Ontraport vs ActiveCampaign 2024: Which Is The Best For Your Business?

Are you confused between Ontraport and ActiveCampaign?

Struggling to know which one to choose and why?

If yes, stay tuned with us until the end to find your ideal one.

Let’s start!



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Pricing $24 per month $29 per month
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Ontraport campaigns automation result has appreciated developed growth for about 11 years now. It is well-known for its task management, A/B testing, email marketing campaigns, lead scoring, split testing, lead generation, customer relationship management, marketing automation software, and payment processing features.

At first glance, you could think that ActiveCampaign and Ontraport use the same strategy. It describes it as a consumer comprehension automation explanation that "oversees consumers and eventually into duplicate consumers" by using the combined power of sales CRM automation, email marketing, and marketing automation platform.

  • Process Mapping
  • Custom Metrics Dashboard
  • Automated Follow-up
  • Lead Management
  • Marketing automation
  • Conditional email content
  • Built-in integrations
  • Free email templates
  • Used to create opt-in pages and sales pages.
  • Excellent email deliverability and person segmentation.
  • Relationship management for one-on-one sales procedures
  • Allows automation of email marketing and sales
  • Begins at a much-reduced price point
  • A robust marketing automation solution
  • A user-friendly interface that is simple to master
  • A simple and enjoyable visual automation builder
  • Affiliate tracking links may not always function
  • Reporting dashboard isn’t particularly visually appeal
  • You will Need to rely on third-party solutions
  • ActiveCampaign’s reporting is quite crowded
Ease of Use

Ontraport's user design is easy to use but also high-tech. As a beginner, it can be hard to get around sometimes, but it's easy to use otherwise.

ActiveCampaign's simplicity of use is one of its primary features, making it accessible to both new and seasoned marketers.

Value For Money

Ontraport is fantastic value for money since it has so many features and functionalities that cover so many aspects of establishing an online business.

The cost-effectiveness of ActiveCampaign can be seen in its extensive feature set, scalability, automation capabilities, deliverability rates, customer relationship management features, and stellar customer service.

Customer Support

With the assistance of Ontraport's esteemed customer support staff, users will be granted direct access to a group of highly experienced and dedicated experts.

ActiveCampaign is well-known for its great customer service, which is critical to offering a frictionless experience for its consumers. The firm promotes customer happiness and attempts to support consumers at every stage of their platform experience.

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I would never have thought I could be so passionate about choosing a customer relationship management (CRM) tool for my business. Still, when it came down to deciding between Ontraport and ActiveCampaign, that’s precisely what happened.

These two are excellent all-in-one platforms for small businesses and entrepreneurs who want to maximize their success with automation, email marketing campaigns, and sales pipeline tracking productivity levels, but which is the best?

After spending many long hours analyzing them from top to bottom in greater detail than ever, here’s my comparison of Ontraport vs ActiveCampaign.

Ontraport vs ActiveCampaign: Quick Expert Summary

Ontraport and ActiveCampaign are both platforms for marketing automation. They are both compelling tools, but they are also quite different. Let’s look at some of the critical differences between Ontraport and ActiveCampaign.

Ontraport vs ActiveCampaign

First, Ontraport is a bit more expensive than ActiveCampaign. Ontraport starts at $297 monthly, while ActiveCampaign begins at just $9 monthly.

However, Ontraport does offer more features and is more potent than ActiveCampaign. Second, Ontraport is better for larger businesses.

It has more features and can handle more traffic than ActiveCampaign. ActiveCampaign may be a better option if you are a small business.

Third, Ontraport is better for creating sales funnels. It has more built-in features that make creating sales funnels easier. Ontraport is the better option if you want to create sales funnels.

Finally, both platforms offer excellent customer support. If you have questions or need help using either platform, you can contact customer support quickly.

So, which platform is right for you? That depends on your needs and budget. If you need a robust platform suitable for larger businesses, Ontraport is the better option. If you are a small business or just starting, ActiveCampaign may be a better choice.

