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Ontraport vs InfusionSoft 2023: Which is Right For Your Business? Which Tool Should YOU Use? The Ultimate Comparison

Are you confused between Ontraport and Infusionsoft? Struggling to know that which one to choose and why? 

If yes then stay tuned with us till the end of this article for the decision of your ideal choice.

Let’s start!!!


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Pricing $79 per month $79 per month
Best for

It is best for all types of small or large, product niche, or service niche businesses.

It is best for small businesses.

  • Unlimited markups
  • Unlimited storage
  • Custom Tags
  • Saved Searches
  • Easy Navigation
  • Info Cleanup
  • Custom objects.
  • Ecommerce features.
  • Universal Tracking
  • Sales Cycle Management
  • Dashboard doesn't seem appealing.
  • No native integrations
Ease of Use

Sometimes tricky to use.

Vey user friendly.

Value For Money

Costly but worth spending.

It lags in feature in this pricing.

Customer Support

24*7 available for the users.

Lags in working hour.

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Ontraport vs Infusionsoft is a comparison of two marketing systems, however there includes commentary about the condition of small company automation in between the feature comparisons.

Although automation introduces inherent complexity, small firms are keen to incorporate technology into their sales and marketing processes. For some years, Infusionsoft has grown at a breakneck speed.

Ontraport is also gaining a market leadership position. Their expansion should come as no surprise.  Automation is ideal for small businesses because it enables a small team to remove manual duties and simplify marketing and sales operations.

Which of these two systems is the best fit for your expanding business?

This article will assist you in making the right option by comparing Ontraport vs InfusionSoft the two systems’ CRM, marketing automation, and e-commerce features, as well as their price structure and integration possibilities.

Ontraport vs InfusionSoft: Quick Expert Review

Ontraport and InfusionSoft are both powerful email marketing platforms that can help you improve your business’s marketing efforts. However, they are not identical, and each has its own unique benefits and drawbacks.

Ontraport is a great platform for businesses that need to create sophisticated marketing campaigns. It has a wide range of features that allow you to easily create and manage complex marketing funnels. Additionally, it integrates well with other software programs, which makes it easy to track your results and optimize your campaigns.

InfusionSoft is a good choice for businesses that are just starting out with email marketing or that have a limited budget. It is less expensive than Ontraport, and it also has a wide range of features that make it easy to create and manage your campaigns.

However, it does not integrate as well with other software programs as Ontraport does, so you may need to use additional tools to get the most out of your marketing efforts.

Ontraport vs InfusionSoft 2023: Overview🔥

By offering a comprehensive comparison of Ontraport vs InfusionSoft, I can assist you in making your decision. So, let’s get started with the articles.

What is Ontraport?

Ontraport was founded in 2006 in California.

Landon Ray, the company’s founder, describes Ontraport as a “slick solution” for the challenges in client relations that he believes firms face every day.


Ontraport, like Infusionsoft by Keap, provides customers with a variety of useful capabilities such as content management, lead tracking, email and SMS marketing, workflow automation, and more.

Ontraport is designed specifically for “small and growing businesses” that want to automate their sales and marketing operations.

What is Infusionsoft?

Since 2001, Infusionsoft by Keap (previously simply Infusionsoft) has been on the market.

The tool recently underwent a rebranding, with the parent firm changing its name to “Keap,” which caused some users to become confused.


What’s the good news? When you use Infusionsoft, you’ll get pretty much the same experience that you had with Infusionsoft.

There’s still a drag-and-drop email template builder, as well as plenty of options to manage your consumer groups.

Ontraport vs InfusionSoft: CRM🤔

A CRM system keeps track of future and existing clients’ contact information. They are often used by sales teams to follow the progress of complicated deals in the B2B sector, but they may also be used to store data from visitors who fill out forms on your website.

Both Infusionsoft and Ontraport provide a built-in customer relationship management (CRM) system.

In both systems, the CRM module serves as the database from which the marketing module gathers data for automatic operations such as contacting everyone who purchased during the past six months.

Ontraport CRM

Both CRMs provide conventional CRM capabilities, such as default fields for gathering contact information, tracking website activity, tracking orders and account balances, and managing tasks.

Additionally, both CRMs enable you to share leads to your sales force automatically when contacts are put into the database. Naturally, each method has several benefits.

Infusionsoft has a robust sales pipeline and opportunity management capabilities, which will appeal to B2B enterprises with a complicated, multi-stage sales process.

Users may create their own sales stages, arrange them, and run reports to determine how long certain leads have been in a given stage of the pipeline, how much income can be generated from transactions in the pipeline, and so on.

InfusionSoft CRM

Additionally, Infusionsoft’s CRM offers a tagging system for categorizing incoming leads. This is quite handy if you need to categorize leads based on specified criteria, such as the product in which they are interested.

Ontraport administrators may construct custom objects in the CRM module, which means they can create any kind of folder with any type of field to hold client information.

This is rather amazing in terms of CRM capability; other independent CRMs do not have out-of-the-box custom objects.

Additionally, you can create custom reports inside Ontraport, which simplifies the process of creating dashboards and tracking various KPIs across sales and marketing.

Ontraport vs InfusionSoft: Support💡

Which program provides you with the best support?

I have to mention that I like Ontraport’s customer service philosophy.

