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Ontraport vs ActiveCampaign 2022: Which One Is Worth The Hype? Detailed Comparison

Are you confused between Ontraport and ActiveCampaign?

Struggling to know that which one to choose and why?

If yes then stay tuned with us till the end to find your ideal one.

Let’s start!!!!!!



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Pricing $79 per month $9 per month
Best for

It is best for all types of small or large, product niche, or service niche businesses.

Best for those who are ready to graduate from simpler automation tools

  • Process Mapping
  • Custom Metrics Dashboard
  • Automated Follow-up
  • Marketing automation
  • Conditional email content
  • Built-in integrations
  • Used to create opt-in pages and sales pages.
  • Excellent email deliverability.
  • Begins at a much-reduced price point
  • A robust marketing automation solution
  • Affiliate tracking links may not always function
  • You will Need to rely on third-party solutions
Ease of Use

Very user friendly for everyone.

Sometimes tricky for non tech users.

Value For Money

Expensive than ActiveCampaign but the features are best.

Vey cheap and affordable as everyone can have it's access.

Customer Support

24*7 available for customer.

Lags in features of helping the customer.

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Are you looking for a comparison of Ontraport vs ActiveCampaign? I can assist you in deciding between ActiveCampaign and Ontraport by providing a full comparison of the two.

Ontraport and ActiveCampaign are opposed in several ways. They provide a range of services, including CRM, marketing automation, and email marketing.

ActiveCampaign was started in 2003, and Ontraport followed three years later. Consider if they have agreed to manage the firm for a lengthy time. You may argue that both are very good at their jobs.

Whatever strategy you’ve devised to sway your visitors. Both ActiveCampaign and Ontraport may provide a variety of results. As a result, you must use extreme caution while choosing between the two.

The Ontraport vs ActiveCampaign comparison poll examines contact management, ease of use, campaign marketing automation tools, customer support, and campaign development.

Ontraport vs ActiveCampaign: Quick Expert Summary

💡Attention: Wondering if Ontraport or ActiveCampaign is the right email marketing platform for your business?

👌Interest: You’re not alone. Thousands of businesses are asking themselves the same question every day. It can be tough to decide which platform is the best fit for your unique needs.

🤓Desire: But don’t worry, we’re here to help. In this article, we will compare Ontraport and ActiveCampaign in detail so that you can make an informed decision about which platform is right for you.

😉Action: Click here to read our comparison and find out which platform is best for you!

Ontraport vs ActiveCampaign 2022: Overview🙌

By offering a comprehensive comparison of Ontraport vs ActiveCampaign, I can assist you in making your decision. So, let’s get started with the articles.

What is Ontraport?

Ontraport, founded in 2006 and released two years later in 2008, is a campaign automation solution that has grown steadily for more than 11 years.

Its email marketing, task management, lead generating, payment processing, and customer relationship management skills are especially well-known.

To be specific, Ontraport now touts itself as an “all-in-one” software solution that centralizes “all your data” and “all your tools.” As a result, it functions as a business suite, providing a diverse set of data-driven tools for powering automated campaigns.

The technologies discussed here range from email marketing to client relationship management. Indeed, these two are the primary tasks that Ontraport aims to aid.

Ontraport - Ontraport vs ActiveCampaign

Additionally, they include sales force automation, affiliate program administration, marketing automation, marketing analytics, landing pages, and business process automation technologies.

Thus, Ontraport is more of an omnichannel marketing suite that leverages intelligent data to segment and target customers appropriately.

For example, you may mix emails with Facebook advertising, postcards, SMS messaging, and landing sites to create a layered, holistic campaign.

This architecture is intended to acquire leads but also to funnel them through a comprehensive sales funnel methodically.

Ontraport provides you with the resources necessary to strategically engage them along with the customer experience, resulting in effective conversions.

Having said that, Ontraport is being used by startups, solopreneurs, small companies, e-commerce entrepreneurs, midsize organizations, digital marketers, sales teams, major corporations, and enterprises.

What is ActiveCampaign?

At first sight, it may seem as if Active Campaign follows the same strategy as Ontraport.

It bills itself as a customer experience automation system that “converts leads to customers and then to repeat customers” via the use of sales/CRM automation, marketing automation, and email marketing.

