop functionality, lead generation, CRM integration, a rich mobile-responsive template gallery, and dynamic text replacement are some of the features that help deliver on this promise. You can find a full list here if you are curious, as well as the tools designed specifically for agencies.

Pros & Cons of Unbounce


  • Quickly build and publish landing pages
  • Quickly create variants for testing
  • Amazing templates 
  • Highly customizable
  • Great landing page builder
  • Split testing functionality is good


  • Form builder lacks some key features
  • You cannot split-test existing landing pages created outside of Unbounce.
  • You cannot add custom classes to buttons, so they had to rebuild them in HTML, which prevented them from tracking goals in Unbounce.


unbounce pricing

Launch – $90/month

  • 75 landing pages
  • 8 popups and sticky bars.

Optimize: $135/month

  • 150 landing pages
  • 16 popups and sticky bars

Accelerate: $225+/month

  • 375+ landing pages
  • 40+ popups and sticky bars

Concierge Plan- $575/mo

Unbounce Testimonial

unbounce testimonial

4. Leadpages 

leadpages overview

Leadpages is a drag-and-drop tool that you can use to create a landing page for your webinars, books, courses, and other products or set up email opt-in forms that help you grow your list quicker.

You can deliver ethical bribes that convert new website visitors into leads or customers. You can even create basic sales funnels linked to your email service provider. Leadpages integrates with popular email service providers like ConvertKit, ActiveCampaign, and AWeber. It connects with WordPress via a plugin.

Pros & Cons of Leadpages


  • User friendly
  • Time-saving
  • Multiple integrations
  • Premium templates
  • Feature-packed
  • Easy to sort the landing pages
  • Free trial period
  • Mobile responsive designs


  • The template is not very flexible
  • Expensive
  • Few styling options


leadpages pricing

Leadpages offers three package plans and even offers a free trial period.

Standard -$37 / Month

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic and Leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Technical support through email
  • 40+ Standard Integrations

Pro -$74 / Month

  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited traffic and leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support(via Chat + Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns

Leadpages Testimonials

leadpages testimonials

5. WebFlow

Webflow Ease of Use

Webflow offers an easy and intuitive way for developers of all levels to build online content. Unlike most coding tools, Webflow includes robust publishing and hosting capabilities to streamline the process of building and launching websites.

For those just starting out, Webflow also offers great support with its library of tutorials, demos, videos, and templates that are created by professional designers.

As a result, users will not only have a quick way to develop fully functional sites but also be able to skip complicated coding scripts in order to get their sites up and running with relative ease.

Best Features:

Webflow is a powerful website design tool that has revolutionized the industry with its unique feature lineup. Users of all levels can easily design attractive, professional-looking websites using Webflow’s drag-and-drop interface and intuitive navigational structure.

From creating custom web designs to effortlessly integrating components like shops, forms, and galleries, Webflow has been praised for its great range of features that make designing beautiful websites easy.

This is further enhanced by their library of over 500 templates, offering creative users an even bigger selection of stunning designs at a fraction of the cost and time needed with traditional approaches.

With its mix of ease of use and powerful tools, Webflow is certainly one of the top choices for businesses looking to take charge of their website design.

Pros & Cons of WebFlow


  • Webflow is a powerful and innovative web design tool that offers users the ability to create, edit, and publish amazing digital designs.
  • As a web professional, I appreciate the fact that Webflow allows me to quickly build and deploy complex websites with minimal effort.
  • In addition to its generous library of customizable components, it also provides an intuitive drag-and-drop workflow that makes it easy to design creative layouts with complete control.
  • What’s more, with Webflow I can stay agile and easily modify any element of my design with no need for coding.
  • That’s why Webflow has become my go-to website creation platform – because it combines the freedom of custom design with high-quality production speed.