Ontraport vs ActiveCampaign 2024: Overview🙌

By offering a comprehensive comparison of Ontraport vs ActiveCampaign, I can assist you in making your decision. So, let’s get started with the articles.

What is Ontraport?😀

Ontraport, founded in 2006 and released two years later, in 2008, is a campaign automation solution that has grown steadily for over 11 years.

Its email marketing, task management, lead generation, payment processing, and customer relationship management skills are incredibly well-known.

To be specific, Ontraport now touts itself as an “all-in-one” software solution that centralizes “all your data” and “all your tools.” As a result, it functions as a business suite, providing a diverse set of data-driven tools for powering automated campaigns.

The technologies discussed here range from email marketing to client relationship management. Indeed, these two are the primary tasks that Ontraport aims to aid.

Ontraport - Ontraport vs ActiveCampaign

They include sales force automation, affiliate program administration, marketing automation, marketing analytics, landing pages, and business process automation technologies.

Thus, Ontraport is more of an omnichannel marketing suite that leverages intelligent data to segment and target customers appropriately.

For example, you may mix emails with Facebook advertising, postcards, SMS messaging, and landing sites to create a layered, holistic campaign.

This architecture is intended to acquire and funnel leads through a comprehensive sales funnel methodically.

Ontraport provides you with the resources necessary to strategically engage them along with the customer experience, resulting in practical conversions.

Ontraport is used by startups, solopreneurs, small companies, e-commerce entrepreneurs, midsize organizations, digital marketers, sales teams, major corporations, and enterprises.


What is ActiveCampaign?😀

At first sight, it may seem like Active Campaign follows the same strategy as Ontraport.

It bills itself as a customer experience automation system that “converts leads to customers and then to repeat customers” via sales/CRM automation, marketing automation, and email marketing.

Acceptable. While ActiveCampaign is capable of all that, it is primarily an email marketing solution with integrated CRM capabilities.

Email marketing is the cornerstone of this strategy, with CRM serving as a compliment. As a result, you’ll discover almost all email marketing functions combined with basic CRM functionality.

Small to midsize companies have access to multiple tools to analyze client behavior, establish mailing lists, execute automated marketing campaigns, design professional emails, develop tailored messages, assess campaign effectiveness, and maintain contact information.

ActiveCampaign - Ontraport vs ActiveCampaign

These tools have been tuned for email campaign analytics, website tracking, lead segmentation, social integration and tracking, lead capture forms (opt-in forms), and drag-and-drop email design.

Finally, you should be able to communicate with your target audiences through email, Facebook messaging, website messaging, and SMS messaging.

Conversely, the customer relationship function is limited to lead scoring, pipeline management, and drag-and-drop deal tracking.

Therefore, if you want extensive sales force automation capabilities, you must combine ActiveCampaign with a third-party customer relationship management application.


Ontraport vs ActiveCampaign: Major Difference😮

Here are some differences between Ontraport and ActiveCampaign; let’s have a look:

1. Ontraport CRM platform enables you to handle more than simply client information:

Ontraport enables you to manage business processes and relationships using custom record types.

These include sales transactions and firms, events and attendees, applications and applicants, surveys and replies, and instructors and students. Regardless of how you run your company, you may adapt Ontraport to make it more efficient.

2. Ontraport simplifies the process of starting online courses or a membership site:

ActiveCampaign does not support membership. Ontraport enables you to develop, publish, and host a comprehensive website and smoothly handle all your members and associated communications.

Additionally, you may utilize their prebuilt system to get your whole site up and running quickly – no integrations are required.

3. Ontraport goes above and above in delivering your emails:

With over 15 years of expertise administering some of the industry’s most extensive email programs, Ontraport’s team of professionals understands what it takes to get your emails into your contacts’ inboxes.

All plan levels include custom sending domains, a critical component of effective email deliverability, and access to seed tests for additional analysis and improvement.

