Must Have WordPress Plugins For 2021 (24 Experts’ Choice)

These must-have WordPress plugins will make your blog super efficient and effective.

When you recently started a new blog, wondering which plugin to install? If yes, then this roundup post is meant for you!

According to the experts in the article “must have” doesn’t mean that there are many of these on one’s site but it totally depends on what requirements they need fulfilled.

List of 24 Best WordPress Plugins

With over 58,000+ plugins to choose from in the WordPress plugin library, it can be difficult for new users. I have tested 1000’s of plugins every year, so you don’t have to go through all the trial & error yourself!



OptinMonster is the most popular conversion rate optimization software in the market that allows you to convert abandoning website visitors into email subscribers and customers.

This WordPress plugin helps you get more email subscribers and sales fast. It offers hundreds of high-converting templates including popups, slide ins , announcement bars, gamified spin a wheel or full screen welcome mats .

Each optin forms can be customized with drag & drop builder for easy customization.

OptinMonster’s display targeting features allows you to personalize the campaigns for each user, so you can show the right message at the right time.

It’s an effective solution for bloggers, business websites and eCommerce sites to make more money. The plugin helps recover abandoned cart sales conversions of website visitors grow your email list. 



MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to connect your website with Google Analytics, so you can see exactly how people find and use your website.

The best part is that it shows all of the important stats right inside your dashboard. This helps optimize traffic, subscribers, and revenue. 

It is one of many plugins available allowing integration between websites using WP & GA (Google Analytic).

This tool provides quick access to critical data regarding visitors without cluttering up user experience. Thus, making this most useful when optimizing site performance or understanding visitor patterns/trends over time.

MonsterInsights is a powerful analytics platform used by over 3 million websites worldwide. Other perks include the free version and up to 50% off with our Monster Insights coupon code.

Constant Contact


Email marketing is the most effective and reliable way for a business to stay in touch with its users. Constant Contact, one of the world’s largest email service providers, makes it easy to start building an email list today.

Constant Contact platform allows you to build an email list and send beautiful emails newsletters. It offers a quick setup for non-techy users. It works well with popular lead generation plugins like OptinMonster and WPForms.



In today’s world, every website needs a contact form because it makes it easy for your visitors to get in touch with you. WPForms is the most user-friendly contact form plugin for WordPress that allows you to easily create forms of all types, even surveys and polls!

With only a few clicks, this drag & drop online builder integrates seamlessly with popular marketing platforms such as MailChimp or PayPal.

It is an extremely comprehensive form builder plugin that allows you to create beautiful forms for your website. Their features include:

  • conversational forms,
  • Geolocation tracking,
  • GDPR friendly data collection tools and more.

All in One SEO


A plugin that helps you increase your website traffic using SEO best practices is All in One SEO. This WordPress plugin is used by over two million websites and it offers the most comprehensive solution with all the features needed to improve on-page SEO.

AIOSEO is a comprehensive and intuitive SEO plugin for WordPress that can help you easily optimize your website content to increase traffic from search engines.

The team behind AIOSEO continues to add new features such as the recently released Cognito. This helps with creating sitemaps in bulk without much effort on your part.



UpdraftPlus is the most popular WordPress backup plugin on the market. It allows you to set up automatic backups and safely store them. Additionally it helps to restoring your website from a backup when needed.

Their base free plan comes with everything we need for our site. But they also have an additional paid version that offers more storage options as well as priority support if desired.

This is truly one of those must-have plugins since it ensures protection of all your data just by being installed!



SeedProd is the best drag and drop page builder for WordPress, allowing business owners to create custom landing pages without hiring a developer.

With over 100+ templates or an easy-to-use interface that has no coding needed, you can customize your website design in minutes.

There are templates for landing pages, sales pages, thank you pages, webinar registration page. SeedProd comes with a smart design system that will save time by reusing elements instead of doing repetitive work.

You can define color schemes and more while saving font combinations on your project to make it easier than ever before!

WP Rocket


WP Rocket is the best WordPress caching plugin on the market. It allows you to instantly improve your site speed and performance with no technical skills required. All of it while maintaining a professional tone of voice throughout their website copy.