Acceptable. While ActiveCampaign is capable of all of that, it is primarily an email marketing solution with integrated CRM capabilities.

Email marketing is the cornerstone of this strategy, with CRM serving as a compliment. As a result, you’ll discover almost all email marketing functions combined with basic CRM functionality.

In essence, small to midsize companies have access to multiple tools that enable them to analyze client behavior, establish mailing lists, execute automated marketing campaigns, design professional emails, develop tailored messages, assess campaign effectiveness, and maintain contact information.

ActiveCampaign - Ontraport vs ActiveCampaign

These tools have been tuned for email campaign analytics, website tracking, lead segmentation, social integration and tracking, lead capture forms (opt-in forms), and drag-and-drop email design.

Finally, you should be able to communicate with your target audiences through email, Facebook messaging, website messaging, and SMS messaging.

On the other side, the customer relationship function is limited to lead scoring, pipeline management, and drag-and-drop deal tracking.

Therefore, if you want extensive sales force automation capabilities, you must combine ActiveCampaign with a third-party customer relationship management application.

Ontraport vs ActiveCampaign: Major Difference😮

We have some differences between Ontraport vs ActiveCampaign, let’s have a look:

Ontraport’s CRM platform enables you to handle more than simply client information:

Ontraport enables you to manage business processes and relationships via the use of custom record types.

These include sales transactions and firms, events and attendees, applications and applicants, surveys and replies, and instructors and students. Regardless of how you run your company, you may adapt Ontraport to make it more efficient.

Ontraport simplifies the process of starting online courses or a membership site:

ActiveCampaign does not support membership. Ontraport enables you to develop, publish, and host a comprehensive website, as well as handle all of your members and associated communications smoothly.

Additionally, you may utilize their prebuilt system to quickly get your whole site up and running – no integrations are required.

Ontraport goes above and above in delivering your emails:

With over 15 years of expertise administering some of the industry’s largest email programs, Ontraport’s team of professionals understands what it takes to get your emails into the inboxes of your contacts.

All plan levels include custom sending domains, a critical component of effective email deliverability, as well as access to seed tests for additional analysis and improvement.

Their postmaster staff is ready to examine and teach you through your email program, and high-volume senders may purchase a dedicated IP address for ultimate control.

Without the need for connectors, Ontraport manages your eCommerce:

ActiveCampaign does not have an eCommerce component.

Ontraport enables you to generate order forms and handle payments; to give order bumps, upsells, and cross-sells to enhance the total sale amount; and to offer subscriptions, payment plans, and custom payment structures that match your company model.

Ontraport provides prompt and courteous technical support:

Both ActiveCampaign and Ontraport, like many other platforms, provide chat and email support – but Ontraport also includes unlimited screen share calls for all account levels, making it simpler than ever to work through even the most difficult problems.

The award-winning Support staff at Ontraport is renowned for going above and beyond. They not only address the question you brought in but also provide advice and counsel to assist you in achieving your larger objectives.

Ontraport has all of the functionality you’ll need today and in the future:

ActiveCampaign may be sufficient if all you want is simple email automation. However, as your firm expands, you’ll want to diversify your marketing efforts beyond email marketing.

Ontraport is designed to meet all of your business’s requirements, including analytics, Facebook ad integrations, membership sites, forms, landing pages, payments, marketing automation, contact management, and a lot more.

You will not be required to invest in or integrate new software as your business’s demands evolve.

Ontraport vs ActiveCampaign: Ease of Use👌

If the Ontraport vs ActiveCampaign comparison is still a toss-up for you, this is the area in which ActiveCampaign excels in the opinion of the majority of users!

It’s very streamlined and user-friendly, requiring little effort on the part of a determined user to acquire used to doing tasks.

The sequence builder’s drag-and-drop interface is quite pleasant (and kind of fun, if you’re like that kind of thing! ), and the site is simple to browse.

On the other hand, Ontraport is a little different tale. It does take some time to understand how to browse and use its features, regardless of whether you’re doing anything simple or sophisticated.

Yes, it does provide greater personalization and possibilities, which contributes to the higher learning curve.

After you’ve gotten used to the UI, you’ll undoubtedly find that the more sophisticated features (think discounts, restricted trials, and managing several hundred tags) work better with Ontraport.

