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Ontraport vs ActiveCampaign 2023: Which One Is Worth The Hype? Detailed Comparison

Are you confused between Ontraport and ActiveCampaign?

Struggling to know that which one to choose and why?

If yes then stay tuned with us till the end to find your ideal one.

Let’s start!!!!!!



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Pricing $79 per month $9 per month
Best for

It is best for all types of small or large, product niche, or service niche businesses.

Best for those who are ready to graduate from simpler automation tools

  • Process Mapping
  • Custom Metrics Dashboard
  • Automated Follow-up
  • Marketing automation
  • Conditional email content
  • Built-in integrations
  • Used to create opt-in pages and sales pages.
  • Excellent email deliverability.
  • Begins at a much-reduced price point
  • A robust marketing automation solution
  • Affiliate tracking links may not always function
  • You will Need to rely on third-party solutions
Ease of Use

Very user friendly for everyone.

Sometimes tricky for non tech users.

Value For Money

Expensive than ActiveCampaign but the features are best.

Vey cheap and affordable as everyone can have it's access.

Customer Support

24*7 available for customer.

Lags in features of helping the customer.

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Are you looking for a comparison of Ontraport vs ActiveCampaign? I can assist you in deciding between ActiveCampaign and Ontraport by providing a full comparison of the two.

Ontraport and ActiveCampaign are opposed in several ways. They provide a range of services, including CRM, marketing automation, and email marketing.

ActiveCampaign was started in 2003, and Ontraport followed three years later. Consider if they have agreed to manage the firm for a lengthy time. You may argue that both are very good at their jobs.

Whatever strategy you’ve devised to sway your visitors. Both ActiveCampaign and Ontraport may provide a variety of results. As a result, you must use extreme caution while choosing between the two.

The Ontraport vs ActiveCampaign comparison poll examines contact management, ease of use, campaign marketing automation tools, customer support, and campaign development.


Ontraport vs ActiveCampaign: Quick Expert Summary

Ontraport and ActiveCampaign are both platforms for marketing automation. They are both very powerful tools, but they are also quite different. Let’s take a look at some of the key differences between Ontraport and ActiveCampaign.

First, Ontraport is a bit more expensive than ActiveCampaign. Ontraport starts at $297 per month, while ActiveCampaign starts at just $9 per month. However, Ontraport does offer more features and is more powerful than ActiveCampaign.

Second, Ontraport is better for larger businesses. It has more features and can handle more traffic than ActiveCampaign. If you are a small business, ActiveCampaign may be a better option for you.

Third, Ontraport is better for creating sales funnels. It has more built-in features that make creating sales funnels easier. If you are looking to create sales funnels, Ontraport is the better option.

Finally, both platforms offer great customer support. If you have any questions or need help using either platform, you can easily get in touch with customer support.

So, which platform is right for you? That depends on your needs and budget. If you need a powerful platform that is suitable for larger businesses, Ontraport is the better option. If you are a small business or just starting out, ActiveCampaign may be a better choice.

Ontraport vs ActiveCampaign 2023: Overview🙌

By offering a comprehensive comparison of Ontraport vs ActiveCampaign, I can assist you in making your decision. So, let’s get started with the articles.

What is Ontraport?

Ontraport, founded in 2006 and released two years later in 2008, is a campaign automation solution that has grown steadily for more than 11 years.

Its email marketing, task management, lead generating, payment processing, and customer relationship management skills are especially well-known.

To be specific, Ontraport now touts itself as an “all-in-one” software solution that centralizes “all your data” and “all your tools.” As a result, it functions as a business suite, providing a diverse set of data-driven tools for powering automated campaigns.

The technologies discussed here range from email marketing to client relationship management. Indeed, these two are the primary tasks that Ontraport aims to aid.

Ontraport - Ontraport vs ActiveCampaign

Additionally, they include sales force automation, affiliate program administration, marketing automation, marketing analytics, landing pages, and business process automation technologies.

Thus, Ontraport is more of an omnichannel marketing suite that leverages intelligent data to segment and target customers appropriately.

For example, you may mix emails with Facebook advertising, postcards, SMS messaging, and landing sites to create a layered, holistic campaign.

This architecture is intended to acquire leads but also to funnel them through a comprehensive sales funnel methodically.

Ontraport provides you with the resources necessary to strategically engage them along with the customer experience, resulting in effective conversions.

Having said that, Ontraport is being used by startups, solopreneurs, small companies, e-commerce entrepreneurs, midsize organizations, digital marketers, sales teams, major corporations, and enterprises.

What is ActiveCampaign?

At first sight, it may seem as if Active Campaign follows the same strategy as Ontraport.

It bills itself as a customer experience automation system that “converts leads to customers and then to repeat customers” via the use of sales/CRM automation, marketing automation, and email marketing.

Acceptable. While ActiveCampaign is capable of all of that, it is primarily an email marketing solution with integrated CRM capabilities.

Email marketing is the cornerstone of this strategy, with CRM serving as a compliment. As a result, you’ll discover almost all email marketing functions combined with basic CRM functionality.

In essence, small to midsize companies have access to multiple tools that enable them to analyze client behavior, establish mailing lists, execute automated marketing campaigns, design professional emails, develop tailored messages, assess campaign effectiveness, and maintain contact information.

ActiveCampaign - Ontraport vs ActiveCampaign

These tools have been tuned for email campaign analytics, website tracking, lead segmentation, social integration and tracking, lead capture forms (opt-in forms), and drag-and-drop email design.

Finally, you should be able to communicate with your target audiences through email, Facebook messaging, website messaging, and SMS messaging.

On the other side, the customer relationship function is limited to lead scoring, pipeline management, and drag-and-drop deal tracking.

Therefore, if you want extensive sales force automation capabilities, you must combine ActiveCampaign with a third-party customer relationship management application.

