Zoho vs HubSpot 2024: Which is Right for You? Side-by-Side Comparison

Are you also confused between Zoho and HubSpot ?

Struggling to know that which one is better and why ?

So, we are here to help you. Here , in this article you are going to know all about Zoho and HubSpot which will surely help you in deciding between the two.

Just stay with us till end.


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Pricing $14/mo* $45/mo*
Best for

It is best for for customer relationship management software in the market.

Best for creating a frictionless customer experience.

  • Customer portals
  • Monitoring feature.
  • Telephony and Email features.
  • Campaign Tool.
  • The Workflow Tool
  • The Content Strategy Tool.
  • Salesforce automation.
  • Flexible pricing plans.
  • Account management
  • Easy lead generation
  • Straightforward drag-and-drop emails
  • Powerful automation
  • Limited custom fields
  • Limited templates.
Ease of Use

A lil tricky sometimes.

Very user friendly.

Value For Money

Best for small businesses and beginners.

Somewhere costly but all in one and advanced platform.

Customer Support

Try their best to help.

The in-house Customer Success team make it best customer support thing.

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This article is all about Zoho vs HubSpot and if you are eager to know about this then this is the right place for you. With over 600 Customer Relationship Management (CRM) software systems available today, the choices are many.

Each vendor makes a concerted effort to demonstrate why they are the best alternative via the use of cutting-edge features, integrations, and processes. Numerous SMBs struggle with determining the optimal moment to upgrade to a more complex system.

Cost and convenience are often the primary considerations when selecting the correct CRM software provider. Zoho and HubSpot are two often-mentioned names.

Historically, smaller firms have utilized Zoho CRM, while larger organizations have used HubSpot. HubSpot is a well-known inbound marketing platform (Marketing Hub).

HubSpot has recently expanded to include a sales-focused CRM product (Sales Hub). While HubSpot Sales Hub offers many tools and a free plan, there are some extra expenses and restrictions to consider.

Whatever your company or sector, CRMs have historically been challenging to adopt, challenging to master, and challenging to integrate into your daily routine. CRM companies are constantly improving their products to make them more user-friendly and cost-effective.

Let us check out the comparison of Zoho vs Hubspot in detail.

Zoho vs Hubspot 2024: Overview

In order to help you make an informed decision, we’ve covered all you need to know about Zoho vs Hubspot in this post.

What is HubSpot?

Hubspot is a cloud-based customer relationship management system (CRM) designed to simplify meeting corporate demands.

It is intended to assist firms in more efficiently achieving their sales goals. It is not geared toward a particular size of business; it can manage the business operations of any firm size.

Hubspot - Zoho vs Hubspot

Hubspot serves as a foundation for the other Hubspot Softwares – Marketing Hub, Sales Hub, Service Hub, Content Management System Hub, and Operations Hub. Each of these pieces of software has both free and premium versions.

Depending on your existing requirements, you may choose to utilize Hubspot’s products or acquire the whole program.

What is Zoho?

Zoho is a cloud-based customer relationship management (CRM) application designed to assist small and medium-sized enterprises in managing their sales, marketing, and support operations.

Zoho offers a variety of CRM solutions to meet the unique demands of its consumers. These solutions are adaptable to a variety of business settings and use cases.

It connects consumer data from several sources through a REST API service.

Zoho - Zoho vs Hubspot

The REST API and SDK may access current customer data stored in incompatible databases and data warehouses and import it into the platform to thoroughly record customer interactions.

As a result, the concept of a single point of truth is strengthened. Additionally, Zoho’s alerts API enables you to be alerted when changes are made inside your CRM.

Zoho vs HubSpot: Lead management

Lead management is a vital consideration while selecting the correct CRM. When comparing Zoho vs HubSpot, it’s critical to understand the lead management capabilities offered.

Zoho CRM enables you to track and customize your customers’ journeys. Because each user might have a unique experience, analysis of the processes involved can be performed, further exploration, and exploitation.

Zoho Lead Management - Zoho vs Hubspot

The data collected from each user in the CRM may be displayed in several ways via reports.

You can acquire a comprehensive view of your customers’ behavior based on their interactions with your advertisements, email marketing, and landing pages with all of these options.

From there, you’ll have a better understanding of the factors that drive your lead’s decision-making and develop company concepts to address the gaps.

By doing so, you are establishing a lifelong relationship with your consumers via alternative services.

Hubspot Lead management - Zoho vs Hubspot

Hubspot’s lead management solution enables real-time interaction with leads through the CRM contact record. The form is instantly updated when a new leader is gained by phone or email.

