Kajabi vs Squarespace 2024: Side-by-Side Comparison | Where Should You Host Your Courses & Memberships?

Are you also confused between Kajabi and Squarespace ?

Struggling to know that which one is better and why ?

So, we are here to help you. Here , in this article you are going to know all about Kajabi and Squarespace which will surely help you in deciding between the two.

Just stay with us till end.


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Pricing $ 119 per month $16 per month
Best for

Best for for selling memberships, handling coaching programs, and more.

For artists, designers, and anybody else who wants to showcase their visual work online, Squarespace is the greatest website builder.

  • Video Hosting
  • Email services.
  • All in one place
  • Website Builder
  • Customizable Templates
  • Multiple Contributors and Access Levels
  • A user-friendly tool
  • Valuable customizable themes
  • A well-integrated tool
  • Complementary services for your website
  • The URL specifies
  • It's simple to import and export the material from your webs
  • Integrating third-party tools can be difficult
  • Customization options are limited
Ease of Use

Kajabi provides a user friendly environment to the customers.

Squarespace is much easier to use than Kajabi.

Value For Money

Kind of costly for beginners but consists a lot of advanced features.

Worth and economically friendly than Kajabi.

Customer Support

24*7 customer support with guides and webinars.

A lot of platforms are introduced to help the customer.

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If you’re interested in selling online courses, you’ve probably come across Squarespace or Kajabi.

These all-in-one systems include website builders that enable you to construct websites and landing pages without having any coding experience and sell courses and memberships straight via the platform.

Kajabi is a platform for digital course creation, and its premium features come at a premium price.

Meanwhile, Squarespace enables you to sell both physical and digital things and memberships at a far lesser cost, but it lacks key features that you may want if your primary emphasis is online course design.

To assist you in selecting the platform that is most suited to your organization and available resources, continue reading our in-depth comparison below.

Kajabi vs Squarespace 2024: Overview

We’ve covered all you need to know about Kajabi vs Squarespace in this post to help you make an educated selection.

What is Squarespace?

Squarespace is a website-building platform.

We give access to a collection of tools that you can use to construct your website for an annual or monthly membership fee—no coding or web development knowledge necessary.

Squarespace is a content management system or CMS that is all-in-one. You can design a website, host your content, register domains, and sell things, all with a single subscription.

Squarespace - Kajabi vs Squarespace

Because everyone’s website requirements are unique, there is only one way to determine whether Squarespace is perfect for you: test it!

They provide a 14-day free trial, so you can learn about our platform, get started developing your site, and decide if you’re ready to subscribe to Squarespace.

If you’re still unsure or need additional time, you may prolong it or restart later.

What is Kajabi?

Kajabi is a leading “all-in-one” platform for selling online courses.

Users may create, sell, distribute, and monetize custom classes without switching to other tools as an all-in-one platform.

Kajabi integrates with Stripe and PayPal. Additionally, users may promote their courses using email marketing techniques.

They may also optimize and scale their online course selling company using completely automated marketing strategies and funnels.

Kajabi - Kajabi vs Squarespace

Additionally, Kajabi incorporates analytics tools that enable users to monitor their success and improve.

Additionally, users may utilize Kajabi to establish their websites to keep all of their courses and other vital information.

A collection of pre-built themes simplifies the process of website construction.

Additionally, users may design their unique domain to guarantee that their courses are quickly and effectively-identified.

Kajabi vs Squarespace: Features Comparison

Here we briefly mentioned the features and benefits of both Kajabi and Squarespace for better understanding.

Features and Benefits of Kajabi:

We have some features and benefits of Kajabi:

1. Pipelines:

Kajabi has a sophisticated marketing function called Pipelines.

Pipelines are a sequence of automatic processes that may be configured to move clients through your marketing funnel.

Kajabi Pipelines

It enables you to convey critical information, marketing materials, and offers through email and in-application communications.

2. Tracking Sales:

Kajabi has a tool for tracking money and sales made by your courses and website.

This information enables you to assess the performance of your courses and make any required adjustments to maximize your sales.

3. Affiliate Administration:

Kajabi enables you to integrate affiliates who earn money by marketing your courses.

