Ontraport vs ClickFunnels 2024: An Unbiased Comparison

Recently, I faced a challenge: How could I increase lead and sales generation while maximizing the return on my marketing investments?

Like many business owners, I sought the best tools to simplify managing my campaigns. After looking into dozens of choices, I eventually tested Ontraport and Clickfunnels, but what were their differences?

This long, detailed post on Ontraport vs ClickFunnels will certainly help you choose the right digital marketing solution.

Bottom Line Upfront: If you want an all-in-one solution, Ontraport is the way to go. It helps you create and send emails easily and manage your sales automatically, all by itself. You don’t need additional tools with Ontraport.

Plus, you get a 14-day free trial.


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Pricing $147/month Starts at $24/month
Best for

Marketers Product/course developers

Ontraport campaigns automation outcome that has admired developed expansion for about 11 years presently. It is famous for its task management, A/B Te

  • Drag-and-drop page builder
  • Optin forms
  • Affiliate sales dashboard
  • Lead Management
  • Affiliate Program Management
  • Custom Objects
  • Membership Automation
  • No coding knowledge needed
  • Offers powerful automations
  • Customized templates
  • 14-day free trial
  • Friendly customer care
  • Allows automation of email marketing and sales
  • 14-day free trial
  • Expensive pricing plans
  • Provide email support only
  • Does not provide spacing options
  • Reporting dashboard isn’t appealing
Ease of Use

Using Clickfunnels to create landing pages is a simple and straightforward process, and the platform's templates have appealing designs.

Ontraport has a user interface that is straightforward despite its advanced features. When you're first starting out, it might be challenging to navigate occasionally, but other than that, it's quite simple to use.

Value For Money

Clickfunnel is all value for money if you selling both physical and digital products.

Ontraport is a great deal for the money because it has so many features and functions that cover many different parts of running an online business.

Customer Support

The customer support offered by ClickFunnels makes available to customers a number of different channels via which they may seek help and get their issues addressed.

Thanks to Ontraport's award-winning Customer Support team, you'll have direct access to knowledgeable and committed individuals.

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Ontraport is a multi-tool packed with features for managing your business, from emails to sales. ClickFunnels, on the other hand, is like a straight path to selling your products online with its easy-to-create sales funnels.

Whether you’re a solo entrepreneur or part of a big team, understanding the differences between Ontraport and ClickFunnels will help you pick the best tool for your exciting business journey.

Ontraport vs ClickFunnels at a Glance

Comparison Aspect Ontraport ClickFunnels
  • Basic: $24/month
  • Plus: $83/month
  • Pro: $124/month
  • Enterprise: $249/month
  •  Standard: $149/month
  • Pro: $197/month
  • Funnel Hacker: $297/month
Support Review
  • Comprehensive support with email, live chat, and phone.
  • The high satisfaction rate among users.
  • Extensive knowledge base and resources.
  • 24/7 support through email and live chat.
  • Active community support in forums and social media.
  • Regular webinars and training materials.
Free Trial  14-day free trial is available.  14-day free trial is available.
Notable Features
  • Advanced CRM capabilities.
  • Business automation tools.
  • Campaign builder and email marketing.
  • Membership site and e-commerce integration.
  • User-friendly sales funnel builder.
  • Drag-and-drop page editor.
  • Actionetics for email marketing automation.
  • Affiliate management system.
  • Integrates with a wide range of third-party apps and services. Native integrations include payment gateways, email services, and more.
  • API is available for custom integrations.
  • Extensive integration options with other tools. Direct integration with payment gateways, email service providers, and webinar platforms.
  • API access for custom integrations.

Ontraport Overview

Ontraport automation tool

Ontraport is a tool that helps businesses manage emails, customer information, and online sales. It’s useful for people who own businesses or work in big companies, making it easier to keep everything organized and running smoothly.

What do People say about Ontraport on Reddit?


Feedback of Ontraport
byu/bedizz48 insmallbusiness


byu/bedizz48 from discussion


ClickFunnels Overview

ClickFunnels homepage

Clickfunnels is designed to help you develop visually appealing and functional sales funnels that convert visitors into potential clients for your products and services.

