WebFlow Pricing 2023: Which Plan To Choose? How to Choose the Right Plan?

Value for money


  • Websites are SEO friendly.
  • The design can be completely customized.
  • No coding needed.
  • Create interactions that are both attractive and complex
  • CMS interface that is simple to use


  • Starting a blog is overly complicated.

Webflow is a full-featured website builder that aims to "empower designers, creative professionals, and businesses to develop online."

Price:$ 12

Are you perplexed by the Webflow pricing structure? You are not alone in this.

In this piece, we’ll break down Webflow’s many plans and rates so you can choose which one is right for you.

Pricing for Webflow is notoriously perplexing, particularly at first sight. However, as you dissect it and have a more excellent knowledge of what you’re looking at, you’ll discover that it’s not quite as complex as it seems.

Today, we’re going to discuss all you need to know about Webflow pricing to pick the right plan for you and your customers.

Webflow Pricing: What is Webflow?

Webflow is a comprehensive website builder with the purpose of “empowering designers, creative professionals, and entrepreneurs to develop for them online.”

Webflow - Webflow Pricing

The firm provides several solutions meant to assist individuals in quickly establishing a beautiful, utterly personalized website without compromising freedom or pushing users into molds made by pre-designed, pre-built templates.

What technology does Webflow use to accelerate page load times? Static templates.

Webflow Pricing: Features & Benefits

Below we have mentioned the features and benefits of Webflow that will help you in understanding it more.

1. Support:

Webflow University provides a wealth of video tutorials, thorough step-by-step guidance, and courses/lessons. You can get free eBooks on a variety of themes. Pretty amazing!

Webflow Support - Webflow Pricing

Additionally, there is a forum where issues are regularly addressed. However, they only provide personal help through email, which is only accessible Monday through Friday.

2. Backing Up and Restoring:

Webflow has a backup feature that enables you to save and restore a previous version of your website. The free Starter plan allows for the storage of up to two backups, while the Premium plans allow for an infinite number.

3. Indestructible Storage Space:

There is no limit to the amount of storage space available. Restriction may occur only if the volume of data sent was excessive, which is seldom the case according to Webflow’s support.

4. HTML Code Added:

Without a doubt, yeah! The embed option in the editor enables users to upload HTML code. Bear in mind, however, that this is only feasible with a subscription plan.

5. Can be used in conjunction with a newsletter tool:

There is no built-in newsletter function, but you may interface with third-party email marketing providers like Mailchimp, GetResponse, etc.

6. Protection of Passwords and Access to Member Areas:

With a password, you may secure a single page, a group of pages (content kinds), or even your whole website. Additionally, you may customize the appearance of your password protection page.

Internally, you may establish a “Teams” section in your Webflow account to work with other team members; however, visitor logins are not currently available.

7. Forms of Contact:

Webflow’s editor lets you construct completely customizable forms — you’ll have total control over fields, appearance, and behavior. Additionally, they may be integrated with third-party technologies such as Zapier.

8. Statistics on Visitors:

Google Analytics may be used to keep track of your visitor data.

9. Blogs:

While creating a blog using Webflow, you will need to manually integrate any extra features – media, comments, social sharing, etc. Finally, this provides you with many customizing options, but it’s also quite a deal of effort.

10. SEO:

Webflow’s SEO features are rather excellent. Apart from editing the title, URL, and description (and even inserting dynamic content), you may also do complex activities such as setting up 301 redirects, creating a sitemap, and editing the robots.txt file (more info here).

WebFlow for SEO - Webflow Pricing

Adjusting these parameters, however, may be challenging for new users.

11. E-Commerce:

Webflow has an integrated online shop inside its editor. While the free edition allows you to customize specific settings, you’ll need to upgrade to one of their eCommerce plans if you want to start selling.

Webflow Ecommerce - Webflow Pricing

Automatic tax computation, PayPal and Stripe payment processing, and the option to sell digital items are all included, albeit the latter is presently in testing.

12. Widgets:

Because their emphasis seems to be on manual, do-it-yourself customization, they do not provide any built-in widgets (other than a few social media integrations). There are, however, guidelines on how to create some integrations (e.g., with PayPal, calendar tools, etc.).

