In this post, we are going to give you complete details of Hootsuite vs HubSpot, stay tuned.
More firms are relocating their brands on the internet as a result of the growth of online marketing. This implies that a large number of businesses must compete for customers’ attention online.
To increase your business’s online exposure, you’ll need a good marketing plan and relevant data on how buyers purchase things online. Tools such as Hootsuite vs HubSpot may assist you in developing an effective strategy for achieving your marketing objectives.
HubSpot is an inbound marketing platform that automates your customer relationship management (CRM) operations. On the other side, Hootsuite concentrates only on social media marketing and management.
Nonetheless, HubSpot offers materials for social media marketing. This is why many organizations are torn between Hootsuite vs HubSpot. Certain firms employ Hootsuite for their social marketing duties and leave the rest of their marketing efforts to HubSpot.
Others handle all aspects of their marketing using HubSpot, while a few organizations manage their social media with both Hootsuite vs HubSpot.
This post will provide you with an overview of Hootsuite vs HubSpot. Additionally, it will assist you in resolving the Hootsuite vs HubSpot debate.
Following this post, you’ll be able to choose the tool that will assist you in achieving your marketing objectives.
Hootsuite vs HubSpot 2022: Overview
If you’re looking for information on Hootsuite vs HubSpot, we’ve included all you need to know in this post to help you make an informed decision.
What is Hootsuite?
Social media managers are responsible for a variety of tasks, including developing social media content, responding to consumer inquiries, monitoring social media trends, and generating new leads. At times, juggling all of these responsibilities becomes exhausting.
Hootsuite is an internet program that automates the tasks of social media managers, allowing them to focus on more important tasks.
Depending on the Hootsuite plan to which you subscribe, you will have access to some or all of Hootsuite’s Social Media Management capabilities.
What is HubSpot?
HubSpot is an Inbound Marketing solution that assists organizations in attracting Leads to their Online Channels (Website and Social media) and converting them to high-paying customers.
Numerous solutions exist to assist businesses in effectively achieving their Sales, Marketing, and CRM objectives. CRM software, live chat, and a marketing plan generator are just a few of these tools.
HubSpot is well-suited for small and big organizations alike. Small company owners can handle all of their Sales and Marketing tasks from the HubSpot platform, even without the assistance of professionals, thanks to the tools offered.
Large firms’ marketing and sales teams may also utilize Inbound Marketing technologies to communicate progress on cross-departmental initiatives.
Social media marketing is another marketing activity that HubSpot provides. The Social Inbox tool accessible on HubSpot is an example of such Social Media Management services.
Hootsuite vs HubSpot: Features Comparison
We have some major features of both Hootsuite vs Hubspot, lets’s have a look at each of them.
Hootsuite vs HubSpot: Social Media Management
Hootsuite seems to be the superior social media management tool. Unlike HubSpot, the service allows you to concentrate only on one Social Media Channel.
By contrast, HubSpot consolidates all of your Social Media accounts into a single tab. When you cannot investigate each channel independently, it becomes more difficult to comprehend the engagement on each channel.
Even if you operate a big organization, it is preferable to consolidate all your Social Media operations on a single platform and assign a Social Media Manager to oversee them rather than attempting to integrate all your CRM activities into one location.
Nonetheless, small company owners that want to manage all aspects of their organization from a single platform may utilize HubSpot to manage their social media accounts.
Hootsuite vs HubSpot: Keyword Tracking & RSS Feeds
Hootsuite can monitor how your customers and rivals use business-related keywords. You may use keyword monitoring to locate high-ranking keywords and learn about the issues your consumers are encountering with industry-related items.
HubSpot does not support keyword tracking. HubSpot is limited to tracking advertising campaigns on social media and other internet channels.
When an influencer writes a post on your items, Hootsuite’s RSS feeds enable you to market your products to the influencer’s followers. When RSS feeds are configured in HubSpot, the platform’s ‘Follow Me’ module is activated.
When your influencer creates fresh material about your product, the ‘Follow Me’ module appears on their posts. Their followers will be brought to your Social Media account when they click the link.
Hootsuite vs HubSpot: Customer Support
Hootsuite provides help 24 hours a day, seven days a week through its own social media platforms — Facebook and Twitter. If you subscribe to the Business plan, you will get priority assistance.
Additionally, there is a resource library filled with materials on how to succeed on social media. Additionally, there are webinars presented by industry professionals and a connection to the Hootsuite school.
