Webflow vs Wix 2024 : Which is Better? Expert Head-to-Head Comparison

Are you also confused between Webflow and Wix ?

Struggling to know that which one is better and why ?

So, we are here to help you. Here , in this article you are going to know all about Webflow and Wix which will surely help you in deciding between the two.

Just stay with us till end.


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Pricing $12 per month $4.50 per month
Best for

It is best to build websites without any coding using a drag-and-drop interface that will look familiar to Photoshop users.

Wix is best for web site building that includes apps, graphics, image galleries, fonts, vectors, animations and other options.

  • Motion design
  • CMS
  • Customizable components
  • Website Builder
  • Customizable Designs
  • Free and Reliable Hosting
  • A large number of plans.
  • Powerful features
  • Easy to use
  • Enough storage.
  • Secured with passwords.
  • Wix includes web hosting.
  • Traffic limits some plan
  • Wix's SEO capabilities are relatively rudimentary.
Ease of Use

Webflow takes a little more time to understand than Wix.

Wix provides a very user friendly environment to the user.

Value For Money

Best option for skilled designers.

Beginners to pros everyone find it best because of it's advanced features.

Customer Support

Somewhere takes time to respond.

24*7 available.

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This article is all about Webflow vs Wix so stay tuned to know everything about this. Both Webflow and Wix are outstanding website builders – they are feature-rich and affordable.

Which option is ideal for your company will depend on your functionality needs; thus, we’ll examine each platform’s design capabilities, user experience, pricing, maintenance, integration, and SEO in this post.

First, let’s examine the sorts of firms that would benefit most from these platforms and those that would not. Wix is often better suited to small enterprises with relatively simple demands and a need for an easily editable platform.

Webflow, on the other hand, is better suited to organizations seeking a little more complexity in their website’s design and functionality.

While both platforms support eCommerce, none is well-suited for high-volume online sales sites. They can be linked with Shopify (and some firms have done so).

Still, we nearly always advocate working with the best platform for your requirements and not complicating things, which is why neither Wix nor Webflow is the most excellent alternatives for high-volume eCommerce sites in the majority of cases.

Webflow vs Wix: Main Differences

The primary distinctions between Webflow and Wix are as follows:

  •  Webflow has a ‘University’ component with tutorials, while Wix is accessible through email.
  • Webflow integrates with Zapier, whereas Wix is more user-friendly.
  • Webflow allows for complete customization, while Wix relies heavily on templates.
  • Webflow has an HTML CSS website editor. However, Wix does not need any coding.

Webflow vs Wix: Ease of Use

Wix is a website builder that is straightforward for any user, regardless of their available talents, prior web design expertise, or desired outcome.

Enrolling in the system takes around a minute and requires no effort. You’re taken to the control panel following registration, which is pretty intuitive and well-organized.

Wix’s control panel is divided into the Dashboard and the Editor. This enables you to monitor and manage each stage while working on your project’s development, ensuring that faults are corrected on time.

Wix’s WYSIWYG website builder lets you choose a favorite template and personalize it to your specific requirements and standards.

Additionally, Wix engineers constantly attempt to simplify the site construction process without sacrificing the ultimate result.

Today, the website builder has an updated, redesigned editor that enables the creation of modern websites complete with extensive parallax scrolling effects, simple navigation, video backdrop integration possibilities, and other strong effects.

The website builder’s customer support staff is user-friendly and constantly available to help customers with any issues.

The service distinguishes itself from the competition with its intuitive interface, simple navigation, and valuable prompts, suggestions, and guidance on utilizing this or that website piece or function successfully.

Wix - Webflow vs Wix

Whichever editable part you choose, a question mark will appear to give all necessary information and practical recommendations.

If you have any questions or cannot find an answer, the website builder allows you to visit its Forum or Support Center.

Additionally, the Wix knowledge base includes step-by-step instructions, recommendations, and how-to videos that ease the platform’s use.  Finally, there is the option of contacting Wix professionals through email support.

Webflow has a more dynamic approach to web design, having been developed with the requirements of experienced web developers in mind.

The system has a plethora of capabilities and tools, which, if underestimated, might result in lousy project quality. The signup procedure is equally fast and straightforward here.

Still, you’ll need considerably more time to familiarize yourself with the service’s control panel and to explore all of the tools, categories, aspects, and sections it has.

The website builder includes several sophisticated toolbars, an HTML/CSS website editor, and advanced design modification tools that need extensive knowledge and, in some cases, a background in web design.

