Ontraport vs Infusionsoft is a comparison of two marketing systems, however there includes commentary about the condition of small company automation in between the feature comparisons.
Although automation introduces inherent complexity, small firms are keen to incorporate technology into their sales and marketing processes. For some years, Infusionsoft has grown at a breakneck speed.
Ontraport is also gaining a market leadership position. Their expansion should come as no surprise. Automation is ideal for small businesses because it enables a small team to remove manual duties and simplify marketing and sales operations.
Which of these two systems is the best fit for your expanding business?
This article will assist you in making the right option by comparing Ontraport vs InfusionSoft the two systems’ CRM, marketing automation, and e-commerce features, as well as their price structure and integration possibilities.
Ontraport vs InfusionSoft 2022: Overview
By offering a comprehensive comparison of Ontraport vs InfusionSoft, I can assist you in making your decision. So, let’s get started with the articles.
What is Ontraport?
Ontraport was founded in 2006 in California.
Landon Ray, the company’s founder, describes Ontraport as a “slick solution” for the challenges in client relations that he believes firms face every day.
Ontraport, like Infusionsoft by Keap, provides customers with a variety of useful capabilities such as content management, lead tracking, email and SMS marketing, workflow automation, and more.
Ontraport is designed specifically for “small and growing businesses” that want to automate their sales and marketing operations.
What is Infusionsoft?
Since 2001, Infusionsoft by Keap (previously simply Infusionsoft) has been on the market.
The tool recently underwent a rebranding, with the parent firm changing its name to “Keap,” which caused some users to become confused.
What’s the good news? When you use Infusionsoft, you’ll get pretty much the same experience that you had with Infusionsoft.
There’s still a drag-and-drop email template builder, as well as plenty of options to manage your consumer groups.
Ontraport vs InfusionSoft: CRM
A CRM system keeps track of future and existing clients’ contact information. They are often used by sales teams to follow the progress of complicated deals in the B2B sector, but they may also be used to store data from visitors who fill out forms on your website.
Both Infusionsoft and Ontraport provide a built-in customer relationship management (CRM) system.
In both systems, the CRM module serves as the database from which the marketing module gathers data for automatic operations such as contacting everyone who purchased during the past six months.
Both CRMs provide conventional CRM capabilities, such as default fields for gathering contact information, tracking website activity, tracking orders and account balances, and managing tasks.
Additionally, both CRMs enable you to share leads to your sales force automatically when contacts are put into the database. Naturally, each method has several benefits.
Infusionsoft has a robust sales pipeline and opportunity management capabilities, which will appeal to B2B enterprises with a complicated, multi-stage sales process.
Users may create their own sales stages, arrange them, and run reports to determine how long certain leads have been in a given stage of the pipeline, how much income can be generated from transactions in the pipeline, and so on.
Additionally, Infusionsoft’s CRM offers a tagging system for categorizing incoming leads. This is quite handy if you need to categorize leads based on specified criteria, such as the product in which they are interested.
Ontraport administrators may construct custom objects in the CRM module, which means they can create any kind of folder with any type of field to hold client information.
This is rather amazing in terms of CRM capability; other independent CRMs do not have out-of-the-box custom objects.
Additionally, you can create custom reports inside Ontraport, which simplifies the process of creating dashboards and tracking various KPIs across sales and marketing.
Ontraport vs InfusionSoft: Support
Which program provides you with the best support?
I have to mention that I like Ontraport’s customer service philosophy.
They offer a live chat feature that is accessible at all times when browsing the app. In my experience, I obtain responses fairly instantly when I use the live chat feature. Additionally, they provide email and telephone assistance.
However, it was the extensive self-help toolset that drew me in. From Facebook groups to a comprehensive knowledge base, Ontraport Education courses, and video series guides such as Marketing Automation Masterclass, there is something for everyone.
Isn’t it the best thing ever? They conduct an annual Ontraport conference and provide a chance for you to connect with an email marketing professional who can assist you with your campaigns.
Additionally, Infusionsoft offers a plethora of possibilities. You may contact call centers in the United States of America, the United Kingdom, Australia, or Canada.
Alternatively, you may contact their active community, read instructions in their knowledge library, see video lessons, or attend customer webinars. It is not as visually appealing as Ontraport, but it does the job.
Ontraport is the winner. The extensive array of support choices elevates it to a new level. Other customer-facing behemoths like Aweber continue to struggle to stay up.
