7 Best Countdown Timer Tools To Drive Urgency On Your Sales Pages And Emails

Are you a digital marketer trying to gain customers for your products? Are your sales targets far from achieving them, and do you need help?

If the answer to all my questions is ‘yes,’ then I am sure you have an urgent need to view this article, ‘Best Countdown Timer Tools.’

You must be wondering how countdown timers can be used in this digital world, as it sounds like something related to time.

No doubt, it is related to time, and indeed, as we all know, time is money, so just without wasting a second, go glance into the information.


OptinMonster is a plugin that helps create rapid results in sales growth. It allows you to use it and convert the public abandoning your websites into actual consumers.


This timer allows you to create a dynamic, evergreen countdown timer. The additional point is that it also allows you to make regular or static countdown timers.

Today, marketers use various tactics to boost sales and stay ahead of the competition. Creating urgency is one of them.

To create urgency, most marketers use countdown timers on their websites. These can create FOMO by virtue of a deal ending soon.

If you are an affiliate marketer like me or an eCommerce business owner, these best countdown timer tools will help you decide which one works for your budget and business.

In this article, I will be sharing the following:

  • The meaning of countdown timer and where and how it is precisely used
  • The types of countdown timers
  • The basic overview, features, and pricing of some of the best countdown timers, namely:
  1. Deadline Funnel
  2. OptinMonster
  3. Seed Prod
  4. Countdown Timer Ultimate
  5. Countdown Builder
  6. Evergreen Countdown
  7. Hurry Timer

You will get details on the features each brand offers, along with their pricing. This way, you can see if the money is worth spending.

What is a countdown timer?😎

Countdown timer tools

A countdown timer is a device or a plugin that helps you show a timer on your website or lead pages and counts down to the date or time limit set explicitly.

However, when you need to increase your leads within a specific time or deadline and mark changes while analyzing your growth, countdown timers can serve as your best friend and keep informing you about your development and enhancing your business’s speed.

There are two types of countdown timers.

They are Normal countdown timers and evergreen timers. Let us view them in detail.

Normal Countdown Timer:

You can call it a static timer, as it always has a fixed countdown for everyone.

It only counts down to the particular time or date specified.

For example, it can be for the launch of a program, the time to make a website live, or any offer. 

It shows the same counting for everyone who views it, irrespective of when they visit the countdown timer’s page.

Evergreen Timer:

This timer can be called a dynamic or a changing count-down timer, as it varies from person to person. 

It starts the main countdown when someone visits your site and tries to show interest in using or making the most use of the offer.

It undoubtedly turns out to be a great marketing strategy, creating a need for urgency for a consumer to accept a recommendation.

Well, now let’s see the need for it in the market.

Why do you need a countdown timer on your site? 

The marketplace has become a race with more competition in the 21st century. However, in a marketplace where everything is a race, there is more demand to be faster than anyone could be.

However, as real-time marathon runners use stopwatches for knowing, comparing, and trying to increase their speeds, don’t you think such a strategy is needed for digital lovers who wish to achieve targets in a specific time and on a particular date?

Guess what?

Digital marketers use the same process as marathon runners by using a countdown timer that similarly counts the time until a specific time or organized event. Are you a digital marketer, too?

If your answer to my question is ‘yes,’ then let us see some of the countdown timer tools that can serve you best and help you grow leads and increase sales, as it is said that “following the right strategies to grow a business is very important.”

So, let’s explore each one of these tools in detail, and let’s see which turns out to be the best.

Best Countdown Timer Tools To Drive Urgency👌

Tool Name Pricing Rating (out of 5) Unique Feature
Deadline Funnel
  • Starter: $49/month
  • Create: $99/month
  • Scale: $199/month
4.5 Offers evergreen countdown timers, customizable campaigns, and integration with CRM platforms.
  • Basic: $9/month
  • Plus: $19/month
  • Pro: $29/month
  • Growth: $49/month
4.2 It provides both static and dynamic timers with mobile-specific campaign options.
Seed Prod
  • Basic: $39.50/year
  • Plus: $99.50/year
  • Pro: $199.50/year
  • Elite: $239.50/year
4.0 Specializes in static timers for event launches and website openings.
Countdown Timer Ultimate
  • Yearly: $79.50/year
  • Lifetime: $149.50
3.8 Offers multiple timer designs and supports multilingual options.
Countdown Builder Free 3.5 Specializes in animated countdowns for emails and offers various styles and templates.
Evergreen Countdown Timer
  • Personal (1-site): $82/year
  • Single-site lifetime: $345
4.1 Creates dynamic, evergreen countdown timers and allows static timer creation.
Hurry Timer
  • Personal: $39/year (1 website)
  • Marketer: $79/year (5 websites)
  • Agency: $139/year (25 websites)
3.9 Offers both standard and evergreen timers with flexible display options.

1. Deadline Funnel

If you are looking to urgently increase your sales in the market or fall short of the deadline, Deadline Funnel can be the best option you can choose.

Deadlie Funnel countdown tool

It makes many designs available, and you can customize them as per your wishes. You will also create or raise campaigns by using evergreen timers.

