Ontraport vs Kajabi 2024: Side-By-Side Comparison (Who Wins?)

Welcome to my Ontraport vs Kajabi comparison. This article is for you if you are looking to decide between the two-course creator giants.

Bottom Line Upfront: Kajabi’s combination of ease of use, powerful tools, and excellent customer support makes it the better choice for individuals and businesses looking to create and market online courses effectively as compared to Ontraport. 


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Pricing $24 per month $149 per month
Best for

Best for small to medium businesses that have more focus on building membership sites and landing pages

Hosting courses, membership, websites, and automatic selling with a broad range of customization options that provide a user with a high-tech experience and uniqueness.

  • Customer relationship management
  • Email marketing campaigns
  • Smart pipelines
  • Video Hosting
  • Insightful analytics
  • Membership system
  • Great customer support
  • Various free and responsive templates
  • User friendly campaign builder
  • Scalable pricing
  • Lots of built in tools
  • 0% transaction fees
  • Intuitive course builder
  • Built-in email marketing tools
  • Limited integration and app support
  • Steep learning curve
  • Assessment customization is limited.
  • Extra Cost for Integrations
Ease of Use

Ontraport's user-friendly features may help you save time and effort while maximizing the potential of your online operations.

Kajabi makes it very simple to create visually appealing pages in a matter of minutes.

Value For Money

Ontraport provides excellent value for money owing to its extensive range of features and functions that address many areas of operating an online company.

Kajabi provides good value for money by offering a wide range of capabilities, a user-friendly interface, marketing tools, customization possibilities, customer support, scalability, and useful data insights.

Customer Support

Ontraport also offers screen-sharing assistance, but appointments must be scheduled 48 hours in advance.

The platform includes a help center, Kajabi University, and customer assistance available 24 hours a day, seven days a week.

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Are you trying to decide between Ontraport and Kajabi for your online business?

I’ve been there too! Both of these platforms are super popular for managing online courses, email marketing, and a bunch of other cool stuff.

But picking one can be tricky.

Ontraport is like a Swiss Army knife—it’s got tons of tools for email campaigns, CRM, and even making your web pages.

Kajabi, on the other hand, is like your go-to guide for creating and selling online courses. It’s also got email marketing, but it’s really famous for helping people build awesome course content. 

But which one is right for you? 

After extensive research and testing, today I want to share my experience when comparing Ontraport vs Kajabi so that you can decide which one works best for you!

Ontraport vs Kajabi 2024: Overview

I’ve covered all you need to know about Ontraport vs Kajabi in this post to help you make a wise decision, but first look at this table: 

Feature Category Ontraport Kajabi
Price ⭐⭐⭐⭐ (Starts at $24/mo., goes up to $1,683/mo. for the enterprise.) 🏆 ⭐⭐⭐⭐⭐ (14-day free trial, pricing from $149/mo to $399/mo)
Online Course Creation ⭐⭐⭐ (Supports courses but lacks engagement tools) 🏆 ⭐⭐⭐⭐⭐ (Comprehensive course builder with engagement tools)
CRM Features 🏆 ⭐⭐⭐⭐⭐ (Robust CRM with advanced segmentation and automation) ⭐⭐⭐⭐ (Basic CRM, lacks pipeline management)
Website Builder ⭐⭐⭐⭐ (Less intuitive, customizable via code) 🏆 ⭐⭐⭐⭐⭐ (Modern, user-friendly, supports custom code)
Integrations 🏆 ⭐⭐⭐⭐⭐ (100+ native integrations) ⭐⭐⭐⭐ (Fewer native integrations)
Best For Entrepreneurs, medium-sized and large businesses for CRM and marketing Medium-sized and large businesses for an all-in-one digital business platform

What is Ontraport?

Ontraport is an all-in-one marketing automation and customer relationship management (CRM) software. You’ll be able to focus on the five phases of the customer life cycle using these features (attract, convert, fulfill, delight, and refer).

Ontraport automation tool

Marketing automation features are included in the platform, allowing businesses to design, administer, and manage marketing campaigns with configurable templates and deliver targeted emails or text messages to customers.

Ontraport is best suited for educational businesses with a membership site or knowledge products to sell.

Read what users have to say about Ontraport: 

Feedback of Ontraport
byu/bedizz48 insmallbusiness


byu/bedizz48 from discussion

What is Kajabi?

Kajabi is a popular “all-in-one” online course-selling platform. As an all-in-one platform, users may design, sell, distribute, and monetize custom classes without switching to other tools.

Kajabi- best sales funnel softwar

Users can also employ email marketing tactics to advertise their courses. They can also usefully automate marketing techniques and funnels to optimize and scale their online course-selling business.

Kajabi also has analytics tools that allow users to track their progress and improve. Users can also use Kajabi to create websites where they can keep all of their courses and other important information.