They offer a live chat feature that is accessible at all times when browsing the app. In my experience, I obtain responses fairly instantly when I use the live chat feature. Additionally, they provide email and telephone assistance.

Ontraport Customer Support

However, it was the extensive self-help toolset that drew me in. From Facebook groups to a comprehensive knowledge base, Ontraport Education courses, and video series guides such as Marketing Automation Masterclass, there is something for everyone.

Isn’t it the best thing ever? They conduct an annual Ontraport conference and provide a chance for you to connect with an email marketing professional who can assist you with your campaigns.

Additionally, Infusionsoft offers a plethora of possibilities. You may contact call centers in the United States of America, the United Kingdom, Australia, or Canada.

InfusionSoft Support

Alternatively, you may contact their active community, read instructions in their knowledge library, see video lessons, or attend customer webinars. It is not as visually appealing as Ontraport, but it does the job.

Ontraport is the winner. The extensive array of support choices elevates it to a new level. Other customer-facing behemoths like Aweber continue to struggle to stay up.

Ontraport vs InfusionSoft: Integrations😉

Integrating with other apps simplifies the process of expanding your platform.

When compared to rivals such as ActiveCampaign, Ontraport offers fewer integrations. However, you may integrate practically any third-party product with API helpers such as Zapier, PieSync, WebMerge, and Apiant.

Ontraport Integrations

Infusionsoft’s integration list is almost identical to Ontraport’s. They are both compatible with Zapier and PieSync, which opens the door to a plethora of other API connections.

InfusionSoft Integrations

This is a dead heat. They don’t have a large number of connections, but they are linked to Zapier and PieSync, two API helpers that make it simple to incorporate practically any program.

Ontraport vs InfusionSoft: A/B Testing👌

Split testing is possible at each step of your automation campaign with Ontraport. Impressive, isn’t it?

Furthermore, guess what? A/B testing is available for landing sites, forms, emails, SMS messages, and retargeting advertisements. This is the pinnacle of immersion.

Add a split element anywhere you wish to A/B test in automated campaigns. You may split test the subject line, the body text, the photos, and the sender’s name.

Ontraport AB Testing

On the other side, Infusionsoft limits you to A/B testing emails. You cannot do A/B testing on automation, landing sites, SMS, or forms, for example. It operates similarly to the Ontraport email A/B test, but that’s about it.

Ontraport is the winner. It enables you to do A/B testing on anything.

From landing sites to forms, emails, SMS messages, direct mail, and retargeting advertisements, there is something for everyone. ActiveCampaign also has a five-star A/B testing functionality and is more affordable.

Ontraport vs InfusionSoft: Reporting🙌

Ontraport excels at reporting.

We’ve previously seen the data associated with the eCommerce feature’s sales section; now let’s examine the success of particular campaigns. Simply go to the Dashboard’s Reporting feature.

The reports will provide you with detailed information on opens, click-through rates, and unsubscribes. Additionally, it enables you to categorize your emails depending on the insights you get.

Additionally, it has a Performance Mode reporting system that enables real-time monitoring of campaigns. You’ll get visibility into how consumers engage with your website, forms, landing pages, and email marketing.

InfusionSoft Reporting

One significant constraint is that you must have an Ontraport Pro account to see marketing ROI and UTM filter statistics. Another issue is the intricacy of seeing a report. To find out how it works, you’ll need a user guide and some experimentation.

Infusionsoft’s reporting data is segmented into readily digestible bits. However, you can see the performance of individual emails by visiting the campaign page. More detailed data on particular emails may be found here.

I appreciated the overview of the sales funnel. It even forecasts the income and stage of the lead on your funnel.

Ontraport is the winner. If you’re seeking extensive analytics, this software meets your needs. Klaviyo, on the other hand, excels with immersive analytics and reporting. Therefore, if reporting is your primary feature, give it a try.

Ontraport vs InfusionSoft: Landing Pages & Forms🤓

Ontraport’s drag-and-drop landing page builder enables you to quickly construct completely configurable and responsive sites. You may construct your own or utilize one of the pre-designed designs.

The straightforward block-based editor makes adding headers, footers, and other special offerings a breeze. Additionally, you may save and share your design with the Ontraport community.

The form builder is quite simple to use. You can generate shapes and sizes of any shape or size. From full-page forms to popups, exit-intent forms, and scroll-based forms, there is something for everyone.

Ontraport Landing Pages

Lead capture is the bread and butter. Ontraport forms collect information on Google Analytics IDs, UTM variables, and referrers. Isn’t it cool?

The method of creating landing pages using Infusionsoft is quite similar to that of Ontraport. You may either choose a pre-made gorgeous and responsive template or create your own.

The distinction is in the forms. There are no customizable templates, and the drag-and-drop editor is a little dated. Additionally, the procedure of integrating forms using HTML or JavaScript is tedious. In a nutshell, there is too much work.

The following are some of the features available on Infusionsoft landing pages and online forms. Ontraport is the winner. It provides a unified experience for developing forms and landing pages.

Ontraport vs InfusionSoft: Marketing Automation😉

As digital marketing progressed, the number of systems used by marketers increased.

One of the primary benefits of systems like Infusionsoft and Ontraport is that they consolidate the most critical marketing operations and enable you to create automated processes depending on specific client behaviors.

Infusionsoft’s marketing automation features are all accessible via the Campaign Builder, which enables users to create event sequences using drag-and-drop capabilities and intuitive symbols.