Their postmaster staff is ready to examine and teach you through your email program, and high-volume senders may purchase a dedicated IP address for ultimate control.

4. Without the need for connectors, Ontraport manages your eCommerce:

ActiveCampaign does not have an eCommerce component.

Ontraport enables you to generate order forms and handle payments; give order bumps, upsells, and cross-sells to enhance the total sale amount; and offer subscriptions, payment plans, and custom payment structures that match your company model.

5. Ontraport provides prompt and courteous technical support:

ActiveCampaign and Ontraport, like many other platforms, provide chat and email support – but Ontraport also includes unlimited screen share calls for all account levels, making it simpler than ever to work through even the most challenging problems.

The award-winning Support staff at Ontraport is renowned for going above and beyond. They address the question you brought in and provide advice and counsel to assist you in achieving your larger objectives.

6. Ontraport has all of the functionality you’ll need today and in the future:

ActiveCampaign may be sufficient if all you want is simple email automation. However, as your firm expands, you’ll want to diversify your marketing efforts beyond email marketing.

Ontraport is designed to meet your business’s requirements, including analytics, Facebook ad integrations, membership sites, forms landing pages, payments, marketing automation, contact management, and more.

You will not be required to invest in or integrate new software as your business’s demands evolve.

Ontraport vs ActiveCampaign: Ease of Use👌

If the Ontraport vs ActiveCampaign comparison is still a toss-up for you, this is the area in which ActiveCampaign excels in the opinion of most users!

It’s very streamlined and user-friendly, requiring little effort from a determined user to acquire used to doing tasks.

The sequence builder’s drag-and-drop interface is quite pleasant (and fun if you like), and the site is easy to browse.

On the other hand, Ontraport is a little different tale. It does take some time to understand how to browse and use its features, regardless of whether you’re doing anything simple or sophisticated.

It provides greater personalization and possibilities, contributing to the higher learning curve.

After getting used to the UI, you’ll undoubtedly find that the more sophisticated features (think discounts, restricted trials, and managing several hundred tags) work better with Ontraport.

Bear in mind that some more sophisticated activities may also need some technical know-how on your side to complete, fortunately, if you’re leaning toward Ontraport and are unable (or unwilling) to perform all of the setups yourself.

Ontraport Ease of USe - Ontraport vs ActiveCampaign

Some Ontraport certified consultants (some of whom are also trained and approved AccessAlly Certified Experts) are ready and willing to assist you in making your Ontraport dreams a reality.

In general, if you’re not going to get your hands dirty with Ontraport’s more technical capabilities, you’ll likely appreciate ActiveCampaign considerably more.

However, if you’ve reached the limits of your CRM skills and want more complex functionality, Ontraport is the superior competitor.

What Makes Ontraport Better than ActiveCampaign?💡

  • You may benefit from your created campaigns by selling them to other Ontraport users.
  • It enables you to propose bargains and allows your contacts to examine the deal’s value and predicted profit.
  • It has an integrated e-commerce platform if you’re into upsells, product sales, and automatic follow-ups.
  • It includes a campaign builder in flowchart style.
  • It allows you to order postcards on demand.
  • It excels with complicated tag contexts. ActiveCampaign is designed for a more straightforward user experience.
  • Without the use of extra platforms, it is feasible to establish an end-to-end sales funnel.
  • It integrates seamlessly with WordPress and supports membership sites, landing pages, and purchase forms.
  • Are you seeking a robust customer relationship management (CRM) platform? Ontraport’s full-stack CRM with sales automation is unmatched.

Ontraport vs ActiveCampaign: Pricing💰

ActiveCampaign Pricing

ActiveCampaign advertises its low price point as a selling factor. SMBs and new businesses may confidently utilize the service despite their limited resources.

There are four packages to choose from (Lite, Plus, Professional, and Enterprise). In addition, you may try it risk-free for 14 days without providing any financial information.

activecampaign pricing

Ontraport Pricing

Recently, Ontraport changed its pricing, introducing a 4-tiered plan.