Ontraport vs ActiveCampaign: Major Difference😮

We have some differences between Ontraport vs ActiveCampaign, let’s have a look:

Ontraport’s CRM platform enables you to handle more than simply client information:

Ontraport enables you to manage business processes and relationships via the use of custom record types.

These include sales transactions and firms, events and attendees, applications and applicants, surveys and replies, and instructors and students. Regardless of how you run your company, you may adapt Ontraport to make it more efficient.

Ontraport simplifies the process of starting online courses or a membership site:

ActiveCampaign does not support membership. Ontraport enables you to develop, publish, and host a comprehensive website, as well as handle all of your members and associated communications smoothly.

Additionally, you may utilize their prebuilt system to quickly get your whole site up and running – no integrations are required.

Ontraport goes above and above in delivering your emails:

With over 15 years of expertise administering some of the industry’s largest email programs, Ontraport’s team of professionals understands what it takes to get your emails into the inboxes of your contacts.

All plan levels include custom sending domains, a critical component of effective email deliverability, as well as access to seed tests for additional analysis and improvement.

Their postmaster staff is ready to examine and teach you through your email program, and high-volume senders may purchase a dedicated IP address for ultimate control.

Without the need for connectors, Ontraport manages your eCommerce:

ActiveCampaign does not have an eCommerce component.

Ontraport enables you to generate order forms and handle payments; to give order bumps, upsells, and cross-sells to enhance the total sale amount; and to offer subscriptions, payment plans, and custom payment structures that match your company model.

Ontraport provides prompt and courteous technical support:

Both ActiveCampaign and Ontraport, like many other platforms, provide chat and email support – but Ontraport also includes unlimited screen share calls for all account levels, making it simpler than ever to work through even the most difficult problems.

The award-winning Support staff at Ontraport is renowned for going above and beyond. They not only address the question you brought in but also provide advice and counsel to assist you in achieving your larger objectives.

Ontraport has all of the functionality you’ll need today and in the future:

ActiveCampaign may be sufficient if all you want is simple email automation. However, as your firm expands, you’ll want to diversify your marketing efforts beyond email marketing.

Ontraport is designed to meet all of your business’s requirements, including analytics, Facebook ad integrations, membership sites, forms, landing pages, payments, marketing automation, contact management, and a lot more.

You will not be required to invest in or integrate new software as your business’s demands evolve.

Ontraport vs ActiveCampaign: Ease of Use👌

If the Ontraport vs ActiveCampaign comparison is still a toss-up for you, this is the area in which ActiveCampaign excels in the opinion of the majority of users!

It’s very streamlined and user-friendly, requiring little effort on the part of a determined user to acquire used to doing tasks.

The sequence builder’s drag-and-drop interface is quite pleasant (and kind of fun, if you’re like that kind of thing! ), and the site is simple to browse.

On the other hand, Ontraport is a little different tale. It does take some time to understand how to browse and use its features, regardless of whether you’re doing anything simple or sophisticated.

Yes, it does provide greater personalization and possibilities, which contributes to the higher learning curve.

After you’ve gotten used to the UI, you’ll undoubtedly find that the more sophisticated features (think discounts, restricted trials, and managing several hundred tags) work better with Ontraport.

Bear in mind that some more sophisticated activities may also need some technical know-how on your side to complete. Fortunately, if you’re leaning toward Ontraport and are unable (or unwilling) to perform all of the setups yourself.

Ontraport Ease of USe - Ontraport vs ActiveCampaign

There are some Ontraport certified consultants (some of whom are also trained and approved AccessAlly Certified Experts) who are ready and willing to assist you in making your Ontraport dreams a reality.

In general, if you’re not going to get your hands dirty with Ontraport’s more technical capabilities, you’re likely to appreciate ActiveCampaign considerably more.

However, if you’ve reached the limits of your CRM skills and want more complex functionality, Ontraport is the superior competitor.

What Makes Ontraport Better than ActiveCampaign?💡

  • You may benefit from the campaigns you’ve created by selling them to other Ontraport users.
  • It enables you to propose bargains and allows your contacts to examine the deal’s value and predicted profit.
  • It has an integrated e-commerce platform if you’re into upsells, product sales, and automatic follow-ups.
  • It includes a campaign builder in flowchart style.
  • It allows you to order postcards on-demand.
  • It excels with complicated tag contexts. ActiveCampaign is designed for a more straightforward user experience.
  • Without the use of extra platforms, it is feasible to establish an end-to-end sales funnel.
  • It integrates seamlessly with WordPress and supports membership sites, landing pages, and purchase forms.
  • Are you seeking a powerful customer relationship management (CRM) platform? Ontraport’s full-stack CRM with sales automation is unmatched.

Ontraport vs ActiveCampaign: Pricing💰

If the Ontraport vs ActiveCampaign comparison is still a toss-up for you, the price structure should help you decide. ActiveCampaign has three different price tiers: Lite, Small Business, and Enterprise.

Each of those levels is a representation of the capability you’ll get, not a fixed price range. The cost is mostly determined by the number of contacts in your CRM. Thus, if you have less than 5,000 contacts, almost any of the three levels will be less expensive than Ontraport.

ActiveCampaign Pricing

Ontraport’s pricing structure is similarly three-tiered.

However, compared to ActiveCampaign, the pricing point of each tier fluctuates far less (if at all) per user until you reach 100,000+ subscribers, at which time you must begin paying additional fees.

Take the time to peruse each of their price websites to see which category you fit into.

However, businesses with a smaller email list will go for ActiveCampaign as the more cheap choice. It seems as if the pricing differential between the two companies reaches a point around 10,000 customers, at which point Ontraport begins to pull ahead.

Ontraport Pricing

Additionally, consider if you want to substantially grow your firm in the future when making a price-based decision.

If this is the case, you may find that you “outgrow” ActiveCampaign and should consider whether it will be more cost-effective to start small now and migrate everything to Ontraport later.