However, creating urgency assures the conversion of leads, as offers may be limited only to a specific time.

Customers will be compelled to think about and purchase something remarkable being shown to them because they are fortunate enough, and if they back out, they will miss the offer, which will not be available for the second time. 

But I don’t think I’ll do the Deadline funnel justice if I only talk about it this much. Let us look at some of its features that will come in handy with the creation of evergreen timers.

Deadline Funnel offers evergreen countdown timers. It helps you create evergreen campaigns with deadlines and allows you to keep them going as long as you want them to run.

It also adds a personal deadline to every offer for an individual. And even if the user backs out of the website, the countdown will continue to happen from the very first second of visiting.

That is, it saves you from creating campaigns with short deadlines again and again.

Further, Deadline Funnel has a limited number of campaigns, and they are all single-time campaigns. This feature could specifically show its importance when there is a festive season going on in the market, and the offers are for a minimal time.

For example, you can create a countdown timer for a limited period, say ten days of Christmas.

All you need to do is manually create such campaigns. Quick movements can also be featured, and the timer can be set for a fraction of a minute, readily involving the use of triggers as soon as someone visits the page.

You can also replace or change the time settings for the timers, or you can even hide them until a specific time for showing them comes.

But here’s the catch: you cannot adjust a timer on the header and footer of the same page.

What else? You can control which pages the timer should appear on and use templates to customize the timer.

What I like even more is its integration with many important CRM platforms, such as InfusionSoft, WordPress, Paypal, Ontraport, and many more.

The most unexpected and additional feature is that it allows you to add timers to emails. I have also covered Deadline Funnel Review, which talks about its benefits, pricing, and functioning in detail.


DeadlineFunnel offers three pricing tiers with a monthly and annual subscription. You can always start with a 14-day trial to test all the features.

Deadline Funnel Pricing

These plans are:

  • Starter plan costs $49/month
  • Create plan costs $99/month
  • scale plan costs $199/month

2. OptinMonster

Optinmonster is a plugin that helps create rapid results in sales growth. It allows you to use it and convert the public by abandoning your websites and turning them into actual consumers, thereby increasing the chances of payments and subscriptions.

Optinmonster countdown timer tools

OptiniMonster offers both static and dynamic timers, adjusting them on different pages according to your needs. The best way to change this countdown timer is by using a floating bar that is visible at the topmost or bottommost point of your page.

This way, it makes it easy to view it whenever you want.

You can also personalize a timer according to the user’s information, such as location, which page of your website they are accessing, from where they are using it, and much more.

I was also wondering if these timer tools work on mobile phones, as most shoppers use mobile devices. To my surprise, I found OptinMonster also created mobile-specific campaigns that work well for mobile users.

If you are creating campaigns or deadlines, use A/B split testing. I think this is perfect if you want to test which timer works well.


OptinMonster pricing plans

It has four plans. They are:

  • The basic plan costs $9 monthly.
  • The Plus plan costs $19 monthly.
  • The pro plan costs $29 monthly.
  • The growth plan costs $49 monthly.

3. Seed Prod

Seed Prod can be one of your best choices if you are about to launch some event or some beginning page, and you want to make the audience curious while informing them that it may be coming soon.

Seedprod countdown timer widget

With its help, you will put up a creative and set up a landing page or put it under maintenance.

This timer allows you to create only static timers so that you can utilize them prior to the launch of the event, a website, or something significant.

The time of day you set will be the launching time of your product and will appear the same for every viewer, irrespective of the time they visit the page.

You can also instantly launch your site when the countdown stops. You don’t need to remember it or do it manually.

All you have to do is switch on the auto-launch feature while setting up a countdown timer on your page.


SeedProd pricing

SeedPro comes with four pricing options:

  • Basic plan costs around $39.50/year
  • Plus plan costs around $99.50/year
  • Pro plan costs around $199.50/year
  • Elite plan costs $239.50/year

4. Countdown Timer Ultimate:

Countdown Timer Ultimate stands out as the optimal choice when choosing a standard countdown timer tool. Designed for the WordPress site, this can be used as a plugin and can be downloaded for free.

While it doesn’t support the configuration of dynamic or evergreen countdown timers for individual timers, it excels in allowing users to generate multiple timers as needed.

Countdown timer tools- overview

The customization options for viewing are available to a certain extent. Users can incorporate additional text upon countdown expiration, complementing the already fantastic design features.

With over 12+ clock designs to choose from, Countdown Timer Ultimate caters to diverse preferences. It incorporates clock expiry time functionalities, seamlessly integrating with e-commerce platforms.

The flexibility extends to the customization of the circle clock’s width to meet specific requirements. The inclusion of animations adds a dynamic element, allowing users to show or hide timer options based on their preferences.

Furthermore, Countdown Timer Ultimate proves to be an excellent choice for multilingual users, offering support for multiple languages.


While the free version gives some functionalities, you will get enhanced features with an annual or lifetime subscription.

