Kajabi and Ontraport are two online course platform possibilities you may have heard of.
We’ll compare Kajabi with Ontraport and discuss why Kajabi is the better platform for digital items and online courses.
Kajabi is a one-stop shop for developing, promoting, and selling digital items. It’s a popular business platform for selling digital items because of its straightforward site-building tools and comprehensive marketing toolset.
Ontraport is another platform designed specifically for firms selling digital items. Ontraport offers a comparable toolset to Kajabi, and both platforms target a similar audience/demographic.
Ontraport vs Kajabi 2022: Overview
We’ve covered all you need to know about Ontraport vs kajabi in this post to help you make an educated selection.
What is Ontraport?
Ontraport is an all-in-one marketing automation and customer relationship management (CRM) software. You’ll be able to focus on the five phases of the customer life cycle using these features (attract, convert, fulfill, delight, and refer).
Marketing automation features are included in the platform, allowing businesses to design, administer, and manage marketing campaigns with configurable templates and deliver targeted emails or text messages to customers.
Ontraport is best suited for educational businesses with a membership site or knowledge products to sell.
What is Kajabi?
Kajabi is a popular “all-in-one” online course selling platform. As an all-in-one platform, users may design, sell, distribute, and monetize custom classes without switching to other tools. Stripe and PayPal are both integrated into Kajabi.
Users can also employ email marketing tactics to advertise their courses. They can also usefully automate marketing techniques and funnels to optimize and scale their online course selling business.
Kajabi also has analytics tools that allow users to track their progress and improve. Users can also use Kajabi to create websites where they can keep all of their courses and other important information.
The creation of a website is made easier by a collection of pre-built themes. Users can also create their own domain to ensure that their courses are readily and efficiently recognized.
Ontraport vs Kajabi: Major Difference
We have some differences between Ontraport vs Kajabi, let’s have look in detail.
Ontraport is designed to scale with your business:
A large part of Kajabi’s attractiveness is that it provides a stable foundation for enterprises that are just getting started.
However, if you want to scale your firm over time, Kajabi may not be the best fit. As your company expands, you’ll need a platform that can keep up.
Ontraport was developed to integrate all of the fundamental technologies required to manage a corporation’s complete customer lifecycle, including marketing, business and sales automation, membership sites, and partner programs.
You may be certain that you will not be required to purchase a whole new platform as your company requirements evolve.
Ontraport collects the most detailed, granular data possible:
Ontraport provides far more extensive reports, ranging from high-level sales and revenue performance to granular email and landing page statistics.
You may examine your statistics in real-time or on-trend charts, allowing you to swiftly optimize your campaigns and make informed resource allocation choices.
Ontraport gives you complete control over the reputation of your email list:
Ontraport understands how critical it is for emails to reach the inbox, which is why they provide all users with access to delivery-enhancing capabilities.
Additionally, higher-level subscriptions provide direct access to their staff of email delivery professionals, who can assess and advise you through your email program’s implementation. Additionally, high-volume senders have access to the necessary private infrastructure.
Ontraport provides superior assistance with no lag time:
As is the case with many platforms, Kajabi plans provide rudimentary chat and email assistance – although resolution may take some time. With Ontraport, you’ll get a dedicated support staff that is knowledgeable and responsive.
Additionally, they provide free setup help for the majority of account levels, allowing you to scale up fast and get your company up and running.
Ontraport makes it simple to grow your course offerings without increasing your prices:
While the templated, unified approach makes Kajabi membership sites appealing to beginners, you must invest more funds if you want to offer more courses or digital items.
That may rapidly pile up! On the other side, Ontraport provides you with limitless access to our page builder and templates, allowing you to host an infinite number of courses.
Ontraport enables you to automate much more than marketing:
If you’re searching for simple marketing automation features, such as drip email marketing, Kajabi membership sites have you covered.
However, to engage your members with your material, you’ll certainly want to implement more advanced automation, such as offering them access to the next course soon after they complete the current one or conducting campaigns depending on their membership status.
Ontraport makes it simple to do all of this and much more.
And with Ontraport, you can automate much more than email follow-up; our comprehensive marketing, sales, and business automation suite enable you to automate the whole member experience, as well as a large number of time-consuming internal tasks.
