Semrush vs HubSpot 2024: Which SEO Tool Is Best For Business?

Choosing between Semrush and HubSpot for your marketing can be tough. I’ve used both and done a lot of research on them. In this article, I’ll compare Semrush and HubSpot in a simple way.

Both are great for marketing, but they have different strong points. Semrush is awesome for SEO and finding out what competitors are doing. HubSpot is super for managing customer relationships and automating your marketing.

I’ll help you see which one fits your business needs best. So, let’s get into the details and find out which one you should go for!


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Pricing $129.95 $45
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SEMrush is software that assists businesses with digital marketing techniques such as SEO campaigns. This all-in-one digital marketing package allows you to manage SEO, PPC, social media, and content marketing campaigns.

HubSpot is a customer platform that provides software, integrations, and resources for marketing, sales, content management, and customer service. It's a cloud-based platform that syncs data across devices and teams, and updates automatically.

  • Analyze Multiple Websites
  • Easy Traffic Analytics
  • On-Page SEO Guidance
  • A powerful Site Audit tool
  • Social media management
  • Landing page builder
  • Marketing automation
  • Reporting and analytics
  • Easy to use interface
  • 14-day free trial
  • Intensive keyword research
  • Responsive customer support.
  • Regular updates to improve user experience.
  • Offers great automation and many useful integrations
  • Converts contacts into sales opportunities effectively.
  • Excellent customer support
  • A lot of Semrush add-ons are expensive.
  • First-time users may need some time to get used to it.
  • Pricing has increased over time.
  • Customer support can be slow and English-only.
Ease of Use

Renowned for its straightforward, easy-to-use interface, Semrush simplifies navigating through its extensive set of tools and features.

HubSpot’s interface is clean and aesthetically pleasing, but it tends to have a steeper learning curve. This is due to its wide array of functionalities covering various marketing and CRM aspects.

Value For Money

Semrush provides good value for money, with extensive SEO tools, market research, and competition insights, making it perfect for companies looking to improve their online presence quickly.

HubSpot offers strong value for money with its all-in-one marketing, sales, and service platform, providing comprehensive tools and integrations ideal for businesses looking to streamline their operations.

Customer Support

SEMrush offers round-the-clock customer support (24/7) through phone, email, and chat, along with a knowledge base full of useful articles. For more expensive plans, they provide a dedicated account manager for personalized help.

HubSpot also has various support options like a knowledge base, community forum, and email and phone support. Plus, they have a training academy with courses to help users. A big plus for HubSpot is that their support is available in eight languages, including English, Spanish, French, and German.

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Semrush vs HubSpot in a Glance

Feature SEMrush HubSpot
Primary Focus SEO and digital marketing analytics Broader range of marketing and sales tools, including CRM
Keyword Research & Tracking More in-depth keyword research and tracking capabilities Offers comprehensive inbound marketing tools and automation
Pricing Basis Based on the number of keywords and reports needed Based on the number of contacts and level of functionality required for sales and marketing teams
Key Features Keyword research, backlink analysis, website traffic analysis, competitor analysis, advertising research Marketing Hub, Sales Hub, Service Hub, CRM, reporting and analytics, integrations
Pricing Plans Pro ($119.95/month), Guru ($229.95/month), Business ($449.95/month) Starter ($50/month), Professional ($890/month), Enterprise ($3,600/month), Free plan available
Customer Support 24/7 service via phone, email, chat, and dedicated account manager for higher-tiered plans Knowledge base, community forum, email, phone support, training academy, support in multiple languages
Integrations & Customization Integrations with platforms like Google Analytics, custom reports and dashboards, API for custom integrations Integrations include Salesforce, Microsoft Dynamics, API for custom integrations, customizable dashboards, and reporting.

Semrush vs HubSpot 2024: Overview

What is SEMrush?

SEMrush is a tool that helps businesses do better online. It’s like a toolbox for digital marketing. It gives you ways to make your website more visible to people online and improve your marketing.

Overview Of Semrush

On the SEMrush homepage, you can find tools for SEO (which helps people find your website on Google) and for PPC (which is about ads you pay for each time someone clicks).

It also helps with writing content and planning social media. SEMrush shows you data about search results, who links to your site, and much more. It’s really useful for keeping track of how you’re doing compared to others.

