Ubersuggest vs SEMRush 2024: Which is The Better SEO Tool?

Ubersuggest and SEMRush are popular tools for SEO used by many people worldwide. Even though they are similar, each has its own special features.

In this guide comparing Ubersuggest and SEMRush, I’ve looked closely at both to help you choose the right one for your business. I personally use SEMRush every day and don’t pay for Ubersuggest anymore.


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Pricing $12/mo $129.95/mo
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UberSuggest offers comprehensive SEO tools for keyword research, competitor analysis, and content ideas, making it invaluable for digital marketers.

Semrush is a digital marketing tool with a variety of capabilities, including keyword research, site auditing, backlink analysis, and competitor analysis.

  • Keyword Research
  • Competitor Analysis
  • Site Audit
  • Rank Tracking
  • Competitor SEO Analysis
  • Backlink Analysis
  • Content Marketing
  • On-page SEO suggestions
  • Offers content ideas
  • Helps identify competitive keywords
  • Provides insights into potential traffic
  • Offers features for backlink analysis
  • Responsive customer support
  • Easy to use interface
  • In-depth site audits
  • Detailed competitor analysis
  • Limited Free Features
  • Dependency on Third-Party Data
  • Local SEO is a paid add-on
  • Limited free version and integrations.
Ease of Use

Streamlined interface and intuitive features make UberSuggest easy for beginners and experienced users alike.

Semrush is well-known for its simple, user-friendly interface, which makes it easy to use through its wide variety of features and functionalities.

Value For Money

UberSuggest provides robust SEO tools at competitive prices, offering comprehensive keyword research, competitor analysis, and site audit features, making it a worthwhile investment for businesses.

Semrush provides excellent value for money, with extensive SEO tools, market research, and competitive insights, making it perfect for companies looking to grow their online presence quickly.

Customer Support

UberSuggest provides responsive, helpful, prompt, efficient Customer Support. Resolves issues swiftly, enhancing user experience. Exceptional service, ensuring client satisfaction.

Semrush's customer service is recognized for being fast and helpful, with a variety of alternatives available, including email, chat, and phone. They give quick help and excellent advice to the customers who use their SEO products.

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The Pre-Verdict: Ubersuggest vs SEMRush

SEMRush is like a powerhouse for big businesses serious about SEO. It comes with lots of tools, including ones for finding the best keywords, organizing SEO campaigns, and a huge database of over 21 billion keywords.

It’s great for detailed stuff like checking links, auditing your site, and spying on competitors. Even though it’s pricier, SEMRush is worth it for strong businesses wanting top rankings and to compete well in their market.

Ubersuggest is like a helpful tool for new business owners and people just starting with SEO. It has the basics you need—like figuring out the right keywords, checking your site’s SEO health, and looking at links. Plus, it’s not too expensive.

Ubersuggest is easy to use and good enough for simple SEO research, making it great for smaller businesses or folks just getting into SEO. But, be careful about some drawbacks, like the data might not always be super accurate.

What Is Ubersuggest?

Ubersuggest was launched in 2012. It is an SEO tool that helps boost your website’s search ranking by suggesting keywords. Originally just for keywords, it transformed into a powerful SEO tool after entrepreneur Neil Patel took over in 2017.

Ubersuggest Home-page

You can use Ubersuggest for free, but for the full experience, there are monthly plans ranging from $20 to $40, or you can go for a one-time payment between $200 and $400.

It does a bunch of things, like giving keyword ideas, tracking your site’s ranking, checking your website’s health, and more.

What Is SEMRush?

SEMRush was launched in 2008, and is older than Ubersuggest. It was created by a bunch of entrepreneurs and tech experts aiming to improve online marketing through competitive research.


SEMRush is a top-notch SEO tool, offering lots of features like keyword research, SEO campaigns, and a huge database of 21.1 billion keywords. It does a bunch of cool things like helping with writing, checking your site’s health, tracking competitors, and more.

However, it’s pricier than Ubersuggest, starting around $120 a month. But, if you can afford it, SEMRush is a super powerful tool for all things digital marketing.

Differences and Similarities: Ubersuggest vs SEMRush

1. Keyword Research:

When it comes to keyword research, both Ubersuggest and SEMRush shine, but let’s see who’s the star. Ubersuggest started as a free keyword research tool and has two parts: Overview and Ideas.

Overview gives you a quick look at the keyword, while Ideas digs deep into suggestions, comparing volume, difficulty, and cost per click. SEMRush does similar stuff but on a bigger scale.

Semrush Keyword Research

With a whopping 21 billion keywords, it quickly helps you pick the right terms for your website. Each keyword comes with info on traffic, search results, and competition. The cool part is SEMRush’s keyword gap tool, showing you SEO opportunities your competition is using.

  • Winner:

In this game, SEMRush wins because it gives you tons of keyword variations. Ubersuggest is good, but SEMRush is like the keyword wizard.