Webflow - Webflow vs Wix

Webflow’s UI is far from easy and obvious – there is plenty to read, research, and learn here, and at first, it seems to be comparable to Webydo.

First-time customers will undoubtedly be perplexed by the multitude of tools and options available in the service’s control panel.

However, it should be noted that the system’s interface is logically arranged, which facilitates an investigation. The website builder’s customer assistance tools are also pervasive and beneficial.

Initially focused on the demands of professionals, the website creator believes it is critical to emphasize the educational component.

You may access the University area from here, where you’ll find several video lessons, a robust knowledge base, and other high-quality resources accessible in editing mode.

Additionally, users may access a forum and a blog inside the system, where they can learn crucial information about the service’s fundamentals – join and explore social media groups, read books and guidelines, and engage in conversations to get answers to your system-related queries.

Concerning technical help, it is offered here 24 hours a day. Live chat and email support, as well as the system’s massive community, will address the bulk of your Webflow-related queries.

Wix seems to be a more straightforward site construction option that is also handier for every user in terms of simplicity.

The website builder takes a direct approach to web creation, making it more straightforward to understand the platform without requiring technical expertise.

Additionally, customer assistance choices are expanded here, while Webflow does not trail behind its opponent in terms of technical help.

You need a little time to familiarize yourself with the platform and begin working with it.

Webflow vs Wix: Features

Wix and Webflow have a slew of features that simplify website editing. None of the tools in Wix need you to write any code. Choose it from your dashboard and investigate how they perform.

While most devices are accessible through the main control panel, several applications and plugins are only available via the App Market. It would help if you kept in mind that not all are free.

Wix’s primary feature is unquestionably ADI. As previously stated, if you want to utilize ADI to develop a website, no tweaking is required.

After a few questions, the AI will design and recommend a whole site in a matter of seconds. Naturally, you will be permitted to change and enhance the proposed site.

Even if you do not need coding, Wix will enable you to modify raw HTML using the Wix Code function. Additionally, Wix has a dedicated mobile app that allows you to build and manage your sites while on the move.

Wix Features - Webflow vs Wix

The mobile interface is straightforward and quick to use, even for total newbies.

There are other more capabilities available at Wix, and it’s advisable to study them for yourself to determine which ones will match your demands if you choose Wix as your platform of choice.

Many of these functions are unrelated to website creation but instead company management and promotion.

As with Wix, Webflow includes a slew of beneficial tools to allow customers to concentrate on their project’s business/marketing aspects while still receiving a pleasant design experience.

Another critical aspect of Webflow is its clean code. Webflow will generate a semantic and W3C-compliant document as you work on your design.

You may export HTML, CSS, and images into a single ZIP file and modify the code as desired. Additionally, you may add custom code at any time.

Additionally, Webflow has several motion design elements, such as no-code interaction design and 3D transformations and animations.

Webflow Features - Webflow vs Wix

If you want your site to seem cutting-edge and have all-encompassing changes, Webflow comes in useful. Apart from the designer, it has its content management system (CMS), e-commerce, and interactivity.

Additionally, you’ll discover alternatives for website hosting, marketing, and SEO.

Again, utilizing these tools may not be as simple as with Wix, but you can do nearly anything with the proper assistance while Wix confines you to their applications and templates.

The most critical aspect of Webflow is how web pages are optimized.

When clean code, a robust CMS, and all other capabilities are combined, you produce next-generation websites that would take eons to construct without Webflow.

They can feature stunning animations and yet function flawlessly on various devices.

Webflow vs Wix: Pricing Plans

After covering so much area, there is one more critical issue to consider: cost. How much would Wix and Webflow cost you every month?

Wix offers a free plan that enables you to evaluate the platform’s functionality before committing. As you may anticipate, there are a few caveats to this.

For starters, you cannot join a custom domain and are limited to 500MB of storage and bandwidth. Additionally, you are unable to accept online payments or utilize Google Analytics.

Nonetheless, you may use all of Wix’s web design capabilities to create and publish your website utilizing a Wix subdomain. Wix’s premium plans are divided into website and eCommerce options.

The latter is required to accept online payments. In comparison, the former should serve for developing a straightforward personal or commercial website, portfolio, or blog.

Website options begin at $4.50 per month, while eCommerce plans start at $17. More information about the programs is available on Wix’s pricing website.

Wix Pricing - Webflow vs Wix

Webflow also provides a free plan, which is fantastic news given that you’ll likely want more than the standard 14-day trial period to get acquainted with the platform.