What is HubSpot?

HubSpot is a tool that helps businesses grow by managing marketing, sales, and customer service all in one place. It offers tools for making and sharing content, handling social media, getting new leads, sending emails, and understanding data.

Overview Of Hubspot- Semrush vs HubSpot

HubSpot also helps manage relationships with customers (CRM). This means you can keep track of all your customer interactions and details, which is great for building strong relationships.

On the HubSpot homepage, they focus on making marketing and sales easier for any kind of business. It’s all about helping you reach and keep happy customers.

Features of SEMrush

SEMrush offers these helpful features:

Features Of SEMrush

Keyword Research: Helps you find the best words to use on your website. This way, more people can find your business online.

Backlink Analysis: Checks who is linking to your website. You can see if these links are good and find ways to get more quality links.

Website Traffic Analysis: Tells you who’s visiting your website, where they come from, and how they interact with your site. This helps you understand your audience better.

Competitor Analysis: Lets you see what your competitors are doing well or not. You can learn from this to improve your own website.

Advertising Research: Helps you look at your competitors’ and strategies. You can find new ways to make your ads better and choose the right keywords to attract more customers.

HubSpot Features

HubSpot has these great features:

Hubspot Features

Marketing Hub: Helps you create and share marketing campaigns. It’s good for boosting your website’s search ranking (SEO), creating content, email marketing, and social media.

Sales Hub: Organizes sales tasks like keeping track of contacts and deals. It also has tools for getting customer feedback to improve your services.

Service Hub: Manages customer service with ticketing and live chat. This helps you solve customer problems faster.

CRM: Keeps all customer info in one place. This makes managing customer relationships easier.

Reporting and Analytics: Shows how well your marketing and sales are doing. It helps track your website visitors and how people respond to emails and social media posts.

Integrations: Works with other tools like Salesforce, making it a complete package for marketing and sales.

Mobile App: Lets you manage marketing and sales from your phone, which is super handy when you’re on the go.

Head-to-Head Comparison: Semrush vs HubSpot

1. User-Friendliness Comparison:

  • Semrush:

Renowned for its straightforward, easy-to-use interface, Semrush simplifies navigating through its extensive set of tools and features.

It’s designed to be intuitive, ensuring that even users with a broad range of digital marketing skills can efficiently use the platform. The organized layout and accessible resources like guides and tutorials help new users get acquainted quickly.

  • HubSpot:

HubSpot’s interface is clean and aesthetically pleasing, but it tends to have a steeper learning curve. This is due to its wide array of functionalities covering various marketing and CRM aspects.

Once users get past the initial learning phase, HubSpot becomes a powerful tool for comprehensive marketing management.

2. SEO Optimization Tools:

  • Semrush:

Semrush shines in SEO optimization, offering an array of tools for detailed keyword analysis, backlink evaluation, and site health checks. It’s particularly useful for businesses focused on enhancing their search engine visibility.

Semrush provides actionable insights, making it easier to understand and improve various SEO aspects, from keyword strategies to on-page optimization.

  • HubSpot:

While HubSpot includes valuable analytics features, its capabilities in SEO are not as extensive as Semrush’s. HubSpot’s SEO tools are more integrated within its broader marketing functionalities, providing solid but not as deeply focused SEO insights as Semrush.

3. Content Management Capabilities:

  • HubSpot:

HubSpot excels in content management with its interactive interface, featuring a user-friendly drag-and-drop functionality for creating responsive web pages.

Its comprehensive content management system allows users to ideate, design, and implement effective content strategies, making it ideal for businesses seeking an all-in-one platform for content creation and distribution.

  • Semrush:

While Semrush offers valuable content creation suggestions and focuses on optimizing existing content, it doesn’t provide the same level of content creation and management tools as HubSpot. Its strengths lie more in enhancing content for SEO purposes rather than creating or managing it from scratch.

4. Competitor Analysis Features:

  • Semrush:

Both Semrush and HubSpot offer robust competitor analysis tools, but their approaches differ.

Semrush provides in-depth insights into competitors’ marketing strategies, web traffic, and SEO tactics, helping businesses make informed strategic decisions. It’s excellent for understanding and benchmarking against competitors’ online presence.