Whether you’d prefer to start with Ontraport now in anticipation of building a large email list of subscribers in the future.

Ontraport vs ActiveCampaign: Contact Management😉

Through bespoke pop-up forms, lightboxes, and web forms, Ontraport enables you to take client and lead information straight from your landing sites. Alternatively, you may look for them on Facebook or via affiliate programs.

Then, as your email list grows, Ontraport enables you to further divide your contacts by tags, campaigns, and a variety of other characteristics.

That is not all. As it turns out, you can also manage your tags by grouping them. This might be advantageous for dynamically complicated campaigns using several tags.

ActiveCampaign Contact Management - Ontraport vs ActiveCampaign

The contact subscription mechanism in ActiveCampaign is quite similar to that in Ontraport. Utilize online forms, pop-ups, floating bars, and floating boxes to collect subscribers and leads.

Managing the resulting data should also be straightforward. Active Campaign assists you in organizing your contacts by applying tags and segmenting them based on specified factors.

These are the components on which you will eventually depend when developing customized marketing.

Ontraport Contact Management - Ontraport vs ActiveCampaign

It’s worth mentioning, though, that ActiveCampaign will not allow you to group tags. As a result, you may need to work your way around utilizing another technique of arranging information, such as spreadsheets.

Both ActiveCampaign and Ontraport are capable of automatically acquiring and organizing lead information straight from your website’s landing pages. They’re very useful for segmenting and categorizing contacts depending on specific sorting factors.

However, only Ontraport enables you to go far further. You may, for example, organize your contact tags.

Ontraport vs ActiveCampaign: Campaign Automation🤔

Indeed, campaign automation is a major element of our platform. Furthermore, Ontraport is geared for marketing automation and business process automation in addition to sales force automation.

When their technologies are combined, they create many automation channels. Thus, Ontraport is worth considering if you’re contemplating establishing an omnichannel email and text message marketing automation system.

The Campaign Builder is now the ideal tool for creating and managing such initiatives on Ontraport. It’s a visual editor that integrates process customization and lives statistics into a single straightforward structure.

The workflows in this section are created using dynamic flow charts that include many automation triggers and their associated actions, objectives, and filters.

Consider triggers to be precise conditional rules that define the pathways taken by the system at different points along a funnel.

They are structured using “if/then/else” logic, with associated actions outlining the exact answers Ontraport will provide when a specified condition is satisfied.

ActiveCampaign Automation - Ontraport vs ActiveCampaign

On the other hand, filters are used to define unique criteria for certain groups of contacts. Then objectives are the ultimate aims you want your contacts to accomplish at certain phases.

For instance, you may include a goal such as “subscribe to the newsletter” or “buy a product.”

Finally, Ontraport allows you to combine all of these features over numerous levels to create a sophisticated bespoke process. And to get there, you must begin with basic procedures.

Now, the advantage of utilizing Ontraport for basic processes is that it comes pre-built with numerous customizable templates. Additionally, you may add workflow templates from other sources.

Additionally, once completed, you may share your automation processes with other parties. While Ontraport has a Campaign Builder, ActiveCampaign includes its automation builder.

This particular one has drag-and-drop editing, which enables you to quickly design whole automation processes. And, similar to Ontraport’s workflows, ActiveCampaign’s workflows are essentially linked routes with triggers and actions at each level.

Having said that, there are several potential triggers for your automation. ActiveCampaign not only supports standard triggers but also the more complicated ones connected with modern omnichannel campaigns.

Ontraport Campaign Automation - Ontraport vs ActiveCampaign

Thus, you can combine fundamental triggers such as contacts subscribing to your emails or joining a group with advanced requirements such as users accessing certain portions of your site.

Having said that, the conditional logic used in this case is the standard “if/then/else” formula, which is highly successful in defining numerous viable automation routes at each important level of the funnel.

Then, what you choose as the system’s future replies are referred to as actions. And ActiveCampaign has a plethora of them. For example, you might do operations such as sending tailored emails, editing custom fields, altering tags, and waiting.

Alternatively, include more complex features such as publishing to a webhook and delivering customized SMS messages. You have an option.

Whatever options you choose when you design your process, ActiveCampaign will undoubtedly continue to perform each action sequentially once the associated circumstances are fulfilled.

Having said that, a clever method for rapidly developing your automation process would be to simply customize a pre-built template.

Ontraport Campaign Automation

ActiveCampaign has a plethora of free ones in its marketplace, which have been organized by campaign category. As a result, you should be able to discover templates for the majority of common automated tasks.

Ontraport and ActiveCampaign are the market leaders in the campaign automation sector. Each of them goes beyond the fundamentals by including powerful workflow management features.

Both editors have a straightforward interface for creating basic and complicated automation processes that incorporate dynamic triggers and actions.

Additionally, both ActiveCampaign and Ontraport allow if/then/else condition logic in addition to omnichannel automation. Finally, each platform here has a slew of customized process templates.

Thus, when all factors are analyzed, there are just too many similar characteristics amongst them to declare a clear winner.

Alternatives Of Ontraport😉

Ontraport is a powerful all-in-one marketing automation tool that many businesses use to manage their contacts, leads, and sales. But what if you’re not happy with Ontraport? Or what if you’re just starting out and can’t afford it?

Luckily, there are a few alternatives to Ontraport that can help you accomplish your marketing goals. Let’s take a look at some of them!

1. MailChimp


Mailchimp is an email marketing platform that offers a wide range of features for users of all levels of experience. It’s an affordable, easy-to-use platform that can be used to send out newsletters, automated emails, and targeted messages to subscribers.

One of the main advantages of Mailchimp is its wide range of integrations. It integrates with a number of different platforms, including WordPress, Shopify, and Google Analytics, making it easy to connect with your other business tools.

Mailchimp also offers a number of helpful features for users. These features include automated email campaigns, A/B testing, and detailed analytics that show you how well your campaigns are performing.