If you only want to focus on selling your products and services and don’t want to automate all of your business’s procedures, Clickfunnels is the finest platform for you.

What do Reddit users say about ClickFunnels?

byu/PhantomCaldwell from discussion

Difference Between Ontraport vs ClickFunnels

Now, you’ll briefly know the difference between Ontraport and ClickFunnels so you can decide.

1. Build Membership sites

Both systems support the hosting of membership sites. However, Ontraport includes several critical site administration tools such as WordPress integration, automated registration, and a Customer Center where users may change their passwords.

You may also use their prebuilt membership site system to create the whole thing quickly – they’ll handle the automation, pages, and emails for you.

2. Manage your sales and internal workflow:

ClickFunnels provides the fundamentals of email marketing and marketing automation — but that is just a portion of operating a company. Automation is required to handle refunds, payment difficulties, and critical manual chores.

You’ll want a simplified sales pipeline management system if you have a sales force. Ontraport enables you to handle all of these internal and sales processes with your marketing, centralizing your complete organization.

3. Features on Demand: 

At first sight, ClickFunnels seems to provide a minimal set of functions.

However, as your organization expands, you’ll want more skills to manage your clients successfully and conduct more sophisticated marketing. Ontraport is built to scale your company.

It includes a comprehensive set of tools for acquiring new customers, launching a partner program or membership site, automating everyday processes, and managing the whole customer lifecycle in one location.

4. Ontraport includes all of the services you need in a single subscription:

While ClickFunnels’ landing pages and funnels are a terrific place to start, you’ll need to purchase other products and connect them with ClickFunnels to implement your strategy fully.

Ontraport is a one-stop shop. You’ll be able to execute end-to-end campaigns to generate new leads, nurture them with emails, process online transactions, monitor your customers’ requirements, and solicit recommendations – all without the need for integrations.

6. Tracking & Analytics:

While both platforms are excellent for developing automated marketing systems, only Ontraport provides the comprehensive information necessary to establish whether or not such strategies are effective.

With comprehensive data and customizable trend charts, you can track sales and refunds, lead and customer activity, page views, and email statistics, among other metrics – providing the information you need to improve future outcomes.

7. Support:

Whichever platform you select, you will encounter issues as you understand how it operates. As with many platforms, ClickFunnels provides priority chat and phone assistance — but only at the highest tier of its price structure.

If you have a Standard or Platinum plan, it may take several days to get a response to your query. Support is a significant focus at Ontraport.

Regardless of your account level, you’ll have access to a staff of professional support representatives who are knowledgeable and responsive.

Ontraport vs Clickfunnels Features Comparison

In the next section, I will compare the two tools based on various features that are important for your online business. 

1. Membership Sites


Ontraport allows you to design and administer a membership site without needing third-party integrations. Ontraport has membership site templates to assist you in creating one.

Ontraport membership sites

Your requirements will govern how the templates are customized. Ontraport comes with an elegant page builder to build your membership pages. Your membership subscribers get access to a login page that includes a password reset feature.

Not only can you customize membership levels, but you can also customize access to each membership page. This also depends on the contact information you have in Ontraport’s CRM.

You may drip-feed information to your membership subscribers. However, the most prominent feature of Ontraport’s membership site is its automated administration.

Ontraport includes the PilotPress WordPress plugin, which allows you to turn your current WordPress site into a membership site. This will assist you with managing your Ontraport members, automation, and the membership material on your WordPress site.


ClickFunnels lets you create membership sites where people can sign up to access special content. It’s like making a private club online. You can set up pages where members log in, watch videos, or download materials.

Clickfunnels membership sites

It’s good for membership sites because it’s easy to use. You can make different areas for members and keep track of who signs up. It’s helpful for anyone who wants to share special content with people who join their membership program.

This way, you can offer exclusive things to your members easily.

Verdict: Ontraport is the winner. They provide more robust membership site administration tools than ClickFunnels.

2. eCommerce


Their e-commerce skill astounded me. I knew they had a robust CRM platform, but I verified it.

If there is one thing they’ve simplified, it’s creating shoppable email series. I enjoy how easily you can include your product listings in processes and turn them into mini-stores.

