We wrote this entire essay about Constant Contact vs HubSpot for folks who are unsure which is better for them.
Marketing is critical to the success of any organization. There are other sorts of marketing, but inbound marketing and email marketing are the two most extensively used. Constant Contact vs HubSpot, both have their advantages.
Email marketing is a practice that millions of organizations worldwide utilize because of its several advantages, including low cost, clear segmentation, calls to action, ease of production and monitoring, global accessibility, immediacy, and high return on investment.
On the other hand, inbound marketing excels at streamlining the work of your company’s sales and marketing teams by allowing them to collaborate and create valuable content for prospects.
Additionally, efficient inbound marketing helps small firms increase their brand recognition and exposure. Additionally, this marketing method is intriguing and beneficial since it creates high-quality leads and visitors.
All of these characteristics would be valuable for your organization, and the process becomes a lot easier if you utilize an email marketing or inbound marketing platform.
Constant Contact vs HubSpot, both are inbound marketing and email marketing tools, respectively, that provide organizations with a slew of unique capabilities.
Constant Contact Vs HubSpot 2022: Overview
Below we are going to tell you top to toe information about Constant Contact Vs HubSpot which will surely help you to make a decision.
What is HubSpot?
HubSpot is a 2006-founded inbound marketing platform.
If you’re searching for a more effective and streamlined way to manage your company’s online marketing efforts, including search engine optimization, landing page building, and marketing automation, HubSpot is the platform to explore.
The service includes a comprehensive set of online marketing tools, allowing you to easily manage your SEO, online marketing, and social media marketing efforts in one place.
HubSpot has a slew of capabilities that enable you to design and execute targeted and successful marketing campaigns without the need for technical expertise. Integrated analytics also simplifies the process of evaluating the performance of your efforts.
What is Constant Contact?
Constant Contact is an email marketing company founded in 1995. The service is intuitive and simple to use, making it accessible to users of all ability levels.
It has hundreds of distinct design templates that you may customize to obtain the appearance you want. It helps you to construct email campaigns in a variety of forms to announce sales, special events, and so on.
If you currently have a large list of email contacts but are spread across many databases, Constant Contact gives a management interface with all the tools required to consolidate all your contacts into a single list.
Additionally, the service provides a variety of social media campaign materials for launching a campaign on social media platforms.
Additionally, you have access to marketing and management tools that may be used to increase attendance at various events such as entertainment concerts, seminars, and more.
Constant Contact Vs HubSpot: Diversability
Both systems send a large number of emails each month, which is impossible with low deliverability.
Constant Contact claims to have a 97 percent email delivery rate based on internal data, whereas EmailToolTester’s deliverability testing indicates that they are closer to 90 percent. That is a negligible discrepancy that may be explained by minor measurement errors.
While HubSpot does not publicly disclose its deliverability rate, EmailToolTester estimates it to be around 90%. Both platforms provide comparable prices that are somewhat more than the norm for other big email marketing platforms.
The primary determinant in determining whether your emails are sent to your subscriber’s inbox or garbage folder is the content of your emails, not the architecture of these two platforms.
Constant Contact Vs HubSpot: Pricing
Constant Contact does not provide a free plan, however, it does offer a 60-day free trial. While the absence of a free plan may be discouraging for fresh new enterprises, if you’ve already built a substantial list, you should anticipate investing in email marketing in any case.
The entire cost of an email marketing plan is dependent on the size of your list but is somewhat pricey when compared to alternatives such as AWeber, which focuses only on email marketing.
Another possible stumbling block is that Constant Contact’s lowest package is limited to the website builder. To have access to email marketing, you must first upgrade to the next level. All options include access to all email templates as well as phone and live chat assistance.
HubSpot does provide an excellent free plan that includes the majority of capabilities (email marketing, landing pages, live chat, etc.). However, these capabilities are restricted on the free plan, which you may circumvent by subscribing.
Additionally, the free plan lacks sophisticated capabilities such as automation and one-on-one help. On a free account, HubSpot branding displays on all forms and emails.
If you do decide to upgrade to a premium plan, you will lose the branding and will have the ability to send up to 10,000 emails each month.
While this plan’s initial cost is cheaper than a comparable plan on Constant Contact, it becomes much more costly if you exceed that limit.
At that point, you’re compelled to subscribe to a far more costly plan, which does include extra services such as email marketing automation, surveys, polls, and discounts.
In both situations, obtaining value requires making effective use of additional capabilities included in the portfolio of small company products offered by Constant Contact vs HubSpot.