Overall, Mailchimp is an excellent alternative to Ontraport for businesses looking for an affordable, easy-to-use email marketing platform.

Pros and Cons of Mailchimp
Mailchimp is one of the world’s most popular email marketing software. It enables businesses to create and send campaigns, manage contacts, and track results in an easy way. While it is a great tool for many companies, there are both pros and cons worth considering before making the decision to use Mailchimp. In this article, we will discuss the advantages and disadvantages of Mailchimp so that you can make an informed decision about whether or not it is right for your business.

Benefits of Mailchimp

One of the biggest benefits of using Mailchimp is its ease of use. The user interface is designed with beginners in mind, which means it’s easy to set up campaigns, manage contacts, and monitor performance without requiring any technical knowledge. Plus, a variety of templates are available for creating beautiful emails that match your brand’s look and feel. This makes it easy to get started quickly with little effort required from you.

In addition to its intuitive design, Mailchimp also offers plenty of features that make creating successful campaigns easier than ever. For example, its segmentation feature allows you to easily target specific groups within your contact list with relevant content tailored just for them. You can also use A/B testing to compare different versions of emails side-by-side to determine which ones achieve the best results in terms of open rates and clickthroughs.

Plus, with powerful tracking tools like heatmaps and Clicktale analytics integrated into the platform, you can get insight into how people interact with your emails so that you can optimize your campaigns accordingly. Finally, there’s support for automated workflows so that you can create complex customer journey mapping without any manual intervention required from you or your team members.

Drawbacks of MailChimp

Although it has plenty going for it, MailChimp does have some drawbacks worth considering before committing to the platform as well. One such limitation is price: although there are plans available at various price points starting at free up to $200 per month depending on usage levels and features needed; these fees can add up over time if you need access premium features such as advanced segmentation or automation workflows regularly.

Furthermore, while tracking options are available they aren’t quite as comprehensive as some other email marketing platforms out there; meaning if real-time analytics or deep dive data insights are important factors in deciding which platform to use then this could be a deal breaker for those looking for more detailed information about their campaigns performance over time. Additionally when compared against competitors like Constant Contact or Infusiosoft who provide additional features such as CRM integrations out-of-the-box; users may find themselves needing third party plugins in order fill gaps within their own infrastructure – thereby making setup more complex overall than necessary when compared against other offerings on the market today.

2. ActiveCampaign


If you’re looking for a more affordable option than Ontraport, Activecampaign is a great alternative. It offers many of the same features as Ontraport, but at a fraction of the price.

Activecampaign also has a very user-friendly interface, which makes it easy to manage your contacts and create campaigns. Plus, the customer support is top-notch, so you can always get help if you need it.

Overall, Activecampaign is a great option for businesses who want the features of Ontraport but don’t want to break the bank.

Activecampaign is an email automation and marketing platform that helps businesses to automate their marketing tasks. It is an all-in-one solution for email marketing, sales, customer service, and analytics. It provides an easy-to-use drag and drop interface for creating emails, campaigns, and other automated processes.

Pros of Activecampaign

1. Easy to Use: Activecampaign is designed to be user-friendly with its drag & drop builder making it easy to create emails, campaigns, and other automated processes. The platform makes it easy to segment customers into groups based on their interests or behavior in order to personalize messages and offer highly targeted content.

2. Automation Tools: One of the biggest advantages of using Activecampaign is its automation tools which can save time by automating repetitive tasks such as sending emails triggered by specific events like product purchases or web page visits. This allows businesses to focus more on other aspects of their marketing strategy rather than manually managing tasks such as sending out email newsletters each week or month.

3. Analytics & Reporting: Activecampaign also provides detailed analytics and reporting which can help business gain valuable insights into the performance of their campaigns or how well customers are responding to different types of content. This data can be used to optimize campaigns or test different approaches in order to improve results over time.

4. Integrations: Another great benefit of using Activecampaign is that it integrates with many popular applications including Salesforce, Shopify, WordPress, and many more allowing users access even more features from these applications within the same platform that they use for marketing purposes such as email automation and tracking customer behaviors.

Cons of Activecampaign

1. Cost: One potential drawback of using Activecampaign is that it can be quite expensive depending on your needs as a business as plans start at $9 per month but can quickly add up if you need additional features such as advanced segmentation or lead scoring capabilities which are available at higher tier plans starting at $49 per month.

2. Limited Support: Another downside of using this platform might be limited support as there is no direct phone support only email support which could mean longer response times when needing help with any problems faced while using this software.

3. Infusionsoft

InfusionSoft Marketing Automation

Ontraport is a great tool for automating your business, but it’s not the only one out there. Infusionsoft is a powerful CRM and automation tool that can do many of the same things as Ontraport. It’s also less expensive, making it a great option for small businesses.

Infusionsoft offers a wide range of features, including:

  • Automated email marketing
  • Lead capture and management
  • CRM features
  • Customizable automation rules
  • Shopping cart integration
  • A wide range of integrations with other platforms

If you’re looking for an affordable alternative to Ontraport, Infusionsoft is definitely worth considering.


1) Automation: One of the major advantages of using Infusionsoft is its ability to automate many different marketing tasks. This includes things like email campaigns, sales processes, customer segmentation and more. This automation allows businesses to save time and focus on other areas of their business while still being able to market effectively and efficiently.

2) Lead Capture & Segmentation: Infusionsoft provides a range of lead capture tools that make it easy for businesses to generate new prospects as well as segment them into specific groups based on their interests and characteristics. This makes it easier for businesses to target the right people with the right message at the right time which can help increase conversions over time.

3) Pricing Structure: Infusionsoft offers various pricing plans which makes it easy for businesses to find one that fits their budget and needs. The plans range from basic plans that include only basic features up to enterprise level plans with all features available. This kind of flexibility makes it possible for any business regardless of size or budget to get started with automated marketing tools quickly and easily.