The WP Rocket’s automated features like automatic page cache or lazy loading images increase load times by up to 80%. This makes it easy for any user without coding knowledge get started immediately.

WP Rocket helps websites to load faster by automatically building a cache that is used instead of the normal dynamic page. WP Rocket also offers free image optimization service called Imagify which can help speed up website even further.



MemberPress is the best WordPress membership plugin in the market. It allows you to build online courses, communities, and membership sites using WordPress.

You can create subscriptions for users based on their subscription plans which are compatible with popular payment solutions like Stripe, PayPal Authorize net or more making it extremely versatile!

With MemberPress premium features including drip content access rules automation features come standard so why not try out this amazing tool?

It is a powerful plugin that helps creators generate over $500 million dollars in revenue each year. It allows you to connect your MemberPress account with all popular email marketing platforms like MailChimp and ConvertKit. That would allow users to easily communicate with their customers.



Gain more customers with viral giveaways and contests using RafflePress, the best WordPress giveaway plugin on the market.

This powerful software comes equipped with an easy drag-and-drop builder along with proven templates. That makes it simple to create a contest or sweepstakes which attracts visitor’s attention.

You can incentivize users to follow your social profiles by offering additional entries if they share the betrothal in their own networks. Increasing engagement of followers across different platforms while also giving you access to new audiences who are interested in what your business has got going forward for them! 

Word-of-mouth marketing is a great way to get more traffic faster, which results in increased followers and revenue. RafflePress helps you connect social profiles with WordPress plugins that are popular among marketers for their features. It’s free if all you want is something basic or pay for its premium version if it has what you need!



Sucuri is a wonderful plugin and firewall that helps secure your website from DDoS, malware threats, XSS attacks, brute force attacks.

They monitor and protect your site from hundreds of thousands of cyber-attacks every month. If you don’t have this protection for your business’s website then you need it today.

While there are other security plugins like WordFence, WP Activity Log, etc., none of them can offer the full protection that Sucuri does. The only real alternative is Cloudflare which can be quite expensive if you get their premium add-ons.



PushEngage is the best web push notification plugin for WordPress. Using browser-push notifications, it allows you to send targeted messages and announcements to your website visitors.

That would increase customer engagement and generate traffic on your site. PushEngage sets themselves apart from other providers in the space by not selling your data, which is a huge plus.



SearchWP is the most advanced WordPress search plugin in the market. It helps you improve your site’s user experience, so that it’s easier for visitors to find what they are looking for on your website.

SearchWP goes beyond just indexing post content and indexes everything. That includes:

  • custom fields,
  • ACF Fields (Advanced Custom Field),
  • text files,
  • PDF document contents ,
  • custom tables(database table), Custom taxonomies (taxonomy terms/categories ),
  • custom posts types (post type name like product or service etc.),
  • WooCommerce product attributes.

You can also see what your visitors are searching for, and how to improve content discoverability with the search metrics feature.

Uncanny Automator


The Uncanny Automator is a plugin that allows you to connect your WordPress plugins together without the need for coding, saving time and money.

This automation tool can easily integrate with popular WordPress plugins as well as third party platforms. So, anyone can build recipes on their website by choosing from over 90 triggers and actions available.

Connecting WordPress sites together without writing any code sounds very useful for online stores and membership websites.

Imagine being able to use an automated email sequence on both your website, as well as the client’s website with just a few clicks of the button!

Google Workspace (formerly G Suite)


Google Workspace (formerly G Suite) is a suite of web applications like email, docs, spreadsheets created by Google to be cheaper and more efficient than other office suites.

It also allows your business to use professional looking emails with own domain name right inside Gmail which saves you costs on software licenses. It also helps in hiring IT staff or maintaining backups for all the data/documents it contains.

Pretty Links Pro


Pretty Links Pro is one of the best link management plugins for WordPress. It allows you to easily manage affiliate links while making it easy make your affiliate links short and memorable for sharing.

A perfect tool for any marketer or individual who wants to gain more traffic on their website using a few clicks on browser.