Infusionsoft’s automation is divided into four categories: Traffic Sources, Goals, Sequences, and Notes, each of which has a subset of possibilities.

InfusionSoft Marketing Automation

For instance, Traffic Sources would include Facebook and Twitter, while Goals will include specific actions taken by a user, such as filling out a form or clicking on an email.

Infusionsoft has produced one of the most user-friendly systems on the market by adopting a visual approach to automation.

It’s simple to keep track of each program’s progress and to make modifications to program features such as landing sites or emails. It takes simply one click to access one of those modules.

Ontraport has identical automation capabilities, however, they are implemented in a more “conventional” manner.

Ontraport Marketing Automation

This implies that developing a process or campaign needs the development of specific rules based on if/then logic. The text of these regulations is displayed vertically under a single all-inclusive view.

This is not to say that Ontraport’s automation features are less strong than those of Infusionsoft, but they are more complex to manage.

On the other hand, Ontraport’s landing page and email builder are more user-friendly. The drag and drop feature combined with a huge template library simplifies the process of creating and delivering new emails or sites.

If you’re unable to locate the template you’re looking for in the default collection, there’s always the Ontraport Market, where you may purchase new templates or create your own and sell them.

Ontraport vs InfusionSoft: eCommerce & Email Marketing😮

After you’ve completed your contact organization, it’s essential to ensure that your marketing initiatives stand out. This implies that you’ll want some eye-catching email layouts.

One annoyance with Infusionsoft is that email newsletters are referred to as “Broadcasts,” which may be misleading at first. After clicking the Broadcast tab, you’ll see a selection of templates.

There aren’t as many as you’d receive from Hubspot, but the most seem to be very clean and current. On the bright side, Infusionsoft’s dependable email template editing tool makes it quite simple to customize your emails.

You may also construct templates from scratch — by dragging and dropping chunks of information into the desired setting. The whole procedure is simple and easy, and you’ll also be able to preview your material with the touch of a button.

Ontraport offers the nearly same selection of template features. As seen above, creating an email series is rather simple — in fact, it’s simple enough that even a complete novice should be able to accomplish it.

Additionally, generating visually appealing and mobile-responsive email designs is a snap. You’ll be able to choose from “Simple Mail,” “OntraMail,” or “Raw HTML.” If you’re looking for the most attractive templates, I propose checking on OntraMail.

The templates provided seem professional, and as with the autoresponder funnels, if you make your own and like it, you can always share it with the rest of the community for free or for a fee.

Additionally, there are several videos, photos, and buttons designed to make your emails more aesthetically attractive to your target audience.

Meanwhile, your Ontraport-provided private IP address ensures that your lovely emails are backed up by a faultless mailing rep.

When it comes to building sign-up forms, emails, and landing pages, Ontraport employs a similar block-based editor to the one supplied by Infusionsoft.

You’ll be able to start from scratch or modify the features of pre-built templates to meet your specific requirements. The whole situation seemed clear.

There are countdown clocks for those emails focused on FOMO, as well as distinct CTA buttons, discount offers, and buttons. To be honest, it’s difficult to find anything to complain about.

Additionally, you may send test emails and evaluate how your material appears on mobile devices. I didn’t find the editor as beautiful as Infusionsoft’s, however, Ontraport may be somewhat superior in terms of features and functionality.

While Infusionsoft offers an excellent editor for creating email and landing page templates, I ultimately preferred Ontraport due to its extensive customization possibilities and capabilities.

You may include a variety of elements in your emails, from videos and graphics to hosted email links, testimonials, and more.

Ontraport vs InfusionSoft: Pricing💰

Money is what keeps the world turning. While you may not base all of your business software options solely on your budget, you are almost certainly constrained by what you can buy.

Even large firms, correct? Infusionsoft offers three different price options to help you stay within your budget.

If you want to make use of all of Infusionsoft’s sophisticated features, it’s reasonable to assume you’ll need to purchase in the “Infusionsoft” package. This entails a monthly payment of at least $199.

Alternatively, if you’re prepared to give up a few features, you may try the “Pro” plan; nevertheless, the “Grow” Tier will not provide you with the all-in-one experience you’re looking for.

“Pro” is required for tasks such as sales pipeline automation, segmentation, client management, and marketing automation.

InfusionSoft Pricing

The cost of Infusionsoft is much more than the cost of alternative products such as Pipedrive CRM ($12.50 per month) or MailerLite ($15 for up to 2,500 subscribers).

Infusionsoft’s costs “begin” with what you see on the website. If you want to handle more than 500 contacts, you must pay an additional fee.

Additionally, “new user coaching” is included in the Infusionsoft subscription, which implies you’ll need to budget for an extra charge.

That’s merely a fancy moniker for the required Kickstart charge that existed before the branding. To begin with the “Pro” plan, you’ll need to spend an additional $499.

So how does Ontraport fare in comparison? At the very least, there is a 14-day free trial to get you started, which is something.

Additionally, you may get a complete refund up to 30 days following your purchase if you are dissatisfied. That is a money-back guarantee that most email marketing companies do not provide.

Additionally, Ontraport provides you with far more connections for your money. There are four price levels available, and even the “Basic” version allows up to 1,000 connections – double what Infusionsoft offers.