4) Analytics & Reporting: One of the most useful features provided by Infusionsoft is its analytics dashboard which provides detailed information about how users interact with your campaigns so you can make improvements quickly and easily. You can also access reporting data such as conversion rates, open rates, click throughs etc., enabling you to track your progress over time and make adjustments accordingly.


1) Setup Time & Complexity: Although setting up an account with Infusionsoft is relatively straightforward compared to other platforms, it can still be quite complicated due to its extensive range of features. Therefore it may take longer than expected before you are able to get up and running with fully automated campaigns as you need understand each feature in order for them all work together in harmony efficiently .

2) Limited Integrations: Although there are plenty of apps that integrate with Infusionsoft the list is fairly limited compared other platforms such as HubSpot or Zoho CRM which offer more options when it comes connecting third party integrations into your platform . This could pose problems if there are certain integrations your business requires but they do not exist within Infusionsoft’s offerings .

3) Costly Upgrades: One potential issue with using Infusionsoft is cost associated upgrades or add-ons if you require additional functionality beyond what is offered standard package . For example ,if you want access premium services offered by third parties then these may come at extra expense unless your willing pay for upgrade package .

4. HubSpot Marketing Free

HubSpot Marketing Free is a great option for businesses that are just starting out. It’s free to use, has a wide range of features, and is easy to learn and use.

HubSpot is one of the most popular marketing automation software platforms in use today. It offers a wide range of features, including email marketing, website tracking, lead capture, and CRM integration. Here are some of the pros and cons of HubSpot:


1. HubSpot is easy to use. The interface is intuitive and it’s easy to set up campaigns and track results.
2. HubSpot has a wide range of features, including email marketing, website tracking, lead capture, and CRM integration. This makes it a comprehensive solution for managing all your marketing activities.
3. HubSpot offers good customer support. If you have any problems using the software or need help setting up a campaign, you can easily get help from the HubSpot support team.
4. HubSpot is affordable. The pricing structure is very affordable, especially when compared to other marketing automation platforms.


1. HubSpot can be overwhelming for beginners. There’s a lot of functionality packed into the software and it can be difficult to figure out how to use it all without some training.
2. The reporting functionality isn’t as robust as some of the other options available on the market. If you need detailed reports on your marketing activity, HubSpot may not be the best option for you.
3. The platform can be slow at times and occasionally experiences glitches. This can be frustrating if you’re trying to run a time-sensitive campaign.

Alternatives Of ActiveCampaign🙌

ActiveCampaign is a comprehensive marketing automation tool. It offers a wide range of features, including email marketing, CRM, and marketing automation. While ActiveCampaign is an excellent tool, it may not be the best fit for all businesses.

Here are some alternatives to ActiveCampaign:

1. Mailchimp


Mailchimp is one of the most popular email marketing tools available. It offers a wide range of features, including automated email sequences, A/B testing, and detailed analytics.


The primary benefit of MailChimp is its user-friendliness. The drag-and-drop builder makes it easy for users to create dynamic emails without having any technical knowledge or coding experience. Additionally, users can customize the look and feel of their emails with themes from the pre-made template library or add custom HTML code for complete control over design elements.

Another important feature of Mailchimp is its automation capabilities that save time. Automated campaigns allow marketers to target select groups at specific times without having to manually send them each message every time a new campaign launches. Email automation can also be used for segmentation – breaking down large mailing lists into more targeted audiences based on user behavior such as open rates, clicks, and purchases. This makes it easier to personalize messages and follow up with customers who have shown interest in particular products or services.

Furthermore, MailChimp’s analytics are in-depth enough for beginners but powerful enough for advanced digital marketers as well. Reports provide insight into key metrics such as open rates, clickthroughs, unsubscribes, bounces, link activity and more so that users can pinpoint areas that need improvement or optimization within their campaigns. This feedback allows users to refine future campaigns to ensure they’re reaching the right people with the right message at the right time.


The biggest downside of MailChimp is its cost which can be prohibitively expensive when compared to other email services for larger companies with larger contact lists. For instance, plans start at $9/month for 500 contacts but jump up significantly once you hit 501 contacts ($14/month). This means that businesses with large list sizes will end up paying substantially more than those with smaller list sizes – potentially making it unaffordable depending on your needs or budget constraints.. Additionally, if you exceed your contact limit then you’ll be charged an additional fee per contact so it’s important to keep track of how many contacts are in your database at all times!

MailChimp also tends to be slow when loading content so this may cause some frustration when creating emails or managing campaigns if you’re used to faster speeds from other platforms like Gmail or Outlook. Additionally, while automated workflows are helpful they can be difficult for beginners because there isn’t much guidance available on how best utilize them – leaving you feeling lost if you don’t know exactly what you want out of your campaign before getting started! Finally, MailChimp does not offer phone support which may leave some users feeling stuck if they need help troubleshooting issues quickly or require further assistance on a project they’ve been working on within their account dashboard.

2. ConvertKit

ConvertKit is a newer tool than Mailchimp, but it offers many of the same features. It’s designed specifically for bloggers and content creators and offers powerful segmentation and tagging features.

Convertkit is a powerful email marketing tool that can be used as an alternative to ActiveCampaign. It offers a wide range of features, including automation, segmentation, and A/B testing, that can help you improve your email marketing campaigns.

In addition, Convertkit is easy to use and has a user-friendly interface. This makes it a great option for beginners who are just starting out with email marketing.

If you’re looking for an alternative to ActiveCampaign, then Convertkit is a great option to consider.


1. Automation: ConvertKit comes with a range of automation tools so you can easily set up automated sequences that trigger messages based on actions taken by your subscribers (such as opening an email or clicking on a link). This makes it easier to nurture leads, increase engagement rates, and drive conversions.

2. Audience Segmentation: With ConvertKit you can easily segment your audience based on the information they provide you during the subscription process. This allows you to target specific groups with tailored content which helps improve open rates since your subscribers will receive messages that are specifically relevant to them.