This allows you to keep track of each lead you get and their contact information for further follow-up. Typically, Hubspot’s lead management solution is coupled with Sales Hub, free to use.

Zoho vs HubSpot: Social Integration & Marketing Automation

Social CRM is a term that refers to the integration of customer relationship management software (CRM) with social media platforms such as Facebook, Instagram, or Twitter.

This enhances a business’s client communication and anticipates their demands.

Integrating this data results in improved customer service and the opportunity to obtain market insights straight from your consumers.

Zoho Marketing Automation - Zoho vs Hubspot

HubSpot does not presently support social media. Zoho allows you to connect your accounts, contacts, and leads’ Twitter and Facebook pages.

This populates the social tab with your company’s social media activity.

HubSpot is a very effective marketing tool. However, HubSpot Marketing Hub is necessary to access SEO, email marketing, and landing pages.

Hubspot Automated Marketing

The Marketing Hub is a distinct expense from the Sales Hub. Professional subscriptions begin at $800 per month and include 2,000 connections.

With Marketing Hub, you no longer have a restriction of one million contacts and must pay for every 1,000 contacts in your system.

Zoho’s Professional package, on the other hand, includes an unlimited number of email templates, marketing campaigns, autoresponders, and web-to-lead forms.

Zoho vs HubSpot: Pricing

Without a doubt, the primary area of distinction of HubSpot vs Zoho CRM is cost.

According to HubSpot’s website, its CRM service is “100% free, forever,” however, if you want to get the most out of HubSpot CRM, you’re likely to go for your checkbook. Zoho CRM does provide a free, limited-featured version of their software, but it is only offered to teams of three or fewer individuals.

HubSpot CRM’s extra sales functionalities are officially a component of HubSpot’s Marketing Hub.

Zoho Pricing - Zoho vs Hubspot

Depending on the three price levels you choose, Marketing Hub capabilities include live chat, conversational bots, forms, email marketing, marketing automation, and an events API.

Even if you opt out of the extra powers, HubSpot CRM has many essential CRM functions. That’s not terrible, considering it’s free. On the other hand, unless you choose the three-user plan for home companies, Zoho is not free but reasonably priced.

Compared to other popular CRM platforms like Salesforce and Insightly, Zoho CRM’s price is hard to match. If none of Zoho’s normal price levels appeals to you, the company now offers Zoho CRM Plus at a flat monthly or yearly charge.

HubSpot Pricing - Zoho vs Hubspot

If you have one or two salespeople, you may be able to get away with utilizing HubSpot CRM for free. However, if your organization has several salespeople, you should consider either paying for more functionality in HubSpot’s Marketing Hub or switching to Zoho CRM.

HubSpot CRM is a decent free solution; however, it anticipates certain functions to be restricted or removed given its freemium nature.

Zoho vs HubSpot: Features

As it happens, both Zoho and HubSpot are brimming with the functionality that any CRM worth its salt should provide.

Additionally, HubSpot and Zoho both provide major connectors with G Suite, Microsoft 365, Zapier, and various social media platforms. HubSpot and Zoho diverge in order management, APIs, and vital connectors.

For example, whereas HubSpot provides an API for developing app interfaces, Zoho’s CRM API allows custom fields. On the plus side, HubSpot includes order management, enabling you to follow client orders from beginning to end.

HubSpot Features - Zoho vs Hubspot

In this manner, you can address any difficulties as they arise. Additionally, HubSpot provides connectors for eCommerce, which Zoho does not.

While Shopify and Square are two of the most popular eCommerce connections, Zoho only supports WooCommerce.

Zoho does have an edge in terms of customization. It offers a broader range of sales, marketing, and social media functions than HubSpot.

Zoho may expand workflow and macro recommendations; use voice commands to obtain critical reports, and use custom-built wizards to shorten lengthy data input procedures.

Even in areas where HubSpot and Zoho coincide, Zoho continues to swallow the bait more often than HubSpot. For example, Zoho’s CRM allows you to store up to 100,000 contacts regardless of your subscription plan.

Zoho Features - Zoho vs Hubspot

Additionally, Zoho’s easy account management function lets you keep information about the businesses with whom you collaborate, add notes to contacts, and see your interaction history.

Another useful feature of Zoho is social listening, which allows you to determine if a contact has previously communicated with you through social media.

While HubSpot offers a plethora of capabilities to help you grow your sales, marketing, and customer care departments, HubSpot’s primary emphasis has always been on the user experience.

As a result, numerous tools have been streamlined and muted to improve their usability.

While this is a commendable tactic, HubSpot’s lack of customization choices eventually proves to be its undoing in this area. In comparison to HubSpot, Zoho’s capabilities are more customizable.

