Ontraport vs Kajabi 2023: In-Depth & Honest Comparison!


Check out


Check out
Pricing $24 per month $149 per month
Best for

Ontraport is a robust marketing automation platform that provides vital company features such as a strong CRM, payment processing, one-click WordPress integration, email marketing, and membership sites.

It is an online platform for hosting courses, membership, websites, and automatic selling with a broad range of customization options that provide a user with a high-tech experience and uniqueness.

  • Customer relationship management
  • Design elements
  • Email marketing campaigns
  • Automation
  • Video Hosting
  • Landing Page Builder
  • Membership system
  • Digital products creator
  • Great customer support
  • There are many free and responsive templates
  • Ontraport uses dedicated IP addresses
  • Ontraport’s campaign builder is user-friendly and powerful
  • Lot of built in tools
  • User friendly
  • Intuitive course builder
  • Built-in email marketing tools
  • There’s limited integration and app support
  • There’s a steep learning curve
  • Assessment customization is limited.
  • Extra Cost for Integrations
Ease of Use

Whether you are a small company owner or a marketing specialist, Ontraport's user-friendly features may help you save time and effort while maximizing the potential of your online operations.

Even if you aren't a graphic designer, Kajabi makes it very simple to create visually appealing pages in a matter of minutes. While Kajabi offers a TON of capability, it might be tough to achieve pixel level control over pages and forms.

Value For Money

Ontraport provides excellent value for money owing to its extensive range of features and functions that address many areas of operating an online company. While it may not be the cheapest choice available.

Kajabi provides good value for money by offering a wide range of capabilities, a user-friendly interface, marketing tools, customization possibilities, customer support, scalability, and useful data insights. Kajabi provides a sophisticated and cost-effective solution for managing their whole online business environment for digital entrepreneurs and content producers wishing to create and monetize their online presence.

Customer Support

Ontraport also offers screen share assistance, but appointments must be scheduled 48 hours in advance.

The platform includes a help center, Kajabi University, and customer assistance available 24 hours a day, seven days a week. It also comes with technical assistance.

Check out Check out

As an entrepreneur, digital products have been a massive part of my business in the last few years. I’ve used Ontraport and Kajabi to manage my online courses and digital goods, but recently, I had to make a hard choice between the two platforms.

After extensive research and testing, today I want to share my experience when comparing Ontraport vs Kajabi so that you can decide which one works best for you!

Ontraport vs Kajabi: Quick Expert Summary

Ontraport and Kajabi are online platforms that allow users to create and manage their websites. They offer a wide range of features, but some key differences exist.

Ontraport vs Kajabi

Ontraport is more expensive than Kajabi but offers more features and is more customizable. It is also more challenging to use than Kajabi. Kajabi is cheaper than Ontraport, and it is much easier to use. However, it does not offer as many features as Ontraport.

Overall, Ontraport is the better platform, but it is also expensive. If you are looking for a robust platform with many features, then Ontraport is the best option. If you are looking for an easy-to-use and affordable platform, Kajabi is a better choice.

Ontraport vs Kajabi 2023: Overview

I’ve covered all you need to know about Ontraport vs Kajabi in this post to help you make an educated selection.

What is Ontraport?

Ontraport is an all-in-one marketing automation and customer relationship management (CRM) software. You’ll be able to focus on the five phases of the customer life cycle using these features (attract, convert, fulfill, delight, and refer).

Ontraport - Ontraport vs Kajabi

Marketing automation features are included in the platform, allowing businesses to design, administer, and manage marketing campaigns with configurable templates and deliver targeted emails or text messages to customers.

Ontraport is best suited for educational businesses with a membership site or knowledge products to sell.

What is Kajabi?

Kajabi is a popular “all-in-one” online course-selling platform. As an all-in-one platform, users may design, sell, distribute, and monetize custom classes without switching to other tools. Stripe and PayPal are both integrated into Kajabi.