Ontraport vs InfusionSoft: Integrations
Integrating with other apps simplifies the process of expanding your platform.
When compared to rivals such as ActiveCampaign, Ontraport offers fewer integrations. However, you may integrate practically any third-party product with API helpers such as Zapier, PieSync, WebMerge, and Apiant.
Infusionsoft’s integration list is almost identical to Ontraport’s. They are both compatible with Zapier and PieSync, which opens the door to a plethora of other API connections.
This is a dead heat. They don’t have a large number of connections, but they are linked to Zapier and PieSync, two API helpers that make it simple to incorporate practically any program.
Ontraport vs InfusionSoft: A/B Testing
Split testing is possible at each step of your automation campaign with Ontraport. Impressive, isn’t it?
Furthermore, guess what? A/B testing is available for landing sites, forms, emails, SMS messages, and retargeting advertisements. This is the pinnacle of immersion.
Add a split element anywhere you wish to A/B test in automated campaigns. You may split test the subject line, the body text, the photos, and the sender’s name.
On the other side, Infusionsoft limits you to A/B testing emails. You cannot do A/B testing on automation, landing sites, SMS, or forms, for example. It operates similarly to the Ontraport email A/B test, but that’s about it.
Ontraport is the winner. It enables you to do A/B testing on anything.
From landing sites to forms, emails, SMS messages, direct mail, and retargeting advertisements, there is something for everyone. ActiveCampaign also has a five-star A/B testing functionality and is more affordable.
Ontraport vs InfusionSoft: Reporting
Ontraport excels at reporting.
We’ve previously seen the data associated with the eCommerce feature’s sales section; now let’s examine the success of particular campaigns. Simply go to the Dashboard’s Reporting feature.
The reports will provide you with detailed information on opens, click-through rates, and unsubscribes. Additionally, it enables you to categorize your emails depending on the insights you get.
Additionally, it has a Performance Mode reporting system that enables real-time monitoring of campaigns. You’ll get visibility into how consumers engage with your website, forms, landing pages, and email marketing.
One significant constraint is that you must have an Ontraport Pro account to see marketing ROI and UTM filter statistics. Another issue is the intricacy of seeing a report. To find out how it works, you’ll need a user guide and some experimentation.
Infusionsoft’s reporting data is segmented into readily digestible bits. However, you can see the performance of individual emails by visiting the campaign page. More detailed data on particular emails may be found here.
I appreciated the overview of the sales funnel. It even forecasts the income and stage of the lead on your funnel.
Ontraport is the winner. If you’re seeking extensive analytics, this software meets your needs. Klaviyo, on the other hand, excels with immersive analytics and reporting. Therefore, if reporting is your primary feature, give it a try.
Ontraport vs InfusionSoft: Landing Pages & Forms
Ontraport’s drag-and-drop landing page builder enables you to quickly construct completely configurable and responsive sites. You may construct your own or utilize one of the pre-designed designs.
The straightforward block-based editor makes adding headers, footers, and other special offerings a breeze. Additionally, you may save and share your design with the Ontraport community.
The form builder is quite simple to use. You can generate shapes and sizes of any shape or size. From full-page forms to popups, exit-intent forms, and scroll-based forms, there is something for everyone.
Lead capture is the bread and butter. Ontraport forms collect information on Google Analytics IDs, UTM variables, and referrers. Isn’t it cool?
The method of creating landing pages using Infusionsoft is quite similar to that of Ontraport. You may either choose a pre-made gorgeous and responsive template or create your own.
The distinction is in the forms. There are no customizable templates, and the drag-and-drop editor is a little dated. Additionally, the procedure of integrating forms using HTML or JavaScript is tedious. In a nutshell, there is too much work.
The following are some of the features available on Infusionsoft landing pages and online forms. Ontraport is the winner. It provides a unified experience for developing forms and landing pages.
Ontraport vs InfusionSoft: Marketing Automation
As digital marketing progressed, the number of systems used by marketers increased.
One of the primary benefits of systems like Infusionsoft and Ontraport is that they consolidate the most critical marketing operations and enable you to create automated processes depending on specific client behaviors.
Infusionsoft’s marketing automation features are all accessible via the Campaign Builder, which enables users to create event sequences using drag-and-drop capabilities and intuitive symbols.