Four new tiers have been added: Basic, Plus, Pro, and Enterprise. If you’re on the fence about signing up, you can try it free for 14 days. There is no need for credit card information.

Basic Plan – $24 a month 

Plus Plan – $83 per month 

Pro Plan – $124 per month

Enterprise Plan – $249 a month

Ontraport Pricing Plans


Ontraport vs ActiveCampaign: Contact Management😉

Ontraport lets you take client and lead information straight from your landing sites through bespoke pop-up forms, light boxes, and web forms. Alternatively, you may look for them on Facebook or via affiliate programs.

Ontraport Contact Management

Then, as your email list grows, Ontraport enables you to further divide your contacts by tags, campaigns, and various other characteristics.

That is not all. As it turns out, you can also manage your tags by grouping them. This might be advantageous for dynamically complicated campaigns using several tags.

The contact subscription mechanism in ActiveCampaign is quite similar to that in Ontraport. Use online forms, pop-ups, floating bars, and boxes to collect subscribers and leads.

ActiveCampaign Contact Management - Ontraport vs ActiveCampaign

Managing the resulting data should also be straightforward. Active Campaign assists you in organizing your contacts by applying tags and segmenting them based on specified factors.

You will eventually depend on these components when developing customized marketing.

It’s worth mentioning that ActiveCampaign will not allow you to group tags. As a result, you may need to work your way around utilizing another technique of arranging information, such as spreadsheets.

ActiveCampaign and Ontraport can automatically acquire and organize lead information straight from your website’s landing pages. They help segment and categorize contacts depending on specific sorting factors.

However, only Ontraport enables you to go far further. You may, for example, organize your contact tags.

Ontraport vs ActiveCampaign: Campaign Automation🤔

Indeed, campaign automation is a significant element of our platform. Furthermore, Ontraport is geared toward marketing, business processes, and sales force automation.

ActiveCampaign Automation

When their technologies are combined, they create many automation channels. Thus, Ontraport is worth considering if you’re contemplating establishing an omnichannel email and text message marketing automation system.

The Campaign Builder is now the ideal tool for creating and managing such initiatives on Ontraport. It’s a visual editor that integrates process customization and lives statistics into a single straightforward structure.

The workflows in this section are created using dynamic flow charts that include many automation triggers and their associated actions, objectives, and filters.

Consider triggers as precise conditional rules that define the pathways the system takes at different points along a funnel.

They are structured using “if/then/else” logic, with associated actions outlining the exact answers Ontraport will provide when a specified condition is satisfied.

On the other hand, filters are used to define unique criteria for certain groups of contacts. Then, objectives are the ultimate aims you want your contacts to accomplish at certain phases.

For instance, you may include a goal such as “subscribe to the newsletter” or “buy a product.”

Finally, Ontraport combines these features over numerous levels to create a sophisticated bespoke process. To get there, you must begin with basic procedures.

The advantage of utilizing Ontraport for basic processes is that it comes pre-built with numerous customizable templates. Additionally, you may add workflow templates from other sources.

Once completed, you may also share your automation processes with other parties. While Ontraport has a Campaign Builder, ActiveCampaign includes its automation builder.

This particular one has drag-and-drop editing, enabling you to design whole automation processes quickly. Like Ontraport’s workflows, Activecampaign’s workflows are essentially linked routes with triggers and actions at each level.

There are several potential triggers for your automation. ActiveCampaign supports standard and more complicated triggers connected with modern omnichannel campaigns.

Ontraport Campaign Automation - Ontraport vs ActiveCampaign

Thus, you can combine fundamental triggers, such as contacts subscribing to your emails, or joining a group with advanced requirements, such as users accessing certain portions of your site.

The conditional logic used in this case is the standard “if/then/else” formula, which successfully defines numerous viable automation routes at each important funnel level.

