Ontraport vs Kajabi 2023: What’s The Difference? In-Depth & Honest Comparison

Are you also confused between Ontraport vs Kajabi?

Struggling to know that which one is better and why?

If yes then stay tuned with us in this whole article to have the answer of your every question.

Let’s start !!


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Pricing $79 per month $119 per month
Best for

It is the best option for all types of small or large, product niche, or service niche businesses.

The ideal choice for building and running your online course or membership site business.

  • Custom Objects
  • Visual Analytics
  • Automated Emails
  • Video Hosting
  • Website Builder
  • Membership system
  • Good Customer Service
  • Facility of custom objects
  • Unified system
  • Lot of built in tools
  • User friendly
  • Intuitive course builder
  • Dashboard isn’t appealing.
  • Assessment customization is limited.
Ease of Use

Beginners find it tricky to learn.

Best for non tech users too.

Value For Money

Everyone can afford and use. Beginner friendly.

Somewhere costly but best in features.

Customer Support

Good customer support but lags in service hours.

24*7 available to help.

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Kajabi and Ontraport are two online course platform possibilities you may have heard of.

We’ll compare Kajabi with Ontraport and discuss why Kajabi is the better platform for digital items and online courses.

Kajabi is a one-stop shop for developing, promoting, and selling digital items. It’s a popular business platform for selling digital items because of its straightforward site-building tools and comprehensive marketing toolset.

Ontraport is another platform designed specifically for firms selling digital items. Ontraport offers a comparable toolset to Kajabi, and both platforms target a similar audience/demographic.

Ontraport vs Kajabi: Quick Expert Summary

Ontraport and Kajabi are both online platforms that allow users to create and manage their own websites. They both offer a wide range of features, but there are some key differences between them.

Ontraport is more expensive than Kajabi, but it offers more features and is more customizable. It is also more difficult to use than Kajabi. Kajabi is cheaper than Ontraport, and it is much easier to use. However, it does not offer as many features as Ontraport.

Overall, Ontraport is the better platform of the two, but it is also more expensive. If you are looking for a powerful platform with a lot of features, then Ontraport is the best option. If you are looking for a platform that is easy to use and affordable, then Kajabi is a better choice.

Ontraport vs Kajabi 2023: Overview💡

We’ve covered all you need to know about Ontraport vs Kajabi in this post to help you make an educated selection.

What is Ontraport?

Ontraport is an all-in-one marketing automation and customer relationship management (CRM) software. You’ll be able to focus on the five phases of the customer life cycle using these features (attract, convert, fulfill, delight, and refer).

Ontraport - Ontraport vs Kajabi

Marketing automation features are included in the platform, allowing businesses to design, administer, and manage marketing campaigns with configurable templates and deliver targeted emails or text messages to customers.

Ontraport is best suited for educational businesses with a membership site or knowledge products to sell.

What is Kajabi?

Kajabi is a popular “all-in-one” online course-selling platform. As an all-in-one platform, users may design, sell, distribute, and monetize custom classes without switching to other tools. Stripe and PayPal are both integrated into Kajabi.

Users can also employ email marketing tactics to advertise their courses. They can also usefully automate marketing techniques and funnels to optimize and scale their online course-selling business.

Kajabi - Ontraport vs Kajabi

Kajabi also has analytics tools that allow users to track their progress and improve. Users can also use Kajabi to create websites where they can keep all of their courses and other important information.

The creation of a website is made easier by a collection of pre-built themes. Users can also create their own domain to ensure that their courses are readily and efficiently recognized.

Ontraport vs Kajabi: Head-to-Head Comparison🤨




1. Integrations Wins
2. Support Wins
3. Course Creation Wins
4. Automation Wins
5. Website Building Wins
6. Marketing Tools Wins
7. Pricing Wins
8. Ease of Use Wins
9. Customer Support Wins
10. Analytics Wins
11. Email Marketing Wins
12. Landing Pages Wins
13. Membership Sites Wins
14. Marketing Automation Wins
15. Theme Comparison Wins
16. Customer Reviews Wins
Overall Winner Ontraport Wins

We have some differences between Ontraport and Kajabi, let’s have look in detail.