Using affiliates is an excellent marketing strategy for spreading the word about your courses to a larger network of prospective students.

Kajabi Affiliates - Kajabi vs Squarespace

Affiliates may join up in Kajabi using an online form. However, you cannot manually register new affiliates.

Kajabi tracks affiliate marketing channel performance metrics such as clicks, form submissions, conversions, and conversion rate.

4. Bundles of Courses:

Kajabi enables you to package your courses and offer them at a discount.

Kajabi Online Courses - Kajabi vs Squarespace

Packaged sales of your courses may tempt clients to buy and raise your average order value. You may customize the title, description, and picture for each bundle in Kajabi.

Additional package options include sending a purchase confirmation email and redirecting the member to a thank you website.

5. Website Creator:

Kajabi has a website builder that enables you to personalize your website’s appearance and functionality.

In general, we found Kajabi’s website builder to be strongly focused on design, with a plethora of customization options.

Kajabi Website Builder - Kajabi vs Squarespace

It is most beneficial for design expertise and value website design individuals.

6. Marketing:

Once your courses are created, you must choose the most effective marketing method.

Kajabi includes a website builder and marketing tools like coupons, discount bundles, a sales tracker, pipelines, and email campaigns to assist you in acquiring new clients.

7. Student Debates:

Kajabi facilitates student conversation via the use of comments.

This tool enables students and teachers to communicate through comments and responses.

Commenting increases connection and involvement with one another, which contributes to developing a feeling of community.

8. Classes in Person:

Live courses are an excellent method of establishing an engaging learning environment.

To conduct live lessons using Kajabi, you must incorporate code from a third-party streaming provider.

In general, we found this approach challenging and required some understanding of coding.

9. Drip Schedule:

Kajabi provides a course template that incorporates drip-fed information.

Instructors utilize drip schedules to post particular portions of their courses at predetermined intervals.

Kajabi enables you to choose the time and timezone when drip material is released.

Additionally, you may create an email delivered automatically to students when new course content is posted.

10. Delivery of the Course:

Following the creation of your course, the following step is to provide it to your students.

Kajabi contains tools that assist you in scheduling course material distribution, teaching live sessions, and facilitating student participation.

11. Quizzes:

Kajabi enables you to design several quizzes for your classes.

Quizzes are an excellent method to measure how well your students are grasping the subject in your course. Additionally, quizzes enable your pupils to discover areas for growth.

By and large, Kajabi’s quizzes are more customized than those of most competitors.

12. Assignments:

You may create assignments in Kajabi using the assessment tool.

Assignments provide you insight into how well your students grasp the course content and provide personalized comments.

13. Course Creator:

The most critical aspect of course authoring software is the course builder.

Kajabi is composed of discrete chunks of information that are grouped into lessons. Following that, these teachings are organized into distinct chapters.

We found Kajabi’s course builder to be intuitive in general but not for novices.

Features and Benefits of Squarespace:

We have some features and benefits of Squarespace:

1. Font Selection:

Squarespace includes a large selection of web fonts – 1,000 from Adobe and over 600 from Google.

This is far more than most competitor website construction tools provide and often simplifies the process of matching your website’s identity to that of your offline marketing materials.

2. Squarespace Stock Images:

One of the wonderful features of Squarespace is that it includes access to the whole Unsplash image collection out of the box.

Squarespace Stock Images - Kajabi vs Squarespace

It means that you receive access to a large number of royalty-free photos that you can quickly use on your website.

3. Template’s Quality:

You may select from over 140 Squarespace designs; all are appealing and have a sleek, modern look and feel – far beyond the offerings of many other comparable hosted website creation tools, in my opinion.

Squarespace Templates

In comparison to other website builders’ free template offerings, this collection puts Squarespace ahead of Shopify and BigCommerce (both of which provide just a few free designs).

But behind Wix (which offers over 800) and WordPress (for which thousands are available).

4. Promotional pop-ups/information bars on mobile devices:

Squarespace’s promotional pop-ups and banners are available on the $35 per month ‘Business’ plan and above.