The free package includes all of Webflow’s design capabilities. However, you can only work on two projects (websites) at a time and test your site by publishing to a webflow.io web address.

In that sense, Webflow’s free plan is less like a free website and more like a free testing environment without time constraints.

As with Wix, there are two payment options: site plans (which start at $12 per month) and account plans (start at $16 per month).

The former is geared at individuals and companies interested in developing their websites. By contrast, the latter is aimed at web professionals and agencies looking to construct several websites for customers commercially.

Webflow Pricing - Webflow vs Wix

Webflow’s site plans are classified further as website plans (which begin at $12 per month) and eCommerce plans (start at $29 per month).

Each website plan is for a single website, and you may subsequently add an eCommerce plan to an existing website plan.

Annual billing saves you 15%. More information is available on Webflow’s pricing page. Both Wix and Webflow provide consumers with free plans and cheap price levels to get started.

While Webflow’s price structure is more complex, its offerings are more diverse and expand with each subscription level.

On the other hand, Wix drastically restricts your storage space and bandwidth to entice you to upgrade but does not provide any more functionality.

Rather than that, it utilizes third-party applications to reward higher-paying consumers.

Wix compensates for this with its eCommerce options, which put no restrictions on the number of things you can sell or the annual income earned.

Webflow vs Wix: Pros & Cons

We have some pros and cons of Webflow:

Webflow Pros:

  • As is the case with Wix, web hosting is included.
  • Webflow makes collaboration with your development team simpler since designs are immediately translated to clean code.
  • Webflow’s flexible pricing options provide considerable allowances even on the lowest level.
  • A Webflow community that you may join online
  • Numerous instructional resources in the form of courses and classes
  • Account plans are available for agencies and freelancers.
  • A completely free plan allows you to experiment with and learn about Webflow’s capabilities.
  • Access to sophisticated SEO tools
  • Each site element is customizable, including the checkout process, transactional emails, shop, and blog layouts.
  • Access to extensive customization and design tools geared for web professionals

Webflow Cons:

  • Availability of fewer templates
  • You are not permitted to create client accounts.
  • Creating a blog seems unnecessarily complicated.
  • There is no 24-hour contact assistance.
  • On the free plan, you cannot publish projects.
  • The curve of learning is steep.

We have some pros and cons of Wix:

Wix Pros:

  • Wix includes web hosting, which means your website is kept on Wix’s server.
  • Customer accounts for eCommerce are accessible, as are shops in several currencies and languages.
  • Adding a blog and an online shop is straightforward.
  • Wix’s SEO wizard simplifies and intuitively implements fundamental SEO.
  • There is a free plan available, with the option of utilizing a Wix subdomain to go live.
  • Choose from hundreds of professionally designed templates.
  • Extremely simple to use – no coding or web design expertise necessary
  • Support is accessible in several languages.
  • On all plans, customer service is available 24 hours a day.

Wix Cons:

  • You cannot alter your website’s theme without erasing all of its content.
  • Wix’s SEO capabilities are relatively rudimentary.
  • You cannot wholly personalize your website to generate highly customized designs.
  • Wix’s cheapest plans substantially restrict your storage and bandwidth.

Webflow vs Wix: Website Templates

If you’re searching for a fast approach to creating a website, you might consider using a template. Both Wix and Webflow provide hundreds of templates for various themes.

For instance, whether you’re a writer or a yoga instructor, you may discover many fantastic designs that have all the necessary pages. Wix presently offers over 800 professionally designed templates.

This number continues to rise as new templates are uploaded, and current ones are routinely updated and enhanced with new components and features.

The majority of the templates are responsive, which means they work well on smartphones and tablets.

There are several free templates available, and you can use the preview tool to check how the theme will appear on desktop and mobile devices before installing it.

Website Templates - Webflow vs Wix

Wix customers often employ themes since they are not expert developers or designers. However, if you don’t want a piece and want to start from scratch, that is also an option.

There is one risk to avoid using Wix themes – once you begin altering, you will be unable to swap them.

As a result, it’s critical to invest some time in selecting pieces to find one that you’ll like throughout. Webflow has over 500 templates that enable you to personalize your site easily.

Every day, new templates are generated. While some themes are free, the bulk costs $20 and $100+.

An excellent templates explorer on the official site allows you to browse the articles by category, style, feature set, and kind.