Bear in mind that some more sophisticated activities may also need some technical know-how on your side to complete. Fortunately, if you’re leaning toward Ontraport and are unable (or unwilling) to perform all of the setups yourself.

Ontraport Ease of USe - Ontraport vs ActiveCampaign

There are some Ontraport certified consultants (some of whom are also trained and approved AccessAlly Certified Experts) who are ready and willing to assist you in making your Ontraport dreams a reality.

In general, if you’re not going to get your hands dirty with Ontraport’s more technical capabilities, you’re likely to appreciate ActiveCampaign considerably more.

However, if you’ve reached the limits of your CRM skills and want more complex functionality, Ontraport is the superior competitor.

What Makes Ontraport Better than ActiveCampaign?💡

  • You may benefit from the campaigns you’ve created by selling them to other Ontraport users.
  • It enables you to propose bargains and allows your contacts to examine the deal’s value and predicted profit.
  • It has an integrated e-commerce platform if you’re into upsells, product sales, and automatic follow-ups.
  • It includes a campaign builder in flowchart style.
  • It allows you to order postcards on-demand.
  • It excels with complicated tag contexts. ActiveCampaign is designed for a more straightforward user experience.
  • Without the use of extra platforms, it is feasible to establish an end-to-end sales funnel.
  • It integrates seamlessly with WordPress and supports membership sites, landing pages, and purchase forms.
  • Are you seeking a powerful customer relationship management (CRM) platform? Ontraport’s full-stack CRM with sales automation is unmatched.

Ontraport vs ActiveCampaign: Pricing💰

If the Ontraport vs ActiveCampaign comparison is still a toss-up for you, the price structure should help you decide. ActiveCampaign has three different price tiers: Lite, Small Business, and Enterprise.

Each of those levels is a representation of the capability you’ll get, not a fixed price range. The cost is mostly determined by the number of contacts in your CRM. Thus, if you have less than 5,000 contacts, almost any of the three levels will be less expensive than Ontraport.

ActiveCampaign Pricing

Ontraport’s pricing structure is similarly three-tiered.

However, compared to ActiveCampaign, the pricing point of each tier fluctuates far less (if at all) per user until you reach 100,000+ subscribers, at which time you must begin paying additional fees.

Take the time to peruse each of their price websites to see which category you fit into.

However, businesses with a smaller email list will go for ActiveCampaign as the more cheap choice. It seems as if the pricing differential between the two companies reaches a point around 10,000 customers, at which point Ontraport begins to pull ahead.

Ontraport Pricing

Additionally, consider if you want to substantially grow your firm in the future when making a price-based decision.

If this is the case, you may find that you “outgrow” ActiveCampaign and should consider whether it will be more cost-effective to start small now and migrate everything to Ontraport later.

Whether you’d prefer to start with Ontraport now in anticipation of building a large email list of subscribers in the future.

Ontraport vs ActiveCampaign: Contact Management😉

Through bespoke pop-up forms, lightboxes, and web forms, Ontraport enables you to take client and lead information straight from your landing sites. Alternatively, you may look for them on Facebook or via affiliate programs.

Then, as your email list grows, Ontraport enables you to further divide your contacts by tags, campaigns, and a variety of other characteristics.

That is not all. As it turns out, you can also manage your tags by grouping them. This might be advantageous for dynamically complicated campaigns using several tags.

ActiveCampaign Contact Management - Ontraport vs ActiveCampaign

The contact subscription mechanism in ActiveCampaign is quite similar to that in Ontraport. Utilize online forms, pop-ups, floating bars, and floating boxes to collect subscribers and leads.

Managing the resulting data should also be straightforward. Active Campaign assists you in organizing your contacts by applying tags and segmenting them based on specified factors.

These are the components on which you will eventually depend when developing customized marketing.

Ontraport Contact Management - Ontraport vs ActiveCampaign

It’s worth mentioning, though, that ActiveCampaign will not allow you to group tags. As a result, you may need to work your way around utilizing another technique of arranging information, such as spreadsheets.

Both ActiveCampaign and Ontraport are capable of automatically acquiring and organizing lead information straight from your website’s landing pages. They’re very useful for segmenting and categorizing contacts depending on specific sorting factors.

However, only Ontraport enables you to go far further. You may, for example, organize your contact tags.