Read what users say about Kajabi on social media: 

Anyone have any experience with Kajabi?
byu/PressGang insidehustle


byu/PressGang from discussion

Ontraport vs Kajabi: Features Comparison

Below, I have considered various parameters to compare Ontraport with Kajabi. If you want to look for a quick winner, check this table: 




1. Integrations   Wins
2. Support   Wins
3. Course Creation   Wins
4. Automation Wins  
5. Website Building   Wins
6. Marketing Tools   Wins
7. Pricing Wins  
8. Ease of Use   Wins
9. Customer Support Wins  
10. Analytics   Wins
11. Email Marketing Wins  
12. Landing Pages   Wins
13. Membership Sites   Wins
14. Marketing Automation Wins  
15. Theme Comparison Wins  
Overall Winner   Kajabi Wins

Let’s take a closer look at the differences between Ontraport and Kajabi.


Ontraport and Kajabi both offer robust integration capabilities, but they cater to different needs.

Ontraport stands out with its extensive range of integrations, covering a diverse array of categories such as accounting, calendars, forms, mail, landing pages, e-commerce, reporting, signatures, social media, surveys, videos, and webinars.

This makes it a versatile choice for businesses that require a broad spectrum of integrations.

On the other hand, Kajabi focuses on specific integration categories, particularly in analytics and email marketing. It connects with tools like Segment, Google Analytics, Facebook Pixel, Aweber, Mailchimp, Drip, ConvertKit, and ActiveCampaign.

Kajabi integration options

Kajabi’s integration with Zapier opens up possibilities for connecting with numerous other apps, enhancing its flexibility.


When comparing the customer support of Kajabi and Ontraport, both platforms offer helpful services, but there are some differences.

Kajabi provides comprehensive 24/7 customer support and technical help, which is great for users who might need assistance at any time of the day.

Kajabi help center and support

They also have a large library of educational resources, including Kajabi University, where users can find articles, videos, and guides on various topics, from creating online courses to technical issues like video editing.

On the other hand, Ontraport also offers customer support, but it’s not available 24/7. Their support team is accessible from 6 am to 12 am from Monday to Thursday, 6 am to 9 pm on Friday, and 9 am to 9 pm on Saturday and Sunday.

While users praise Ontraport’s support, it might not be as convenient as Kajabi’s, especially for users in different time zones or those who need help outside of these hours.

Ontraport also has a good collection of support materials, but it doesn’t seem to be as extensive as Kajabi’s resources.

Course Creation

Kajabi stands out for its intuitive site-building tools and a large suite of marketing tools. Kajabi allows you to design, upload, and publish an online course using built-in tools with unlimited hosting.

The course-building tools are simple and can be set up quickly. Kajabi also offers features for student engagement, like quizzes, surveys, and assessments to track progress and completion rates.

Ontraport, on the other hand, does not have a module dedicated to building online courses.

It focuses more on web analytics and creating web pages. For course creation, you would need to use a combination of integrations and plugins. This means uploading course materials without any branding, logos, or templates, which can be challenging.

Ontraport also lacks student engagement tools, so additional extensions are needed for features like quizzes and assessments.


Kajabi is great for automating marketing tasks. It has features like email automation, where you can send emails automatically based on what your customers do.

Kajabi also lets you create sales funnels easily with its “Pipeline” editor. This tool shows you a picture of your sales funnel and lets you add pages to it by dragging and dropping. Kajabi’s email marketing automation tools are also very good for setting up unique marketing campaigns.

Ontraport is more focused on email marketing automation. It’s designed for visual campaigns and has a simple way to build forms and do social media marketing.

Ontraport marketing automatiob

Ontraport also has a visual editor for sales pipelines and tools for reporting business analytics and email advertising. It has a good system for managing customer relationships and puts all your marketing tools in one place.

Website Building

Kajabi offers robust web development tools, enabling you to personalize your company website completely. Kajabi also hosts your course, which eliminates the need for you to pay additional hosting expenses.

Kajabi Website Builder

The site builder has a simple drag-and-drop interface, and you can change layouts and element placement by selecting from predefined templates.

All Kajabi themes are also responsive on mobile devices, and you can easily add pop-ups, headers, and videos without requiring any plug-ins or extensions. 

Ontraport falls short in this department. Ontraport does not provide site development tools and must be hosted through WordPress.

Ontraport website builder

That implies that any editing tools you use must be compatible with WordPress sites, and you must build a membership site.

Therefore, if you utilize Ontraport, you must invest in plug-ins and extensions to ensure everything functions properly.

Additionally, the functionality of the membership site is somewhat restricted to corporate usage.

Thus, regarding web development tools, Kajabi wins simply because Ontraport lacks any, apart from the company marketing page generator.