Infusionsoft’s automation is divided into four categories: Traffic Sources, Goals, Sequences, and Notes, each of which has a subset of possibilities.
For instance, Traffic Sources would include Facebook and Twitter, while Goals will include specific actions taken by a user, such as filling out a form or clicking on an email.
Infusionsoft has produced one of the most user-friendly systems on the market by adopting a visual approach to automation.
It’s simple to keep track of each program’s progress and to make modifications to program features such as landing sites or emails. It takes simply one click to access one of those modules.
Ontraport has identical automation capabilities, however, they are implemented in a more “conventional” manner.
This implies that developing a process or campaign needs the development of specific rules based on if/then logic. The text of these regulations is displayed vertically under a single all-inclusive view.
This is not to say that Ontraport’s automation features are less strong than those of Infusionsoft, but they are more complex to manage.
On the other hand, Ontraport’s landing page and email builder are more user-friendly. The drag and drop feature combined with a huge template library simplifies the process of creating and delivering new emails or sites.
If you’re unable to locate the template you’re looking for in the default collection, there’s always the Ontraport Market, where you may purchase new templates or create your own and sell them.
Ontraport vs InfusionSoft: eCommerce & Email Marketing
After you’ve completed your contact organization, it’s essential to ensure that your marketing initiatives stand out. This implies that you’ll want some eye-catching email layouts.
One annoyance with Infusionsoft is that email newsletters are referred to as “Broadcasts,” which may be misleading at first. After clicking the Broadcast tab, you’ll see a selection of templates.
There aren’t as many as you’d receive from Hubspot, but the most seem to be very clean and current. On the bright side, Infusionsoft’s dependable email template editing tool makes it quite simple to customize your emails.
You may also construct templates from scratch — by dragging and dropping chunks of information into the desired setting. The whole procedure is simple and easy, and you’ll also be able to preview your material with the touch of a button.
Ontraport offers the nearly same selection of template features. As seen above, creating an email series is rather simple — in fact, it’s simple enough that even a complete novice should be able to accomplish it.
Additionally, generating visually appealing and mobile-responsive email designs is a snap. You’ll be able to choose from “Simple Mail,” “OntraMail,” or “Raw HTML.” If you’re looking for the most attractive templates, I propose checking on OntraMail.
The templates provided seem professional, and as with the autoresponder funnels, if you make your own and like it, you can always share it with the rest of the community for free or for a fee.
Additionally, there are several videos, photos, and buttons designed to make your emails more aesthetically attractive to your target audience.
Meanwhile, your Ontraport-provided private IP address ensures that your lovely emails are backed up by a faultless mailing rep.
When it comes to building sign-up forms, emails, and landing pages, Ontraport employs a similar block-based editor to the one supplied by Infusionsoft.
You’ll be able to start from scratch or modify the features of pre-built templates to meet your specific requirements. The whole situation seemed clear.
There are countdown clocks for those emails focused on FOMO, as well as distinct CTA buttons, discount offers, and buttons. To be honest, it’s difficult to find anything to complain about.
Additionally, you may send test emails and evaluate how your material appears on mobile devices. I didn’t find the editor as beautiful as Infusionsoft’s, however, Ontraport may be somewhat superior in terms of features and functionality.
While Infusionsoft offers an excellent editor for creating email and landing page templates, I ultimately preferred Ontraport due to its extensive customization possibilities and capabilities.
You may include a variety of elements in your emails, from videos and graphics to hosted email links, testimonials, and more.
Ontraport vs InfusionSoft: Pricing
Money is what keeps the world turning. While you may not base all of your business software options solely on your budget, you are almost certainly constrained by what you can buy.
Even large firms, correct? Infusionsoft offers three different price options to help you stay within your budget.
If you want to make use of all of Infusionsoft’s sophisticated features, it’s reasonable to assume you’ll need to purchase in the “Infusionsoft” package. This entails a monthly payment of at least $199.
Alternatively, if you’re prepared to give up a few features, you may try the “Pro” plan; nevertheless, the “Grow” Tier will not provide you with the all-in-one experience you’re looking for.
“Pro” is required for tasks such as sales pipeline automation, segmentation, client management, and marketing automation.
The cost of Infusionsoft is much more than the cost of alternative products such as Pipedrive CRM ($12.50 per month) or MailerLite ($15 for up to 2,500 subscribers).