These enable you to emphasize certain offerings on your website or solicit user subscriptions to mailing lists.

Additionally, you may add mobile information bars’ to these designs (pictured below). These enable mobile consumers to call immediately, email, or find your company.

5. Squarespace’s Video Studio Application:

The Squarespace Video Studio app is a new product from Squarespace that seeks to assist you in creating films that complement your website’s design and branding.

Squarespace Video Studio Application

On the Personal subscription, you receive restricted access to this — you can only utilize four available video templates.

Kajabi vs Squarespace: Marketing Tools

Kajabi was developed with marketing in mind and includes various built-in marketing capabilities such as email automation, list segmentation, and campaign templates.

Kajabi enables the creation of sophisticated trigger sequences depending on consumer behavior and the management of effective marketing campaigns.

Kajabi’s pipeline builder is a unique tool; it takes on sales funnels.

Pipelines visualize your sales funnel and allow you to update it by simply dragging things into the funnel.

It’s a novel approach to sales funnels that aids in the comprehension of your abstract marketing company.

Squarespace has a slew of useful eCommerce analytics tools and a plethora of native payment alternatives, making selling items reasonably simple.

Squarespace Marketing Tools

However, it does not have tools for effective email marketing campaigns, which is a must for an online course company.

Additionally, Squarespace has no affiliate partnerships for any of its membership levels.

Squarespace integrates certain features, although integrations may sometimes cause issues with the foundation framework.

Kajabi vs Squarespace: Main Differences

Here is a short rundown of the major distinctions between the two systems. We’ll go into further detail below

1. Website Development Tools:

Both Kajabi and SquareSpace provide excellent website creation tools.

2. Integrations:

Squarespace provides more native connectors but requires a more elaborate integration setup.

3. Marketing:

While both SquareSpace and Kajabi offer marketing capabilities, Kajabi’s is greater.

4. Pricing:

Squarespace is more affordable than Kajabi but requires additional expenditures.

5. Functionality/Features:

Kajabi is a platform for digital goods sales.

Squarespace, on the other hand, is not. As a result, a Squarespace website will need certain workarounds.

The primary distinction between Kajabi and SquareSpace is emphasis and audience.

Kajabi is designed specifically to sell digital things (though it is far more versatile than that), while Squarespace is more generalist in nature.

Thus, although it is feasible to sell courses using SquareSpace, the process is far more difficult and tedious than producing, promoting, and selling courses using Kajabi.

Kajabi vs Squarespace: Pricing Comparison

Squarespace provides more economical membership tiers.

Both Squarespace and Kajabi market themselves as all-in-one platforms that eliminate the need for a few third-party tools to operate your company.

You’ll instantly notice a major difference between the Squarespace and Kajabi plans when looking at the image above.

Squarespace Pricing - Kajabi vs Squarespace

Even Squarespace’s most expensive plan, Advanced Commerce, which enables you to sell memberships and subscriptions, is a fraction of the price of Kajabi’s Basic Plan.

Meanwhile, Kajabi’s plans differ in product count, pipelines (their equivalent of sales funnels), admin accounts, contacts, and active users.

Kajabi’s plans feature webinar and event setup, quizzes, chat assistance, and pre-built templates.

Kajabi Pricing - Kajabi vs Squarespace

While Squarespace’s plans have unlimited storage, its membership benefits are rather restricted compared to Kajabi’s.

You’ll need a third-party plugin like MemberSpace to develop a powerful membership platform for your students.

Even with installing a plugin, Squarespace is still more economical than Kajabi.

Kajabi vs Squarespace: Third-party Integrations

Squarespace offers other connectors, including solutions for e-commerce marketing.

Squarespace has an advantage over Kajabi in terms of integrations.

It also includes additional third-party plugins, dubbed Extensions, enabling you to add a dropshipping shop or link your site to third-party programs such as FreshBooks or EZ Texting.

Squarespace Extensions - Kajabi vs Squarespace

If you want to offer basic things like t-shirts to your pupils, Squarespace’s capabilities are superior to those in Kajabi.

To begin selling via your website using Kajabi, you’ll need to subscribe to Shopify Lite.