13. Comprehensive Navigation:

You may store subpages inside folders to arrange your site’s pages and add a dropdown menu to the navigation bar. Generally, there are no limitations until the quantity becomes exorbitant.

Depending on your plan, if you host your site with Webflow, you may add up to 100 static pages and up to 10,000 dynamic pages. If you need more than 100 static pages, a workaround exists in the form of CMS collections. However, it is a little more complicated.

14. Owning Your Domain:

You may either acquire a domain via Webflow or link to an external provider’s domain. This is feasible starting with the Basic plan ($12/month). Additionally, SSL is provided.

While email hosting is not offered directly, you may link with a third-party solution such as Google Workspace or Zoho Workplace.

Webflow Pricing Plans:

To begin, it’s essential to understand Webflow’s price structure. Two different plans serve distinct purposes: site plans and account plans. This is a significant source of misunderstanding about Webflow pricing.

In a nutshell, site plans are priced per site and enable you to link your site to a custom domain. On the other hand, account plans are necessary to use Webflow to develop your website.

Let’s examine each form of plan in further depth.

1. Webflow Account Plans:

The plans are divided individually as per the need of the customer so you can choose according to your need. Let’s know them in brief now:

To begin creating with Webflow, you must first establish an account plan. Webflow presently provides three distinct account options for individuals and two different team account plans.

Anyone interested in trying out Webflow without commitment may sign up for a free account.

Webflow Accounts Plans

Individual Account Plans:

Individual account options are perfect for independent web designers and their customers. For instance, a customer that requires just one or two websites may benefit from a free Webflow account plan.

However, the customer will need to acquire a site plan to link their Webflow site to their custom domain, discussed later. The following table summarizes the three individual account plans:


The starting plan for Webflow provides everything you need to get started developing with Webflow. It’s completely free in perpetuity, so there’s no need to enter payment information upfront or to worry about a trial period.

Webflow’s Starter plan enables you to create up to two websites. However, there are a few critical restrictions: the Starter plan does not allow you to export your code or move your site to another Webflow account.


Your project limit is increased from two to ten with the Lite account plan. Additionally, it enables you to export your code and migrate your projects.

This plan is perfect for freelance web designers who create less than ten Webflow sites each month for customers. The Lite plan starts at USD 16 per month when invoiced yearly.


Webflow’s Pro account plan is designed for the advanced freelancer who routinely works on more than ten Webflow projects concurrently or chooses to host all of their customers’ websites under their account. The Pro plan allows you to do an unlimited number of projects.

Additionally, this package offers white labeling and the option to password-protect your web pages. It begins at USD 35 per month for yearly billing.

To summarize, the individual account plans are geared at independent web designers and their customers. The Starter plan is excellent for newcomers to Webflow.

Depending on the number of projects you work on, you may need to upgrade to a Lite or Pro subscription. Now, let’s look at the plans available for team accounts.

Team Account Plans:

Webflow team account options are ideal for agencies and enterprises collaborating on many projects. Consider the following two team account plans:


The Team account plan provides all of the capabilities available in the Pro plan for individuals, including limitless projects. Additionally, you get a team dashboard to facilitate collaboration with team members. The team plan begins at USD 35 per person each month when invoiced yearly.


If none of the other account options meet your requirements, you may establish your Enterprise plan.

This covers all of the features included in the Team plan and any additional features you may need. Now that we’ve covered all of Webflow’s account plans let’s look at their site plans.

2. Webflow Site Plans:

Now it’s high time to know about the site plans. Webflow’s site plans are primarily designed to allow you to link the Webflow website you created in your account to a custom domain.

Additionally, a site map is required to invite colleagues or enable eCommerce capabilities. There are several site plans available. The plans are divided into standard website plans and eCommerce website plans. Consider each in turn.

Webflow Site Plans

Website Plans:

The website plans offered by Webflow are suitable for any website that does not need eCommerce capabilities.