Ontraport vs Kajabi: Website Building
Kajabi offers a robust range of web development tools that enable you to completely personalize your company website. Kajabi also hosts your course, which eliminates the need for you to pay additional hosting expenses.
The site builder has a simple drag-and-drop interface, and you can change layouts and element placement by selecting from predefined templates.
All Kajabi themes are also responsive on mobile devices, and you can easily add pop-ups, headers, and videos without requiring any plug-ins or extensions. Additionally, you may utilize the platform to create membership websites.
Ontraport falls short in this department. Ontraport does not provide site development tools and must be hosted through WordPress.
That implies that any editing tools you use must be compatible with WordPress sites, and you must build a membership site.
Therefore, if you utilize Ontraport, you will almost certainly need to invest in plug-ins and extensions to ensure that everything functions properly. Additionally, the membership site functionality is somewhat restricted for corporate usage.
Thus, when it comes to web development tools, Kajabi triumphs, simply because Ontraport lacks any, apart from the company marketing page generator.
Additionally, you can only really construct membership sites with Ontraport, and a membership site is required to host courses.
Ontraport vs Kajabi: Marketing Tools
Both platforms’ true value proposition is their marketing tools. Kajabi’s marketing tools include email automation, an infinite number of sales/landing pages, segmented email lists, and customizable marketing campaign templates.
The major appeal is Kajabi’s “Pipeline” editor, which is similar to a sales funnel. The Pipeline editor visualizes your sales funnel and allows you to easily build sales and landing pages using the drag-and-drop interface.
Additionally, Kajabi has some excellent email marketing automation tools, which enable the creation of complicated targeted marketing campaigns. Additionally, you may create an affiliate program for your page.
Ontraport is a purpose-built email marketing platform focused on graphic promotions. Ontraport’s forms and social media marketing features are built using a basic block-based interface.
Ontraport has a user-friendly visual sales pipeline editor, as well as features for reporting on real company metrics and data, as well as email marketing tools.
Ontraport has an effective customer relationship management (CRM) system in general. it centralizes corporate marketing resources. In terms of marketing tools, both Kajabi and Ontraport provide a robust set of features.
However, we award Kajabi the bid owing to its more competitive price structure and superior email marketing automation.
Ontraport vs Kajabi: Pricing
Kajabi provides three different pricing tiers. All options can create items, pipelines (which we’ll discuss in further detail later), landing pages, marketing emails, and contacts/active members.
The primary difference is how many you have access to. For example, the Basic plan allows for up to 1,000 active members, while the Pro plan allows for up to 20,000 active members.
While certain functions are not available on lower-priced plans, the majority are. Best of all, Kajabi’s plans are very open in their pricing. What you see is exactly what you get.
The platform will not attempt to upsell you and you will not be required to pay premium add-ons. Kajabi is somewhat more costly than some other course management systems, but the extensive toolset more than compensates.
Additionally, there are no transaction costs associated with site purchases. Although there is no free tier on the site, you may join up for a 14-day free trial.
Additionally, you may save 20% on membership fees by choosing yearly pricing rather than monthly billing.
Unlike Kajabi, Ontraport does not provide all features in its entry-level price levels. For instance, the Basic price plan excludes account setup, email consulting, a large portion of automation, and any eCommerce solutions.
Additionally, you will be unable to access a substantial chunk of the commercial marketing tools until you upgrade to the Plus plan or above.
Ontraport’s costs begin cheaper than those of Kajabi, but you will eventually pay more for the same features. Ontraport, like Kajabi, does not provide a free tier, however, they do offer a 14-day free trial.
Ontraport vs Kajabi: Ease of Use
Kajabi takes care of all the technical details and makes it easy for novices to use. Multiple enterprises may be simply established and grown utilizing email marketing, pipelines, and forms.
There is no need for extra plug-ins since Kajabi is an all-in-one platform. There are pre-made templates and resources available to assist you.
Ontraport eliminates the requirement for website development specialists. You may create a sequence of events that begin with a landing page, sign-up forms, and email reminders and conclude with an offer page.
Integrations are simple, and every element may be customized. However, some of the analytical and assistance capabilities may first seem to be difficult to use.
Kajabi also wins this round for being far more tolerant of those who are not as technically competent. Ontraport requires a more seasoned user.