3. Email Templates: ConvertKit offers over 20 pre-designed email templates to help you quickly create beautiful emails without having any design experience. They come in a variety of styles including newsletter formats, event invitations and transactional emails – giving you plenty of options when it comes to creating engaging content for your subscribers.

4. Integration Capabilities: ConvertKit integrates with popular services like MailChimp and Zapier so you can easily import contacts from other systems into its platform or export data from ConvertKit into these services for deeper analysis or further automation capabilities.


1. No Drag & Drop Editor: While ConvertKit does offer some basic email templates, it doesn’t have a drag & drop editor like other platforms such as MailChimp or ActiveCampaign which makes it more difficult to fully customize emails using HTML/CSS designs if desired.

2. Limited Analytics & Reporting Tools: While ConvertKit does offer some basic analytics such as open rates and click through rates (CTRs), the reporting tools are quite limited compared to other platforms like MailChimp which has more advanced analytics capabilities including A/B testing and detailed campaign performance reports.

3. High Learning Curve: Due to the lack of intuitive user interfaces or helpful video tutorials on how to use certain features of the platform; many people find themselves struggling with learning how all the different components work together when first getting started with ConvertKit – making it difficult for those who aren’t already familiar with email marketing software or coding basics in order to get up and running quickly with this service provider.

3. Infusionsoft


Infusionsoft is a more expensive option than Mailchimp or ConvertKit, but it offers more features. It includes CRM capabilities, as well as marketing automation features that allow you to automate your sales process.

Pros of Infusionsoft:

1. Automation: One of the main advantages of using Infusionsoft is its automation capabilities. It allows businesses to automate certain daily tasks such as email campaigns and tracking leads. This makes it easier for companies to stay organized and efficient while focusing on other areas of their operations without having to worry about doing these manual tasks themselves.

2. Customer Relationships: With Infusionsoft’s customer relationship management (CRM) system, companies can easily keep track of their customers’ information and preferences. This helps them better understand their customers so they can provide them with better products and services tailored specifically for them. The CRM system also enables companies to segment their customers into different groups so they can target specific groups with specific offers or promotions that are more likely to appeal to them.

3. Scalability: Another great benefit that comes with using Infusionsoft is its scalability feature which allows companies to grow or shrink their business model quickly as needed without having to worry about losing any important data or functionality along the way due to incompatibilities between systems or programs.

Cons of Infusionsoft:

1. Costly Subscription Fees: Signing up for an Infusionsoft account requires a hefty monthly subscription fee which may put off some potential customers who are looking for more cost-effective solutions but still want access to similar features offered by this platform.

2. Limited Integrations: Despite offering powerful features that enable businesses automate much of their daily tasks, one limitation is that many 3rd party applications aren’t integrated with Infusionsoft yet which may limit its overall usefulness if you need those additional tools in order to get the most out of your platform usage experience.

3. Complex Setup Process: Setting up an account with Infusionsoft can be quite time consuming due its complex setup process which requires users first configure all their settings before they can start using the software itself – something that could put off many potential users who are looking for a faster way access these features without needing such an extensive setup process first off the bat.

Ontraport- Customer Reviews👌

Customer Review

Customer reviews of Ontraport are a mixed bag. Some people love the platform for its automation capabilities, while others find it difficult to use. Overall, Ontraport seems to be popular among business owners who want to automate their marketing and sales processes.

One reviewer on Capterra said, “If you’re looking for an all-in-one sales and marketing automation tool, Ontraport is worth a look.” They praised the platform’s ability to integrate with many other applications and noted that it is “easy to get started with.”

Another reviewer on G2 Crowd said, “Ontraport is a very powerful tool, but it can be a little overwhelming for first-time users.” They added that the learning curve can be steep, but once you get the hang of it, the platform can do wonders for your business.

ActiveCampaign- Customer Reviews🔥

Active Campaign

Customer reviews of ActiveCampaign are overwhelmingly positive. Many users appreciate the platform’s ability to automate marketing tasks and its intuitive user interface.

One customer review reads, “ActiveCampaign is a powerful marketing automation tool that helps me save time and grow my business. The automation features make it easy to create custom workflows that meet my needs, and the user interface is easy to use and understand.”

Another customer writes, “ActiveCampaign has been an amazing tool for automating our marketing tasks. It’s easy to use and has a ton of features that have saved us a lot of time and money.”

Overall, customers love ActiveCampaign’s ability to automate marketing tasks, its intuitive user interface, and its wide range of features.

Ontraport Social Media🤓

Social Media

ActiveCampaign Social Media😉

Social Media

Ontraport vs ActiveCampaign: Pros & Cons🙌

We have some pros and cons of Ontraport vs ActiceCampaign:

Ontraport Pros

  • OntraPages is a landing page builder that can be used to create opt-in pages and sales pages.
  • Relationship management for one-on-one sales procedures
  • All-in-one solution for email marketing, e-commerce, and affiliate marketing
  • Create a members-only section for your clients with this free membership site plugin for WordPress, or if you’re searching for a PilotPress alternative, you can also use AccessAlly right now.
  • Recently included a visual campaign builder that competes with ActiveCampaign’s visual reporting capabilities.
  • Excellent email deliverability and person segmentation.

Ontraport Cons

  • Affiliate tracking links may not always function as intended and may not accurately display clicks.

ActiveCampaign Pros

  • Begins at a much-reduced price point
  • A simple and enjoyable visual automation builder
  • A user-friendly interface that is simple to master
  • AccessAlly may be used to create a membership management system for WordPress.
  • Can be integrated with more platforms if you want e-commerce functionality or an affiliate program.
  • A robust marketing automation solution that integrates with third-party applications
  • Excellent automation and categorization of individuals based on their behaviors

ActiveCampaign Cons

  • A big number of email contacts may dramatically increase the cost of your membership.
  • Because the tagging system lacks a categorical structure, it might be overwhelming.
  • As this is not an all-in-one solution, you will need to rely on third-party solutions for e-commerce, affiliate programs, and so forth.