The school is bursting at the seams with free online courses. Additionally, it provides premium certification courses in social media management. Hubspot provides customer assistance through a variety of channels, depending on your selected price plan.
With the free software, your sole source of assistance is the Hubspot community. There are even local Hubspot groups you can join, demonstrating the tool’s widespread use. Without a doubt, you’ll find assistance among your peers.
Additionally, you may use Hubspot’s self-help tools, which include the company’s large online knowledge base and Academy. As with Hootsuite, you may earn certificates by enrolling in premium Hubspot Academy courses.
Additionally, you may access Hubspot’s library of complementary business and marketing tools, which includes ebooks, workbooks, tips, and templates. Additionally, you have access to the company’s customer blog, developer documentation, and solution partners.
The latter category refers to qualified specialists that you may employ if you want assistance with a Hubspot-related project. Users of the starter package have access to email and live chat assistance.
Additionally, the Professional and Enterprise subscriptions include phone assistance. From 7:00 AM to 8:00 PM EST, a complete crew of US representatives is accessible. Outside of these hours, you may call 24/7, but you may suffer lengthier wait times.
Hubspot’s more priced services include phone assistance, while Hootsuite does not. Hootsuite also conducts the majority of its assistance over social networks, which may not be everyone’s preferred form of communication.
While both platforms provide a robust collection of self-help materials, Hubspot takes each one a step further.
Hootsuite vs HubSpot: Pricing Comparison
Hootsuite’s free plan allows users to schedule up to five posts per week across two Social Media accounts. Additionally, the Social Media Marketing tool offers premium monthly subscriptions ranging in price from $49 to $599.
Along with scheduling postings, paying subscribers receive additional advantages such as social reporting, social media analytics, and live chat with clients.
The free version of HubSpot includes capabilities such as Email Marketing, Live Chat, Email Scheduling, and Form Creators. HubSpot offers premium subscriptions ranging from $200 to $2400.
HubSpot’s premium plans include features such as social reporting and blog development.
While HubSpot provides more services beyond social media management, it is more costly than Hootsuite. For $599, Hootsuite gives more social media management functionality than HubSpot.
FAQs on Hootsuite vs HubSpot
What's the difference between Hootsuite and HubSpot?
HubSpot is an inbound marketing platform that automates your customer relationship management (CRM) operations. On the other side, Hootsuite concentrates only on social media marketing and management. Nonetheless, HubSpot offers materials for social media marketing. This is why many organizations are torn between Hootsuite and HubSpot.
Does Hootsuite work with HubSpot?
Through the HootSuite dashboard's interface with HubSpot, customers can instantly extract Contact and Keyword data into HootSuite streams for monitoring and interaction.
What is Hootsuite best for?
Hootsuite is a fantastic tool for managing social media network channels. Frequently referred to as a social media management system or tool, it allows you to monitor numerous streams simultaneously and respond to client feedback.
Does HubSpot track social media posts?
HubSpot can monitor clicks on social posts only if they are published using HubSpot since these posts employ shortened link URLs to track clicks.
Is Hootsuite good for small businesses?
Hootsuite offers capabilities for organizations of all sizes, but the subscription packages give the greatest value for small and medium-sized firms. Hootsuite interacts with a large number of social media platforms and offers a centralized dashboard for managing all of your social media activities.
Is Hootsuite good for Instagram?
While Hootsuite is an excellent tool, you must also have a solid social media plan in place to remain on top of your marketing game. Hootsuite is an excellent choice whether you're searching for a Facebook scheduler, Instagram scheduler, or Pinterest scheduler.
Final Verdict: Hootsuite vs HubSpot 2022
As with every tool, there are advantages and disadvantages, and a great deal of it comes down to personal choice and corporate objectives. Both Hootsuite vs HubSpot are excellent platforms that have the ability to transform your social media operations.
However, for the sake of determining a winner, Hubspot wins.
However, it is critical to remember the overarching objective of these two platforms. Hootsuite is a social media management software, while HubSpot is a platform for linking all of your inbound marketing initiatives.
As a result, HubSpot is great for marketing teams and growing firms looking for a social media solution that integrates smoothly with the rest of their marketing operations.
On the other hand, Hootsuite is best suited for smaller firms that only want a convenient tool to manage their social media activities. For certain organizations, having both may be necessary to support a holistic marketing plan.
Regardless of the platform, you use, or if you utilize both, it’s critical to establish a social media plan to support your efforts.