  • HubSpot:

HubSpot, on the other hand, offers analytics that provide insights into competitors’ digital performance. It allows businesses to gain actionable intelligence about their market position, although it may not dive as deeply into specific SEO strategies as Semrush does.

5. Sales Pipeline Management:

  • HubSpot:

HubSpot leads in sales pipeline management with an intuitive, visual interface that allows users to map out the sales journey, define key stages, and manage deals effectively. It’s particularly beneficial for businesses looking to streamline their sales process and enhance lead nurturing and conversion rates.

  • Semrush:

Does not focus extensively on sales pipeline management, making HubSpot a more suitable choice for businesses seeking a tool that can handle both marketing and sales management in a cohesive manner.

6. Integration Capabilities:

  • HubSpot:

Offers a vast integration ecosystem, connecting with over 1,400 third-party applications across various sectors like CRM, sales, marketing, and customer service. This extensive range of integrations makes HubSpot highly versatile, suitable for businesses looking to consolidate multiple operations under a single platform.

  • Semrush:

While it provides several integration options, Semrush’s integrations are mainly centered around SEO and digital marketing tools. Its capabilities are especially beneficial for businesses primarily focused on enhancing their online marketing and SEO efforts.

7. Ad Campaign Management:

  • Semrush:

Demonstrates superiority in ad campaign management, offering specialized tools for targeted keyword recommendations and audience analysis. Its features are tailored to optimize ad campaigns for better performance and cost-effectiveness, making it a go-to choice for businesses looking to enhance their advertising strategies.

  • HubSpot:

While efficient in automating routine tasks like social media posting and email campaigns, HubSpot does not offer the same level of detailed ad campaign management tools as Semrush. Businesses seeking advanced advertising capabilities might find Semrush more aligned with their needs.

Customer Support: SEMrush vs HubSpot

SEMrush offers round-the-clock customer support (24/7) through phone, email, and chat, along with a knowledge base full of useful articles. For more expensive plans, they provide a dedicated account manager for personalized help.

Customer Support- HubSpot

HubSpot also has various support options like a knowledge base, community forum, and email and phone support. Plus, they have a training academy with courses to help users. A big plus for HubSpot is that their support is available in eight languages, including English, Spanish, French, and German.

Overall, I feel HubSpot has an edge in customer service due to its multi-language support and extensive training resources, which are beneficial for users worldwide and those looking to learn more about using the platform effectively.

Integrations: SEMrush vs HubSpot

SEMrush integrates with platforms like Google Analytics and social media and lets you make your own integrations with APIs. You can create custom reports, dashboards, and set your own keyword and site audit settings.

HubSpot also offers many integrations, including with CRM systems like Salesforce. It has its own API for custom setups, and lets you customize dashboards, reports, and tweak email marketing and automation.

Both offer strong integration and customization options. SEMrush is great for in-depth SEO and analytics customization, while HubSpot excels in CRM and marketing automation customization. Depending on your specific needs, one may suit better than the other.

Semrush is best suited for:

You have online businesses that need to check out their digital presence and see what their competitors are doing. It gives you a lot of information and tools to help make your website better and more visible online. Semrush is user-friendly and shows data in a way that’s easy to understand.

Hubspot is best suited for:-

Your businesses want more than just analytics. It’s good for keeping customers happy and involved. So, if you need deep insights into your online performance, Semrush is a good choice.

But if you want to handle a wide range of business activities, including customer relations, HubSpot might be better. The choice really depends on what your business needs the most.

Is Semrush better than HubSpot?

Whether Semrush is better than HubSpot depends on what your business needs.

Semrush is a star in SEO and keeping an eye on competitors. It’s packed with tools for finding the right keywords, checking backlinks, and making sure your website is healthy. This is perfect for businesses focused on SEO and digital marketing.

HubSpot, however, is great for a wider range of marketing tasks. It covers everything from managing customer relationships to email marketing, content, social media, and automating your marketing efforts.

So, if you want deep SEO insights, go for Semrush. But if you need an all-in-one marketing solution, HubSpot might be the way to go.

What is HubSpot best used for?