  • The major drawback of Webflow is its comparatively steep learning curve.
  • Because of its large array of features and tools, it can be difficult for novice web designers to learn how to use the platform within a reasonable amount of time.


webflow pricing

  • Starter Plan- Free
  • Basic Plan- $14/mo
  • CMS Plan- $23/mo
  • Business Plan- $39/mo
  • Enterprise Plan- Custom

6. OptimizePress – Instapage Alternatives

Optimizepress overview-Instapage Alternatives

OptimizePress is probably one of the oldest builders in the market. OptimizePress is a page builder for WordPress that will let you design landing pages, full-scale marketing sites, sales pages, launch funnels, training pages, and even membership portals. OptimizePress offers a complete suite of marketing tools.

It is safe to say that OptimizePress is not just a page builder. It can help you manage all your pages on WordPress.

Just like any other page builder, you can create pages in real time by dragging and dropping elements on the page. It comes with 30+ customizable templates and is fully responsive.

One striking feature of OptimizePress is that it comes in both theme and plugin formats.

Best Features :

  • Live Editor 
  • 30 plus templates
  • 40 plus custom templates
  • Marketing funnels
  • 20+ minimum integrations Inc Zapier
  • Regular product updates
  • Build unlimited pages
  • Unlimited leads and traffic
  • 1M+ royalty-free stock images
  • 100% flexible editor
  • 30 days money-back guarantee
  • 500+ Google Fonts are available

Pros & Cons of OptimizePress


  • The only page builder that has a membership portal.
  • Best for building sales and lead generation pages.
  • Live editor with stunning templates.
  • Check supports drip content.
  • Secure and responsive.
  • Easy to use
  • Great integration
  • Great functions for creating memberships sites 


  • Some templates lack quality when compared to other builders.
  • Shows the same social media networks on all positions.
  • Looks a bit dated compared to more recent plugins.
  • Lacking innovation

Pricing :

optimizepress pricing

OptimizePress offers three plans that are essential, business and suite. A free trial is not available with the optimized press. It offers a 30 days money-back guarantee.

1. Builder- $129 per year 

Install and use optimize press on one personal site

  • Build unlimited pages
  • Unlimited leads and traffic
  • Revolutionary optimize builder page Building platform
  • Start theme WP Marketing theme
  • Templates could access including 100+ templates
  • 20+ premium integrations
  • Regular product updates and new features
  • Email support from the global team

2. Suite – $199 per year

Install and use optimize press on up to 5 personal websites

  • Priority email support from the global team
  • Premium templates collection
  • Access 1 million + free photos with Unsplash integration
  • Optimize urgency: Add security alerts to your pages
  • One page membership course: How to sell courses and memberships with optimize press.

3. Suite Pro- $249 per year

Install and use optimize press on up to 20 personal sites

  • Optimize funnels: Create marketing funnels in WordPress with ease
  • Optimize Leads: Their hosted opt-in form software( add lead gen forms anywhere). Bronze account included
  • Optimize checkouts: Accept payments on your website with ease.
  • Priority access to new products released.

Optimize Press Customer Review

optimizepress review

7. OptinMonster 

optinmonster- monetize website traffic

OptinMonster is one of the most popular tools to help you accomplish your tasks to grow your business. It is also the most powerful lead generation and conversion optimization tool for bloggers, e-commerce websites, marketing agencies, and small businesses.

It lets you create various types of popups and opt-in offers that connect directly to your favorite email marketing service.

But where OptinMonster really gets powerful is in all of its advanced targeting, trigger, and personalization features. These let you optimize your campaigns to specific content and users, boosting your conversion rates and help you market more effectively.

Best Features : 

  • A/B split testing
  • Page-level targeting
  • Sidebar forms
  • Floating bar
  • After post & inline forms
  • Content locking
  • Exit-intent technology
  • Referral detection
  • Yes/no forms
  • Slide-in scroll trigger boxes
  • Full-screen takeovers
  • Campaign scheduling
  • Drag-and-drop form builder
  • Behavior personalization
  • Visitor segmentation
  • Pop-Ups
  • Reporting & statistics
  • Animated effects

Pros & Cons of Optinmonster


  • Easy to use
  • Non-interruptive pop-up options
  • Plenty of customization choices
  • Adaptive pop-ups
  • Mobile friendly
  • Pre-designed templates
  • Unlimited pop-ups
  • Integration