Ontraport vs Kajabi: Customer Support
Kajabi features a support center that includes webinar Q&As, foundation training, and Kajabi University, which assists you with creating content, configuring integrations and automation, customizing your website and products, billing, marketing, and partner programs.
Additionally, a help chat is accessible 24 hours a day.
Ontraport maintains a help center with articles on membership sites, analytics, landing pages, partner programs, eCommerce, marketing automation, salesforce, and business processes.
Additionally, they have a customer support staff accessible Monday through Thursday from 6 a.m. to 12 a.m. and Saturday and Sunday from 9 a.m. to 9 p.m.
Due to Kajabi’s 24-hour help, as opposed to Ontraport’s defined hours, they are more useful to customers who may want assistance at any moment.
Ontraport vs Kajabi: Analytics
Kajabi has an analytics dashboard that keeps track of your progress.
You may examine your net income, which is the amount of money generated, subscription stats, which indicate revenue per user, page visits, deals sold, affiliates, and opt-ins, which indicate form submissions.
This enables you to pinpoint issue areas in your organization. Additionally, Kajabi enables A/B testing, in which slightly adjusted copies of the same advertising are shown to see which version garners the most interest.
When you use this function on a website, you may experiment with various typefaces, movies, and offers. The findings will be quantified by determining which website earned the most clicks and converted on an offer.
Ontraport enables you to generate detailed tracking data on the performance of your campaigns. You can monitor page views, the landing pages and emails customers are most engaged with, referrals, and the impact of consumers on your bottom line.
Additionally, Ontraport allows you to filter reports based on certain dates or events, and you may determine which sources are the most lucrative by using variable data.
Additionally, split-testing may be used to compare distinct campaign aspects. When using email campaigns, you may customize a single aspect such as the subject line, any images, or even the call to action button.
You may experiment by sending multiple copies to different groups to see which format generates the greatest interaction.
Ontraport has a little advantage in terms of analytics since they provide additional capabilities such as filtering. While they may be a bit technical for novices, they would help an expert user. It has all of Kajabi’s features and more.
Ontraport vs Kajabi: Email Marketing
Through Kajabi’s email marketing, you can establish a connection with your customers and send promotional emails to boost sales. Your brand has the potential to create a lasting impression and boost loyalty.
You may send customized emails to specified segments and even track which of your offers were clicked.
Additionally, automated answers may be delivered in reaction to a person’s activities. As a result, an interaction occurs. A noteworthy aspect is broadcasting.
You may also broadcast to your contacts and send them a customized email with a call to action, images, or even emojis.
Ontraport also includes email design templates. Videos and photos might be used to pique an audience’s interest. There is an option for customized email marketing based on specific target audiences.
A mechanism for reconnecting with prior contacts through an autoresponder. Additionally, a conversion tracking system is included.
If you’re new to online education, Kajabi is more user-friendly. Ontraport, with its additional analytical tools, would be difficult to employ unless you are an experienced marketer with a large contact list.
Ontraport vs Kajabi: Landing Pages
Kajabi enables you to design a landing page to attract new consumers. Landing pages are essentially your homepages designed to get visitors to join up.
You may promote special specials, launch a new product, provide discounts to select demographics, and welcome visitors to your page. Kajabi offers customizable interactive templates that may include videos, a call to action, and even pricing.
Ontraport offers a collection of landing page templates that enable you to create a responsive front page for your company.
You may modify the background colors, the headline, the font and size of your text, and any buttons you desire.
You may even use pop-up forms to pique attention and prompt a purchase. For this reason, I am unable to select between the two.
Both Kajabi and Ontraport provide an array of attractive landing page templates that can be customized to your specifications.
Ontraport vs Kajabi: Membership Sites
Kajabi enables you to create your membership site, which is essentially an online community with access to whatever material you submit for a price.
You may combine your membership site with digital items such as online courses, books, videos, and even blogs.
You should choose this option if you want to regularly publish material to maintain member engagement and ensure they get a return on their investment.
The Kajabi Assistant can assist you in creating and customizing your site. Additionally, you may create membership levels on your site. From premium members who get complete access to low-level members who receive just chosen stuff.
Additionally, Ontraport allows for the creation of membership sites. You may create your site entirely from scratch or modify an existing template.