In this manner, you can quickly sell either digital or physical things. You can also create established payment forms for your items, such as payment plans or subscriptions.

The only shortcoming is the absence of a payment gateway. However, you may secure transactions by connecting your orders to a payment gateway (Stripe or Paypal).

If you’re seeking no-hassle upsells, Ontraport has you covered. One may build customized promo codes for consumers and send them by email or SMS.

You may register as a Partner if you run affiliate programs. You can manage your affiliates more effectively this way since they can log in and access their links and promotional content.

Their eCommerce platform is a strong competitor to Drip and ActiveCampaign eCommerce. They integrate directly with popular eCommerce third-party platforms such as Shopify, BigCommerce, and WooCommerce, among others.

However, they have not yet reached the eCommerce prowess of Klaviyo.


Now, let’s have a look at ClickFunnels.

First, you may use ClickFunnels to construct a shopping cart and a storefront. You can build almost any form of the checkout page. 

Clickfunnels also assist you in developing highly converting sophisticated sales funnels equipped with a shopping cart option. It can be connected directly with Shopify if your Shopify business sells products (digital or physical).

Unfortunately, they lack promo code marketing, which is a disappointment. However, like Ontraport, you may construct a secure payment gateway, including PayPal, 2checkout, or Stripe.

Ontraport supports abandoned cart and payment card reject customer follow-ups, while ClickFunnels does not.

Verdict: ClickFunnels is the winner. They possess the magic of converting ice-cold traffic into devoted consumers. Their sales channels are mainly responsible for their meteoric rise to fame.

3. High-Converting Sales Funnels:

Sales funnels are an essential part of any digital marketing strategy. They allow businesses to connect with potential customers, capture leads, establish relationships, and generate more sales.

High-converting sales funnels are even more critical as they help ensure a better return on investment (ROI).


Ontraport is known for its automation capabilities, making it ideal for those who want to streamline their marketing efforts. It offers many features, including lead capture, email campaigns, and auto-responders.

Ontraport sale funnel builder

Ontraport also has a drag-and-drop interface that makes it extremely easy to use. However, the cost may be prohibitive for some businesses.


Clickfunnels is another popular choice for creating sales funnels. The platform is designed to make building sales funnels fast and easy. It features templates, email campaigns, A/B testing tools, and more.

ClickFunnels sales funnel template

Clickfunnels is also relatively affordable compared to some other solutions. The downside is that it can be complicated for those with limited technical knowledge.

Verdict: ClickFunnels 

4. Interface:


Ontraport features an interface with tabs across the top of the window, which lets you access different platform areas such as campaigns, contacts, forms, email marketing, automation rules, and more.

Ontraport ease of use

The navigation is intuitive and straightforward, so finding what you’re looking for is easy.


Clickfunnels interface

ClickFunnels also has an intuitive interface that is easy to navigate. The platform consists of a central dashboard with options for creating funnels, tracking stats, and setting up automation rules.

It also includes tabs along the top for managing contacts, setting up payment processing systems, and more.

Verdict: Both are easy to use. Ontraport and ClickFunnels offer users an intuitive and easy-to-navigate interface, so it’s up to them to decide which works best for their needs.

Ultimately, both platforms provide users with the tools to create effective campaigns and funnels.

5. Email marketing

Email marketing is an effective and cost-efficient way to reach potential customers and increase sales. While Ontraport and ClickFunnels offer comprehensive email marketing solutions, their approach has some critical differences.


Ontraport is a marketing automation platform that offers easy-to-use email campaigns. It provides plenty of options for customizing campaign messages, including creating segmented lists based on customer behavior.

Ontraportport’s automated triggers allow you to send emails in response to specific customer actions or events. This can help customers receive timely and relevant information in their inboxes.


On the other hand, ClickFunnels focuses primarily on creating sales funnels. It has a comprehensive list of templates and tools for building funnels and several email marketing capabilities.

ClickFunnels’ email campaigns are much more streamlined than Ontraport’s, making them easier to set up and manage. However, they don’t provide the same customization or automation capabilities as Ontraport’s campaigns.

Depending on your specific needs, either platform could be a great choice. If you’re looking for more flexibility in terms of customization and automation options, then Ontraport is the better option.