  • Familiar pop-ups
  • Pricing is expensive for specific features
  • Confusing setup


Optinmonster pricing- Instapage Alternatives

OptinMonster offers three plans :

1. Basic – $9 / month ( billed annually )

  • Single site license with all the basic tools
  • Unlimited campaigns
  • All type of campaigns
  • Page-level targeting 

2. Plus – $19 / month ( billed annually )

All features included in the basic plan and also

  • Integrated A/B testing
  • Full reporting
  • Exit-intent technology
  • Monster Links
  • Inactivity sensor

3. Pro – $29 / month

All the features included in the plus plan and also

  • It can use for up to 3 sites 
  • Exit-intent technology 
  • Mobile-specific campaigns

4. Growth – $49 / month

All the features included in the Pro plan and also

  • Supports up to 5 sites
  • Onsite retargeting
  • Follow up campaigns

Optinmonster Testimonial

optinmonster customer review

How to Choose The Best Instapage Alternatives for Yourself?✅

In case, you are not liking or are satisfied with Instapage? Then you will have to look for alternatives. Most importantly, you need to check whether the other funnel software includes all the features that Instapage includes.

And also, your primary focus must be on the features required for your business, which Instapage does not offer. Go with that alternative software. Study keenly about the sales funnel builder and all its features, especially its advantages and disadvantages.

  • How easy is it to use their software?
  • What integrations do they offer?
  • How many and what templates do they offer?
  • Is there an A/B testing feature?
  • And how SEO-friendly are they?
  • Is it affordable?

Quick Links

FAQs On Best Instapage Alternatives

🥇 What is the best landing page software?

Landing page software enables you to create goal-oriented, high-converting landing pages without any technical knowledge. Unbounce is the best landing page software right now.

✅ How much does Instapage cost?

Instapage pricing offers two plans: the Business plan starts at $199 per month and a 33% discount is available if paid in a lump sum annually, working out at $149 a month.

💥 Which is the best alternative to Instapage ?

I say, Deadline Funnel is the best alternative to ClickFunnels. It is used by thousands of users and integrates with the existing marketing software.

Conclusion: Best Instapage Alternatives 2023

In conclusion, there are a few Instapage alternatives worth considering depending on your unique situation. While optimizers may enjoy the hassle-free integration with Deadline funnel, those who prioritize appearance and design may prefer to use Clickfunnels.

Of course, you could always go with Unbounce if you want a complete all-in-one solution. Ultimately, no matter which of these alternative page building options you choose, I hope that this blog post has been useful in finding the best fit for your needs.

According to me, Unbounce is the best Instapage alternative given its extensive features and integrations.

Want the straight answer to the best Instapage Alternatives? Well, the most opinionated alternatives for Instapage are Deadline Funnel  (Best and Recommended) and Thrive Themes (Easy To Use).

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

10 thoughts on “Top 7 Best Instapage Alternatives & Competitors In 2023 (Free & Paid)”

  1. Unbounce is the landing page platform that gives marketing teams the power to create, test, and deploy landing pages without relying on designers or developers. With Unbounce, you can quickly and easily create custom landing pages that are optimized for conversion. Plus, with our powerful A/B testing capabilities, you can split-test different versions of your landing pages to find out what works best. And our drag-and-drop editor makes it easy to customize your pages without any coding required. So whether you’re looking to increase leads, sales, or opt-ins, Unbounce can help you achieve your goals.

  2. If you’re looking for a way to create beautiful landing pages and overlays without relying on designers or developers, then Unbounce is the tool for you. With Unbounce, marketing teams and agencies can quickly and easily create professional-looking pages that are sure to engage and convert visitors. Best of all, Unbounce makes it easy to test and optimize your pages for the best results. So why wait? Try Unbounce today and see how easy and effective landing page creation can be.

  3. Are you looking for a way to create landing pages and overlays without having to rely on designers or developers? Unbounce may be just what you need!

    With Unbounce, you can quickly and easily create beautiful landing pages that are designed to convert. You don’t need any coding skills or design experience – just enter your content and let Unbounce do the rest.

