Tips To Improve Conversion Rate For Landing Page
If you’re in the business of marketing a product, whether it’s a mobile app or a software program, then you’ve been to at least one landing page. Landing pages have been around for nearly two decades, and since then they have evolved from simple web pages which focused on offering a free report to providing interactive content with the sole purpose of converting traffic into customers.
One of the best ways to increase conversions on your landing pages is by applying UX designs. Now, you might be wondering what exactly UX design is? It’s actually quite simple; it’s how a user interacts with your product or service when they land on your page. The term was coined in the mid-90s by Don Norman, an American computer scientist.
Although the concept of UX design is relatively new, it’s already being used by some of the best marketers to help boost engagement and conversions. Once you read through this list, you’ll have a pretty good understanding on some of the basics of how to use UX design to improve your conversion rate.
- 1. Use the “Sermon on The Mount” Approach
- 2. Offer an Exclusive Preview of Your Product
- 3. Reduce the Number of Fields and Ask for Less Information in Them
- 4. Create a Sense of Urgency With Limited Availability
- 5. Create a Sense of FOMO (Fear Of Missing Out) With Social Sharing Buttons
- 6. Make it Intuitive to Opt-In with an Autofill Button
- 7. Leverage Likability With an “About Us” Page
- 8. Make it Rewarding to Be Social With an Incentive
1. Use the “Sermon on The Mount” Approach
The Sermon on the Mount refers to a portion of The Bible which has been interpreted as requiring no retaliation or resistance, but instead turning the other cheek. This is also known as nonresistance, and this approach to UX design focuses on offering users something rather than asking them to do something.
For example, instead of asking your users to sign up for a newsletter, offer them discounts or deals they can’t refuse. And if you want to make it even more enticing, treat this section as the icing on the cake by offering exclusive content or information which they can access only if they provide their email address.
2. Offer an Exclusive Preview of Your Product
One of the best ways to increase the conversion rate on your landing page is by offering something exclusive which you don’t provide anywhere else. By giving prospects a preview or behind-the-scenes look at what goes on inside your business, you’re creating a little mystery as well as getting them excited for what they’re going to find.
Remember, people love a good deal and they want to feel that sense of accomplishment when they’ve unlocked something hidden or secret. If you give them the opportunity to show their friends that they were able to get an inside look at your exclusive preview, the chances are much greater that they’ll share the content with them, too.
3. Reduce the Number of Fields and Ask for Less Information in Them
Asking users to fill out a long form or provide you with tons of information before they can download your free report might result in high bounce rates because it can be intimidating. The last thing you want is for someone to land on your page and leave because you’re asking them for too much.
Sometimes it’s better to ask for less information than more, even when you want to build your email list or offer a free trial of your product. Not only will this benefit user experience, but it reduces the overall number of fields in your form so it doesn’t look so daunting.
4. Create a Sense of Urgency With Limited Availability
Creating a sense of urgency can be as effective as offering users something exclusive, and it works even better when you combine the two. No one will want to miss out on an opportunity if they know that there’s only one copy left or the offer is going to expire soon.
Remember, you want to create a sense of urgency without being too pushy. So instead of letting them know that the promotion they’re looking at only lasts for three hours, offer them something which expires after they enter their email address or download your free report. And if you want to be even more persuasive, give them 24 hours remaining instead of hours.
5. Create a Sense of FOMO (Fear Of Missing Out) With Social Sharing Buttons
We’ve all been there. You stumble across an interesting blog post or article shared by a co-worker and think to yourself, “Oh man, I have to share this.” By making it easy for users to share the content they find valuable, you’re creating a sense of FOMO. People will be less likely to leave your page if they know that their friend is going to see it and ask what happened.
Remember, social proof is a powerful way to increase conversions because people want the affirmation from others before making a decision about something. By letting your users know that others are engaging with your content, they’ll be more likely to sign up for your email list or download the free trial of your product.
You can create a sense of urgency by including social media buttons which allow users to share the content on their favorite platforms. This will let them get their friends involved and keep them on the page longer.
6. Make it Intuitive to Opt-In with an Autofill Button
The more steps you add to your landing page, the higher your bounce rate is likely to be. Why? Many times, people land on a page that appears interesting but they aren’t ready to opt in just yet. So when you ask them to fill out a form or provide their email address before they can move forward, they’ll leave because the process seems too complicated at that point.
Instead of creating an additional step in your conversion funnel, you should make it easy for prospects to opt-in right when they land on your page. This will improve user experience and provide you with more data about your prospect.
You can do this by including an autofill button, which asks users for their email address or name after they click a link. While this won’t prevent them from leaving the page, it will reduce the chances of strong bounces by making it easier for prospects to opt-in.
7. Leverage Likability With an “About Us” Page
If you want to reduce bounce rates, you should do everything in your power to create trust with your prospects. This doesn’t just mean showing social proof or including testimonials on your landing page. It also means creating a sense of likability and integrity by providing information about your company on an “about us” page.
For instance, you could leverage this by including a photo of the team and some personal information about them (don’t go overboard here). This can show prospects that they’re dealing with real people at your organization and it makes it easier for them to engage with content because they know what to expect.
Not only will this reduce bounce rates, but it will also increase the chances of getting a response from your leads because they feel like you understand them. This is especially true if you’re selling to consumers instead of business prospects (or vice versa). Whichever customer base you’re trying to attract, providing more information about the company will help you create a sense of trust.
8. Make it Rewarding to Be Social With an Incentive
It’s no secret that people are more likely to get involved with your brand if there’s something in it for them. This is exactly what you should leverage when trying to reduce bounce rates on your landing page by creating incentives to engage with your content.
For instance, you can offer something like a free download in exchange for an email address. Once the user fills out the form and clicks on “Download Now,” they’ll get access to what they’re looking for immediately. This makes it easier for them to be social because they don’t have to wait before getting what they want.
There are countless ways you can make your content more engaging by adding incentives, but the most important part is knowing what works best for your brand and audience. Generally speaking, anything that would give value to your prospect will reduce bounce rates because they won’t want to let an opportunity slip through their fingers.