Ontraport also offers unique pricing if you manage contacts at the Enterprise level – this is similar to what Infusionsoft offers. You’ll need the “Pro” package – which costs a whopping $297 per month – to get the full Ontraport experience.

Ontraport Pricing

That’s far more than Infusionsoft costs – but it also supports up to 10,000 contacts, rather than the standard 500 maintained by Infusionsoft.  You’re likely to spend far more money if you wanted to upgrade your contacts to the same level.

The amazing thing about Ontraport is that regardless of the bundle you pick, you receive almost all of the features you could need. The primary distinction between the levels is that the Pro and Team choices include setup and additional assistance.

Additionally, you may upgrade Ontraport with additional capabilities, such as the option to add email and contact capacity for $99 per 100,000 persons.

More “extras” include up to 100,000 additional email messages each month for $99, or $47 for each additional user.

The price structure of Infusionsoft is one of the most significant modifications made as part of the firm’s branding, and it results in the company losing this round.

While Ontraport first seems to be more costly, you receive a lot more for your money – notably in terms of contact management and storage.

For those on a shoestring budget, there’s always MailerLite (review), which is completely free up to 1,000 subscribers.

Why Choose Ontraport Over InfusionSoft?😎

  • They feature a cutting-edge membership site that clients may use as a platform for learning.
  • They have an outstanding email deliverability rate.
  • Ontraport provides A1 customer service and a comprehensive array of support alternatives.
  • It allows you a great deal of customization of your landing pages and email campaigns. You may include anything you choose.
  • Ontraport’s price structure is reasonable in comparison to its capability and capabilities.
  • Ontraport excels for complicated tag circumstances. If you’re working on a large-scale email campaign, you may use hundreds of tags to create highly targeted emails.

Alternatives Of Ontraport💡

Ontraport is a powerful all-in-one marketing automation tool that many businesses use to manage their contacts, leads, and sales. But what if you’re not happy with Ontraport? Or what if you’re just starting out and can’t afford it?

Luckily, there are a few alternatives to Ontraport that can help you accomplish your marketing goals. Let’s take a look at some of them!

1. MailChimp


MailChimp is one of the most popular email marketing platforms out there. It’s easy to use, has a wide range of templates and integrations, and is affordable for small businesses.

MailChimp is a popular email marketing service that allows businesses to create and send newsletters, promotional emails, and other types of email campaigns. Here are some of the features and pros and cons of using MailChimp:


  • MailChimp allows you to create customizable email templates.
  • You can track the results of your email campaigns, including how many people opened your email and clicked on any links.
  • MailChimp offers a wide range of integrations with other services, such as Salesforce and Shopify.


  • MailChimp is relatively affordable, with pricing plans that start at just $10/month.
  • The service is easy to use, even for people who are not technically savvy.
  • MailChimp offers a lot of flexibility in terms of what you can do with your email campaigns.


  • MailChimp does not allow you to send automated emails.

2. ActiveCampaign

Active Campaign

ActiveCampaign is another great option for small businesses. It’s more expensive than MailChimp, but it offers more features and flexibility. It’s also very easy to use.

ActiveCampaign is a platform for email marketing, marketing automation, and CRM. It offers a wide range of features, including automated email marketing, contact management, lead scoring, and CRM integration.

ActiveCampaign is one of the most popular email marketing platforms on the market. It’s easy to use and offers a wide range of features, making it an appealing choice for small businesses and entrepreneurs.

Some of the key features of ActiveCampaign include:

  • Automated email marketing: Automatically send emails based on triggers such as subscription date, purchase date, or abandoned cart.
  • Contact management: Keep track of contacts’ information and interactions with your company.
  • Lead scoring: Assign points to leads based on their interactions with your company, and use those points to prioritize leads.
  • CRM integration: Integrate ActiveCampaign with your existing CRM system to manage all your customer data in one place.

ActiveCampaign is a popular email marketing service that offers many features and benefits, as well as a few drawbacks.

The pros of ActiveCampaign include its automation capabilities, which allow you to create complex workflows to manage your subscribers and automate your marketing tasks. Additionally, the service offers a wide range of integrations with other services, including CRMs, eCommerce platforms, and more.

The cons of ActiveCampaign include its higher-than-average price point and its lack of phone support. However, these drawbacks may not be an issue for all businesses, so it’s important to consider your specific needs before signing up for the service.

Overall, ActiveCampaign is a powerful email marketing tool with a lot to offer businesses of all sizes. If you’re looking for an automated way to manage your email marketing campaigns, then ActiveCampaign is definitely worth considering.


1. Easy to Use: Activecampaign is designed to be user friendly with its drag & drop builder making it easy to create emails, campaigns, and other automated processes. The platform makes it easy to segment customers into groups based on their interests or behavior in order to personalize messages and offer highly targeted content.

2. Automation Tools: One of the biggest advantages of using Activecampaign is its automation tools which can save time by automating repetitive tasks such as sending emails triggered by specific events like product purchases or web page visits. This allows businesses to focus more on other aspects of their marketing strategy rather than manually managing tasks such as sending out email newsletters each week or month.

3. Analytics & Reporting: Activecampaign also provides detailed analytics and reporting which can help business gain valuable insights into the performance of their campaigns or how well customers are responding to different types of content. This data can be used to optimize campaigns or test different approaches in order to improve results over time.