1. Integrations

A large part of Kajabi’s attractiveness is that it provides a stable foundation for enterprises that are just getting started.

However, if you want to scale your firm over time, Kajabi may not be the best fit. As your company expands, you’ll need a platform that can keep up.

Ontraport was developed to integrate all of the fundamental technologies required to manage a corporation’s complete customer lifecycle, including marketing, business and sales automation, membership sites, and partner programs.

You may be certain that you will not be required to purchase a whole new platform as your company requirements evolve.

2. Support

As is the case with many platforms, Kajabi plans provide rudimentary chat and email assistance – although resolution may take some time. With Ontraport, you’ll get a dedicated support staff that is knowledgeable and responsive.

Additionally, they provide free setup help for the majority of account levels, allowing you to scale up fast and get your company up and running.

3. Course Creation

While the templated, unified approach makes Kajabi membership sites appealing to beginners, you must invest more funds if you want to offer more courses or digital items.

That may rapidly pile up! On the other side, Ontraport provides you with limitless access to our page builder and templates, allowing you to host an infinite number of courses.

4. Automation

If you’re searching for simple marketing automation features, such as drip email marketing, Kajabi membership sites have you covered.

However, to engage your members with your material, you’ll certainly want to implement more advanced automation, such as offering them access to the next course soon after they complete the current one or conducting campaigns depending on their membership status.

Ontraport makes it simple to do all of this and much more.

And with Ontraport, you can automate much more than email follow-up; our comprehensive marketing, sales, and business automation suite enable you to automate the whole member experience, as well as a large number of time-consuming internal tasks.

5. Website Building🤓

Kajabi offers a robust range of web development tools that enable you to completely personalize your company website. Kajabi also hosts your course, which eliminates the need for you to pay additional hosting expenses.

The site builder has a simple drag-and-drop interface, and you can change layouts and element placement by selecting from predefined templates.

All Kajabi themes are also responsive on mobile devices, and you can easily add pop-ups, headers, and videos without requiring any plug-ins or extensions. Additionally, you may utilize the platform to create membership websites.

Kajabi Website Builder - Ontraport vs Kajabi

Ontraport falls short in this department. Ontraport does not provide site development tools and must be hosted through WordPress.

That implies that any editing tools you use must be compatible with WordPress sites, and you must build a membership site.

Therefore, if you utilize Ontraport, you will almost certainly need to invest in plug-ins and extensions to ensure that everything functions properly. Additionally, the membership site functionality is somewhat restricted for corporate usage.

Thus, when it comes to web development tools, Kajabi triumphs, simply because Ontraport lacks any, apart from the company marketing page generator.

Additionally, you can only really construct membership sites with Ontraport, and a membership site is required to host courses.

6. Marketing Tools🤔

Both platforms’ true value proposition is their marketing tools. Kajabi’s marketing tools include email automation, an infinite number of sales/landing pages, segmented email lists, and customizable marketing campaign templates.

The major appeal is Kajabi’s “Pipeline” editor, which is similar to a sales funnel. The Pipeline editor visualizes your sales funnel and allows you to easily build sales and landing pages using the drag-and-drop interface.

Additionally, Kajabi has some excellent email marketing automation tools, which enable the creation of complicated targeted marketing campaigns. Additionally, you may create an affiliate program for your page.

Ontraport Marketing Tools - Ontraport vs Kajabi

Ontraport is a purpose-built email marketing platform focused on graphic promotions. Ontraport’s forms and social media marketing features are built using a basic block-based interface.

Ontraport has a user-friendly visual sales pipeline editor, as well as features for reporting on real company metrics and data, as well as email marketing tools.

Ontraport has an effective customer relationship management (CRM) system in general. it centralizes corporate marketing resources. In terms of marketing tools, both Kajabi and Ontraport provide a robust set of features.