They include a component of membership tiers. Depending on the level of service selected by the user, they may get material daily.
However, it’s worth noting that you’ll need WordPress to enjoy this function since Ontraport enables you to only post your course there. This will demand more time commitment in learning new plug-ins.
Kajabi wins this category since it allows you to develop membership sites directly on their platform, as opposed to Ontraport, which requires the use of a third-party platform, WordPress.
Ontraport vs Kajabi: Marketing Automation
With Kajabi, you can automate the process of redirecting customers from landing sites to sale pages and develop email campaigns that may be customized for a specific target.
You may send information about forthcoming events, forms, the newest special deals, and any other communication to customers. Each stage is completely adjustable and once configured, operations are optimized.
One example is a completely customized pipeline. A sign-up page, a two-day email chain, a special promotion page, and a checkout page may all be configured.
You build them according to your brand preferences, and customers will automatically go through each level. Ontraport enables you to develop campaigns that are tailored to your requirements.
They may be used at every point of the customer journey: attracting them to your platform, facilitating their purchase and delivery of your goods, and generating recommendations.
All of this is accomplished by creating a campaign map, whether from scratch or using a template, and populating it with features such as triggers, actions, and filters.
Filters are used to redirect customers inside your campaign. The Go-To element may be used to guide users from one part to another.
You may use the Fork element to route consumers along two distinct but concurrent pathways. Additionally, you can utilize the Condition element to categorize paths based on their needs.
While Ontraport’s flow-chart-style campaign builders are interactive, Kajabi’s marketing automation platform has a broader variety of functionality than Ontraport’s campaign builder.
Kajabi’s pipeline function is the clear winner in this case.
Ontraport vs Kajabi: Theme Comparison
Both Kajabi and Ontraoort’s page layouts are theme-based. You may choose a generic theme and further personalize it.
Kajabi formerly offered 11 themes, however, they recently shifted their attention to developing the Premier Theme into a completely customizable framework.
There are six various ‘layouts’ to pick from, all of them include a clean contemporary look that is ideal for an online shop. All earlier themes have been migrated to the Legacy themes, which you may use if you so choose.
Ontraport’s pages are likewise themed. You may either use a template or create one from scratch.
Although the templates are designed in a block-building style, you may use the HTML editor if you have any coding experience. However, finding solutions becomes more difficult if the proper layout is not discovered.
FAQs on Ontraport vs Kajabi
Does Kajabi integrate with Ontraport?
Zapier automates the transfer of data between Kajabi and Ontraport—no coding necessary. When someone completes an evaluation, a trigger is triggered.
Which is better Kajabi or Kartra?
While Kartra is geared toward product sales, Kajabi is more suited for promoting online courses. Kartra is a respectable substitute for ClickFunnels. Kartra delivers all of the tools you need to get started selling online, including four membership levels, advancement metrics, and drag-and-drop functionality.
Can you host a course in Ontraport?
Ontraport does not provide a course creator, however, it does include a membership site builder. This implies that if you want to use Ontraport to host online courses, you'll either have to work around it or pay for a course design platform like Teachable.
Is Kajabi better than Thinkific?
While Thinkific offers a solid selection of course templates, Kajabi outshines the competition in terms of functionality and course delivery. Additionally, Kajabi features a mobile app that enables you to connect with members of your community regardless of where you are.
What is an Ontraport specialist?
The Ontraport Expert Course is a five-day workshop geared for company owners and marketing professionals interested in assisting our mutual clientele. Develop a dependable, evidence-based marketing approach for establishing trust with consumers and leads across the five important stages of their connection with your company.
Does Ontraport have an app?
Yes, they do. You can manage your company from anywhere with the Ontraport Mobile app. The app provides you with the information you need to prepare for a call, create a follow-up email, jot down notes after a meeting, or plan your next job.
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Final Verdict: Ontraport vs Kajabi 2022
We’ve examined Ontraport vs Kajabi’s strengths and limitations. Both provide a variety of configurable landing page layouts and have robust referral schemes.
Kajabi features several benefits, including simplicity of use for start-ups, 24/7 customer support, straightforward connectors, and a pipeline tool for marketing automation.
Ontraport provides a more robust set of analytical tools and distinguishes itself from Kajabi in a few areas such as messaging and customer relationship management.