4. Integrations: Another great benefit of using Activecampaign is that it integrates with many popular applications including Salesforce, Shopify, WordPress and many more allowing users access even more features from these applications within the same platform that they use for marketing purposes such as email automation and tracking customer behaviors.


1. Cost: One potential drawback of using Activecampaign is that it can be quite expensive depending on your needs as a business as plans start at $9 per month but can quickly add up if you need additional features such as advanced segmentation or lead scoring capabilities which are available at higher tier plans starting at $49 per month .

2. Learning Curve: While the platform does have a fairly intuitive user interface some may find the learning curve steep when trying to learn about all the features available within the application , so it could take some time before one feels comfortable enough with navigating around the different options available .

3 . Limited Support : Another downside of using this platform might be limited support as there is no direct phone support only email support which could mean longer response times when needing help with any problems faced while using this software .

3. Infusionsoft

InfusionSoft Marketing Automation

Infusionsoft is a powerful CRM and marketing automation tool that’s aimed at larger businesses. It’s expensive, but it offers a lot of features and can be customized to fit your needs.

When it comes to choosing a CRM for your business, there are a lot of factors to consider. One important decision is whether to use an all-in-one CRM like Infusionsoft, or to use a suite of different software programs. Here we’ll explore the pros and cons of using Infusionsoft as your CRM.


1. Infusionsoft is a comprehensive CRM that can handle almost any task you need it to. It’s great for automating marketing tasks, sales tasks, and customer service tasks.
2. The software is very user-friendly and easy to learn. Even if you’re not tech-savvy, you’ll be able to quickly learn how to use Infusionsoft.
3. The software is affordable, especially if you’re using it for a small business. You can get started with a very low monthly investment.
4. Infusionsoft integrates with a wide range of other software programs, making it easy to connect with the tools you’re already using.


1. The learning curve for Infusionsoft can be steep, especially if you’re not familiar with CRMs in general. It may take some time before you feel comfortable using all of its features.
2. The software can be expensive if you need to use it for a larger company. If your company has more than 100 employees, you’ll likely need to upgrade to the enterprise edition of the software.
3. Some users have complained about the customer service offered by Infusionsoft. If you run into any problems with the software, you may have difficulty getting help from the company’s support team.

4. HubSpot Marketing Free

Hubspot Training

HubSpot Marketing Free is a great option for businesses that are just starting out. It’s free to use, has a wide range of features, and is easy to learn and use.

HubSpot is one of the most popular marketing automation software platforms in use today. It offers a wide range of features, including email marketing, website tracking, lead capture, and CRM integration. Here are some of the pros and cons of HubSpot:


1. HubSpot is easy to use. The interface is intuitive and it’s easy to set up campaigns and track results.
2. HubSpot has a wide range of features, including email marketing, website tracking, lead capture, and CRM integration. This makes it a comprehensive solution for managing all your marketing activities.
3. HubSpot offers good customer support. If you have any problems using the software or need help setting up a campaign, you can easily get help from the HubSpot support team.
4. HubSpot is affordable. The pricing structure is very affordable, especially when compared to other marketing automation platforms.


1. HubSpot can be overwhelming for beginners. There’s a lot of functionality packed into the software and it can be difficult to figure out how to use it all without some training.
2. The reporting functionality isn’t as robust as some of the other options available on the market. If you need detailed reports on your marketing activity, HubSpot may not be the best option for you.
3. The platform can be slow at times and occasionally experiences glitches. This can be frustrating if you’re trying to run a time-sensitive campaign.

Alternatives Of InfusionSoft🙋

There are many alternatives to Infusionsoft, and each has its own strengths and weaknesses. Here are a few of the most popular ones:

1. Salesforce


Salesforce is a popular CRM software that many businesses use. It has a lot of features, is customizable, and is relatively affordable. However, it can be difficult to learn how to use and is not as intuitive as some of the other options.


1. User-Friendly: One of the main advantages of Salesforce is its user-friendliness. It’s designed to be easy to use and navigate, which makes it ideal for companies that don’t have a dedicated IT staff or large budget for training and support. Plus, there are plenty of resources available to help businesses get up and running quickly with Salesforce.

2. Flexibility: Another great benefit of Salesforce is its flexibility. The platform offers features that can be customized to fit the needs of any business. Companies can easily create custom fields, objects and reports tailored specifically to their operations, making it a great option for businesses looking for a CRM solution that grows with them as their needs change over time.

3. Collaboration: With Salesforce’s cloud-based platform, teams can collaborate in real-time when working on projects or campaigns. This helps reduce delays due to miscommunication between departments or teams who are working together remotely. Plus, users are able to access data from anywhere at any time using just a web browser or mobile device, allowing them to stay on top of their tasks even when they’re out of the office.

4. Automation: Salesforce provides many tools that allow businesses to automate routine tasks such as lead generation or follow ups with customers and prospects so they don’t have to manually track all those processes manually every day. This helps save time and money while freeing up employees’ time for more strategic initiatives that can help grow the business in the long run.


1. Cost: One downside of Salesforce is its cost; the platform tends to be more expensive than other CRMs on the market due to its scalability and customizable features . Businesses will need to factor in additional costs like licensing fees for additional users or extra storage space needed if they plan on taking full advantage of what the platform has to offer . Additionally , implementation costs may also be significantly higher depending on how complex your set up needs are .