However, we award Kajabi the bid owing to its more competitive price structure and superior email marketing automation.

7. Pricing Plans Ontraport vs Kajabi💰

Kajabi Pricing Plans

Kajabi Pricing

To know about Kajabi pricing in detail, read our blog here.

Ontraport Pricing Plans

ontraport pricing

Read in detail about the pricing plans of Ontraport here.

8. Ease of Use😎

Kajabi takes care of all the technical details and makes it easy for novices to use. Multiple enterprises may be simply established and grown utilizing email marketing, pipelines, and forms.

There is no need for extra plug-ins since Kajabi is an all-in-one platform. There are pre-made templates and resources available to assist you.

Ontraport vs Kajabi

Ontraport eliminates the requirement for website development specialists. You may create a sequence of events that begins with a landing page, sign-up forms, and email reminders and conclude with an offer page.

Integrations are simple, and every element may be customized. However, some of the analytical and assistance capabilities may first seem to be difficult to use.

Kajabi also wins this round for being far more tolerant of those who are not as technically competent. Ontraport requires a more seasoned user.

9. Customer Support🙌

Kajabi features a support center that includes webinar Q&As, foundation training, and Kajabi University, which assists you with creating content, configuring integrations and automation, customizing your website and products, billing, marketing, and partner programs.

Kajabi Customer Support

Additionally, a help chat is accessible 24 hours a day.

Ontraport maintains a help center with articles on membership sites, analytics, landing pages, partner programs, eCommerce, marketing automation, salesforce, and business processes.

Ontraport Customer Support

Additionally, they have a customer support staff accessible Monday through Thursday from 6 a.m. to 12 a.m. and Saturday and Sunday from 9 a.m. to 9 p.m.

Due to Kajabi’s 24-hour help, as opposed to Ontraport’s defined hours, they are more useful to customers who may want assistance at any moment.

10. Analytics😊

Kajabi has an analytics dashboard that keeps track of your progress.

You may examine your net income, which is the amount of money generated, subscription stats, which indicate revenue per user, page visits, and deals sold, affiliates, and opt-ins, which indicate form submissions.

This enables you to pinpoint issue areas in your organization. Additionally, Kajabi enables A/B testing, in which slightly adjusted copies of the same advertising are shown to see which version garners the most interest.

When you use this function on a website, you may experiment with various typefaces, movies, and offers. The findings will be quantified by determining which website earned the most clicks and converted on an offer.

Kajabi Analytics - Ontraport vs Kajabi

Ontraport enables you to generate detailed tracking data on the performance of your campaigns. You can monitor page views, the landing pages and emails customers are most engaged with, referrals, and the impact of consumers on your bottom line.

Additionally, Ontraport allows you to filter reports based on certain dates or events, and you may determine which sources are the most lucrative by using variable data.

Additionally, split testing may be used to compare distinct campaign aspects. When using email campaigns, you may customize a single aspect such as the subject line, any images, or even the call to action button.

You may experiment by sending multiple copies to different groups to see which format generates the greatest interaction.

Ontraport has a little advantage in terms of analytics since they provide additional capabilities such as filtering. While they may be a bit technical for novices, they would help an expert user. It has all of Kajabi’s features and more.

11. Email Marketing😀

Through Kajabi’s email marketing, you can establish a connection with your customers and send promotional emails to boost sales. Your brand has the potential to create a lasting impression and boost loyalty.

You may send customized emails to specified segments and even track which of your offers were clicked.

Kajabi Email Marketing - Ontraport vs Kajabi

Additionally, automated answers may be delivered in reaction to a person’s activities. As a result, an interaction occurs. A noteworthy aspect is broadcasting.

You may also broadcast to your contacts and send them a customized email with a call to action, images, or even emojis.

Ontraport also includes email design templates. Videos and photos might be used to pique an audience’s interest. There is an option for customized email marketing based on specific target audiences.

A mechanism for reconnecting with prior contacts through an autoresponder. Additionally, a conversion tracking system is included.