Zoho vs HubSpot: Capabilities

Your CRM serves as the backbone of your sales process. It should keep you organized, boost efficiency, provide clear instructions to leadership on generating income, and scale with your expansion.

Consider how HubSpot and Zoho stack up against each other in terms of some of the most crucial CRM functionalities.

1. Scalable Support:

From the start, HubSpot is committed to your success.

Their world-class support and customer success teams are accessible to all clients – with Pro and Enterprise customers receiving complimentary phone and email help – and you won’t pay more as your business grows.

HubSpot Academy, which is constantly regarded as one of the world’s finest online learning platforms (source), is also accessible for free right now.

2. Ecosystem:

With HubSpot, you have access to everything you need and more. Utilize HubSpot’s vast network of over 700 integrations and hundreds of certified solution partners to assist you in delivering an excellent end-to-end client experience.

Introduce yourself to the HubSpot Ecosystem. You’ve built an incredible company, and you no longer have to expand it alone.

Hubspot Ecosystem

While a low-cost CRM platform like Zoho may seem a safe pick, Zoho lacks the ecosystem necessary to serve its worldwide client base and diverse product range, leaving many firms with minimal support.

Additionally, doing it alone results in faulty procedures and less-than-reliable reporting (source). And if your plan is altered, you are once again at the mercy of the technological wizards who put everything up.

3. Customization and Scale:

HubSpot does not make a trade-off between power and usability. Customize it to match your company goals without adding complexity — and quickly scale up without months of specialized development labor.

HubSpot’s flexible data structure for your CRM, along with custom objects, simplifies bespoke implementations. You can maintain agility while scaling, effortlessly adjusting to anything the environment throws at you.

Hubspot Customization - Zoho vs Hubspot

Gartner evaluators give Zoho CRM lower scores across the board (source) but highlight particular integration and implementation problems.

Despite mainly being developed in-house, Zoho has been hesitant to innovate on features that might alleviate these pain points — such as out-of-the-box data integration across apps.

While Zoho’s vast array of products enables you to tailor your technology stack, this may also add friction to established processes.

Increased friction results in increased time spent on basic setup, which may prevent you from enhancing your operations.

4. Platform-in-a-Box:

HubSpot designed the HubSpot CRM platform and its accompanying Sales, Marketing, Content Management, and Service Hubs from the bottom up.

Consequently, a unified and consistent user experience is created in which data, reporting, and individual tools all look the same and perform in unison.

That is why all Hubs, tools, and integrations communicate with one another invisibly.

Everything is driven by the same database, which means that everyone in your business – marketing, sales, service, and operations — is using the same system of record.

Hubspot Platform-in-a-Box

This leads to a seamless handoff between teams and a more pleasurable customer experience.

HubSpot attempts to bring your data, channels, and groups together around a single source of truth via thoughtfully developed products and a growing ecosystem of integrations.

Each encounter is automatically linked with the contact’s chronology, ensuring that your whole team has a firm grasp on the person, not just the persona.

With this degree of alignment and data, your team can provide a more tailored and outstanding client experience, assisting your business is growing.

While Zoho created most of its products internally, many combinations need extra connections or interfaces to sync data across several apps.

Zoho Platform-in-a-Box - Zoho vs Hubspot

Connecting Zoho Desk and Marketing to the CRM, for example, entails creating synchronization rules and establishing a relationship in the same way that you would for a third-party service or marketing solution (source).

While these features and capabilities are unified under a single brand, the underlying infrastructure is fractured, exposing your data, channels, and teams to a fragmented experience.

This may provide friction, slowing down your team and interfering with your ability to deliver excellent client experiences.

5. Utilization and Adoption Ease:

HubSpot provides an appealing user experience designed for customers’ daily activities.

HubSpot is popular with administrators and end-users alike because it combines sophisticated capabilities and an easy user interface.

And it is for this reason, HubSpot is constantly regarded as the best user-friendly CRM, and B2B software, with rep adoption, often highlighted as a significant advantage for HubSpot customers.

Consequently, clients that migrate to HubSpot often see an increase in the quality of their data.

When combined with HubSpot’s robust reporting and automation capabilities, high-quality data gives administrators a clearer picture of their business’s overall health.

Zoho does not provide the same level of support as HubSpot, and HubSpot help is not included. Zoho customers will pay between 20% and 25% of their yearly subscription to improve support coverage and response.

This implies that customers will not only have to pay for a feature that is critical to the product’s flawless functioning but that the price will also climb as their firm develops and expands.

