Today’s Ontraport review will take a new approach since the service seems to be unlike any other marketing software we’ve seen so far.
What am I referring to?
Now, here’s the intriguing aspect of Ontraport. While Ontraport clearly markets itself as an email marketing provider, it is not your average email marketing solution.
Rather than that, it has the sense of a CRM program that also has email marketing tool features. As a result, I like to think of it as a CRM platform first, followed by marketing automation.
Okay, I get what you’re thinking at this point. Haven’t we previously analyzed a slew of different automation software packages that integrate email marketing and customer relationship management? How is Ontraport unique?
As it turns out, you are correct. Indeed, we’ve evaluated a variety of technologies that integrate marketing automation with CRM. Indeed, there are several solutions available.
However, here is the kicker. While their email marketing capabilities are rather strong, their supporting CRM capabilities are somewhat limited.
In other words, they are incapable of competing with specialist CRM systems. The majority of them are limited to basic CRM. On the other side, Ontraport has been lauded for its ability to combine superior CRM with marketing automation.
This is the kind of solution you’d consider if you’re tasked with developing intricate CRM routines that correspond with your marketing goals. However, how dependable is the platform as a whole in this regard?
Let’s find out by going through each of its key capabilities in detail. This Ontraport review contains all of the information you could possibly need regarding the program.
And, since I’m a stickler for details, this Ontraport review examines the company’s customer assistance as well as its price structure.
Therefore, without further ado, let us begin with an Ontraport review!
Ontraport Review: What is Ontraport?
Ontraport is a business automation platform that incorporates a customer relationship management (CRM) component. Ontraport was ranked No. 71 on Forbes’ list of “America’s Most Promising Companies.”
Ontraport was created in 2006 in Santa Barbara, California by Landon Ray, Pin Chen, and Steven Schneider.
Ray, a former flower seller who became a Wall Street trader, said that he was “running another firm and went into the same challenges that many entrepreneurs go through, and couldn’t believe there wasn’t a clear answer.”
The three co-founded the small company automation platform Office AutoPilot (predecessor of Ontraport) in 2008 from a backyard yurt.
Ontraport Review: Major Features
Some more major features of Ontraport review:
This option displays information about who is engaged with your content. Unlike most other analytic tools, Ontraport monitoring not only informs you how many visitors are visiting your website, but also who they are, which sites they visited, and when they visited.
You may monitor users by the campaign, lead source, medium, content, or phrase and get notifications when someone downloads your product; a hot prospect views a certain landing page; or whatever else.
This plugin enables you to easily connect WordPress sites and build stunning landing pages with drag-and-drop. When we examined Ontraport before, this module did not operate on Google Chrome, but this time we were able to develop a lovely landing page.
It’s an excellent feature for selling information items or online tutoring. You may host films and other material for your clients, establish an endless number of membership levels, and gradually improve members’ access as they pay.
3. Affiliate Program Management:
This section allows you to administer your affiliate program. In minutes, create a customized partner center on your own website and provide them with all the resources they need to promote your company.
You may develop various affiliate programs to promote distinct items or categories of partners. Additionally, you may automate commissions or manually punish them upon viewing.
If you manage an online eCommerce firm, you’re going to like Ontraport’s sales module. You may see all of your customers’ purchases, the items you offer, and produce various data such as sales reports, subscriber retention reports, transaction logs, and open orders.
While Ontraport excels at the fundamentals of e-commerce, Infusionsoft outperforms it. To begin, Ontraport lacks Infusionsoft’s fully featured shopping cart.
To get a comparable level of functionality, you must combine Ontraport with 1 Shopping Cart, a well-known, independent shopping cart solution.
Payment processing and payment plan management are simplified with Infusionsoft: Infusionsoft has a built-in merchant account called Infusionsoft Payments, while Ontraport does not.
The task management system automates the majority of operations and saves considerable time.
You may allocate prospects to the appropriate team member and route leads depending on a variety of indications (zip code, job title, website visits, etc.). You may also decide how leads are routed on a percentage or round-robin basis.
It’s inconvenient that you can’t add a new task when viewing your tasks; you must go to Messages or Contacts to do so. Additionally, there is no integrated calendar for viewing tasks and appointments.
It’s a little menu that lets you add/edit/delete custom fields, import contacts, control lead routing, and scoring, manage scheduled broadcasts, and alter the merging fields’ default value.
Ontraport Review: Ontraport Pricing
They have four pricing plans to offer:
- Basic ($ 79 per month): This includes 1000 contacts and a lot more.
- Plus ($ 147 per month): This includes 2500 contacts and a lot more.
- Pro ($ 297 per month): This includes 10000 contacts and a lot more.
- Enterprise ($ 497 per month): This includes 20000 contacts and a lot more.
They also offer a 14-day free trial.
FAQs on Ontraport Review
Is Ontraport a good fit for independent contractors and small businesses?
Apart from a limited-time free trial, the most basic Ontraport plan costs $79 per month, which many beginners find excessive. It does, however, have one of the greatest form, email, and landing page editors I've seen, as well as some of the best automation features I've seen. Ontraport's pricing structure, on the other hand, does not scale, which is a deal-breaker for bloggers and small company owners. The entry-level service, which costs $79 per month, is limited to 1,000 contacts. If you want more contacts, you may subscribe to the Plus plan, which is double the price for 2,500 connections. If you reach that threshold, you must subscribe to the Pro plan, which includes 25,000 contacts but costs $297 per month.
What is the price of Ontraport?
They're competitively priced at $297 per month, including no setup costs and two hours of free onboarding calls. You get full access to the platform's features, as well as the ability to store and send up to 25,000 contacts and 100,000 emails. While some alternatives may offer a cheaper entrance price, Ontraport will almost probably cost you 5-10 times as much for the same amount of connections and capabilities. They're scalable, which means they'll grow with your organization and eliminate the need to alter systems later.
Is Ontraport compatible with third-party integrations?
While Ontraport provides an API and 24 partner connectors, its infrastructure for third-party applications pales in comparison to Infusionsoft's marketplace, which now has 348 apps and integrations.
Is Ontraport an appropriate platform for eCommerce businesses?
Automatic credit card payment collection, upsells, cross-sells, cart abandonment, and credit card expiry notification automation are just a few of Ontraport's outstanding eCommerce features. It enables you to construct custom objects, a capability formerly reserved for corporate systems like SalesForce, Marketo, and Eloqua. You may create relationships between many databases using custom objects that are unique to your organization.
Conclusion: Ontraport Review 2022
While Ontraport is adaptable to practically any form of company, it is optimized for educational institutions and membership-based websites (membership sites).
Therefore, if your firm fits any of these descriptions, you may want to give the Ontraport review a try.
However, do not misunderstand me. Other categories of users are not excluded from the platform. Businesses in other industries may continue to use Ontraport’s capabilities.
Indeed, marketers and salespeople in over 63 countries continue to rely on Ontraport to provide intelligent automation and client relationship management.