If you’re new to online education, Kajabi is more user-friendly. Ontraport, with its additional analytical tools, would be difficult to employ unless you are an experienced marketer with a large contact list. 

12. Landing Pages👌

Kajabi enables you to design a landing page to attract new consumers. Landing pages are essentially your home pages designed to get visitors to join up.

You may promote special specials, launch a new product, provide discounts to select demographics, and welcome visitors to your page. Kajabi offers customizable interactive templates that may include videos, a call to action, and even pricing.

Kajabi Landing Pages - Ontraport vs Kajabi

Ontraport offers a collection of landing page templates that enable you to create a responsive front page for your company.

You may modify the background colors, the headline, the font and size of your text, and any buttons you desire.

Ontraport Landing Pages

You may even use pop-up forms to pique attention and prompt a purchase. For this reason, I am unable to select between the two.

Both Kajabi and Ontraport provide an array of attractive landing page templates that can be customized to your specifications.

13. Membership Sites🤑

Kajabi enables you to create your membership site, which is essentially an online community with access to whatever material you submit for a price.

You may combine your membership site with digital items such as online courses, books, videos, and even blogs.

Kajabi Membership Sites - Ontraport vs Kajabi

You should choose this option if you want to regularly publish material to maintain member engagement and ensure they get a return on their investment.

The Kajabi Assistant can assist you in creating and customizing your site. Additionally, you may create membership levels on your site. From premium members who get complete access to low-level members who receive just chosen stuff.

Additionally, Ontraport allows for the creation of membership sites. You may create your site entirely from scratch or modify an existing template.

Ontraport Membership Sites - Ontraport vs Kajabi

They include a component of membership tiers. Depending on the level of service selected by the user, they may get material daily.

However, it’s worth noting that you’ll need WordPress to enjoy this function since Ontraport enables you to only post your course there. This will demand more time commitment in learning new plug-ins.

Kajabi wins this category since it allows you to develop membership sites directly on their platform, as opposed to Ontraport, which requires the use of a third-party platform, WordPress.

14. Marketing Automation😮

With Kajabi, you can automate the process of redirecting customers from landing sites to sale pages and develop email campaigns that may be customized for a specific target.

You may send information about forthcoming events, forms, the newest special deals, and any other communication to customers. Each stage is completely adjustable and once configured, operations are optimized.

One example is a completely customized pipeline. A sign-up page, a two-day email chain, a special promotion page, and a checkout page may all be configured.

You build them according to your brand preferences, and customers will automatically go through each level. Ontraport enables you to develop campaigns that are tailored to your requirements.

Ontraport Marketing Automation

They may be used at every point of the customer journey: attracting them to your platform, facilitating their purchase and delivery of your goods, and generating recommendations.

All of this is accomplished by creating a campaign map, whether from scratch or using a template, and populating it with features such as triggers, actions, and filters.

Filters are used to redirect customers inside your campaign. The Go-To element may be used to guide users from one part to another.

You may use the Fork element to route consumers along two distinct but concurrent pathways. Additionally, you can utilize the Condition element to categorize paths based on their needs.

While Ontraport’s flow-chart-style campaign builders are interactive, Kajabi’s marketing automation platform has a broader variety of functionality than Ontraport’s campaign builder.

Kajabi’s pipeline function is the clear winner in this case.

15. Theme Comparison🤨

Both Kajabi and Ontraoort’s page layouts are theme-based. You may choose a generic theme and further personalize it.

Kajabi formerly offered 11 themes, however, they recently shifted their attention to developing the Premier Theme into a completely customizable framework.

There are six various ‘layouts’ to pick from, all of them include a clean contemporary look that is ideal for an online shop. All earlier themes have been migrated to the Legacy themes, which you may use if you so choose.

Ontraport’s pages are likewise themed. You may either use a template or create one from scratch.

Although the templates are designed in a block-building style, you may use the HTML editor if you have any coding experience. However, finding solutions becomes more difficult if the proper layout is not discovered.

