In this article, we have featured some Social Networking Websites to Promote Your Blog and how to use it to promote. A blog is a perfect tool for integrating your Web 2.0 and Social Marketing strategy. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject, and to solicit comments from your readers and drive traffic to your other sites.
Plus a good blog will put more money into your pocket! Blogs are really the pioneer tools of the current Web 2.0 craze; they are dynamic social websites that allow user interaction (comments and ping-backs).
In general, people who like social sites will also like reading and posting to blogs.
A couple of obvious ways to promote your blog via Web 2.0 are simply placing links to your blog on your profile pages and lenses, and plugging your RSS feeds into your social networking portals.
But there are also some really good social sites that are geared exclusively for bloggers. There are two in particular that I use and highly recommend.
In fact, if you do nothing else discussed in this report you should at least start a blog on your own domain and start using these two blog networking sites right away!
Technorati is an RSS directory at its most basic level, but it is without a doubt one of the most powerful sites on the Web for driving targeted traffic back to your blog. , many Internet users search Technorati for blogs on specific subjects, and a lot of people who come here are bloggers themselves.
Social Media for Your Blog Promotion Strategy
It’s time to put on a new hat: marketer. Ninety-one percent of retail brands use two or more social media platforms, and 81% of small and medium businesses utilize at least one social media platform. To create more traffic to your site, you must be socially connected in order to build and engage audiences.
Because social media platforms can see a lot of traffic and engagement, you should make use of it to drive visitors to your website or blog. Plus, it’s a cost-effective approach to promote your blog (we understand how tight your budget is!)
How? First and foremost. As previously stated, you can probably glean a lot of useful social media information from your own social habits, but keeping your finger on the pulse of social conversation (think of it as honing your social listening skills) will help you better understand how to launch your social media plan of attack to increase site traffic.
Plus, because social media is continually changing and evolving, you’ll need to stay on top of the most effective marketing strategies for each platform. So don’t get too worked up about algorithms; instead, keep studying and testing what works best for your target market.
Social media platforms also provide a great two-way approach for acquiring appropriate user-generated content and accepting user comments.
It doesn’t have to be difficult to use social media as a marketing tool. We’ll go over some social media marketing best practises before looking at how you can use each social media channel to promote your content and start driving traffic to your blog.
Here is how you can determine the best social network for promoting your blog.
Step 1: Determine who your intended audience is.
Some people are heavy users of social media. Some people only utilize one or two social media platforms.
Your job is to figure out who your target reader is and then figure out which social networks he or she favors.
Step 2: Analyze the Traffic Potential of the Social Networks You’re Interested In
The social media networks that, in our experience, send the greatest traffic to blogs in general are:
Depending on who you’re trying to reach, you’ll receive different outcomes.
If your blog post is more aimed toward professional readers and businesses, LinkedIn may be a better source of traffic. If your target reader is more visual, focusing just on Facebook, Pinterest, and Instagram can be a better option.
Once you begin receiving traffic from social media sites, you’ll be able to evaluate the data to see if your target audience is viewing your blog.
Keep an eye on the bounce rates of your posts in your analytics. Social media traffic should be separated. You’ll be able to see if traffic from specific networks is better than traffic from other networks.
Step 3- Tweet It on Twitter
For enhanced search and networking opportunities, Twitter was the first social network to incorporate hashtags and @ handles. The site has increased the 140-character restriction to allow users more space in posts. Despite the fact that Twitter’s 140-character limit is being stretched, it is still primarily a short messaging service.
Tweets with less than 140 characters are the most effective. Include photos and links in your tweets to obtain more retweets.
When you use up to four hashtags in your tweets, they become more searchable for trending terms and create more responses. If you want to give credit to or message certain Twitter accounts, include their @ handles.
Step 4- Post It on LinkedIn
You can post to your profile, company and showcase sites, and groups on LinkedIn. You can also use LinkedIn Pulse or SlideShare to reprint your blog content.
Your change on your company page is limited to 600 characters. Any material beyond the first 150 characters or so will be truncated, forcing readers to click See More to see the entire message.
LinkedIn works best when you share your blog article with an image and a link. Personalize and engage your audience with your text. Pose a question or invite readers to comment on your article.
On LinkedIn, how-to and list postings tend to get the most views, likes, comments, and shares.
The optimum times to post on LinkedIn are between the hours of 8 and 10 a.m. and 4 and 6 p.m.
For the initial promotion, share your blog content once. On your LinkedIn profile, but not on your page, repeat your post once a week, then lower it to every 2 to 3 months.
Depending on your content, post to your corporate page and/or your showcase page, but do it at separate times or days. Share your blog content with the right groups, but use different text and post on different days and times based on the group and target audience.
You may also repost your blog content on LinkedIn Pulse and SlideShare as a PDF; both are popular business networks with a lot of traffic.
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Social Networking Websites to Promote Your Blog
When another user comes across your blog they can add it to their favorites, link to it, or subscribe to your RSS feed. This alone will generate a substantial amount of free, highly targeted traffic for your blog.
Once you register your free account with this service, you should immediately claim your blogs. This is Technorati’s talk for adding your blogs to their search and RSS directory.
You’ll be able to give your blog a title and description and enter the tags (or categories) you post about on your blog. The great thing about this is each time you make a post on your blog from here forward a keyword-optimized link to your post will appear on the Technorati site!
It’s no mystery why I love this site. If you own a blog and don’t use Technorati you are missing out BIG TIME.
And if you don’t own a blog… I’m speechless, to be honest. You need to get that squared away immediately. So it has all the bells and whistles you want from a social networking site, but it’s only for blogs. And it’s an active community of smart characters who know what they are looking for!
Your profile page contains some basic stats to show how much traffic you are getting, how many people are in your network, and more. But the best thing about this program is the ‘Recent Readers’ widget.
You can place a small piece of code in your sidebar to show the world how many people from MyBlogLog have recently viewed your blog. This will display as a small box full of pictures of all the recent visitors who have come to your site from MyBlogLog.
When used on your blog this acts as the kind of social proof the herd mentality responds well to… “Hey a lot of people read this blog so the author must know their stuff.”
But the real beauty of this widget is how you can use it when it is placed on other people’s blogs. As you browse the MyBlogLog directory and visit sites from your search results or friends network, you will note that most of the blog owners have the Recent Readers widget installed somewhere on their blog.
This means every time you visit one of these blogs your picture will appear in that Recent Readers box, and your picture will link directly back to your profile page which of course links directly back to your blog (cue evil laughter here). So you can actually generate traffic for your blog by the simple act of surfing and reading other people’s blogs!