Infusionsoft’s costs “begin” with what you see on the website. If you want to handle more than 500 contacts, you must pay an additional fee.
Additionally, “new user coaching” is included in the Infusionsoft subscription, which implies you’ll need to budget for an extra charge.
That’s merely a fancy moniker for the required Kickstart charge that existed before the branding. To begin with the “Pro” plan, you’ll need to spend an additional $499.
So how does Ontraport fare in comparison? At the very least, there is a 14-day free trial to get you started, which is something.
Additionally, you may get a complete refund up to 30 days following your purchase if you are dissatisfied. That is a money-back guarantee that most email marketing companies do not provide.
Additionally, Ontraport provides you with far more connections for your money. There are four price levels available, and even the “Basic” version allows up to 1,000 connections – double what Infusionsoft offers.
Ontraport also offers unique pricing if you manage contacts at the Enterprise level – this is similar to what Infusionsoft offers. You’ll need the “Pro” package – which costs a whopping $297 per month – to get the full Ontraport experience.
That’s far more than Infusionsoft costs – but it also supports up to 10,000 contacts, rather than the standard 500 maintained by Infusionsoft. You’re likely to spend far more money if you wanted to upgrade your contacts to the same level.
The amazing thing about Ontraport is that regardless of the bundle you pick, you receive almost all of the features you could need. The primary distinction between the levels is that the Pro and Team choices include setup and additional assistance.
Additionally, you may upgrade Ontraport with additional capabilities, such as the option to add email and contact capacity for $99 per 100,000 persons.
More “extras” include up to 100,000 additional email messages each month for $99, or $47 for each additional user.
The price structure of Infusionsoft is one of the most significant modifications made as part of the firm’s branding, and it results in the company losing this round.
While Ontraport first seems to be more costly, you receive a lot more for your money – notably in terms of contact management and storage.
For those on a shoestring budget, there’s always MailerLite (review), which is completely free up to 1,000 subscribers.
Why Choose Ontraport Over InfusionSoft?
- They feature a cutting-edge membership site that clients may use as a platform for learning.
- They have an outstanding email deliverability rate.
- Ontraport provides A1 customer service and a comprehensive array of support alternatives.
- It allows you a great deal of customization of your landing pages and email campaigns. You may include anything you choose.
- Ontraport’s price structure is reasonable in comparison to its capability and capabilities.
- Ontraport excels for complicated tag circumstances. If you’re working on a large-scale email campaign, you may use hundreds of tags to create highly targeted emails.
FAQs on Ontraport vs InfusionSoft
Is Ontraport good?
Ontraoport is ideal for campaign development. Ontraport's page builder is ideal for creating simple to moderately complex sales/landing pages. While it is far from ideal, it enables almost anybody to create a good, clean, mobile-responsive landing page. Ontraport's contact management system is quite robust.
Is Keap the same as InfusionSoft?
In January 2019, they formally changed their business name from Infusionsoft to Keap. Keap embodies the perseverance and commitment entrepreneurs demonstrate each day to continue operating, servicing, and expanding. Additionally, Infusionsoft was the brand name of their main product. It is now known as Keap Max Classic.
What can you do with Ontraport?
Ontraport is a small company platform that was created to assist businesses in understanding, marketing, and managing online business operations in a centralized system. Businesses may use the platform to handle customer information, email marketing campaigns, digital offerings such as courses, memberships, and subscriptions, as well as other business automation activities.
What is Ontraport used for?
Ontraport is a CRM and automation platform built for growing businesses, providing all the tools you need to sell, advertise, and manage your company online - all in one app.
What is Infusion Mail?
For professional service businesses, medical professionals, best-selling authors, lecturers, and consultants, Infusion develops and maintains websites, online storefronts, and digital marketing platforms. They've developed over 500 brands, websites, and digital marketing experiences for clients throughout North America.
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Conclusion: Ontraport vs InfusionSoft
If you’re searching for a system that combines email marketing, CRM, and sales assistance, both Infusionsoft and Ontraport offer a lot.Â
While Infusionsoft seems to place a premium on simplicity and accessibility, Ontraport places a premium on in-depth and immersive analytics as well as complex features.
If you’re a small business that’s just getting started, or if you value simplicity above all else, I’d suggest starting with Infusionsoft’s free trial before considering the more complicated Ontraport.
Alternatively, if you want something more complex but without the immersive UI that offers, you may test Ontraport for free.