Marketing Tools

Kajabi offers a variety of marketing tools. It includes email automation, which means you can send emails automatically based on what your customers do. Kajabi also has unlimited sales and landing pages, which are pages on your website where you can sell products or get visitors’ information.

You can create different email lists based on what people are interested in. Kajabi also has templates for marketing campaigns that you can change to fit your needs.

Kajabi pipeline editor

The “Pipeline” editor in Kajabi is a special feature for sales funnels. It shows you a picture of your sales funnel and lets you add pages easily. Kajabi’s email marketing automation tools are also very good for setting up unique marketing campaigns. You can even set up an affiliate program on your page.

Ontraport is more focused on email marketing. It’s built for visual campaigns and has an easy way to make forms and do social media marketing.

Ontraport also has a visual editor for sales pipelines and tools for reporting business analytics and statistics, along with email advertising tools. It has a good system for managing customer relationships (CRM) and puts all your marketing tools in one place.

Customer Relationship Management (CRM)

Kajabi and Ontraport are popular Customer Relationship Management (CRM) platforms that businesses, entrepreneurs, and marketers use today.

Both offer a range of features and tools designed to help companies manage their customers, such as creating personalized emails, tracking customer data, and analyzing customer behavior. However, there are also several key differences between the two.

Kajabi is a cloud-based platform that creates, markets and sells online courses. It is easy to use and provides tools for creating content, managing customers, setting up payment plans, and tracking sales. It also has an intuitive user interface that makes it simple to navigate the platform.

Ontraport, on the other hand, is a more comprehensive CRM platform with powerful features for managing customer relationships.

Ontraport CRM features

It offers customizable automation and tracking features, allowing businesses to track customers throughout their journey. It also supports a variety of integrations with third-party tools, so you can easily integrate your existing software into the platform.


Kajabi has an analytics dashboard that keeps track of your progress.

Kajabi reports and analytics

You may examine your net income, which is the amount of money generated; subscription stats, which indicate revenue per user, page visits, deals sold, and affiliates; and opt-ins, which show form submissions.

This enables you to pinpoint issue areas in your organization. Kajabi enables A/B testing, in which slightly adjusted copies of the same advertising are shown to see which version garners the most interest.

When you use this function on a website, you may experiment with various typefaces, movies, and offers. The findings will be quantified by determining which website earned the most clicks and converted on an offer.

Ontraport enables you to generate detailed tracking data on the performance of your campaigns. You can monitor page views, the landing pages and emails customers are most engaged with, referrals, and the impact of consumers on your bottom line. Ontraport allows you to filter reports based on specific dates or events, and you may determine which sources are the most lucrative using variable data.

You may experiment by sending multiple copies to different groups to see which format generates the most excellent interaction.

Ontraport has a slight advantage in analytics since it provides additional capabilities such as filtering. While they may be technical for novices, they would help an expert user. It has all of Kajabi’s features and more.

Email Marketing

Kajabi’s email marketing lets you reach out to your customers and send them promotional emails to increase sales. This can help your brand make a strong impression and build loyalty.

Kajabi email marketing

You can send personalized emails to different groups and see which offers they click on. Also, you can set up automated responses that are sent based on what a person does, creating an interaction. 

With broadcasting, you can send a custom email to all your contacts. This email can include a call to action, pictures, or even emojis to make it more engaging.

Ontraport offers email design templates and allows the use of videos and photos to engage the audience. It provides customized email marketing options tailored to specific target audiences.

Ontraport email marketing

The platform includes an autoresponder for reconnecting with previous contacts and features a conversion tracking system.

Kajabi is more user-friendly for those new to online education. However, Ontraport, with its advanced analytical tools, suits experienced marketers with a large contact list better and can be challenging for beginners.

Landing Pages

Kajabi enables you to design a landing page to attract new consumers. Landing pages are essentially your home pages, created to get visitors to join.

You may promote unique specials, launch a new product, provide discounts to select demographics, and welcome visitors to your page. Kajabi offers customizable interactive templates that may include videos, a call to action, and even pricing.

Ontraport offers a collection of landing page templates that enable you to create a responsive front page for your company.

Ontraport-Landing-Page builder

You may modify the background colors, the headline, the font and size of your text, and any buttons you desire.

You may even use pop-up forms to pique attention and prompt a purchase. For this reason, I am unable to select between the two.

Kajabi and Ontraport provide attractive landing page templates that can be customized to your specifications.

Membership Sites

Kajabi enables you to create your membership site, an online community with access to whatever material you submit for a price. You may combine your membership site with digital items such as online courses, books, videos, and even blogs.

Kajabi membership sites

You should choose this option if you want to publish material regularly to maintain member engagement and ensure they get a return on their investment.