16. Customer Review💡

Ontraport Customer Reviews

Customer Review

Customer Review and Social Media of Kajabi 🙋‍♂️


FAQs on Ontraport vs Kajabi👉

🤷‍♂️Does Kajabi integrate with Ontraport?

Zapier automates the transfer of data between Kajabi and Ontraport—no coding necessary. When someone completes an evaluation, a trigger is triggered.

🤓Which is better Kajabi or Kartra?

While Kartra is geared toward product sales, Kajabi is more suited for promoting online courses. Kartra is a respectable substitute for ClickFunnels. Kartra delivers all of the tools you need to get started selling online, including four membership levels, advancement metrics, and drag-and-drop functionality.

😀Can you host a course in Ontraport?

Ontraport does not provide a course creator, however, it does include a membership site builder. This implies that if you want to use Ontraport to host online courses, you'll either have to work around it or pay for a course design platform like Teachable.

😮Is Kajabi better than Thinkific?

While Thinkific offers a solid selection of course templates, Kajabi outshines the competition in terms of functionality and course delivery. Additionally, Kajabi features a mobile app that enables you to connect with members of your community regardless of where you are.

🙋‍♂️What is an Ontraport specialist?

The Ontraport Expert Course is a five-day workshop geared for company owners and marketing professionals interested in assisting our mutual clientele. Develop a dependable, evidence-based marketing approach for establishing trust with consumers and leads across the five important stages of their connection with your company.

😉Does Ontraport have an app?

Yes, they do. You can manage your company from anywhere with the Ontraport Mobile app. The app provides you with the information you need to prepare for a call, create a follow-up email, jot down notes after a meeting, or plan your next job.

Quick Links:

Final Verdict: Ontraport vs Kajabi 2023🔥

We’ve examined Ontraport vs Kajabi’s strengths and limitations. Both provide a variety of configurable landing page layouts and have robust referral schemes.

Kajabi features several benefits, including simplicity of use for start-ups, 24/7 customer support, straightforward connectors, and a pipeline tool for marketing automation.

Ontraport provides a more robust set of analytical tools and distinguishes itself from Kajabi in a few areas such as messaging and customer relationship management.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

6 thoughts on “Ontraport vs Kajabi 2023: What’s The Difference? In-Depth & Honest Comparison”

  1. If you’re looking for an all-in-one marketing automation and CRM software, Ontraport is the perfect solution. With Ontraport, you can manage your customers and prospects in one place, automate your marketing tasks, and measure your results.

  2. Ontraport makes it easy to stay organized and work smarter, not harder. With its simple drag-and-drop interface, you can quickly create campaigns, add contacts, and see your results. Plus, with its built-in CRM, you can keep track of your customers and prospects in one place.

  3. If you’re looking for an all-in-one marketing automation and CRM software, Ontraport is the way to go. It’s packed with features to help you streamline your marketing and sales efforts, while also providing powerful tools to help you better manage your customer relationships.

    There’s no need to use multiple software platforms to run your business – Ontraport has everything you need to get the job done.

  4. If you’re looking for a more powerful marketing and analytical tool, Ontraport is the way to go. It provides a more robust set of tools than Kajabi, and also distinguishes itself in areas such as messaging and customer relationship management. In short, Ontraport is the perfect tool for businesses that want to take their marketing to the next level.

  5. If you’re looking for a top-of-the-line marketing platform with extensive reporting capabilities, Ontraport is the perfect choice. With real-time or on-trend chart options, you can easily optimize your campaigns for maximum impact. Allocate resources more effectively and make informed decisions based on reliable data. ontrapages provide all the information you need to take your business to the next level!

  6. “With Ontraport, we finally have a marketing automation tool that provides the comprehensive data and reporting we need to make informed decisions about our marketing campaigns. The ability to see how our emails, landing pages, and other marketing assets are performing in real-time or on-trend charts is invaluable.”

    “Ontraport has helped us optimize our campaigns and allocate our resources more effectively. We highly recommend it for anyone looking for a top-notch marketing automation solution.”

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