Top 5 Tools To Market Your Online Course 2024

This article will discuss the top 5 tools to market your online course.

If you believe that designing an online course is the most difficult component, you are mistaken. Even if you’ve created the perfect online course for your target audience that you know will help them reach their objectives, visibility remains a key issue.

What strategy will you use to reach out to potential buyers?

There are thousands of online courses accessible, so adding one more won’t make much of a difference. Instead, you’ll need specialized marketing tools to help you improve your online store and cut down on the time it takes to do any activities.

Businesses employ marketing tools to advertise their products or services. You’ll need platforms as an online course designer to assist you to gather leads and converting them into paying clients.

Let’s look at some of the advantages of employing marketing tools to promote your online course:

  • Marketing tools improve personalization by allowing you to segment your audience and send only relevant information to them.
  • Such technologies make it easier to collect, segment, and analyse your customers’ data by putting useful information at your fingertips.
  • Marketing tools go beyond personalisation to improve the customer experience. It reveals what your customers enjoy, where they spend the majority of their time, and what they expect from any touchpoint.
  • These tools are simple to use; even if you have no prior experience with marketing, this platform will assist you in nurturing your prospects and converting them.

Top 5 tools to market your online course

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Top 5 Tools to Market Your Online Course

Here is a list of some fantastic marketing platforms that you should consider using to promote your online course.

1. Hubspot

Inbound marketing, which includes selling your online course, has been shown to be the most effective marketing strategy for all organizations.

However, the most typical complaint that firms have is that good inbound marketing takes a lot of time and requires a lot of software.

And that’s where Hubspot comes in.


Hubspot is a simple CRM that helps companies get the most out of their inbound marketing initiatives. It is regarded as one of the top inbound marketing platforms in the world, with over 135k customers in 120 countries.

When it comes to running inbound marketing initiatives, the platform has practically every tool you could imagine. Lead collection, content generation, customer relationship management, performance tracking, and sales mapping are all part of this process.

All of the information is available through Hubspot’s consolidated platform. As a result, you won’t need hundreds of programs to sell your online course; instead, you’ll be able to complete all of your tasks on a single platform.

By automating procedures and systems, Hubspot’s Workflow tab can save you endless hours. For example, you can create an email list for your online course based on any criterion, from distinct buying personas to awareness levels.

The Hubspot platform is focused on making jobs easier and achieving success with your inbound marketing strategy.

The most dreaded portion of any marketing campaign is evaluating stats, which HubSpot can help you with as well. HubSpot can provide data on all parts of marketing efforts for your online course.

2. Invideo

The use of video to promote your product or service is referred to as video marketing. According to statistics, videos help businesses improve traffic by 51%, sales by 34%, and brand awareness by 70%.

As a result, an online course designer should surely try their hand at producing films that will help their audience, aka students, better understand how this particular course will benefit them.

You may use videos to engage with your audience on your website, social media, YouTube, and even in free training sessions. It allows you to stand out from the crowd, resulting in more visibility and interaction.


Invideo is one such program that may assist you in creating outstanding videos. It’s a robust online video editor with over 5000 customizable themes, a soundtrack library, 8 million iStock material, transitions, filters, and more.

You may use this to make content for your Youtube, Facebook, Instagram, IGTV, and other social media platforms.

Invideo is a good choice for video artists who want to make short videos without sacrificing quality or user experience.

You can turn your articles and social media posts into videos in a single click using its convert text to video tool, which includes context-matching visuals, 50+ themes, and a natural-sounding voice that reads out the words.

3. Convertkit

Email marketing is still incredibly relevant, with nine out of ten marketers using it. So, if you want to reach out to your customers in real-time and in the most personalized way possible, you’ll need to invest in an easy-to-use and economical email marketing program.

And Convertkit is the only name that comes to mind right now.


ConvertKit is a fantastic email marketing platform designed specifically for content writers. It aids professionals in the creation of landing pages and the sale of things via email.

The platform offers a very user-friendly UI. Subscribers, automation, landing pages, forms, and broadcasts are among the dashboard’s four unique sections.

You may view the number of individuals who have subscribed to your mailing list, send automated emails, construct landing pages, and send broadcasts to your subscribers from this page.

You may construct drip campaigns using Convertkit, which sends a series of emails over a period of time once a subscriber joins a list. The procedure isn’t at all time-consuming. You may design your campaign messaging by dragging and dropping emails.

Convertkit also provides editable landing pages, which allow you to add photos, modify colors, and change text without having to write any code. To increase engagement and collect user email addresses, this landing page also includes lead management and sign-up forms.

4. Hootsuite 

There’s no denying that using social media to reach your target audience is essential; yet, keeping up with regular posting and engaging with your consumer base may be exhausting and time-consuming. That’s why we’ve included Hootsuite in our list.


Hootsuite is a fantastic social media management software that allows you to manage all of your customer service channels in one place, including social media, SMS, Whatsapp, and Live.

You may use Hootsuite to evaluate customer replies, post updates, and communicate with potential consumers on over 35 popular social media networks, such as Twitter, LinkedIn, Facebook, Foursquare, WordPress blogs, and more.

You may utilize Hootsuite as a course maker to effectively communicate with your consumers and gain information into how these platforms are working for you.

Hootsuite will send you an email every week with statistics on the number of clicks each day, the geographic location of those who clicked on it, the most popular links, and the top referrers.

5. Buzzsumo

You must begin creating engaging content for your target audience before launching your online course so that they are familiar with you and trust your abilities. However, searching for content can consume a significant amount of time. This is where BuzzSumo comes into play.


Buzzsumo is an online content marketing company that can quickly find thousands of topics related to your domain. The platform combs through the websites of your competitors to see which content has gotten the most attention.

You can use this to create your content calendar and begin posting content without having to worry about topics.

Not only that, but you can also work with industry influencers to promote your online course. For example, Buzzsumo allows you to search for employees of a specific company via Twitter for easy outreach.

Conclusion: Top 5 Tools to Market Your Online Course

These are the most widely used marketing methods, and you should make use of them whenever possible when promoting your course.

The benefit of using these applications is that you can get your project done quickly without having to hire professionals or spend hours learning all of the technical jargon involved.

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Harshit Baluja

Harshit is a seasoned writer specializing in online courses and eLearning. With 7 years of experience, he has the ability to craft engaging content that seamlessly integrates technology with learning. His expertise lies in simplifying complex topics, ensuring a seamless learning experience for learners of all levels. Connect with Harshit on Linkedin to get in touch with latest eLearning trends.

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