Portfolios, blogs, forums, memberships, news, and company websites are examples of this (click here to read about 12 popular website types and how to design them). Webflow provides four distinct website plans:


The Basic website plan is designed for websites with less than 100 pages and fewer than 25,000 monthly visitors. This is an excellent approach for static web pages.

It excludes a content management system or CMS. The Basic plan starts at USD 12 per month when invoiced yearly.


As its name implies, the CMS plan is excellent for blogs and other content-driven websites. This package supports up to 100,000 monthly visits and provides a few more capabilities, such as search.

When invoiced yearly, the CMS plan begins at USD 16 per month.


The Business plan is the third tier of website plans. This plan is designed for more extensive websites with a high traffic volume, up to one million monthly visitors.

In contrast to the Basic and CMS options, the Business plan offers limitless form submissions. The CDN bandwidth limit is twice as large as the limit on the CMS plan.

The Business website plan begins at USD 36 per month when invoiced yearly.


The Enterprise plan is the ultimate and final website plan choice. It contains everything in the Business plan and more.

This plan enables you to tailor the plan’s features to your requirements. Additionally, it includes a variety of support functions.

Most freelancers and small enterprises can get by with the Basic or CMS subscription. The Company plan is ideal for more extensive business websites that create a lot of content and get traffic.

3. Webflow Ecommerce Plans:

If you’re developing an eCommerce website, you’ll need several critical features not included in the website plans we discussed before. You’ll need a shopping cart and checkout page for money collection at the most basic level.

Additionally, you’ll need to manage your inventory and dispatch tangible things. Now, let’s examine Webflow’s three e-commerce plans and the features that each includes

Webflow Ecommerce Plans - Webflow Pricing


The Standard eCommerce plan is an entry-level plan that includes all necessary functionality to begin selling things on your website. This plan contains all of the capabilities of the CMS website plan and enables you to store up to 500 items.

The Standard plan is designed for eCommerce websites that generate up to $50,000 in annual revenue. The package begins at USD 29 per month every year.


The Plus plan is the way to go for more established eCommerce businesses that generate up to $200,000 in yearly revenue. This plan provides up to 1,000 items in addition to the Business website plan’s capabilities.

In comparison to the Standard plan, the Plus plan does not impose an additional transaction cost in addition to payment processor fees. The Plus package is available for as little as USD 74 per month, payable yearly.


Finally, the Advanced eCommerce plan is designed for online merchants with yearly sales of over $200,000.

This plan supports up to 3,000 products and contains all of the features included in the Plus eCommerce plan. The Advanced plan begins at USD 212 per month with an annual billing cycle.

Webflow’s tiered pricing structure is intended to accommodate organizations at every growth stage. A fledgling firm may have difficulty affording the Business or Advanced plan, but they will not want all of the sophisticated features contained in those plans to get started.

If you (and your customers) are serious about developing your company with Webflow, you should invest in the yearly site and account plans, which save you 15 %. Following that, we’ll discuss which Webflow price plan is the most excellent fit for you.

What’s the difference between Webflow’s site plans and account plans?

Account plans enable you to create your website, while site plans enable you to link it to a custom domain name.

Account options do not include the ability to create a website. To publish a website on your domain, you’ll need a Site plan for each website or online shop you want to make.

Account plans enable you to develop and publish websites using the Webflow designer and a Webflow staging domain (e.g., websitehostingrating.webflow.io)

Account plans are used to develop your websites and make managing projects and your clients’ websites simpler.

If you want to utilize a custom domain name (for example, www.websitehostingrating.com), you must add a Site plan.

If you do not wish to use the Webflow CMS, the Basic site plan will do; nevertheless, most sites will need the CMS plan to use Webflow’s content management system.

What Does Webflow Pricing Plans Include?

Now we will have a brief look at what the Webflow pricing plans have.

Symbols that may be reused: Transform any recurrent element into a reusable symbol that you can adjust with a single edit throughout your whole site.

CSS Grid & Flexbox: Visually create responsive layouts with current frameworks like flexbox and CSS grid.

Utilize customized fonts: Upload your fonts or use Google Fonts for free.

Swatches on a global scale: Defining important colors as variables ensures that each instance of that color is updated whenever the color is changed.