Constant Contact Vs HubSpot: Forms & Lead Generation
Constant Contact supports a variety of form styles, including basic inline and pop-up. Take note that the lowest plan does not provide access to sign-up forms.
The form editor, like the email editor, has a simple interface and is straightforward to use. The basic form theme is suitable for embedding on almost any website without seeming out of place. You may easily alter the majority of the form’s look.
Additionally, the editor has a few useful features, such as the ability to preview how the form will appear on a page on a desktop, tablet, or mobile device.
Additionally, both Constant Contact vs HubSpot provides landing page builders that include form embedding capabilities.
Constant Contact Vs HubSpot: List Management
We have conflicting opinions regarding Constant Contact’s list management. It does a great deal, although a few aspects seem clumsy.
To begin, there are no restrictions on the number of lists or subscribers you may establish (as long as you pay for them). It’s simple to see the contacts included inside each list.
The “tags” function, on the other hand, is not the most helpful. They are only applicable when a new subscriber joins; they cannot be applied retrospectively.
By far the most significant strength is the ability to segregate subscribers. There are pre-built divisions, such as the most and least engaged contacts, but you can also simply create your own.
You may define segments based on activities such as email opening or link clicking, and also specify whether the condition must be satisfied within a certain time window, such as the most recent email or any of the previous five emails.
While HubSpot’s list management is far more robust, it may also be intimidating from first. When browsing contacts, you may apply a plethora of filters depending on the information you’ve gathered about them and their behavior.
This includes filters for purchase dates, email engagement, and link clicks, as well as almost any other criteria you can imagine. This can assist you in identifying laser-targeted categories utilizing data from other portions of your sales funnel if you use HubSpot’s segmentation tools.
The only snag is that after you’ve selected your list according to certain criteria, you must save it before sending an email to those subscribers.
Having said that, if you place a high premium on email marketing and are continuously segmenting your subscriber base, it’s possible to wind up with a massive jumble of contact lists. In light of this, it’s critical to maintain as much organization as possible with your lists.
Constant Contact Vs HubSpot: Customer Support
Constant Contact’s plans include both chat and phone assistance. Additionally, if you’re ready to pay for additional assistance, you may add a marketing adviser to your package.
Additionally, the information base is as comprehensive as any we’ve seen on another platform. Over 100 video lessons and hundreds of textual support pages are available.
HubSpot includes email and chat support with all premium subscriptions, and you can upgrade to phone support for an additional fee. As the pioneers of inbound marketing, it’s unsurprising that HubSpot offers such an extensive knowledge library.
Additionally, there is a reasonably active community seeking assistance with not just utilizing HubSpot, but with business planning in general.
Finally, HubSpot offers an academy through which you may enroll in short marketing courses and get a certification.
FAQs on Constant Contact Vs HubSpot
What is the difference between HubSpot and Constant Contact?
Constant Contact only offers a restricted number of autoresponders, but HubSpot provides an all-in-one solution. Constant Contact focuses on its core competencies rather than on events, while HubSpot is well-known for its events.
Is HubSpot like Constant Contact?
While HubSpot is a much newer firm than Constant Contact, they are well-known as a one-stop shop for inbound marketing management. Additionally, they provide pre-made email templates, or you may create a unique design customized to your business from scratch.
Why is Constant Contact so bad?
Constant Contact's automation capabilities are very restricted. There is no visual workflow builder, you can only send very basic autoresponders, and setting up everything requires an excessive number of clicks. Truly one of the worst automation solutions we've tested.
Can HubSpot be trusted?
HubSpot's CRM platform was created with front office employees in mind; the foundation of our products' success is offering a secure and trusted location for your data.
What is good about HubSpot?
HubSpot is our #1 CRM option for two reasons: it offers a very robust free version that outperforms the majority of premium CRMs on the market, and it can be used across marketing, sales, and customer care teams. It's an excellent solution for almost any kind of business.
Final Verdict: Constant Contact Vs HubSpot 2022
You’ll learn all you need to know before choosing our HubSpot vs Constant Contact comparison. These are both excellent CRM companies, and you would be well served by either.
Without a doubt, the data they provide will provide outcomes. Let us summarize the positive aspects of each and then provide our recommendation.
With Constant Contact, you receive a simple-to-use tool that is also straightforward to teach. The templates are one-of-a-kind, and you can quickly construct email campaigns that correspond to certain objectives, such as sales or events.
With HubSpot, you can take advantage of excellent free service, customize your features, and get helpful support at all service levels, including free.
We like HubSpot since it is simpler to use and the option to customize features is beneficial. However, you should do more research and determine what works best for you. Let’s get things done!