FAQs on Ontraport vs ActiveCampaign🤓

👌Is ActiveCampaign a marketing automation platform?

ActiveCampaign will send them an email expressing gratitude for their activity or verifying it.

🤔What may Ontraport be used for?

Ontraport is a small company platform that was created to assist businesses in understanding, marketing, and managing online business operations in a centralized system. Businesses may use the platform to handle customer information, email marketing campaigns, digital offerings such as courses, memberships, and subscriptions, as well as other business automation activities.

🙌What is the purpose of Ontraport?

Ontraport is a CRM and automation platform built for growing businesses, providing all the tools you need to sell, advertise, and manage your company online - all in one app.

🤷‍♀️What is ActiveCampaign automation?

A series of events that you design to assist in the execution of your business operations is called automation. Consider automation in terms of an assembly line. You have a conveyor belt on which you may install as many workstations as you choose. At certain workstations, events occur; in ActiveCampaign, these events/workstations are referred to as actions.

Quick Links:

Final Verdict: Ontraport vs ActiveCampaign 2023

While Ontraport vs ActiveCampaign both provides sophisticated sales CRM, marketing automation, and email marketing capabilities, they are not interchangeable.

Ontraport’s powerful (and many) capabilities make it a suitable marketing automation platform for customers in the medium-to-large company segment.

By comparison, ActiveCampaign focuses on providing an appropriate marketing software solution for solopreneurs and small-to-medium-sized organizations.

Indeed, many small company owners would choose to begin with ActiveCampaign because of its ease of use, affordability, responsive customer service, and sufficient marketing automation tools and advantages to continue for an extended period.

However, established enterprises in need of a sophisticated marketing automation provider with far fewer complications than Infusionsoft will find Ontraport to be a top-notch solution that they can develop and expand with over time and at a reasonable monthly cost.

Therefore, while deciding on the finest marketing automation software in the Ontraport vs ActiveCampaign argument, it’s prudent to evaluate both your business’s short- and long-term requirements.

If you have the technical know-how to manage Ontraport, you may begin using it once your organization exceeds 10,000 contacts. Alternatively, you might begin with ActiveCampaign’s alluring UI and simplicity of use until you outgrow it.

If forced to select from Ontraport vs ActiveCampaign at the time, I’d choose Ontraport.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

20 thoughts on “Ontraport vs ActiveCampaign 2023: Which One Is Worth The Hype? Detailed Comparison”

  1. As your business grows, it becomes increasingly difficult to keep track of all your data and tools. This is where Ontraport comes in. Ontraport is an all-in-one software solution that centralizes all your data and tools, so you can easily manage and automate your campaigns. With Ontraport, you can streamline your task management, lead generation, payment processing, and customer relationship management. And because everything is centralized in one place, you’ll save time and hassle in the long run. So if you’re looking for a powerful and flexible campaign automation solution, look no further than Ontraport.

  2. Ontraport is the campaign automation solution your business needs! It’s email marketing, task management, lead generating, payment processing, and customer relationship management skills are especially well-known. To be specific, Ontraport now touts itself as an “all-in-one” software solution that centralizes “all your data” and “all your tools.” As a result, it functions as a business suite, providing a diverse set of data-driven tools for powering automated campaigns. This beats having to juggle multiple solutions that don’t talk to each other! Having one central place for all your business data will save you time and energy so you can focus on running your business. Try out Ontraport today!

  3. Ontraport has been helping businesses automate their campaigns for over 11 years. Our all-in-one software solution centralizes all your data and all your tools, so you can run your business more efficiently.

    With Ontraport, you can easily manage your email marketing, task management, lead generation, payment processing, and customer relationship management. We give you the power to automate your campaigns and drive real results.

    If you’re looking for an efficient way to manage your business, look no further than Ontraport. We’ll help you save time and money while improving your campaign performance. Contact us today to learn more!

  4. ActiveCampaign is a customer experience automation system that “converts leads to customers and then to repeat customers” via the use of sales/CRM automation, marketing automation, and email marketing. Email marketing is the cornerstone of this strategy, with CRM serving as a compliment. As a result, you’ll discover almost all email marketing functions combined with basic CRM functionality. In essence, small to midsize companies have access to multiple tools that enable them to analyze client behavior, establish mailing lists, execute automated marketing campaigns, and track results. ActiveCampaign is an ideal solution for companies that are looking to streamline their sales and marketing efforts.

  5. ActiveCampaign is a powerful customer experience automation system that enables businesses to convert leads into customers and then repeat customers. The platform provides sales/CRM automation, marketing automation, and email marketing capabilities which power an integrated strategy that is designed to create long-term customer relationships. ActiveCampaign’s email marketing functionality is particularly robust, providing users with the ability to segment customers, create detailed drip campaigns, track engagement metrics, and more. Additionally, the platform’s CRM capabilities provide users with valuable insights into customer behavior, enabling them to better nurture relationships and drive sales. Overall, ActiveCampaign is an ideal solution for small to midsize businesses that are looking to streamline their customer experience management.

  6. ActiveCampaign is the all-in-one solution for sales and marketing automation. It enables you to convert leads into customers and then to repeat customers via the use of sales/CRM automation, marketing automation, and email marketing. Email marketing is the cornerstone of this strategy, with CRM serving as a compliment. As a result, you’ll discover almost all email marketing functions combined with basic CRM functionality. In essence, small to midsize companies have access to multiple tools that enable them to analyze client behavior, establish mailing lists, execute automated marketing campaigns based on specific customer actions, and even automate customer support tasks.