Ontraport vs ActiveCampaign: Campaign Automation🤔

Indeed, campaign automation is a major element of our platform. Furthermore, Ontraport is geared for marketing automation and business process automation in addition to sales force automation.

When their technologies are combined, they create many automation channels. Thus, Ontraport is worth considering if you’re contemplating establishing an omnichannel email and text message marketing automation system.

The Campaign Builder is now the ideal tool for creating and managing such initiatives on Ontraport. It’s a visual editor that integrates process customization and lives statistics into a single straightforward structure.

The workflows in this section are created using dynamic flow charts that include many automation triggers and their associated actions, objectives, and filters.

Consider triggers to be precise conditional rules that define the pathways taken by the system at different points along a funnel.

They are structured using “if/then/else” logic, with associated actions outlining the exact answers Ontraport will provide when a specified condition is satisfied.

ActiveCampaign Automation - Ontraport vs ActiveCampaign

On the other hand, filters are used to define unique criteria for certain groups of contacts. Then objectives are the ultimate aims you want your contacts to accomplish at certain phases.

For instance, you may include a goal such as “subscribe to the newsletter” or “buy a product.”

Finally, Ontraport allows you to combine all of these features over numerous levels to create a sophisticated bespoke process. And to get there, you must begin with basic procedures.

Now, the advantage of utilizing Ontraport for basic processes is that it comes pre-built with numerous customizable templates. Additionally, you may add workflow templates from other sources.

Additionally, once completed, you may share your automation processes with other parties. While Ontraport has a Campaign Builder, ActiveCampaign includes its automation builder.

This particular one has drag-and-drop editing, which enables you to quickly design whole automation processes. And, similar to Ontraport’s workflows, ActiveCampaign’s workflows are essentially linked routes with triggers and actions at each level.

Having said that, there are several potential triggers for your automation. ActiveCampaign not only supports standard triggers but also the more complicated ones connected with modern omnichannel campaigns.

Ontraport Campaign Automation - Ontraport vs ActiveCampaign

Thus, you can combine fundamental triggers such as contacts subscribing to your emails or joining a group with advanced requirements such as users accessing certain portions of your site.

Having said that, the conditional logic used in this case is the standard “if/then/else” formula, which is highly successful in defining numerous viable automation routes at each important level of the funnel.

Then, what you choose as the system’s future replies are referred to as actions. And ActiveCampaign has a plethora of them. For example, you might do operations such as sending tailored emails, editing custom fields, altering tags, and waiting.

Alternatively, include more complex features such as publishing to a webhook and delivering customized SMS messages. You have an option.

Whatever options you choose when you design your process, ActiveCampaign will undoubtedly continue to perform each action sequentially once the associated circumstances are fulfilled.

Having said that, a clever method for rapidly developing your automation process would be to simply customize a pre-built template.

Ontraport Campaign Automation

ActiveCampaign has a plethora of free ones in its marketplace, which have been organized by campaign category. As a result, you should be able to discover templates for the majority of common automated tasks.

Ontraport and ActiveCampaign are the market leaders in the campaign automation sector. Each of them goes beyond the fundamentals by including powerful workflow management features.

Both editors have a straightforward interface for creating basic and complicated automation processes that incorporate dynamic triggers and actions.

Additionally, both ActiveCampaign and Ontraport allow if/then/else condition logic in addition to omnichannel automation. Finally, each platform here has a slew of customized process templates.

Thus, when all factors are analyzed, there are just too many similar characteristics amongst them to declare a clear winner.

Ontraport- Customer Reviews👌

Customer reviews of Ontraport are a mixed bag. Some people love the platform for its automation capabilities, while others find it difficult to use. Overall, Ontraport seems to be popular among business owners who want to automate their marketing and sales processes.

One reviewer on Capterra said, “If you’re looking for an all-in-one sales and marketing automation tool, Ontraport is worth a look.” They praised the platform’s ability to integrate with many other applications and noted that it is “easy to get started with.”

Another reviewer on G2 Crowd said, “Ontraport is a very powerful tool, but it can be a little overwhelming for first-time users.” They added that the learning curve can be steep, but once you get the hang of it, the platform can do wonders for your business.

ActiveCampaign- Customer Reviews🔥

Customer reviews of ActiveCampaign are overwhelmingly positive. Many users appreciate the platform’s ability to automate marketing tasks and its intuitive user interface.