Users can also employ email marketing tactics to advertise their courses. They can also usefully automate marketing techniques and funnels to optimize and scale their online course-selling business.

Kajabi - Ontraport vs Kajabi

Kajabi also has analytics tools that allow users to track their progress and improve. Users can also use Kajabi to create websites where they can keep all of their courses and other important information.

Creating a website is made more accessible by a collection of pre-built themes. Users can also create their domain to ensure their courses are readily and efficiently recognized. You can also check the other comparison of Kajabi vs Teachable.

Ontraport vs Kajabi: Head-to-Head Comparison




1. IntegrationsWins 
2. Support Wins
3. Course CreationWins 
4. AutomationWins 
5. Website Building Wins
6. Marketing Tools Wins
7. PricingWins 
8. Ease of Use Wins
9. Customer SupportWins 
10. AnalyticsWins 
11. Email MarketingWins 
12. Landing Pages Wins
13. Membership Sites Wins
14. Marketing AutomationWins 
15. Theme ComparisonWins 
16. Customer ReviewsWins 
Overall WinnerOntraport Wins 

Let’s take a closer look at the differences between Ontraport and Kajabi.

1. Integrations

A large part of Kajabi’s attractiveness is its stable foundation for starting enterprises.

However, if you want to scale your firm over time, Kajabi may not be the best fit. As your company expands, you’ll need a platform to keep up.

Ontraport was developed to integrate the fundamental technologies required to manage a corporation’s complete customer lifecycle, including marketing, business and sales automation, membership sites, and partner programs.

You can be sure you will not be required to purchase a new platform as your company’s requirements evolve.

2. Support

As with many platforms, Kajabi plans to provide rudimentary chat and email assistance, although resolution may take some time. With Ontraport, you’ll get a dedicated support staff that is knowledgeable and responsive.

Additionally, they provide free setup help for most account levels, allowing you to scale up fast and get your company up and running.

3. Course Creation

While the templated, unified approach makes Kajabi membership sites appealing to beginners, you must invest more funds to offer more courses or digital items.

That may rapidly pile up! Conversely, Ontraport provides limitless access to our page builder and templates, allowing you to host infinite courses.

4. Automation

Have you covered yourself if you’re searching for simple marketing automation features, such as drip email marketing and Kajabi membership sites?

However, to engage your members with your material, you’ll undoubtedly want to implement more advanced automation, such as offering them access to the next course soon after they complete the current one or conducting campaigns depending on their membership status.

Ontraport makes it simple to do all of this and much more.

With Ontraport, you can automate much more than email follow-up; our comprehensive marketing, sales, and business automation suite enables you to automate the whole member experience and many time-consuming internal tasks.

5. Website Building

Kajabi offers robust web development tools, enabling you to personalize your company website completely. Kajabi also hosts your course, which eliminates the need for you to pay additional hosting expenses.

The site builder has a simple drag-and-drop interface, and you can change layouts and element placement by selecting from predefined templates.

All Kajabi themes are also responsive on mobile devices, and you can easily add pop-ups, headers, and videos without requiring any plug-ins or extensions. Additionally, you may utilize the platform to create membership websites.

Kajabi Website Builder - Ontraport vs Kajabi

Ontraport falls short in this department. Ontraport does not provide site development tools and must be hosted through WordPress.

That implies that any editing tools you use must be compatible with WordPress sites, and you must build a membership site.

Therefore, if you utilize Ontraport, you must invest in plug-ins and extensions to ensure everything functions properly. Additionally, the membership site functionality is somewhat restricted to corporate usage.

Thus, regarding web development tools, Kajabi triumphs simply because Ontraport lacks any, apart from the company marketing page generator.

Additionally, you can only construct membership sites with Ontraport; a membership site is required to host courses.

6. Marketing Tools

Both platforms’ true value proposition is their marketing tools. Kajabi’s marketing tools include email automation, infinite sales/landing pages, segmented email lists, and customizable marketing campaign templates.