Both Squarespace and Kajabi are Zapier-compatible, which opens up a world of automation possibilities for either LMS.

Kajabi vs Squarespace: Customer Support Comparison

Squarespace provides email assistance 24 hours a day and lives chat help Monday through Friday from 4 a.m. to 8 p.m.

There is no telephone assistance available.

Generally, support requests are expedited, and the assistance provided is beneficial.

Squarespace Help Center

The assistance is adequate, even though you will not be chatting to a live person.

Additionally, Squarespace has a cool feature called “circles,” which teaches you how to use the tools to construct a website.

Regrettably, you must already have three SquareSpace sites to apply to. That, in our judgment, defeats the objective.

On the Growth plan and above, Kajabi provides 24/7 chat help and access to a massive library of information through Kajabi University.

Kajabi Help Center

Kajabi University has instructional videos, how-to articles, and tips for setting up a Kajabi site and creating the ideal course.

Additionally, the Kajabi team provides live training sessions and webinars.

Kajabi vs Squarespace: Student Engagement & Course Comparison

This is one place where Kajabi wins.

The primary reason for this is that Kajabi was created to provide course material.

Squarespace, however, is not.

On SquareSpace, this would look like this: Your courses would be buried behind password-protected individual sites.

Each learner would be given the same password to access the materials. If you share a password with someone, you must update it for everyone.

This is a significant issue for a platform focused on selling courses.

Squarespace, meanwhile, lacks student interaction options.

Squarespace Student Engagement - Kajabi vs Squarespace

Therefore, unless there is a workaround for this problem, which may exist, there is no way to conduct evaluations or quizzes in SquareSpace.

In comparison, Kajabi incorporates such features directly within the platform.

Assessments are a critical component of selling online courses, and SquareSpace’s inability to conduct them is a significant disadvantage.

Additionally, we should point you that moving a course to and from SquareSpace is a pain.

As a result, it is better to avoid hosting courses there entirely.

Kajabi vs Squarespace: Theme Comparison

Both systems approach website creation using a theme-based method.

Creating a site on both platforms entails beginning with a design template and gradually personalizing it.

Kajabi has shifted its attention away from themes and expanded the Premier Theme into a more flexible and open-ended framework.

The Premier theme comes with six fully customizable layouts presets. Each has a clean, contemporary aesthetic ideal for online retail.

Squarespace Theme - Kajabi vs Squarespace

Squarespace also includes a big theme collection, which was upgraded in the company’s most recent 7.1 release.

It cannot be changed once a theme is selected, although the templates are very adaptable.

Color changes are only applicable to content kinds, which means that you cannot, for example, alter the color template of individual headers.

In general, both systems feature an intuitive theme/template framework.

Once you’ve chosen a starting point, it’s simple to transform it into something distinctive for your company.

Kajabi vs Squarespace: Pros and Cons

We have some pros and cons of Kajabi

Kajabi Pros

  •  Numerous well-known online marketers and sales executives use their program.
  • It is used by individuals such as Amy Porterfield, Brendon Burchard, and Grant Cardone to give courses and other services to thousands of people.
  • They feature unrestricted Wistia video hosting.
  • The user interface is quite clean and attractive.
  • They interface with a large number of other prominent software firms.
  • They accept payment through Stripe and PayPal.
  • They provide a wealth of data to assist in making business choices.
  • They have an unmatched stranglehold on client happiness.
  • Customer service has received rave reviews.
  • They provide excellent instruction.
  • The program allows you to sell items and services from a single place automated.
  • They provide a one-stop-shop.

Kajabi Cons

  • They do not provide a complimentary plan.
  • They are not the least expensive choice.

We have some pros and cons of Squarespace

Squarespace Pros

  • If you’re just getting started with a new website, particularly one for business, Squarespace offers a connection with Google via which you may utilize G Suite.
  • Squarespace offers several contact options.
  • Squarespace, interestingly, takes a different approach to e-commerce sites.
  • Squarespace enables users to do so.
  • Squarespace’s drag-and-drop interface is great.
  • With a selection of 67 templates, there’s a good chance you’ll discover something you like.
  • I anticipate quite excellent speed test results from the majority of website builders. Squarespace did not disappoint. However, I was surprised that the rating was not better.