Countdown Timer Ultimate plugin pricing

Their yearly plan costs $79.50 for a year, whereas the lifetime bundle costs $149.50.

5. Countdown Builder

Countdown Builder specializes in animated countdowns within email communications. While it proves to be a handy tool, it may pose challenges for those employing evergreen deadlines.

Countdown timer overview

However, if your deadlines are fixed, an alternative tool can be utilized for showcasing countdowns on your website, reserving Countdown Builder for your email campaigns.

This tool offers various inbuilt styles, encompassing circle countdowns, flip-flop countdowns, and ‘coming soon’ pages. The flexibility extends to positioning the timer on a specific post or location of your choice within the WordPress block editor, accessible through the countdown block in widgets.

You have the option to set it for automatic display on any post or page. The built-in editor empowers you to personalize the countdown’s appearance, allowing adjustments such as font size and animation styles according to your preferences.

This user-friendly feature set ensures you have control over the visual aspects of your countdown. Furthermore, it offers more than 10 countdown timer templates.


Since this is a free source, Countdown Builder is free to install and use on WordPress websites.

6 . Evergreen Countdown Timer by IntellyWP

As the name suggests, this timer allows you to create a dynamic, evergreen countdown timer. The additional point is that it also allows you to make regular or static countdown timers.

Evergreen countdown timer- best countdown timer tools

You can ultimately select the method of detection of a plugin to target a user, which happens either by their IP addresses or cookies.

Once the countdown is over, your visitor can be redirected to a new URL.

For example, we can send them to the login page if you can count down for your new course or launch.

With its pro plan, the additional feature that awaits you is that you can change the font’s color for your timer. With its help, you can also avail of a timer for a necessary number of spots or tickets.

It looks like this plugin might not have all the features found in Deadline Funnel. It probably has some restrictions because it’s made to be used as a WordPress add-on, while Deadline Funnel is a web application.

Despite claiming to integrate with email marketing, I couldn’t find any information on their website or in their support documents explaining how that integration works.


IntellyWP offers a free Evergreen countdown timer but lacks customization, templates, and features like redirections. There is a yearly plan and a lifetime plan for 1 site.

IntellyWP Countdown timer pricing

  • personal (1-site) plan costs $82/year
  • A single-site lifetime plan costs $345 one-time.

7. Hurry Timer

Hurry Timer is yet another countdown timer for WordPress users. It offers a free version that allows you to create both types of timers: standard and evergreen. It uses cookies or detects IP addresses to tailor the timer for individual visitors, ensuring accurate countdowns.

Hurry Timer countdown timer tool

This versatile tool allows you to set countdowns between two specific dates or days, making it particularly handy for preparing for sales or planning business events. The integration with WooCommerce is seamless, and it doesn’t require simultaneous use.

You have the flexibility to display the timer as many times as needed, even on the same page. The pro version, available for purchase, enables the creation of recurring timers with specified rules.

With the pro version, you can initiate a timer and have it visible 24/7 by adjusting it on the topmost bar.


HurryTimer has flexible pricing tiers with both annual and lifetime subscription offers.

Hurry Timer pricing plans

Here are the pricing plans for Hurry Timer:

  • personal plan costs $39/year (1 website)
  • marketer plan costs $79/year (5 websites)
  • The agency plan costs $139/year (25 websites).

For the lifetime subscription, you will get these plans:

  • Persona plan for $69
  • marketer plan costs $109
  • The agency plan costs $199

Conclusion: Which Is the Best Countdown Timer Tool?

Here is the complete list of the best countdown timer tools.

All I can say is that you can choose any one of them according to your budgets, business types, targets, and needs. If I had to suggest the best countdown timer tools, I would say that the Deadline funnel is the best timer I have ever tried.

Deadline Funnel is associated with urgency as its name conveys the story. What I liked most about it were its evergreen campaigns. I made a fair amount of money using it in my business as a trick for intelligent marketers.

Overall, my experience was excellent, and I have been using it for a year with so much ease. I made the most of it on Halloween by placing 4-day offers.

Since then, I have been earning sufficient amounts with fewer hours of work and less manual effort.

If you are looking for freebies, go for the Countdown Timer Ultimate plugin or IntellyWP.


What to do if the consumers delete the cookies?

You need not worry as such visitors’ IP addresses are also detected, and deleting cookies does not negatively impact your website visitors’ rate.

Which is the best countdown timer, in my personal opinion?

It is absolutely none other than the Deadline funnel.

What are the best, static countdown timers or dynamic countdown timers?

They cannot be compared as both have their specific uses for different tasks and different times and dates. They can just be reached so that static timers show the same countdowns for all. In contrast, evergreen countdown timers show it differently to individuals depending on the time they first visited the site.

What to do when you don't know how to set timers according to these different timers?

Most of these timers have mentioned instructions for using them on their official websites. All you need is to visit them.

What is the need for timers, and what could have been the businesses’ scenario if timers were not there?

We would have run short of time and never understood the demand and importance of targeted sales that we need to achieve with deadlines. Also, along with countdowns, timers provide many unique features that increase audiences’ curiosity and reach.

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Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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