Do you own an online store but struggle to attract customers?
You’re not alone. A lot of business owners find it difficult to bring in traffic and convert that traffic into paying customers. But don’t worry, we’re here to help.
In this article, we’ll teach you how to create a website that attracts customers and drives conversions. We’ll also provide tips on optimizing your site for search engines and improving your customer experience.
Read on to learn more about attracting customers to your online store!
- How to Attract Customers to your Online Store?
- 1. Optimize Your Site for Search Engines
- 2. Great Customer Experience
- 3. Use Social Media Platforms
- 4. Offer Coupons and Special Promotions
- 5. Learn When to Stop Marketing
- 6. Try Out Other Marketing Channels
- 7. Focus on Quality, Not Quantity
- 8. Create a Call to Action
- 9. Make Sure It’s Measurable
How to Attract Customers to your Online Store?
1. Optimize Your Site for Search Engines
One of the best ways to bring in customers is by optimizing your site for search engines. More than half of users looking for products or services online will use a search engine at some point during their process. And when they do, they’re likely to click on organic search results—not ads.
So having a solid SEO strategy is key when it comes to attracting customers to your online store. We recommend that you use Google Search Console to keep track of how well your site ranks for different keywords. Then, work on optimizing your content so that it’s easier for users to find when they search for certain keywords or phrases.
Here are some practical tips you can use to improve your SEO:
-Use relevant titles, descriptions, and keywords on all of your webpages
-Optimize your site architecture by putting the most important pages at the top of your navigation menu
-Create original content that uses terms that people might search for
-Don’t forget to link between your site’s pages
You can also use Google Analytics to see what the most popular paths are that lead users from search engines to your website. What are they clicking on? How much time do they spend on each page? This data will help you identify your audience’s pain points and optimize accordingly.
2. Great Customer Experience
Once you’ve optimized your site for search engines, the next step is to create an amazing customer experience (CX). As we all know, happy customers are more likely to become paying customers. So it’s important that your website gives them a great first impression—one that makes them want to interact with you further.
To create a great CX, you should consider the following:
-Consistency between your site’s pages (If you’re offering free shipping on one page, make sure you offer it on all of them)
-Use clear and detailed product descriptions (Don’t assume that your users know as much about your products as you do)
-Use visual content to engage users (Infographics and videos are great for this)
It’s also important to be transparent with your customers. The more clear and accessible you make your site, the easier it’ll be for them to get in touch with you if they have any questions or problems. We recommend that you add a contact page with your company’s email address, phone number, and location.
Finally, it’s important to be honest with your customers—especially when it comes to advertising any discounts or sales. Avoid false promotions by clearly stating what you’re offering and including any limitations that users need to know about.
3. Use Social Media Platforms
Using social media to attract customers doesn’t have to be complicated. If you already have an account on Facebook, Twitter, or Instagram, all you need to do is post links to your site’s pages.
However, if you’re not using social media to its full potential, there are some things that you can do (like posting promotional updates and utilizing hashtags) to help you reach a larger audience.
In addition, social media can also be used as a customer service tool—one that allows you to respond to users’ questions and comments in real time. Just make sure that your site is optimized so that it loads quickly on mobile devices—especially if you’re running a sale or promotion through Facebook or Instagram.
4. Offer Coupons and Special Promotions
Have a sale or offering a freebie? Make sure you let your audience know by posting about it on social media or sending out an email blast—especially if the promotion is time-sensitive. Just be honest with your users about what they’re getting (and whether there are any limitations).
You can also use coupons and promotional codes to incentivize users to buy your products. For this, we recommend that you create a landing page with the coupon code already entered into its field. This way, when users click ‘Apply,’ they’ll know right away whether or not the promo is valid. If it’s expired, let them know right away, rather than make them go through the checkout process and wait for a confirmation.
5. Learn When to Stop Marketing
In today’s tech-savvy world, it can sometimes be hard to know when you’ve reached your target audience. In fact, many digital marketers think that as long as there is a single person on the internet, they’ll keep marketing to them.
This isn’t necessarily true. After all, you don’t want to get so desperate that your messages become spammy and intrusive. Instead, try using scheduled emails so that you can give users a chance to opt-out of receiving any more messages from you in the future. If you think about it, this kind of ‘soft’ marketing is similar to how many broadcast media plan for their TV and radio ads.
6. Try Out Other Marketing Channels
Don’t limit yourself to using just one or two marketing channels. While email and social media are great for reaching a large audience, don’t forget about the other options available out there, like print ads and billboards.
However, it’s important not to overdo it—especially when you consider how different each of these methods is. For example, print ads may not get clicked on nearly as much as email newsletters—so if you spend most of your budget on the former, you could end up losing a lot of money.
7. Focus on Quality, Not Quantity
There’s no point in trying to market your site until it’s reached its full potential. To do this, you need to make sure it’s fast (minimizing page load time), easy to navigate, and completely error-free—especially for mobile users.
If your site has lots of bugs or broken links, people are going to leave really quickly; in fact, they may not return until you’ve fixed these issues. To keep them around, your site should load almost instantly and be mobile-friendly so that users can find what they need from anywhere.
8. Create a Call to Action
In case you haven’t noticed yet, people don’t magically come to your site—unless you pay for them to do so (in which case this is called ‘SEO’). To get people to convert, it’s important that you create a clear call-to-action (CTA) on your site. This way, users will know what to do (and how you want them to do it) when they visit your page. Just make sure that this action is something that fits the rest of your site.
9. Make Sure It’s Measurable
There are dozens of ways to measure website traffic, but which ones are most important? Well, it depends on what you’re looking for—and whether this goal fits the overall direction of your site. For example, if you want people to buy a product or service from you, you may want to focus on the number of visitors, conversion rate, and average order value.
If you’re trying to spread a message about your brand or service, look at metrics like time spent on the site and bounce rate. There’s also no harm in tracking how many people share your content over email or social media—just make sure to remove any personal information you find in these metrics.
Keeping up with the latest web design trends isn’t always easy, but it’s important for your business that you do so. If users don’t find your site useful or engaging, they won’t return—which means you’ll lose out on potential sales.
If there are any other tips you think should be included here, let us know in the comments section below!