Webflow Templates - Webflow vs Wix

If you’ve developed websites in the past and know precisely what you’re searching for, you’ll be able to click on the appropriate template and begin modifying quickly.

As one of Webflow’s Enterprise Partners, Flow Ninja often provides new templates.

Thus far, we’ve built 17+ excellent templates; feel free to peruse them if you’re looking to expedite the website-building process.’ Once again, we struggled to choose a winner.

To be quite candid, personal tastes played a role in the selection – we just like Webflow templates since they are much more extensive than those supplied by Wix, even though they are less in number (for now).

Our staff likes developing new themes, which means we have a unique perspective on how these templates perform, and all we can say is that they are pretty strong.

Webflow vs Wix: Consumer Support

When you invest money in your company, you want to be sure that you will get the help you wish to in a problem.

Thus, let us analyze the assistance available with Wix and Webflow. Wix provides customer support 24 hours a day.

You’ll need to answer a few questions regarding your problem on Wix’s contact page, and Wix will arrange for a callback.

This service is accessible 24 hours a day in English. Support is provided in other languages during business hours (about 9 a.m. to 5 p.m. in the relevant time zones).

Wix Help Center - Webflow vs Wix

Because Wix does not provide live chat, your only contact options are email and Wix’s callback service.

Additionally, you can access comprehensive self-help documentation, covering everything from Wix’s editor to price plans, billing, domains, getting started, eCommerce, and marketing services.

Additionally, as indicated before in the Ease of Use section, Wix includes a convenient in-editor help button that directs you to the appropriate self-help tools.

Webflow’s customer support staff is available Monday through Friday from 6 a.m. to 6 p.m. PT.  They will attempt to contact you within 24 to 48 business hours.

Webflow’s customer care staff may be contacted solely by email or support tickets. Alternatively, you may submit a question on Webflow’s community forum and get guidance from your peers.

Alternatively, if you prefer self-help, check Webflow University.

Webflow Help Center - Webflow vs Wix

This includes several online lectures on subjects such as how to get started, how to use Webflow’s editor, SEO, the CMS, eCommerce, generating animations, and even a Webflow 101 crash course, to name a few! Choose between basic and advanced classes!

These courses differ in terms of content and duration.  However, I’ve seen a handful that is longer than six hours!

In conclusion, Webflow delivers extensive and relevant knowledge that will assist you in the beginning to climb that learning curve. Finally, Webflow has an expert directory.

It’s simple to hire the professional assistance of an agency or freelancer to assist with your project. Webflow has slower response times and fewer ways to reach the staff during restricted hours.

However, it provides practical self-help tools in the form of whole courses. These are excellent resources for anybody attempting to understand the tool’s ins and outs.

Despite this, we award Wix the win because of their superior 24/7 customer assistance. 

FAQs on Webflow vs Wix

Is Wix better than Webflow?

Webflow snatches the win in terms of customization and site design. Not only are its design features more sophisticated than those of Wix, but they are also superior to those of the majority of website builders on the market.

Is Webflow the best website builder?

Webflow is a drag-and-drop website builder that is simple to use and highly customizable. Wix and Weebly both have a limit on the number of adjustments you can make — other site builders do as well; it's the price of not having to develop a website! Webflow's site builder is one of the most configurable on the market.

Is Webflow that good?

Absolutely. Webflow is an excellent drag-and-drop tool for creating dynamic web pages. If you're a designer looking for more flexibility in creating distinctive layouts without code, Webflow is your best choice. If you're a developer, Webflow is an excellent tool for prototyping.

Who are Webflow competitors?

Hubspot, Wix, Bubble, Duda, Pantheon are some of the major competitors of Webflow.

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Conclusion: Webflow vs Wix 2024

The decision between Wix and Webflow might be difficult, particularly for non-techies who lack extensive site design experience yet want a solution that meets their requirements.

Both website builders are worthy rivals, even though each caters to a different customer segment, covering a wide range of web design demands.

Which service, therefore, is the clear winner in this comparison? Take into account your priorities and provide sufficient time to evaluate both systems.

Webflow is an excellent choice for skilled web designers, while Wix is an all-in-one website builder that can accommodate both novices and pros.

The platform has many sophisticated features, including professional templates and the tools necessary to personalize them easily.

These are the apparent advantages that make website builders the optimal answer for most consumers’ web design needs.

Anikesh Singh

Anikesh Singh is an SEO and full-time contributor at Imagestation. Anikesh writes everything from website building tips to designing, and even dives into project management software and web building tips – all in a way that won't make your head spin.

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