  7. If you’re stuck trying to decide between Ontraport and ActiveCampaign, pricing might be the deciding factor for you. ActiveCampaign has 3 different price tiers that are based on the capability you need, not a set price range. The cost mostly depends on the number of contacts in your CRM, so if you have less than 5,000 contacts, any of the 3 levels will be more affordable than Ontraport. Get the power and flexibility you need without breaking the bank with ActiveCampaign.

  8. ActiveCampaign is the clear winner when it comes to pricing. Their three different price tiers make it easy to find the perfect level of capability for your business, and the cost is mostly determined by the number of contacts in your CRM. This makes ActiveCampaign a great choice for businesses of any size.

  9. ActiveCampaign is the perfect marketing automation solution for those who want simple and effective automation with a user-friendly interface. AccessAlly can be used to create a membership management system, and ActiveCampaign integrates with third-party applications to provide an even more robust solution. With excellent automation and categorization capabilities, ActiveCampaign makes it easy to keep track of your customers and their behaviors. Plus, the pricing is very reasonable, making it a great option for businesses of all sizes.

  10. Are you looking for a simple and affordable marketing automation solution? ActiveCampaign may be just what you need. With a user-friendly interface and reduced price point, it’s easy to get started with ActiveCampaign. Plus, the visual automation builder makes it enjoyable to create complex marketing automation campaigns. And if you need more functionality, ActiveCampaign can be integrated with e-commerce platforms or affiliate programs. So why wait? Get started today with ActiveCampaign!

  11. Ontraport is an all-in-one business automation platform that helps businesses streamline their operations and boost their bottom line. It is ideal for businesses of all sizes, product niches, and service niches. With Ontraport, you can automate your sales and marketing processes, manage your customers and prospects, and scale your business seamlessly. The platform comes with a powerful CRM system, robust marketing tools, and an easy-to-use interface. It also offers a wide range of integrations with third-party applications. Whether you’re just starting out or you’re a well-established business, Ontraport can help you take your business to the next level. Sign up for a free trial today and see what Ontraport can do for you!

  12. Ontraport is one of the most versatile and powerful marketing tools available today. It is perfect for businesses of all sizes, in any product or service niche. With its powerful automation capabilities, Ontraport can help you save time and money while still getting the most out of your marketing efforts. From email marketing and LeadPages to CRM and membership sites, Ontraport has the features you need to take your business to the next level.

  13. Ontraport is an exceptional product that is ideal for any type of small or large business, in any product or service niche. It is feature-rich, making it perfect for businesses who want to automate their marketing and operations. With Ontraport, you can easily manage your contacts, create landing pages and web forms, design email campaigns, and track results. Plus, it integrates with numerous third-party applications, making it even more powerful. Whether you are a solopreneur just starting out, or a large company with a complex marketing operation, Ontraport is the perfect solution for you.

  14. Are you looking for a tool to take your marketing automation to the next level? ActiveCampaign is perfect for those who are ready to graduate from simpler automation tools and take their marketing efforts to a whole new level. With ActiveCampaign, you’ll be able to create complex campaigns that target your specific audience and deliver personalized messages at just the right time. Not only that, but ActiveCampaign’s powerful tracking and reporting features will help you track your progress and improve your results over time. So why wait? Get started with ActiveCampaign today and see how easy it is to take your marketing to the next level!

  15. ActiveCampaign is the best choice for businesses that are outgrowing simpler automation tools. With ActiveCampaign, you’ll be able to take your marketing to the next level with features like powerful automation workflows, robust segmentation, and detailed tracking and reporting. Plus, ActiveCampaign integrates with all of your favorite applications so you can continue using the tools you know and love. Ready to see what ActiveCampaign can do for your business? Get started today with a free 14-day trial.

  16. There’s a reason ActiveCampaign is one of the most popular marketing automation tools on the market today. It’s simple to use, yet powerful enough to take your marketing efforts to the next level. If you’re ready to graduate from simpler automation tools, ActiveCampaign is the natural choice.

    Here’s what sets ActiveCampaign apart from the rest:

    – Its streamlined interface makes it easy to automate even complex marketing tasks
    – Its robust features give you the power to customize your campaigns for maximum impact
    – It integrates with all the major CRM and ecommerce platforms

    ActiveCampaign is the perfect tool for any business that wants to take their marketing to the next level. With its easy-to-use interface and powerful features, it’s everything you need to take your marketing efforts to new heights.

  17. When it comes to online marketing, Ontraport is the gold standard. With Ontraport, you can easily create beautiful opt-in pages and sales pages that are guaranteed to capture attention and convert visitors into leads and customers. And because of their excellent email deliverability, you can be sure that your messages will always reach your audience. With Ontraport, you’ll have everything you need to take your business to the next level.

  18. Are you looking for a powerful tool to help you create amazing opt-in pages and sales pages?Then you need Ontraport! With Ontraport, you’ll enjoy excellent email deliverability, meaning your messages will always get through to your subscribers. Plus, our easy-to-use page builder makes creating beautiful pages a breeze. And because we’re hosted on the world’s most reliable servers, you can rest assured that your pages will always be up and running.Why settle for less when you can have the best? Sign up for Ontraport today!

  19. If you’re looking for a powerful marketing tool that can help you create beautiful opt-in pages and sales pages, Ontraport is the perfect solution. With excellent email deliverability, Ontraport makes it easy to stay in touch with your leads and customers. Plus, the easy-to-use drag-and-drop interface makes creating landing pages a breeze. Whether you’re a seasoned marketer or just getting started, Ontraport is the perfect tool for you.

  20. Ontraport was founded in 2006 with the goal of providing businesses with a comprehensive campaign automation solution. And they’ve been growing steadily ever since. Today, Ontraport is known for their powerful email marketing, task management, lead generating, and payment processing features. But that’s not all they do. Ontraport is also an excellent customer relationship management tool. In other words, it’s the perfect solution for managing your sales and marketing efforts from start to finish. And because it’s so easy to use, you’ll be able to get up and running quickly and efficiently. So why wait? Get started with Ontraport today!


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