2 . Learning Curve : Although user – friendly , there ’s still quite a bit involved in setting up and learning how to use Salesforce effectively . There ’s often significant upfront training needed before employees feel comfortable navigating through all features , so companies should factor in some expenses associated with onboarding new staff or updating current staff knowledge base .

3 . Integration : While integration between different third party platforms isn’t impossible , it does come with some challenges when using Salesforce as your CRM system . Depending on which applications need connecting , there may be extra steps required when trying to integrate them due to compatibility issues between systems , adding extra complexity into the mix .

2. ActiveCampaign

Active Campaign

ActiveCampaign is a great email marketing software that is easy to use and has a lot of features. It also integrates with many other platforms, making it a great choice for businesses that want to use multiple software programs. However, it can be expensive for small businesses.

ActiveCampaign is a marketing automation platform that allows businesses to automate their sales and marketing processes. It is a powerful tool that can be used to streamline customer interactions, increase sales, and improve customer service. In this article, we will discuss the pros and cons of ActiveCampaign.


1. User-Friendly: One of the great things about ActiveCampaign is that it is extremely user-friendly. It has an intuitive UI with drag and drop features which makes it easy for users to create emails, campaigns and more without having any prior knowledge or experience with coding or HTML. The platform also offers a variety of tutorials which makes it easy for anyone to learn how to use the software quickly.

2. Automation Tools: The automation tools available on ActiveCampaign are highly sophisticated and allow businesses to automate tasks such as segmenting customers, sending emails based on specific events, or creating automated sales sequences – all of which make it easier for businesses to save time and energy, whilst ensuring they are engaging with their customers in the most efficient way possible.

3. Cost-Effective: ActiveCampaign also offers some great pricing plans which makes it one of the most cost-effective options on the market today – perfect for startups who may not have much money but still need effective marketing automation solutions.

4. Comprehensive Reporting: Another advantage of using ActiveCampaign is its comprehensive reporting features which allow businesses to measure the success of their campaigns by tracking open rates, click through rates and more – giving them insights into what works best for their customers when it comes to engaging them effectively with email campaigns.


1. Lack of Integrations: Despite offering a broad range of features, ActiveCampaign does not offer many integrations with other platforms such as Shopify or Salesforce – meaning if you’re looking for an all-in-one solution then this may not be the ideal choice for you.

2. Limited Support: While there are plenty of resources available online such as user guides and FAQs, when it comes to customer support there is only a limited amount offered – meaning if you encounter any technical issues while using it then you may find yourself stuck without any help from customer service representatives at times – something worth bearing in mind before signing up with them!

3. Limited Automation Options: Lastly, while ActiveCampaign does offer some impressive automation tools, these are limited compared to some other providers – meaning if you require more complex automations then this may not be suitable for your needs either!

3. Mailchimp


Mailchimp is one of the most popular email marketing software programs available. It is easy to use, has a lot of features, and is affordable. However, it does not have as many integrations as some of the other options and does not have as much functionality as some of the more expensive options.


1) Easy to Use: One of the biggest advantages that Mailchimp has going for it is its ease-of-use. Even users with little technical know-how can quickly set up an account and start sending out emails within minutes. Everything from creating forms to designing email templates is very straightforward on the platform. Plus, there are helpful videos and tutorials if you need extra guidance.

2) Comprehensive Features: Along with being easy to use, Mailchimp also offers a wide range of features that make it a great choice for businesses looking to get more out of their email marketing efforts. It includes everything from basic contact list management tools such as segmentation and autoresponder functions to more advanced features such as A/B testing, analytics reporting, and landing page builders.

3) Low Cost: Another great benefit of using Mailchimp is that its pricing plans are designed for small businesses on tight budgets. Even its most expensive plan (Standard Plan) still only costs $10 per month when billed annually—which makes it much more affordable than many other options out there.


1) Lackluster Customer Support: While Mailchimp’s online resources are helpful in getting started, they don’t make up for the lackluster customer support experience they offer when something goes wrong or you require further assistance. Live chat support isn’t available during certain hours due to staff availability issues, while emails aren’t responded promptly either—which can be quite frustrating if you’re in a hurry or have an urgent issue that needs addressing right away.

2) Limited Automation Options: When compared with other popular email marketing platforms such as Constant Contact or AWeber, Mailchimp does not offer much in terms of automation options—especially if you don’t have any coding skills under your belt or don’t have time to learn them in order to set up automated workflows yourself through Zapier or similar integrations services offered by third-party vendors.

3) No Free Accounts: Finally, another drawback associated with Mailchimp is that there are no free accounts available–even if you have fewer than 2K subscribers in your mailing list–so it’s not ideal for those who want to test drive the platform without spending any money upfront.

Pros & Cons Of Ontraport😮

Ontraport is a comprehensive marketing automation tool that helps businesses increase sales and grow their customer base. It offers a wide range of features, including email marketing, lead capture and management, CRM, and more.


1. Ontraport is highly customizable. Businesses can tailor it to meet their specific needs.

2. The software is easy to use, making it perfect for small business owners who are not tech savvy.

3. Ontraport integrates with a number of other platforms, making it easy to manage all your marketing efforts in one place.

4. customer support is excellent, and the team is always available to help with any issues you may have.