The primary appeal is Kajabi’s “Pipeline” editor, similar to a sales funnel. The Pipeline Editor visualizes your sales funnel and lets you quickly build sales and landing pages using the drag-and-drop interface.

Additionally, Kajabi has some excellent email marketing automation tools that enable the creation of complicated targeted marketing campaigns. Additionally, you may create an affiliate program for your page.

Ontraport Marketing Tools - Ontraport vs Kajabi

Ontraport is a purpose-built email marketing platform focused on graphic promotions. Ontraport’s forms and social media marketing features are built using a primary block-based interface.

Ontraport has a user-friendly visual sales pipeline editor, features for reporting accurate company metrics and data, and email marketing tools.

Ontraport has an effective customer relationship management (CRM) system in general. It centralizes corporate marketing resources. Regarding marketing tools, both Kajabi and Ontraport provide robust features.

Kajabi, on the other hand, wins the bid because of its more affordable pricing and top-notch email marketing automation.

7. Customer Relationship Management (CRM)

Kajabi and Ontraport are popular Customer Relationship Management (CRM) platforms businesses, entrepreneurs, and marketers use today.

Both offer a range of features and tools designed to help companies manage their customers, such as creating personalized emails, tracking customer data, and analyzing customer behavior. However, there are also several key differences between the two.

Kajabi is a cloud-based platform that creates, markets, and sells online courses. It is easy to use and provides tools for creating content, managing customers, setting up payment plans, and tracking sales. It also has an intuitive user interface that makes it simple to navigate the platform.

Ontraport, on the other hand, is a more comprehensive CRM platform with powerful features for managing customer relationships.

It offers customizable automation and tracking features, allowing businesses to track customers throughout their journey. It also supports a variety of integrations with third-party tools, so you can easily integrate your existing software into the platform.

8. Ontraport vs Kajabi: Pricing Comparison

Kajabi Pricing Plans

Let’s start with Kajabi pricing. Kajabi offers three plans to choose from:

  • Basic: $149/mo
  • Growth: $199/mo
  • Pro: $399/mo
Kajabi Pricing Plans

Email marketing, landing pages, and contact management are all available in all three pricing tiers. However, the most crucial consideration is the rate at which you get your money.

The Pro package gives you access to about 20,000 active users, while the basic plan gives you up to 1,000. Some options may be inaccessible if a plan’s price is low.

Kajabi’s most prominent feature is its straightforward pricing structure. What he sees as a client is what he gets.

Its features ‘ wide range and depth justify Kajabi’s somewhat higher price tag than similar platforms. Kajabi’s lack of transaction fees for site purchases is an additional benefit.

To know about Kajabi pricing in detail, read our blog here.

Ontraport Pricing Plans:

Ontraport provides four pricing plans:

Ontraport Pricing Plans

1. Basic: This costs $24, and you can store 1000 contacts and unlimited emails.

2. Plus: This costs $83, in which you get to store 2500 contacts and unlimited emails.

3. Pro: This costs $124, and you can store 10,000 contacts and unlimited emails.

4. Enterprise: This costs $249, and you can store 20,000 contacts and 200,000 emails.

Unlike Kajabi’s more affordable plans, Ontraport’s entry-level tiers don’t limit your access to certain platform features. If a customer picks the cheapest plan, he or she will not have access to premium features like automated email support for resolving any issues that may arise in electronic commerce.

Ontraport’s Plus plan and above, including Pro and Enterprise, are required to access the same features as Kajabi’s Basic plan, even though Ontraport’s Basic plan is cheaper overall.

Ontraport and Kajabi provide free 14-day trials to new users; however, neither offers a free tier version.

Check out this article if you want to learn more about the specific benefits of each plan.

9. Ease of Use

Kajabi takes care of all the technical details and makes it easy for novices to use. Multiple enterprises may be established and grown utilizing email marketing, pipelines, and forms.