Then, what you choose as the system’s future replies are actions. And ActiveCampaign has a plethora of them. For example, you might send tailored emails, edit custom fields, alter tags, and wait.

Alternatively, include more complex features such as publishing to a webhook and delivering customized SMS messages. You have an option.

Whatever options you choose when you design your process, ActiveCampaign will undoubtedly continue to perform each action sequentially once the associated circumstances are fulfilled.

A clever method for rapidly developing your automation process would be simply customizing a pre-built template.

Ontraport Campaign Automation

ActiveCampaign has many free ones in its marketplace, organized by campaign category. As a result, you should be able to discover templates for the most common automated tasks.

Ontraport and ActiveCampaign are the market leaders in the campaign automation sector. Each of them goes beyond the fundamentals by including powerful workflow management features.

Both editors have a straightforward interface for creating basic, complicated automation processes incorporating dynamic triggers and actions.

Additionally, ActiveCampaign and Ontraport allow if/then/else condition logic in addition to omnichannel automation. Finally, each platform here has a slew of customized process templates.

Thus, when all factors are analyzed, there are too many similar characteristics to declare a clear winner.

Designing Emails on Ontraport vs ActiveCampaign✉️

Regarding designing emails, both Ontraport and ActiveCampaign have unique tools and features that help create compelling messages.

Ontraport’s user-friendly email editor allows you to create beautiful emails with its drag-and-drop interface. It also includes an HTML editor to code your custom templates and other features like personalization tags and A/B testing capabilities.

On the other hand, ActiveCampaign enables users to create visually appealing emails with its customizable templates. It also provides an HTML editor, plus tools for building dynamic content, tracking subscriber behavior, and segmenting audiences.

Both Ontraport and ActiveCampaign offer robust email marketing solutions that can help businesses reach their customers more effectively. The key is to understand the features and capabilities of each platform so you can decide which one best meets your needs.

Ultimately, both Ontraport and ActiveCampaign are great platforms for creating effective emails. It’s essential to consider each aspect when deciding which email marketing solution will work best for you.

Ontraport- Customer Reviews👌

Customer reviews of Ontraport are a mixed bag. Some people love the platform’s automation capabilities, while others find it challenging. Ontraport seems popular among business owners who want to automate their marketing and sales processes.

One reviewer on Capterra said, “If you’re looking for an all-in-one sales and marketing automation tool, Ontraport is worth a look.” They praised the platform’s ability to integrate with many other applications and noted that it is “easy to get started with.”

Another reviewer on G2 Crowd said, “Ontraport is a potent tool, but it can be a little overwhelming for first-time users.” They added that the learning curve can be steep, but the platform can do wonders for your business once you get the hang of it.

ActiveCampaign- Customer Reviews

Customer reviews of ActiveCampaign are overwhelmingly positive. Many users appreciate the platform’s ability to automate marketing tasks and intuitive user interface.

One customer review reads, “ActiveCampaign is a powerful marketing automation tool that helps me save time and grow my business. The automation features make creating custom workflows that meet my needs easy, and the user interface is easy to use and understand.”

Another customer writes, “ActiveCampaign has been an amazing tool for automating our marketing tasks. It’s easy to use and has many features that have saved us time and money.”

Customers love Activecampaign’s ability to automate marketing tasks, intuitive user interface, and wide range of features.

Ontraport vs ActiveCampaign: Pros & Cons

Here are some pros and cons of Ontraport vs ActiceCampaign:

Ontraport Pros

  • OntraPages is a landing page builder that can be used to create opt-in pages and sales pages.
  • Relationship management for one-on-one sales procedures
  • All-in-one solution for email marketing, e-commerce, and affiliate marketing
  • Create a members-only section for your clients with this free membership site plugin for WordPress, or if you’re searching for a PilotPress alternative, you can also use AccessAlly right now.
  • Recently included a visual campaign builder that competes with Activecampaign’s visual reporting capabilities.
  • Excellent email deliverability and person segmentation.

