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What Is Inclusive Web Design?

When creating a website, it’s critical to keep in mind that not every user will engage with it in the same manner.

By utilising inclusive design, you can ensure that people don’t feel excluded by removing prejudice and presumptions from your website. Learn how to master this contemporary strategy by reading on.

It’s a frequent misunderstanding that the terms “inclusive web design” and “accessible design” are equivalent. Even though there is a connection, it’s crucial to understand that accessibility is one part of inclusive design, where we consider a feature or product from the perspectives of other demographics.

Unfortunately, the politicisation of the word inclusion makes it difficult for designers to implement an inclusive midset. What inclusive web design is, what it isn’t, and how design teams may create more inclusive user experiences are all covered in this article.

Inclusive design: what is it?

Inclusive web design SEO

In order to make sure that goods are accessible to everyone rather than just a small number of consumers, inclusive design is a UX methodology where designers take into account the surroundings and conditions of various user groups and demographics.

UX designers are encouraged to consider long-term, short-term, and situational barriers that prohibit users from using a digital product as intended by employing an inclusive design process.

When thinking about inclusive design, designers must avoid prejudice or generalizations about things like gender, age, color, and other broad demographics. It is prejudiced (and sometimes offensive) to see such broad demographics as restrictions, and doing so might cause more harm than good.

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How Important Inclusive Web Design Is?

Better product design results from inclusive web design.

Inclusive design requires creators to return to the fundamentals of effective, usable, and empathic design for anything from websites to mobile apps and everything in between.

Brands can connect with more people.

A brand will gain a more devoted following of customers that value inclusion and equity in addition to the ideal user if it prioritizes a consistently great experience for everyone, not just them.

Interacting with inclusive websites makes users feel happier.

These days, diseases like carpal tunnel syndrome, computer vision syndrome, and internet addiction disorder are all too common due to the amount of time people spend in front of screens. Design that is inclusive and ethical can improve users’ mental and physical well-being.

Websites with inclusive web design perform better in search engine results.

Four elements were identified by Google as being crucial to producing the best on-page experience when it revised its search algorithm a few years ago: Performance (speed), Accessibility, Best Practices (design and code), and SEO (e.g. alt text). Every single one of these benefits from inclusive design.


The term “inclusive web design” encompasses a wide range of specialties, including UX design, accessible design, and responsive design. But inclusive design goes a step farther to guarantee that the finished product is a widely used and well-liked website.

This method of online design necessitates a thorough comprehension of the difficulties that many users, beyond those caused by impairment or disability, encounter when interacting with websites.

Making sure you’re using technologies that support its implementation, like WordPress’s and Elementor’s accessibility features, is the greatest method to incorporate inclusion into your web design process. Then, add inclusive variables like aptitude, access, and ability to your user persona templates.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

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