Verdict: If you’re looking for an easier way to build out sales funnels, then ClickFunnels is the way to go. Ultimately, deciding which platform is best for your business is up to you.

6. A/B Testing

I’ve been using Ontraport and ClickFunnels for a while now, and I have to say that the A/B testing features they offer are quite different.

Both provide excellent options, but it depends on what you need to get from your tests.

With Ontraport, you can add multiple variants within an A/B test to better understand how each variant performs. ClickFunnels, on the other hand, only allows for one variant within an A/B test but does give you more granular control over when and where to show different variants.

Ultimately, it’s up to you to decide which platform is best suited for your needs when it comes to testing.

Both platforms have strengths and weaknesses in A/B testing, so take your time and think through what you need. That way, you can decide which platform will help you get the most out of your tests.

7. Integrations


I’m impressed with Ontraport’s range of integrations because they cover all the bases. From marketing and business operations to accounting tracking & reporting, they have everything I need and more! 

Ontraport integrates with the best marketing tools, such as: 

  • Shopify
  • TaxJar
  • Zoom
  • Klaviyo
  • QuickBooks
  • Calendly
  • Zapier and more…


ClickFunnels also has some solid integrations, although they don’t quite match up to the range offered by Ontraport. However, their integrations are still more than enough for a successful automation system.

8. Reporting


If you’re searching for comprehensive analytics, I assure you that Ontraport is the way to go.

It gives you basic campaign statistics like bounce rate, message openings, click-through rates, and opt-outs. They then become immersive. Performance Mode reporting is enabled.

Ontraport reports

This is a mechanism that enables you to monitor the performance of your campaigns in real-time. It displays real-time consumer engagement with your emails, website, forms, landing pages, and heat maps for each campaign.

My only criticism is that you must have a Pro account to get ROI and UTM filter statistics.


ClickFunnels has not been forgotten. They provide standard reporting metrics as well as sophisticated analytics.

They provide information on who has opened, clicked, or made a purchase. And even the amount of money they spent. It gives a clear picture of your return on investment.


9. Forms & Landing Pages


Ontraport has a native landing page builder. It is a drag-and-drop builder that allows you to employ blocks and components such as photographs, text, countdown clocks, and GIFs to create an eye-catching website. Numerous page templates are provided to get you started.

Ontraport-Landing-Page builder

You may modify these page templates to meet your requirements. Additionally, one may custom code the HTML and CSS for the page’s blocks.

For example, using customized promo codes or addressing the contact by their first and last names in the email text. This kind of hyper-personalization is uncommon in today’s marketing techniques.

You may design forms from scratch or utilize pre-made templates. Pop-up and exit intent forms are created in the same way that landing pages are. And you have complete control over how and when they display on a page.


These are all features that ClickFunnels does not have. With its drag-and-drop builder, ClickFunnels focuses more on creating sales funnel pages. Thus, let us discuss sales funnels.

ClickFunnels page builder

They use a drag-and-drop page designer that makes creating sales funnels from scratch in less than ten minutes. They provide a large selection of prebuilt sales funnel layouts.

From lead generation to sales websites for items or services and membership sites. However, what puts ClickFunnels on the map are their prebuilt features and widgets.

If you want to customize a sales page, here is the place to go. They include widgets such as SMS Signups, Countdown Timers, pricing tables, Facebook comments, and Progress bars.

They provide you with all the materials necessary to increase the amount of money in your pocket. The sales page builder offered by ClickFunnels is unparalleled in the industry.

ClickFunnels refers to forms as input components.

Please do not shoot me; I was also perplexed. I believe they are primarily meant to acquire data about your funnel visitors.

As such, you’ll include them in your website or sales funnel as an element (input element). You do not have prebuilt templates, but you may add whatever fields you want to your form for data collecting.

If you want fantastic pop-up or exit intent forms, a third-party application such as Paperform will suffice.

Why do I like Ontraport Over ClickFunnels?