1. The price tag can be a bit steep for small businesses on a tight budget.

2. The learning curve can be a bit steep for those who are not familiar with marketing automation tools.

3. The software can be a bit overwhelming for first-time users.

Pros & Cons Of InfusionSoft🙌


1. InfusionSoft is an all-in-one marketing automation tool that can help you manage your contacts, send out automated emails, create landing pages and track the results.

2. It’s fairly easy to use, even for beginners, and there is a lot of online support available.

3. The pricing is affordable, especially if you take advantage of the monthly subscription options.

4. InfusionSoft integrates with a number of other online tools, making it easy to connect your marketing efforts.

5. It offers a lot of features and potential for customization, which can be helpful for small businesses who want to do more with their marketing.


1. There is a bit of a learning curve when it comes to using InfusionSoft. It can take some time to get used to all the features and how to best use them for your business.

2. Customer support can be slow and unresponsive at times, which can be frustrating if you’re having trouble with the program.

3. The pricing can be a bit confusing, with different plans and features that are not always clear what they include. You may need to do some digging to figure out which plan is best for you.

Customer Reviews Of Ontraport👌

Customer reviews of Ontraport are overwhelmingly positive, with users citing its intuitive interface, powerful features, and scalability as reasons for their high satisfaction levels.

One happy customer said, “Ontraport is the only tool I’ve found that can do everything I need it to do. It’s easy to use and very customizable.” Another thrilled user exclaimed, “This software is amazing! It has everything I need to run my business.”

Reviewers praise Ontraport for its ability to handle a wide range of tasks, from email marketing to online sales to customer relationship management. They also appreciate the software’s flexibility, noting that it can be adapted to fit a variety of business needs.

Despite its many strengths, Ontraport does have a few minor downsides. Some users find the interface a bit confusing at first, and others would like more built-in templates and design options.

Overall, however, customer reviews of Ontraport are highly positive, with users praising the software for its power, ease of use, and versatility.

Customer Reviews Of Infusionsoft🤔

Customer reviews of Infusionsoft are overwhelmingly positive, with users citing the software’s ability to streamline and automate their sales and marketing processes as a major plus.

One customer said, “I’ve used Infusionsoft for a while now and it has completely transformed my business.

I used to spend hours every day on administrative tasks that I can now delegate to Infusionsoft. It’s saved me a lot of time and money.”

Another user commented, “Infusionsoft is the only CRM that has really ever made sense to me. I’ve tried others, but they always seem so clunky and hard to use. Infusionsoft is intuitive and easy to learn, which is really important when you’re dealing with your business finances.”

Overall, users agree that Infusionsoft is an essential tool for businesses of all sizes looking to streamline their operations and improve their bottom line.

FAQs on Ontraport vs InfusionSoft🤷‍♀️

🙋Is Ontraport good?

Ontraoport is ideal for campaign development. Ontraport's page builder is ideal for creating simple to moderately complex sales/landing pages. While it is far from ideal, it enables almost anybody to create a good, clean, mobile-responsive landing page. Ontraport's contact management system is quite robust.

🤷‍♀️Is Keap the same as InfusionSoft?

In January 2019, they formally changed their business name from Infusionsoft to Keap. Keap embodies the perseverance and commitment entrepreneurs demonstrate each day to continue operating, servicing, and expanding. Additionally, Infusionsoft was the brand name of their main product. It is now known as Keap Max Classic.

🙋‍♂️What can you do with Ontraport?

Ontraport is a small company platform that was created to assist businesses in understanding, marketing, and managing online business operations in a centralized system. Businesses may use the platform to handle customer information, email marketing campaigns, digital offerings such as courses, memberships, and subscriptions, as well as other business automation activities.

🤷‍♂️What is Ontraport used for?

Ontraport is a CRM and automation platform built for growing businesses, providing all the tools you need to sell, advertise, and manage your company online - all in one app.

🙌What is Infusion Mail?

For professional service businesses, medical professionals, best-selling authors, lecturers, and consultants, Infusion develops and maintains websites, online storefronts, and digital marketing platforms. They've developed over 500 brands, websites, and digital marketing experiences for clients throughout North America.

Quick Links:

Conclusion: Ontraport vs InfusionSoft

If you’re searching for a system that combines email marketing, CRM, and sales assistance, both Infusionsoft and Ontraport offer a lot. 

While Infusionsoft seems to place a premium on simplicity and accessibility, Ontraport places a premium on in-depth and immersive analytics as well as complex features.

If you’re a small business that’s just getting started, or if you value simplicity above all else, I’d suggest starting with Infusionsoft’s free trial before considering the more complicated Ontraport.

Alternatively, if you want something more complex but without the immersive UI that offers, you may test Ontraport for free.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

19 thoughts on “Ontraport vs InfusionSoft 2023: Which is Right For Your Business? Which Tool Should YOU Use? The Ultimate Comparison”

  1. If you’re like most small business owners, you wear a lot of hats. You’re the CEO, the CFO, the janitor, and everything in between. And, let’s be honest, it can be tough to keep up with everything. That’s where InfusionSoft comes in.

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    So what are you waiting for? If you’re serious about growing your small business, InfusionSoft is the way to go. Check us out today and see for yourself how we can help make your business dreams a reality.

  2. If you are a small business owner, then InfusionSoft is the perfect software for you. It helps you keep track of your customers and prospects, manage your sales and marketing campaigns, and automate your email marketing. With InfusionSoft, you can easily turn your small business into a big success story.