Ontraport Cons

  • Affiliate tracking links may not always function as intended and may not accurately display clicks.

ActiveCampaign Pros

  • A simple and enjoyable visual automation builder
  • A user-friendly interface that is simple to master
  • AccessAlly may be used to create a membership management system for WordPress.
  • It can be integrated with more platforms for e-commerce functionality or an affiliate program.
  • A robust marketing automation solution that integrates with third-party applications
  • Excellent automation and categorization of individuals based on their behaviors

ActiveCampaign Cons

  • A large number of email contacts may dramatically increase the cost of your membership.
  • Because the tagging system lacks a definite structure, it might be overwhelming.
  • As this is not an all-in-one solution, you must rely on third-party solutions for e-commerce, affiliate programs, etc.

Who wins the battle: Ontraport vs ActiveCampaign

I have used both Ontraport and ActiveCampaign, and I must say that both have their strengths and weaknesses. Ontraport offers a powerful all-in-one marketing automation platform, making targeting and engaging with potential leads easier.

On the other hand, ActiveCampaign provides a more personalized approach to email marketing, allowing for a more customizable experience. Ultimately, it depends on the specific needs of your business.

If you’re looking for a more comprehensive solution, Ontraport might be the way to go. But if you value the ability to tailor your marketing campaigns, ActiveCampaign may be your best fit.

Regardless of your choice, it’s essential to weigh the pros and cons and conduct thorough research to ensure you’re making the right decision for your business.


Is ActiveCampaign a marketing automation platform?

ActiveCampaign will send them an email expressing gratitude for their activity or verifying it.

What may Ontraport be used for?

Ontraport is a small company platform created to assist businesses in understanding, marketing, and managing online business operations in a centralized system. Companies may use the platform to handle customer information, email marketing campaigns, digital offerings such as courses, memberships, and subscriptions, as well as other business automation activities.

What is the purpose of Ontraport?

Ontraport is a CRM and automation platform built for growing businesses, providing all the tools you need to sell, advertise, and manage your company online – all in one app.

What is ActiveCampaign automation?

A series of events that you design to assist in the execution of your business operations is called automation. Consider automation in terms of an assembly line. You have a conveyor belt on which you may install as many workstations as you choose. At specific workstations, events occur; in ActiveCampaign, these events/workstations are referred to as actions.

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Final Verdict: Ontraport vs ActiveCampaign 2024

While Ontraport and ActiveCampaign provide sophisticated sales CRM, marketing automation, and email marketing capabilities, they are not interchangeable.

Ontraport’s powerful (and many) capabilities make it a suitable marketing automation platform for customers in the medium-to-large company segment.

By comparison, ActiveCampaign focuses on providing an appropriate marketing software solution for solopreneurs and small-to-medium-sized organizations.

Indeed, many small company owners would choose to begin with ActiveCampaign because of its ease of use, affordability, responsive customer service, and sufficient marketing automation tools and advantages to continue for an extended period.

However, established enterprises needing a sophisticated marketing automation provider with far fewer complications than Infusionsoft will find Ontraport a top-notch solution they can develop and expand over time and at a reasonable monthly cost.

Therefore, while deciding on the finest marketing automation software in the Ontraport vs ActiveCampaign argument, evaluating both your business’s short- and long-term requirements is prudent.

If you have the technical know-how to manage Ontraport, you may begin using it once your organization exceeds 10,000 contacts. Alternatively, you might start with an activecampaign’s alluring UI and simplicity of use until you outgrow it.

If forced to select from Ontraport vs ActiveCampaign at the time, I’d choose Ontraport.


Ravina is a talented writer with a knack for the sales funnel niche. With years of experience, she has honed her skills in creating content that engages and converts. Her writing style is clear and easy to understand, making complex sales concepts accessible to all. Ravina's passion for sales and marketing shines through in her work, offering readers valuable insights and practical tips.

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