I prefer Ontraport over ClickFunnels for several reasons:

  • Outstanding Client Service: Ontraport offers excellent customer support with various options like live chat, phone, email, a comprehensive knowledge base, and an active Facebook group.
  • Advanced Email Editor: Their email editor is both robust and flexible, based on blocks. This makes it easy to create hyper-targeted campaigns using prebuilt email blocks.
  • Diverse Communication Channels: Ontraport allows you to reach your audience through SMS and postcards, broadening your communication methods. This feature helps in contacting both online and offline audiences and personalizing messages.
  • Effective List Segmentation: Their powerful list segmentation tool is perfect for creating hyper-targeted emails. It handles complex tagging scenarios efficiently, moving customers through the sales funnel based on their website activity.
  • Visual Workflow Builder: The platform offers a flexible and powerful visual workflow builder. It not only helps in creating flows but also provides real-time updates on the status of your contracts within the flow.
  • Comprehensive Email Marketing Automation: Ontraport comes with a full suite of tools for email marketing automation. You can set up both simple and complex email routines, and the ready-to-use workflow templates simplify the process significantly.

Ontraport vs ClickFunnels: Pricing Comparison💰

Ontraport Pricing

Ontraport offers four price options: Basic, Plus, Pro, and Enterprise.

Ontraport pricing plans

  • Basic: $24/mo
  • Plus: $87/mo
  • Pro: $124/mo
  • Enterprise: $249/mo

The $24/month Basic plan allows one user, up to 1,000 contact entries, and unlimited email sending.

The Plus subscription is $87/month and includes eCommerce tools, unrestricted email sending to a list of 2,500 contacts, and access for two users.

The next tier is the $124/month Pro plan, which increases the maximum number of contacts to 10,000. Unlimited email sending and three-user access is allowed. If you want to maximize your email open and clickthrough rates, you may schedule a consultation call as part of this package.

Enterprise’s highest tier is the most expensive at $249 per month. The 200,000 monthly email limit is in addition to the 20,000 contact limit that this plan offers. With a dedicated account manager and email support, your business can easily accommodate up to five users at once.

Clickfunnels Pricing

ClickFunnels offers a 14-day free trial and monthly and annual pricing plans. With yearly plan, you can save up to 25%. 

ClickFunnels monthly plans

  • Basic: $147/mo
  • Pro: $197/mo
  • Funnel Hacker: $297/mo

You can similarly opt for Funnel and Medium-sized Businesses.

The $147 monthly fee for ClickFunnels unlocks a 100-page funnel builder and permits 20 funnels. With this Clickfunnels price level, you can only have one user. Up to three domains and three payment processors may be linked.

You need to connect your email autoresponder to follow up with leads since they are not included in this package.

The $197/month ClickFunnels Pro plan’s limitless funnel and page creation is well worth the price. In addition to these features, your account may have a maximum of three users, nine payment processors, and nine websites. Included in this package are limitless follow-up sequences.

Ontraport vs ClickFunnels: Pros & Cons

Here are some of the pros and cons of using Ontraport:

Pros Of Ontraport

  • Integrations with other tools
  • Robust reporting
  • Excellent customer support
  • Ease of use
  • Comprehensive feature set

Cons Of Ontraport

  • Confusing pricing

Here are some of the pros and cons of using Clickfunnels:

Pros Of ClickFunnels

  • Drag and Drop page builder 
  • It comes with a wide variety of templates
  • Integrates with a wide variety of third-party tools
  • Extensive customer support and resources 

Cons Of ClickFunnels

  • Its features are pretty limited.

Conclusion: Which Is a Better Marketing Tool?

After using both Ontraport and ClickFunnels, I can confidently say that I have a deeper understanding of these excellent marketing automation tools.

As a business owner looking to centralize my marketing strategies, I’ve discovered that each platform has advantages. ClickFunnels is great if you want to make sales funnels and landing pages easily. It’s the best choice for just funnels.

But, if you need a tool that does many things at once, Ontraport is better. It helps you make and send emails by itself. It also lets you handle your sales and other work automatically without extra tools.

So, choose the one that fits what you need for your business.

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Ravina is a talented writer with a knack for the sales funnel niche. With years of experience, she has honed her skills in creating content that engages and converts. Her writing style is clear and easy to understand, making complex sales concepts accessible to all. Ravina's passion for sales and marketing shines through in her work, offering readers valuable insights and practical tips.