There is no need for extra plug-ins since Kajabi is an all-in-one platform. There are pre-made templates and resources available to assist you.

Ontraport vs Kajabi

Ontraport eliminates the requirement for website development specialists. You may create a sequence of events that begins with a landing page, sign-up forms, and email reminders and concludes with an offer page.

Integrations are simple, and every element may be customized. However, some of the analytical and assistance capabilities may first seem to be challenging to use.

Kajabi also wins this round for being far more tolerant of those less technically competent. Ontraport requires a more seasoned user.

10. Customer Support

Kajabi features a support center that includes webinar Q&As, foundation training, and Kajabi University, which assists you with creating content, configuring integrations and automation, customizing your website and products, billing, marketing, and partner programs.

Kajabi Customer Support

Additionally, a help chat is accessible 24 hours a day.

Ontraport maintains a help center with articles on membership sites, analytics, landing pages, partner programs, eCommerce, marketing automation, salesforce, and business processes.

Ontraport Customer Support

Additionally, a customer support staff is accessible Monday through Thursday from 6 a.m. to 12 a.m. and Saturday and Sunday from 9 a.m. to 9 p.m.

Kajabi’s 24-hour help, as opposed to Ontraport’s defined hours, is more helpful to customers who may want assistance at any moment.

11. Analytics

Kajabi has an analytics dashboard that keeps track of your progress.

You may examine your net income, which is the amount of money generated; subscription stats, which indicate revenue per user, page visits, deals sold, and affiliates; and opt-ins, which show form submissions.

This enables you to pinpoint issue areas in your organization. Additionally, Kajabi enables A/B testing, in which slightly adjusted copies of the same advertising are shown to see which version garners the most interest.

When you use this function on a website, you may experiment with various typefaces, movies, and offers. The findings will be quantified by determining which website earned the most clicks and converted on an offer.

Kajabi Analytics - Ontraport vs Kajabi

Ontraport enables you to generate detailed tracking data on the performance of your campaigns. You can monitor page views, the landing pages and emails customers are most engaged with, referrals, and the impact of consumers on your bottom line.

Additionally, Ontraport allows you to filter reports based on specific dates or events, and you may determine which sources are the most lucrative using variable data.

Additionally, split testing may be used to compare distinct campaign aspects. When using email campaigns, you may customize a single element, such as the subject line, images, or even the call to action button.

You may experiment by sending multiple copies to different groups to see which format generates the most excellent interaction.

Ontraport has a slight advantage in analytics since it provides additional capabilities such as filtering. While they may be technical for novices, they would help an expert user. It has all of Kajabi’s features and more.

12. Email Marketing

Through Kajabi’s email marketing, you can connect with your customers and send promotional emails to boost sales. Your brand has the potential to create a lasting impression and increase loyalty.

You may send customized emails to specified segments and even track which offers were clicked.

Kajabi Email Marketing - Ontraport vs Kajabi

Additionally, automated answers may be delivered in reaction to a person’s activities. As a result, an interaction occurs. A noteworthy aspect is broadcasting.

You may also broadcast to your contacts and send them a customized email with a call to action, images, or even emojis.

Ontraport also includes email design templates. Videos and photos might be used to pique an audience’s interest. There is an option for customized email marketing based on specific target audiences.

A mechanism for reconnecting with prior contacts through an autoresponder. Additionally, a conversion tracking system is included.

If you’re new to online education, Kajabi is more user-friendly. Ontraport, with its additional analytical tools, would be challenging to employ unless you are an experienced marketer with an extensive contact list.

13. Landing Pages

Kajabi enables you to design a landing page to attract new consumers. Landing pages are essentially your home pages created to get visitors to join.

You may promote unique specials, launch a new product, provide discounts to select demographics, and welcome visitors to your page. Kajabi offers customizable interactive templates that may include videos, a call to action, and even pricing.