SEMRush is an all-in-one marketing toolkit for digital marketers and business owners. It comes with powerful tools to help you improve your SEO, paid traffic strategy, social media presence, content & PR strategy.

The tool helps you gather competitive intelligence on your competitors so that can outrank them and dominate the industry.

It is an easy to use online platform that provides various analytics/tools in one place. The tool has a huge database of keywords which are updated regularly by manually adding new ones, or automatically updating old ones based on popularity etc.

Additionally users will get their own custom domain name for free if they sign up using our affiliate link.



LiveChat Inc is the best live chat support software for businesses and e-commerce websites. It has tons of customization options, comes with a mobile app so you can provide real time support to your customers.

It integrates with existing tools like CRM or email marketing too! Most importantly LiveChat loads fast and offers great user experience.

The team behind LiveChat also created, which is the best AI powered chatbot software that you can use in conjunction with LiveChat to ensure your users always get a response as quickly and accurately as possible when they need it most.



You may not receive important email notifications from your WordPress site. WP Mail SMTP solves this problem by sending emails using a proper server and bypassing the hosting companies. This ensures all of your users get their messages on time.

Shared Count


Want a simple and effective way to add social media sharing buttons on your website? Shared Counts is the best WordPress plugin that allows you easily do just this.

In addition, it displays share counts which can help you make your site more attractive with some additional social proof.

While there are many paid solutions available, I use shared count for its high quality code and great performance. All of it for free!



Nextiva’s business phone service is the best in terms of features and ease-of-use. It allows you to get a unique business number for your website that comes with advanced call routing, unlimited free domestic calling, voicemail to email or text, online faxing – all at an affordable price!

You can also receive calls from your Nextiva Business Phone straight into your cell phone which makes it ideal even for small businesses; they’ve got great no holiday/non work hours policies too.

Nextiva VOIP is a great choice for small businesses looking to have their own business phone service. Their simple web-based admin panel makes it easy to manage everything like a pro. All this at an affordable price that grows with your company.

I use Nextiva VOIP because they are one of the most reliable, cheap business phone services out there!



WooCommerce is the most popular e-commerce plugin for WordPress used by over 5 million websites. It comes with all of your powerful features to create an online store, and has established itself as a dominant contender in the market space.

There’s now a robust WooCommerce ecosystem available with dedicated hosting services, themes and plugins at their disposal.

Insert Headers and Footers


I find this plugin to be a lifesaver. I can’t tell you how many times it’s saved me from having to edit PHP files in my WordPress theme, and not have that new code get overwritten by an automatic update or something!

This is especially great for things like inserting Google Ad Re-targeting scripts into the HTML of your site without worrying about them getting erased if/when there are updates made available.



WPML is a multilingual plugin that allows you to easily create multi-lingual websites with WordPress. It’s very easy to use, SEO friendly and helps you create content in different languages seamlessly!

Also Read: Best WordPress Plugins to Make Money Online

Frequently Asked Question (FAQs)

Which free plugin is best for WordPress?

MonsterInsights is the best free plugin for WordPress to get website analytics inside the dashboard. Yoast SEO is another free plugin to rank your site higher in Google.

Can I use Elementor for free?

Yes, you can Elementor free version for your WordPress site to design a stunning landing page. To get more features, you can purchase the Elementor Pro version.

Are WordPress plugins safe?

Before installing any WordPress plugin, you should check its compatibility with WordPress. If the plugin is not compatible, it can cause several issues and put your site on risk.


This article introduces the best WordPress plugins for business websites. We recommend downloading them from official sources and avoiding all nulled ones to ensure your site is safe.

The list of the best WordPress plugins for business websites concludes. If you’re looking to use only a few, we recommend downloading them from either WP official website or our article links.

Clicking on the WordPress plugins button will redirect your the official plugin’s website. So checkout all of these fantastic plugins and save your time.

Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs, Newsmartwave, and He is successful online marketer & award winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publication as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 5+ yrs experience of in Digital Marketing field. Check out his portfolio( Find him on Twitter, & Facebook.

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