One customer review reads, “ActiveCampaign is a powerful marketing automation tool that helps me save time and grow my business. The automation features make it easy to create custom workflows that meet my needs, and the user interface is easy to use and understand.”

Another customer writes, “ActiveCampaign has been an amazing tool for automating our marketing tasks. It’s easy to use and has a ton of features that have saved us a lot of time and money.”

Overall, customers love ActiveCampaign’s ability to automate marketing tasks, its intuitive user interface, and its wide range of features.

Ontraport vs ActiveCampaign: Pros & Cons🙌

We have some pros and cons of Ontraport vs ActiceCampaign:

Ontraport Pros

  • OntraPages is a landing page builder that can be used to create opt-in pages and sales pages.
  • Relationship management for one-on-one sales procedures
  • All-in-one solution for email marketing, e-commerce, and affiliate marketing
  • Create a members-only section for your clients with this free membership site plugin for WordPress, or if you’re searching for a PilotPress alternative, you can also use AccessAlly right now.
  • Recently included a visual campaign builder that competes with ActiveCampaign’s visual reporting capabilities.
  • Excellent email deliverability and person segmentation.

Ontraport Cons

  • Affiliate tracking links may not always function as intended and may not accurately display clicks.

ActiveCampaign Pros

  • Begins at a much-reduced price point
  • A simple and enjoyable visual automation builder
  • A user-friendly interface that is simple to master
  • AccessAlly may be used to create a membership management system for WordPress.
  • Can be integrated with more platforms if you want e-commerce functionality or an affiliate program.
  • A robust marketing automation solution that integrates with third-party applications
  • Excellent automation and categorization of individuals based on their behaviors

ActiveCampaign Cons

  • A big number of email contacts may dramatically increase the cost of your membership.
  • Because the tagging system lacks a categorical structure, it might be overwhelming.
  • As this is not an all-in-one solution, you will need to rely on third-party solutions for e-commerce, affiliate programs, and so forth.

FAQs on Ontraport vs ActiveCampaign🤓

👌Is ActiveCampaign a marketing automation platform?

ActiveCampaign will send them an email expressing gratitude for their activity or verifying it.

🤔What may Ontraport be used for?

Ontraport is a small company platform that was created to assist businesses in understanding, marketing, and managing online business operations in a centralized system. Businesses may use the platform to handle customer information, email marketing campaigns, digital offerings such as courses, memberships, and subscriptions, as well as other business automation activities.

🙌What is the purpose of Ontraport?

Ontraport is a CRM and automation platform built for growing businesses, providing all the tools you need to sell, advertise, and manage your company online - all in one app.

🤷‍♀️What is ActiveCampaign automation?

A series of events that you design to assist in the execution of your business operations is called automation. Consider automation in terms of an assembly line. You have a conveyor belt on which you may install as many workstations as you choose. At certain workstations, events occur; in ActiveCampaign, these events/workstations are referred to as actions.

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Final Verdict: Ontraport vs ActiveCampaign 2022

While Ontraport vs ActiveCampaign both provides sophisticated sales CRM, marketing automation, and email marketing capabilities, they are not interchangeable.

Ontraport’s powerful (and many) capabilities make it a suitable marketing automation platform for customers in the medium-to-large company segment.

By comparison, ActiveCampaign focuses on providing an appropriate marketing software solution for solopreneurs and small-to-medium-sized organizations.

Indeed, many small company owners would choose to begin with ActiveCampaign because of its ease of use, affordability, responsive customer service, and sufficient marketing automation tools and advantages to continue for an extended period.

However, established enterprises in need of a sophisticated marketing automation provider with far fewer complications than Infusionsoft will find Ontraport to be a top-notch solution that they can develop and expand with over time and at a reasonable monthly cost.

Therefore, while deciding on the finest marketing automation software in the Ontraport vs ActiveCampaign argument, it’s prudent to evaluate both your business’s short- and long-term requirements.

If you have the technical know-how to manage Ontraport, you may begin using it once your organization exceeds 10,000 contacts. Alternatively, you might begin with ActiveCampaign’s alluring UI and simplicity of use until you outgrow it.

If forced to select from Ontraport vs ActiveCampaign at the time, I’d choose Ontraport.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full time marketer on various projects. He is an active investor in Whatdoiknow and AffiliateBay.

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