Kajabi Landing Pages - Ontraport vs Kajabi

Ontraport offers a collection of landing page templates that enable you to create a responsive front page for your company.

You may modify the background colors, the headline, the font and size of your text, and any buttons you desire.

Ontraport Landing Pages

You may even use pop-up forms to pique attention and prompt a purchase. For this reason, I am unable to select between the two.

Kajabi and Ontraport provide attractive landing page templates that can be customized to your specifications.

14. Membership Sites

Kajabi enables you to create your membership site, an online community with access to whatever material you submit for a price.

You may combine your membership site with digital items such as online courses, books, videos, and even blogs.

Kajabi Membership Sites - Ontraport vs Kajabi

You should choose this option if you want to publish material regularly to maintain member engagement and ensure they get a return on their investment.

The Kajabi Assistant can assist you in creating and customizing your site. Additionally, you may generate membership levels on your site, from premium members who get complete access to low-level members who receive just chosen stuff.

Additionally, Ontraport allows for the creation of membership sites. You may create your site entirely from scratch or modify an existing template.

Ontraport Membership Sites - Ontraport vs Kajabi

They include a component of membership tiers. Depending on the level of service the user selects, they may get material daily.

However, it’s worth noting that you’ll need WordPress to enjoy this function since Ontraport enables you only to post your course there. This will demand more time commitment to learning new plug-ins.

Kajabi wins this category since it allows you to develop membership sites directly on their platform, as opposed to Ontraport, which requires using a third-party platform, WordPress.

15. Theme Comparison

Both Kajabi and Ontraport’s page layouts are theme-based. You may choose a generic theme and further personalize it.

Kajabi formerly offered 11 themes; however, they recently shifted their attention to developing the Premier Theme into a completely customizable framework.

There are six ‘layouts,’ including a clean, contemporary look ideal for an online shop. All earlier themes have been migrated to Legacy, which you may use.

Ontraport’s pages are likewise themed. You may either use a template or create one from scratch.

Although the templates are designed in a block-building style, you may use the HTML editor if you have any coding experience. However, finding solutions becomes more difficult without the proper layout.

16. Customer Review

Ontraport Customer Reviews

Customer Review

Customer Review and Social Media of Kajabi


FAQs on Ontraport vs Kajabi

Does Kajabi integrate with Ontraport?

Zapier automates the transfer of data between Kajabi and Ontraport—no coding necessary. When someone completes an evaluation, a trigger is triggered.

Can you host a course in Ontraport?

Ontraport does not provide a course creator; however, it does include a membership site builder. If you want to use Ontraport to host online courses, you must work around it or pay for a course design platform like Teachable.

What is an Ontraport specialist?

The Ontraport Expert Course is a five-day workshop for company owners and marketing professionals interested in assisting our mutual clientele. Develop a dependable, evidence-based marketing approach for establishing trust with consumers and leads across the five essential stages of their connection with your company.

Does Ontraport have an app?

Yes, they do. You can manage your company from anywhere with the Ontraport Mobile app. The app provides the information you need to prepare for a call, create a follow-up email, jot down notes after a meeting, or plan your next job.

Quick Links:

Final Verdict: Ontraport vs Kajabi 2023

I’ve examined Ontraport vs Kajabi’s strengths and limitations. Both provide a variety of configurable landing page layouts and have robust referral schemes.

Kajabi features several benefits, including simplicity of use for start-ups, 24/7 customer support, straightforward connectors, and a pipeline tool for marketing automation.

Ontraport provides a more robust set of analytical tools and distinguishes itself from Kajabi in a few areas, such as messaging and customer relationship management.

Ravina Dhamani

Ravina is a wordsmith who looks after the various content at Imagestation. With 4 years of experience as a writer, she conducts research for various topics and writes content in funnel software, email marketing, similar tools. Out of her deep knowledge of writing craftsmanship, Ravina also offers guidance to aspiring authors to reach success through story excellence. Connect with him on LinkedIn to get in touch with tech trends.