HubSpot’s customer service philosophy puts the success of its customers at the core of everything they do – and as a result, they take a strong interest in ensuring that businesses receive the most value from the product.

That is why they place a premium on the onboarding process, HubSpot Academy, and the in-house Customer Success team.

6. Flexibility and Strength:

HubSpot is the only company devoted to administrators, representatives, and managers’ ease of use and simplicity.

Hubspot Flexibility - Zoho vs Hubspot

This way, you spend less time (and money) ensuring that your CRM system works as intended. Customers of HubSpot can organize and manage their CRM without engaging a professional administrator.

Are you looking for a more nuanced approach? Custom objects enable you to construct your CRM flexibly and straightforwardly for your organization and quickly transfer critical third-party data into your CRM.

Zoho Flexibility - Zoho vs Hubspot

They tailored their price to firms that do not have an infinite budget. Zoho demands more fabulous work during setup and ongoing maintenance to prevent significant issues compared to a fully integrated solution.

Zoho vs HubSpot: Support

Additional software has new complications. However, you may rest easier at night knowing that the program you chose offers dependable customer support.

Both HubSpot and Zoho have strong online communities dedicated to supporting and advising. Additionally, Zoho provides a robust knowledge base that includes free ebooks, tutorials, and how-to videos.

HubSpot Support

Similarly, HubSpot offers a free online education platform. The HubSpot Academy platform is the global leader in training for inbound marketing professionals.

All paid customers get a complimentary email, live chat, and phone assistance from Zoho. That is correct. Your inquiries are just a dial tone away. Regrettably, the same cannot be confirmed with HubSpot CRM.

Zoho Support

While email and in-app assistance are free, phone support is another barrier that can be accessed only by Professional or Enterprise level customers.

The hitch is that most customers rank HubSpot’s assistance as superior to Zoho’s. Additionally, HubSpot’s online network is unmatched by many corporate software solutions.

While great assistance is not accessible, HubSpot is often better equipped to meet customer demands.

Zoho vs HubSpot: Data & Security Administration

Without a doubt, security is one of the most intuitive concerns of every organization.

Additionally, organizations that deal with any form of software, incredibly bespoke software, have an added motivation to maintain stringent security procedures. That is why Zoho CRM offers two complementary data backups every month.

Zoho Security - Zoho vs Hubspot

Additional backups are $6 each. Additionally, Zoho CRM Enterprise and Professional subscriptions enable you to de-duplicate your data and import history.

HubSpot, on the other hand, falls short in this area. There are no free backups or, for that matter, other backups. Unsurprisingly, there are no benefits for de-duplication or import. Roles and permissions are another layer of security to consider.

HubSpot Security - Zoho vs Hubspot

Zoho is also the market leader in this segment. With one of Zoho’s more affordable services, you may include organizational hierarchies and field-level security into your company system.

HubSpot lacks all of these capabilities except for their most costly package, which costs $48,000 per year. Zoho offers a higher level of safety at a cheaper pricing point than HubSpot.

FAQs on Zoho vs HubSpot

What is the difference between Zoho and Hubspot?

Both HubSpot and Zoho CRM are cloud-based customer relationship management (CRM) applications. Hubspot is an excellent choice for small organizations, while Zoho CRM allows for more customization for firms with the means to adopt it. You can learn more about CRM software and compare suppliers on our CRM software page.

Why Zoho is the best?

Zoho CRM is a widely used customer relationship management (CRM) software focused on lead generation, sales acceleration, and performance measurement. The intuitive platform interfaces with hundreds of popular applications and software, making it simple for any organization to create a unique CRM.

Why is HubSpot the best?

HubSpot is our hashtag 1 CRM option for two reasons: it offers a very robust free version that outperforms the majority of premium CRMs on the market, and it can be used across marketing, sales, and customer care teams. It's an excellent solution for almost any kind of business.

Is HubSpot still free?

HubSpot's free CRM capability is entirely free to use. With a contact limit of 1,000,000 and no restrictions on users or customer data, HubSpot's free CRM capability is entirely free and has no expiry date. Their premium Sales Hub packages have more comprehensive CRM capability.

What is the full form of CRM?

CRM stands for Customer Relationship Management.

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Conclusion: Zoho vs HubSpot 2024

Overall, despite their striking similarities, we give the edge to HubSpot in this battle.

HubSpot is more user-friendly and has an outstanding range of third-party app connectors.

This makes it an excellent alternative for sales teams looking for something they can use immediately. It integrates seamlessly with a large number of third-party applications they currently use.

That is not to say that it is the best option for your business: if you want to save money on the premium version and want something that integrates with social media, Zoho may be the best option.

The only way to be sure is to test both versions.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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