    Unbounce comes with a variety of templates to choose from, or you can create your own custom design. And because all of the landing pages are fully responsive, they’ll look great on any device.

    If you’re serious about driving conversions, then you need Unbounce. It’s the easiest way to create high-converting landing pages that will help you achieve your marketing goals.

  4. If you need help creating an effective website, look no further than Thrive Themes. Their WordPress plugins, themes, and additional resources are exactly what you need to get started. And with their easy to use interface, you’ll be up and running in no time. So why wait? Get started today with Thrive Themes!

  5. Are you looking for a way to take your website to the next level? Thrive Themes could be exactly what you need. With our powerful WordPress plugins, themes, and additional resources, you can create an effective website that will help you thrive online.

    Our plugins are designed to help you improve your website’s performance and conversion rate. From our popular LeadPages plugin to our social sharing plugin, we have the tools you need to succeed. And our themes are focused on providing an optimal user experience so that your visitors can easily find what they’re looking for.

    In addition to our plugins and themes, we also offer valuable resources like eBooks, courses, and templates. These resources will help you learn how to create a high-performing website and take your business to the next level.

  6. If you’re looking for an all-in-one solution to help you create a high-converting website, then look no further than Thrive Themes. With our WordPress plugins, themes, and additional resources, you’ll have everything you need to build a successful online business.

    Our plugins are designed to help you increase conversion rates, improve user experience, and get more leads and sales. And our themes are responsively designed and easily customizable, so you can create a unique website that reflects your brand. Plus, with our valuable resources such as our landing page builder and email list builder, you’ll be able to take your website to the next level.

    So if you’re ready to start building a thriving online business, then be sure to check out Thrive Themes today!

  7. If you’re running a business on WordPress, then you know how important it is to have all the right tools to lead your customers through the sales funnel. And that’s exactly what Optimizepress offers.

    With Optimizepress, you’ll have everything you need to create powerful landing pages, sales pages, and membership sites that are designed to convert. But it doesn’t stop there. You’ll also be able to track your results and optimize your pages for even better results.

    In other words, if you want to take your business to the next level, then you need Optimizepress. With its powerful features and easy-to-use interface, it is the perfect platform for anyone who wants to grow their business online. So don’t wait any longer, sign up for Optimizepress today!

  8. The all-in-one solution for lead generation and optimization, Optimizepress is the perfect tool for businesses of all sizes. From creating beautiful landing pages to gathering data and insights on your leads, Optimizepress does it all. And because it integrates seamlessly with WordPress, you’ll be able to take full advantage of its powerful features with ease. With Optimizepress, you’ll be able to attract more leads, convert them into customers, and grow your business like never before. So don’t wait any longer, sign up for Optimizepress today!

  9. Are you looking for a way to optimize your WordPress site for lead generation? If so, then Optimizepress is the perfect solution for you!

    Optimizepress is a powerful platform that provides everything you need to capture more leads and convert them into customers. With Optimizepress, you can create beautiful landing pages, opt-in forms, and even sales pages without any coding or design knowledge. Plus, everything is optimized for mobile devices so your visitors can take action no matter where they are.

    What’s more, Optimizepress integrates with all the top email marketing platforms so you can seamlessly connect it with your existing marketing efforts. And because it’s WordPress-based, it’s easy to use and manage – even for beginners.

    So if you’re serious about generating more leads and growing your business, then Optimizepress is the platform you need. Get started today and see the results for yourself!

  10. Are you looking for a way to add some urgency to your marketing campaigns? Well, look no further than Deadline Funnel! This amazing software integrates with your existing marketing software and is used by thousands of marketers to create real urgency. With Deadline Funnel, you can easily create deadlines for your offers, products, and services that will help motivate your prospects and customers to take action.

    With Deadline Funnel, you’ll never have to worry about missing a deadline or running out of time again. This powerful software will help you stay on track and meet all of your deadlines with ease. And best of all, it’s easy to use and very affordable. So don’t wait any longer, get started with Deadline Funnel today!


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