Squarespace Cons

  • Unless you upgrade to a premium subscription after your website’s trial period ends and is locked, you will be unable to alter any element of it.

Kajabi vs Squarespace: Website Building Comparison

In terms of website development, SquareSpace and Kajabi both allow you to create stunning websites that uniquely represent your business.

  • Both platforms have a drag-and-drop editor, making it very simple to add, remove, and rearrange objects and layouts.
  • SquareSpace’s interface requires some practice to master, but it is capable of amazing things.
  • Kajabi also excels in web design. It’s as easy as writing a blog post to create items, and the website styles are bright, clean, contemporary, and very adjustable.
  • Depending on product sections, you may switch themes, giving each page a unique appearance and feel. Additionally, membership sites may be created.
  • Squarespace provides several useful functions, but there are also well-documented issues, most notably with membership sites.
  • According to reports, individuals have discovered methods to bypass membership gates on SquareSpace websites to access premium material without paying.

Kajabi vs Squarespace: Tools

Kajabi’s course authoring tools are more robust.

Squarespace cannot match with Kajabi in terms of course building tools.

As indicated before, you’ll need a third-party solution like MemberSpace to access additional features and safeguard your Squarespace material.

Squarespace Tools - Kajabi vs Squarespace

Squarespace provides a password-protected members’ section for premium users. The disadvantage is that your purchased content will be compromised if that password is shared.

Additionally, Squarespace lacks capabilities like polls, quizzes, and webinars–all of which are included in Kajabi’s subscriptions.

One of the nicest benefits of Kajabi is that it enables you to upload movies and webinars without using third-party software such as Zoom or EasyWebinar (for evergreen funnels).

Quizzes and progress bars in Kajabi are also useful tools for motivating students to consume the information in your course.

From the backend to the user interface, Kajabi easily outperforms the competition for course authoring.

FAQs on Kajabi vs Squarespace :

Does Kajabi work with Squarespace?

Yes, you can. Zapier automates the transfer of data between Squarespace and Kajabi—no coding necessary. When a form is submitted, this event occurs.

Is Thinkific or Kajabi better?

While Thinkific is more affordable, Kajabi offers additional sales and marketing features. If you already have a website and sales funnels, Thinkific may be a suitable fit. After all, there's no use in paying for things you're not going to use!

Why should I use Kajabi?

Kajabi's evaluations function enables you to gather information from prospective clients. For instance, if you want to determine if someone is already a coach or is just getting started, you may segment them according to their response. You may then send your emails to separate lists.

Can you use Kajabi for eCommerce?

Yes, you can. Kajabi has a plethora of connectors and on-platform tools that will assist you in mastering e-commerce marketing from the time your online shop launches. That is where e-commerce marketing is advantageous.

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Conclusion: Kajabi vs Squarespace 2024

Squarespace Wins, Squarespace is better suited to customers who aren’t interested in selling online courses, while Kajabi is one of the greatest options for online course designers.

If you’re looking for a simple website that allows you to sell both physical and digital things, Squarespace can suffice–and at a reduced cost.

Squarespace is particularly advantageous if you’re on a tight budget since even with the additional third-party tools required for your course, Squarespace is still less expensive than Kajabi.

Meanwhile, if your budget allows and you’re offering a lucrative course, consider Kajabi.

Kajabi’s platform’s sophisticated funnel builder, course development, and marketing capabilities save you time by eliminating the need to piece things together.

Additionally, its built-in webinar capability is beneficial. However, keep in mind that most customers wind up using third-party software like ConvertKit and Drip due to Kajabi’s inherent features being weak. 

If you’re searching for a less expensive alternative to Kajabi, you can choose Thinkific, Podia, Teachable, or LearnDash (for WordPress websites).

Anikesh Singh

Anikesh Singh is an SEO and full-time contributor at Imagestation. Anikesh writes everything from website building tips to designing, and even dives into project management software and web building tips – all in a way that won't make your head spin.

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