HubSpot is really good for managing all parts of marketing and talking to customers. It has a strong CRM (customer relationship management) system, which helps businesses keep track of customer interactions.

It’s also great for creating content, planning social media posts, and sending marketing emails. One of its big strengths is helping turn potential customers into actual customers, using automated steps that guide them through the buying process.

So, if you’re looking to handle marketing, sales, and customer service all in one place, HubSpot is a top choice. It helps businesses organize their customer engagement and improve how they make sales.

What is Semrush best used for?

Semrush is ideal for advanced SEO (Search Engine Optimization) work. It’s known for its ability to analyze what competitors are doing, including their advertising and search strategies.

It stands out in keyword research, offering a huge list of over 20 billion keywords and important details like how hard they are to rank for and how popular they are.

It also has tools to check your website and fix any SEO problems. Semrush helps businesses improve their online visibility and performance by making their SEO strategies more effective. It’s a go-to tool for anyone serious about ranking higher in search engine results.

Choosing Semrush:

Go for Semrush if your focus is on boosting your website’s SEO and ranking higher in search results.

If you want to keep a close eye on competitors and stay ahead, Semrush’s detailed analysis tools are key.

It’s great for content marketing, offering insights for creating impactful content.

Semrush also helps in managing social media and ads and tracks website performance and user behavior for smarter decisions.

Choosing HubSpot:

HubSpot is ideal if you need an all-in-one platform for marketing, CRM, and automating sales processes.

It’s strong in email marketing with personalized automation and lead nurturing tools.

HubSpot’s CRM is user-friendly and integrates well for managing customer relationships and sales.

For creating and managing content, HubSpot provides effective tools and blogging options.

It’s also great for detailed analytics and reports, helping you make data-driven decisions across marketing and sales.

Semrush vs HubSpot: Pricing Comparison

HubSpot Pricing

The pricing for HubSpot’s Marketing Hub Enterprise is structured with different tiers to cater to various needs and budgets. The available options are:

  • Free Tier: This version is available at no cost.
  • Starter Tier: Priced at $45 per month.
  • Professional Tier: Costs $800 per month.
  • Enterprise Tier: This is the most advanced option, priced at $3,200 per month.

Each of these tiers offers different features and capabilities, allowing businesses to choose a package that best fits their marketing requirements and budget.

Semrush’s Pricing:

Semrush Pricing

Pro Plan ($129.95/month): This is great for beginners and small teams. It includes 5 projects, tracking for 500 keywords, and up to 10,000 results per report. It offers tools for SEO, PPC, and research like competitor analysis, keyword research, website audit, and more.

Guru Plan ($249.95/month): Ideal for agencies and mid-size businesses. It offers everything in the Pro plan, plus 15 projects, tracking for 1,500 keywords, 30,000 results per report, a content marketing toolkit, historical data, and more.

Business Plan ($499.95/month): Best for large agencies and enterprises. It includes all Guru features plus 40 projects, tracking for 5,000 keywords, 50,000 results per report, and additional features like Share of Voice, API access, and more.

HubSpot Pros/Cons:


  • Converts contacts into sales opportunities effectively.
  • Excellent customer support with detailed how-to guides and demos for beginners.
  • Offers great automation and many useful integrations.
  • Regular updates to improve user experience.


  • Risk of sending the wrong documents to the wrong people.
  • Customer support can be slow and English-only.
  • Pricing has increased over time.

SEMrush Pros/Cons:


  • Easy to use with insights into competitor activities.
  • Helpful in keyword understanding and website improvement.
  • Provides good support and informative newsletters.


  • Requires precise input in filters, leading to potential errors.
  • It is challenging to utilize all features due to their complexity.

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Conclusion: Semrush vs HubSpot 2024

In comparing Semrush and HubSpot for SEO, Semrush is often seen as the better choice. Its large database and detailed analysis tools make it user-friendly and effective for improving SEO. Semrush’s pricing is also appealing for various business sizes.

Semrush excels in keyword research, website audits, content management, and backlink analysis. These features provide essential insights for optimizing websites and enhancing search engine rankings.

In summary, for those looking to strengthen their online presence and outperform competitors, Semrush is a highly recommended tool. It’s suggested you start using Semrush to elevate your SEO strategies.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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