  3. InfusionSoft is the perfect tool for small businesses. It is easy to use and helps you stay organized and efficient. With InfusionSoft, you can manage your customer relationships, automate your marketing, and sell more effectively.

  4. No matter what type of business you have, Ontraport can help it to succeed. If you have a small product or service niche business, Ontraport will give you the tools you need to reach a larger audience and expand your customer base. If you have a large product or service niche business, Ontraport will give you the tools you need to optimize your operations and streamline your processes. Either way, Ontraport is the best solution for businesses of all sizes.

  5. Ontraport is the world’s best all-in-one business management software. It is easy to use and manage all your business needs in one place including products, services, employees, customers, finances, and more. No other software offers as much for such a low price. Get started with Ontraport today to see how it can help your business grow!

  6. Ontraport is the best marketing automation tool for small businesses. It is easy to use and helps you automate your marketing tasks, making your life easier and freeing up your time to focus on other important aspects of your business. With Ontraport, you can easily create beautiful email campaigns, landing pages, and Leadboxes that are proven to convert. Plus, Ontraport integrates with over 700 applications, so you can connect all of your business software in one place. That means less time spent managing multiple software programs and more time growing your business. Try Ontraport today and see how easy marketing automation can be!

  7. If you’re in search of a reliable marketing platform that won’t let you down, look no further than Ontraport. With Ontraport, you’ll enjoy unlimited markups and storage, making it easy to keep your marketing materials organized and accessible. In addition, custom tags let you tailor your marketing campaigns to specific audiences, ensuring that your message is always on target. Best of all, Ontraport is backed by a team of experienced professionals who are committed to helping you succeed. So why wait? Start using Ontraport today and see the results for yourself!

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  9. If you are looking for a powerful marketing tool that will help take your business to the next level, look no further than Ontraport. With unlimited markups and storage, you will be able to create custom campaigns that are highly targeted and effective. Plus, with custom tags, you can keep track of your prospects and customers for easy follow up. Whether you are just starting out or have been in business for years, Ontraport is the perfect solution for your marketing needs.

  10. InfusionSoft is the perfect tool for busy professionals who want to stay on top of their game. With easy navigation and info cleanup, it’s a breeze to use. Plus, saved searches make it a snap to find what you’re looking for fast. So why wait? Get InfusionSoft today!

  11. InfusionSoft is an email marketing software that helps small businesses organize their contacts, create and send newsletters and emails, manage their social media accounts, and track their progress. It offers a variety of features to help businesses grow their customer base and boost sales. Among its features are saved searches, easy navigation, and info cleanup.

  12. InfusionSoft is a powerful search engine that helps you easily find and manage your information. With InfusionSoft, you can quickly and easily cleanup your info, finding the exact data you need when you need it.

  13. Looking for a powerful yet easy-to-use marketing automation tool? Look no further than Ontraport. Our custom objects feature allows you to collect and track data specific to your business, while our ecommerce features make it easy to sell products and services online. Plus, our intuitive drag-and-drop interface makes it simple to create beautiful emails, landing pages, and more. Ready to take your marketing to the next level? Start a free trial of Ontraport today!

  14. If you’re looking for a powerful CRM with custom objects and ecommerce features, Ontraport is the perfect solution. With Ontraport, you can manage your customers, sales, and operations with ease. And with its custom objects feature, you can tailor your CRM to fit your specific needs. Plus, with its ecommerce features, you can take your business to the next level by selling online. So if you’re looking for a CRM that can do it all, Ontraport is the perfect choice.

  15. If you’re looking for a top-notch marketing tool that can take your business to the next level, look no further than Infusionsoft by Keap. Infusionsoft has been on the market since 2001, and has helped countless businesses reach new heights. The tool recently underwent a rebranding, with the parent firm changing its name to “Keap,” which caused some users to become confused. However, the quality of the product is still top-notch, and Infusionsoft by Keap remains one of the best marketing tools on the market today. With its advanced features and user-friendly interface, Infusionsoft by Keap is perfect for businesses of all sizes. So if you’re ready to take your business to the next level, don’t wait any longer – give Infusionsoft by Keap a try today!

  16. The all-in-one sales and marketing toolkit

    Infusionsoft by Keap is the only tool you need to take your business to the next level. It has everything you need to automate your sales and marketing, so you can focus on what you do best: serving your customers.

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  17. Since 2001, Infusionsoft has been helping businesses automate their sales and marketing processes. The tool is designed to streamline your workflow and help you close more deals, faster. With Infusionsoft, you can automate repetitive tasks, follow up with leads quickly, and create personalized email campaigns.

  18. InfusionSoft is the all-in-one sales cycle management tool that lets you track leads, close deals, and optimize your sales process from start to finish. InfusionSoft’s universal tracking feature gives you visibility into every aspect of the sales cycle so you can see where your deals are at and take action to move them forward. With InfusionSoft, you’ll never miss a beat or lose a deal again.

  19. If you’re looking for a sales and marketing solution that can help your business grow, InfusionSoft is the answer. With InfusionSoft, you’ll have everything you need to manage your sales cycle and increase conversions. From contact management to email marketing, InfusionSoft has all the features you need to succeed. And with Universal Tracking, you’ll be able to see which campaigns are working and make necessary adjustments on the fly. With InfusionSoft, you’ll have everything you need to take your business to the next level!


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