You’ve probably heard of the term “pogo-sticking in SEO” before, but you may not know exactly what it means.
If you’re a social media user, chances are you’ve come across the term “Pogo sticking” at some point.
But what is Pogo sticking, and why should you care? In this blog post, we’ll take a quick look at what Pogo sticking is and how it can impact your SEO efforts.
In the context of SEO, pogo-sticking refers to the act of clicking on a result in the search engine results pages (SERPs), only to immediately click back to the SERPs because the result wasn’t what you were looking for. This can happen for a variety of reasons, but typically it’s because the result doesn’t match up with the searcher’s intent.
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What is Pogo Sticking?
Pogo sticking is the term used to describe what happens when a user clicks on a search result, then quickly goes back to the search engine results page (SERP) and clicks on a different result. This usually happens when the first result doesn’t meet the user’s needs.
Pogo sticking is the act of quickly moving between different search results in an effort to find the most relevant result.
This usually happens when the first result doesn’t provide the information the searcher is looking for. The term “pogo stick” comes from the children’s toy of the same name, which consists of a rod with a small seat at the top.
To use the toy, one must first bounce up and down on the seat before they can start moving forward. Similarly, with pogo sticking, searchers must first bounce around from result to result before they can find what they’re looking for.
Let’s say, for example, that you’re looking for a new pair of shoes.
You go to Google and type in “shoes.”
The first result is a blog post about the history of shoes. The second result is a website for a local shoe store. The third result is an Amazon page for a pair of shoes that are on sale. Based on the title and description of each result, you’re most likely going to click on the result from the local shoe store because it’s most relevant to what you’re looking for.
If, however, you click on the Amazon result and find that the shoes are out of stock, you may quickly click back to the SERPs and try another result. That’s pogo sticking.
Why Does Pogo Sticking Matter for SEO?
Pogo sticking matters for SEO because it’s an indication that your website isn’t providing the information that users are looking for.
If users click on your result, then quickly go back to the SERP and click on a different result, it means they didn’t find what they were looking for on your website. And if they didn’t find what they were looking for, there’s a good chance they won’t come back.
In other words, if searchers are constantly pogo-sticking after clicking on your website, Google is going to assume that your website isn’t relevant to what they’re looking for and will eventually stop ranking your website as high as it once did.
That’s why it’s so important to make sure that your website is optimized for both users and search engines.
How to Avoid Pogo Sticking?
So, how can you avoid pogo sticking? The answer is simple: by making sure your website is optimized for SEO.
Choose the right keywords:
When it comes to SEO, keywords are everything. You need to choose keywords that are relevant to your website and that people are actually searching for. If you choose keywords that are too broad, you’ll get a lot of traffic but it won’t be targeted traffic.
On the other hand, if you choose keywords that are too specific, you might get very little traffic at all. It’s important to find a happy medium. You can use tools like Google Keyword Planner and Ubersuggest to help you find the right keywords for your website.
Create high-quality content:
Once you’ve chosen your keywords, it’s time to start creating content. But not just any content—high-quality content.
Your content should be well-written, informative, and engaging. It should also be keyword-rich so that Google can easily index it and rank it accordingly.
Build backlinks:
Backlinks are links from other websites that point back to your website. They’re basically like votes of confidence from other websites in your industry.
The more backlinks you have, the higher your website will rank in the search engines—but only if those backlinks are high quality. You can build backlinks by guest blogging on other websites or by being active on social media and forums related to your industry.
Conclusion:
Pogo sticking is an important concept to understand in the world of SEO. It refers to the act of quickly moving between different search results in an effort to find the most relevant result. If users are constantly pogo-sticking from your site’s results to other results, it’s a sign that your site’s content is not relevant to their needs.
And if your site’s content is not relevant, then it’s likely that your site will not rank highly in search engine results pages (SERPs).
In other words, pogo-sticking can have a negative impact on your site’s SEO. So if you want your site to rank well in SERPs, make sure that your content is relevant and useful to users!
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