The Kajabi Assistant can assist you in creating and customizing your site. Additionally, you may generate membership levels on your site, from premium members who get complete access to low-level members who receive just chosen stuff.

With Ontraport, you can create your site entirely from scratch or modify an existing template.

Ontraport membership sites

They include components of membership tiers. Depending on the level of service the user selects, they may get material daily.

However, it’s worth noting that you’ll need WordPress to enjoy this function since Ontraport enables you only to post your course there. This will demand a greater time commitment to learning new plug-ins.

Kajabi wins this category since it allows you to develop membership sites directly on their platform, as opposed to Ontraport, which requires using a third-party platform, WordPress.

Theme Comparison

Both Kajabi and Ontraport’s page layouts are theme-based. You may choose a generic theme and further personalize it.

Kajabi formerly offered 11 themes; however, they recently shifted their attention to developing the Premier Theme into a completely customizable framework.

There are six ‘layouts,’ including a clean, contemporary look ideal for an online shop. All earlier themes have been migrated to Legacy, which you may use.

Ontraport’s pages are likewise themed. You may either use a template or create one from scratch.

Although the templates are designed in a block-building style, you may use the HTML editor if you have any coding experience.

However, finding solutions becomes more difficult without the proper layout.

Ontraport vs Kajabi: Ease of Use

In terms of ease of use, Kajabi and Ontraport offer different experiences.

Kajabi is known for being user-friendly, especially for those who are new to online course creation and marketing. It provides a straightforward platform with intuitive site-building tools.

Kajabi ease of use

Kajabi’s drag-and-drop interface makes it easy to create and customize websites and courses. This simplicity is beneficial for users who may not have a lot of technical experience.

Ontraport, on the other hand, is a bit more complex. It’s geared towards users who have some experience in digital marketing and online business.

Ontraport ease of use

While it offers powerful tools, especially for email marketing and analytics, these might be a bit overwhelming for beginners. Ontraport requires a bit more learning and adjustment, especially for those who are not as tech-savvy.

Ontraport vs Kajabi: Pricing Comparison

Pricing is one of the most important factors to consider when choosing an all-in-one marketing tool for your business. Depending on the business model and budget, these may differ.

Let’s compare the pricing: 

Kajabi Pricing

Kajabi offers a 14-day free trial first. This is good if you want to test its features beforehand. 

After the trial period, you have the option to choose from monthly or yearly subscription plans: 

Kajabi Pricing Plans
Kajabi Monthly Pricing
  • Basic: $149/mo
  • Growth: $199/mo
  • Pro: $399/mo

When you subscribe to the annual plans, you will get a 20% discount on your Kajabi subscription. 

Kajabi annual plans

The Pro package gives you access to about 20,000 active users, while the basic plan gives you up to 1,000. Some options may be inaccessible if a plant’s price is low.

Kajabi’s most prominent feature is its straightforward pricing structure. What he sees as a client is what he gets.

Its features ‘ wide range and depth justify Kajabi’s somewhat higher price tag than similar platforms. Kajabi’s lack of transaction fees for site purchases is an additional benefit.

Ontraport Pricing

Like Kajabi, Ontraport offers a 14-day free trial.  It offers four price options: Basic, Plus, Pro, and Enterprise.

Ontraport pricing

Ontraport pricing plans

  • Basic: $24/mo
  • Plus: $87/mo
  • Pro: $124/mo
  • Enterprise: $249/mo

Unlike Kajabi’s more affordable plans, Ontraport’s entry-level tiers don’t limit your access to certain platform features.

Ontraport is a good option for small businesses or new companies because it’s not too expensive to start with. But as the business grows and the list of contacts gets bigger, it becomes less affordable. This is because the price goes up fast when you have more contacts.

So, it’s not the best choice for businesses that expect their contact list to grow quickly.

Final Verdict on Ontraport vs Kajabi: Which One Is Better?

I’ve examined Ontraport vs Kajabi’s strengths and limitations. 

In the comparison between Kajabi and Ontraport, Kajabi emerges as the clear winner.

Kajabi is recognized as one of the best online course platforms for businesses thanks to its transparent pricing structure and comprehensive set of tools.

It excels in areas like email marketing, web-building, sales tools, and course creation systems. Kajabi’s user-friendly interface and robust marketing features make it a top choice for both beginners and experienced users.

While ontraport offers a decent suite of business marketing tools, it falls short as an all-in-one business platform, especially in areas like web-building and course hosting. It’s more suited for users with a background in digital marketing and a large contact list.

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Ravina is a talented writer with a knack for the sales funnel niche. With years of experience, she has honed her skills in creating content that engages and converts. Her writing style is clear and easy to understand, making complex sales concepts accessible to all. Ravina's passion for sales and marketing shines through in her work, offering readers valuable insights and practical tips.