2. Backlink Data:

Backlinks, or links from one website to another, are crucial for SEO, showing search engines that your content is valuable. Ubersuggest and SEMRush have tools to analyze and peek at your competition’s backlinks, helping you find chances to build links for your site.

Ubersuggest breaks down a website’s backlinks by type, text, domain score, and monthly traffic. It also shows the total number of backlinks and how they’ve grown over time.

Ubersuggest Backlink

SEMRush does something similar but adds extra details like outbound domains, indexed pages, and an overall toxicity score. It even points out which domains give the most backlinks.


  • Winner:

It is SEMRush that wins when it comes to details, but UberSuggest is not far behind. It gives you all the important info you need about backlinks.

3. Site Audits:

A site audit is like an SEO checkup for a website’s health and visibility. Both Ubersuggest and SEMRush do this, but Ubersuggest is simpler to grasp.

It points out SEO issues, monthly traffic, on-page SEO score, and pages found in search engines recently. Ubersuggest even gives a score for how complex these issues are and how much they could affect your traffic.

UberSuggest Site Audit

However, SEMRush goes deeper. It conducts a thorough health check, looking into thematic reports, internal linking errors, HTTPS problems, crawlability issues, and more.


  • Winner:

While Ubersuggest is user-friendly, SEMRush provides a more detailed analysis of your website’s health.

4. Ease of use:

Comparing Ubersuggest and SEMrush for ease of use, Ubersuggest wins with its clean and straightforward design. Its dashboard has a user-friendly sidebar for easy navigation, presenting data in tables and graphs that are easy to understand.

Whether you’re exploring SEO opportunities or checking domain performance, Ubersuggest’s consistent and organized layout is great for beginners.

On the other hand, SEMrush also has a clean interface but offers a more extensive set of features, which might be overwhelming for some users. The abundance of information and various metrics can be challenging for beginners to navigate.

  • Winner:

In the battle of user-friendly design, Ubersuggest takes the lead, providing a more accessible and organized experience.

5. Customer Support:

When it comes to customer support, both Ubersuggest and SEMrush provide helpful resources like articles and videos along with responsive email support. Ubersuggest goes a step further by allowing users to request additional online personal assistance.

On the other hand, SEMrush offers a more comprehensive support system. In addition to email and online support, it features live chat support managed by a chatbot that can quickly guide users to helpful resources.

  • Winner:

The winner is SEMrush, thanks to its extensive knowledge base and live chat support, which provides users with more comprehensive support.

Pricing Plans: Ubersuggest vs SEMRush

Basically, SEMRush is Ubersuggest’s updated version. This service is similar to Ubersuggest, but on a larger scale. However, these extra features come at a higher price.

1. SEMRush:

SEMRush provides three pricing plans to cater to different business sizes:


  • Pro Plan:

Priced at $129.95 per month or $1,299.96 annually, suitable for freelancers and small teams. It allows managing up to 5 projects and tracking 500 keywords.

  • Guru Plan:

Priced at $249.95 per month or $2,499.96 annually, ideal for midsize businesses or agencies. This plan offers more features, including 15 projects and tracking for 1500 keywords.

  • Business Plan:

Priced at $499.95 per month or $4,999.92 annually, designed for larger agencies and enterprises. It provides extensive features and higher limits, such as 40 projects and tracking for 5000 keywords.

SEMRush offers a 14-day free trial, and if you opt for annual billing, you can save up to 17%.

2. Ubersuggest:

Ubersuggest also has three plans:

Ubersuggest Pricing Plans

  • Individual: Around $12 per month.
  • Business: Approximately $20 per month.
  • Enterprise: Priced at $40 per month.

Ubersuggest is notably more affordable than SEMRush and includes a free Chrome extension. There’s also a free version allowing for 3 searches on their website.

The decision between SEMRush and Ubersuggest depends on your specific needs and budget. SEMRush offers more features and in-depth analysis, which might be worth the extra cost for some users.

However, Ubersuggest provides a cost-effective option, especially for those starting out with SEO tools. Both offer free trials, allowing users to explore their functionalities before making a commitment.

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Final Thoughts: Ubersuggest vs SEMRush

I hope this comparison between Ubersuggest and SEMRush has helped you decide which SEO tool is right for your business! In general, UberSuggest is a great tool for business owners who are new to SEO.

It’s affordable and covers basic SEO needs like keyword research and audits. However, its keyword data might not be entirely reliable. On the other hand, SEMRush is a powerhouse for in-depth analysis, ideal for big businesses aiming for high Google rankings.

It’s pricey but worth it for serious SEO efforts. SEMRush is advanced and tailored for professional SEO departments and marketing agencies.

I personally use SEMRush on daily basis.

Roshan Jha

Roshan Jha is a contributor at Imagestation with a strong background in eCommerce and Fulfillment by Amazon (FBA). With his experience, he excels at breaking down complex online selling concepts into easy-to-understand articles. Roshan is passionate about guiding others in the world of digital sales, offering clear and practical advice. His writings are particularly valuable for those looking to navigate the world of online marketplaces and Amazon’s fulfillment system.

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