You’ve decided it’s time to take your business online, but you’re not sure where to start.
Do you need to hire a web designer?
It can be hard to know when and how to hire a web designer. You don’t want to spend money on something that isn’t necessary, but you also don’t want your website to look like it was designed in the early 2000s.
We’ve put together this guide to help you decide when and how to hire a web designer for your business. We’ll cover everything from what services they offer, to what questions you should ask before hiring them.
What Services Do Web Designers Offer?
Web designers offer various types of services that range from designing your website, developing it, hosting it, and even marketing it. You can learn more about these services here. As you read through the different web design services, think about which ones are right for you. Sometimes just one web designer is capable of offering every service that’s needed. Other times, you may have to hire more than one professional or business.
In this case, you’ll need to be the one to determine which web design services are most important for your website. We typically recommend hiring a web designer who can offer as many services as possible because it makes life easier both for you and the designer.
When it comes to website design, there are different levels of services that can be offered. Think about how much or little help you want from your web designer in developing the site. Do you want them to handle all aspects of building your website? Or do you just need an overall website concept?
For most websites, you’ll want a web designer to create your website from scratch. This includes coding your site to the W3C standards so that it is search engine-friendly and responsive to different screens. However, if your company already has a simple WordPress blog website, then getting a professional WordPress developer might be cheaper than hiring a full-on web designer.
As a general rule of thumb, you should hire a web designer to handle the following overall website services:
Concept and design
Development and coding (using HTML5 and CSS3)
Responsive to different screens (mobile friendly)
Hosting for your domain name
Marketing Your Website
After hiring a web designer, you’ll want to make sure your website is being marketed properly. If you have no idea how to go about doing this, then that’s another service that can be provided by a web designer. We typically recommend hiring a web designer who specializes in marketing because they will know what terms people are searching for when looking for your business.
Your web designer should come up with different options of how you can get more exposure for your website, including:
Creating social media accounts (Twitter, Facebook, Instagram) that link back to your website
SEO or search engine optimization
Sponsorships and partnerships Other Things To Consider
When hiring a web designer, it’s important to look at their previous work and reviews from past customers. You should also check out the different types of website templates they offer. A good web design company will have many different website themes that can be customized to fit your needs.
What questions should I ask my potential web designers?
Before hiring a web designer, there are several questions you should ask them in order to determine if they’re the right fit for your business. For example:
Are you familiar with my industry?
You don’t want a web designer who has no knowledge of your niche or what kind of website would work best for your company.
Will my site be responsive and mobile-friendly?
If you want your website to be available to anyone browsing the web on any device, then make sure they offer responsive site design.
What type of payment options are available?
Customers typically choose between paying per hour, by the month, or per project.
Will I have a login area where I can edit my content?
You’ll most likely want access to editing and updating your website.
What SEO (search engine optimization) strategies do you offer?
You’ll want to make sure the web designer offers search engine marketing as part of their services.
Do you provide hosting for my domain name?
The web designer should be able to provide a free domain with hosting upon request. How much will it cost and how long will it take? You should get a quote from your potential web designer.
Is there anything I should avoid asking my web designer?
It’s important to find a good fit between you and the company you’re hiring, so don’t be afraid to ask questions! However, there are certain questions you might want to avoid just because they might sound offensive or pushy. For example, don’t ask your web designer “How much do you cost?” Instead, ask for a general quote based on your project needs.
Also avoid asking your designer about their rates for every hour they work, because different projects may require more or less time to complete. Instead of asking who’s cheapest, find out who’s the best fit for your project and budget.
What should I look out for in a contract?
It’s important to have a detailed payment agreement with every company you hire, including web design companies. The contract should include:
A clear timeline of when milestones in the project will be completed A list of deliverables (files and content that needs to be provided for the finished product) A description of revisions if any are included in the quote What happens if either party cancels? Make sure you know what steps will be taken if either party is unable to complete their end of the project. Legal jargon should be explained clearly.
How can I make sure my web designer isn’t going to rip me off?
It’s a good idea to ask for a portfolio of past work. You can also look at reviews of the web design company on sites like Facebook and Google, as well as testimonials from previous customers. Sites like Reddit may have more informal reviews from people who have used your designer in the past.
Web Designers, like all other professionals, should be able to answer any questions you ask them with ease. If you feel like they’re unable to communicate clearly, then that may serve as a sign that they’re not the best fit for your company.
With this information in mind, hopefully, your web design will go smoothly and end up being a positive experience for your company. After all, the web designer is an essential part of making your business’s website look great and function well for customers!