Three-dimensional transformations: Position, skew, and rotate objects in three-dimensional space.

Over a hundred responsive templates: Several free and paid responsive templates are available if you choose not to start from scratch.

Animations and interactions: Create unique interactions and animations to distinguish your site without knowing how to code Javascript.

Client Invoicing: Charge your customer for your bill rather than paying it yourself. Charge anything you want and still make a profit.

Numerous hosted projects: Because hosted projects do not count against your plan restrictions, you may create as many as you want with Webflow.

How much does Webflow cost?

Webflow’s monthly site plans begin at $12. If you want to create an online shop, an eCommerce plan is required. Ecommerce plans with Webflow start at $29 per month. Additionally, Webflow provides account options that are free, to begin with, but cost $16 per month for additional capabilities.

Which Webflow Pricing plans are for you?

After reviewing Webflow’s many price plans, you may have an idea of which plan or plans are the best matches for you. However, if you’re feeling overwhelmed, let’s take a look at some of the most common uses for each plan.

Which Webflow Site Plan Is Better For You?

The Advanced eCommerce package is for you if your established online business has yearly revenues of over $200,000. The Plus eCommerce package is right for you if your online business generates between $50,000 and $200,000.

The Standard eCommerce plan is ideal if you operate a new or small-scale online store with yearly sales of up to $50,000. The Enterprise website plan is for you if the Business website plan does not exactly satisfy your demands.

The Business website package is ideal if you have between 200,000 and 1,000,000 monthly visitors. The CMS website plan is for you if you want to blog.

The Basic website plan is ideal if you desire an essential, static website that does not require a content management system or eCommerce functionality.

Which Webflow Account Plan Is Best for You?

If none of the other account options meet your demands and you’re ready to invest in a bespoke solution, the Enterprise plan is for you. The Team plan is for you if you own an agency or design studio that collaborates on Webflow projects with several contributors.

If you’ve outgrown the Lite plan and routinely work on Webflow projects, the Pro plan is for you. Additionally, this plan is for you if you want to white label. The Lite subscription is ideal if you’re serious about utilizing Webflow to construct websites for your customers.

The Starter plan is ideal if you want to experiment with Webflow or construct a Webflow website for a client without going “all in.” Please remember that you will need to upgrade to the Lite plan to export the code or transfer the website to your customer.

Which Webflow Plan Is Better For You?

Webflow provides two distinct kinds of website publication plans. There are two types of plans: site plans and eCommerce plans. The Ecommerce plans are designed for anyone interested in developing an online shop. Allow me to elaborate on these intentions. After I dissect the Site and Ecommerce plans, I’ll examine the Account plans.

FAQs on WebFlow Pricing

How much does a Webflow website cost?

Webflow's monthly site plans begin at $ 12. A site plan enables you to create and publish a website on your domain name but excludes eCommerce. An eCommerce plan is required if you want to make an online shop. Ecommerce plans with Webflow start at $ 29 per month. Additionally, Webflow provides account options that are free to begin but cost $ 16 a month if you want all of the features.

Is Webflow worth the cost?

Yes, it is. If you collaborate with at least one other person on online projects, the Webflow Teams plan is certainly worth investigating. It is virtually identical to the Pro individual plan but includes additional collaboration modes and features for a monthly fee of $35 per participant (annual billing).

Is Squarespace better than Webflow?

While Squarespace has a plethora of stunning layouts, Webflow's themes are significantly more flexible. Webflow provides over 100 attractive pieces, including many free alternatives – and you can personalize every feature without knowing how to code, something Squarespace does not allow.

Is Webflow more expensive than Squarespace?

Squarespace's plans are less expensive than Webflow's and have fewer product and payment restrictions. Squarespace and Webflow both provide a few eCommerce-specific plans — that is, plans designed exclusively for selling online and equipped with more capabilities than a standard website would need.

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Conclusion: WebFlow Pricing 2023

Since the pricing plans of Webflow are a little bit confusing and it is hard to decide which one to choose, I have worked massively on this article.

Please let me know in the comment section whether this article helped or not.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

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