The Ultimate List of Landing Page Statistics, Facts & Trends For 2023

Landing pages are crucial to your marketing plan if you want to increase conversions.

Customers will find all landing pages easy to read and use, and they will rank higher in search engines and create more leads.

A landing page is your customers’ first point of contact, and it’s the perfect opportunity to make a positive first impression. Because they deliver personalised Call To Actions (CTAs), highly relevant offers, and information, landing pages are specifically built to convert clients.

Read these amazing Landing page statistics and trends that are crucial for marketing purposes.

20 Amazing Landing Page Statistics & Facts 

1. The average conversion rate for landing pages is 9.7% across all industries, according to WordStream.

According to WordStream, landing pages in all industries may generate a conversion rate of about 10% on average. WordStream discovered that conversion rates can range from 3% to 11.45% and greater depending on your sector and landing page characteristics after studying hundreds of Google Ads.

Changing the colour of your buttons, text spacing, and graphics on your landing page as part of a regular A/B test can also help you get more conversions.

2. The least popular signup form, landing pages, has the highest conversion rate.

Although landing pages were found to be the most common signup method, there is something to be said about this research.

3. When corporations ask personal questions on their landing pages, conversions reduce.

Landing page statistics and trends

According to Omnisend’s research, clients who used landing pages had the highest conversion rates when fewer personal inquiries were asked. Clients despise being asked questions about their gender or having to reveal their full name.

The majority of sign-up form landing pages require an email address and a first name. When forms asked for birth dates and genders, conversion rates declined from 10.15% to roughly 5-6%.

4. Maps and organic listings account for 48% of the top landing sites.

This landing page statistic can be broken down into two sections. To begin with, over half of the landing pages are ranked in maps.

The majority of landing pages target their local audience. They make it simple for local customers to locate their company.

Two, most landing sites appear in organic search results… Also known as “organic” search.

Landing pages can help you improve your SEO. Input keywords to improve your Google ranking.

5. On landing pages, addressing buyer issues can increase conversions by up to 80%.

The most beneficial thing a firm can do on a landing page, according to keynote speaker Marcus Sheridan at the Inbound 2019 Marketing event, answers frequent customer issues. For example, telling your customers that you will not send them spam or use their personal information can increase your chances of success.

Marcus increased his conversion rates by roughly 80% by assuring customers that they had nothing to worry about.

6. Home pages accounted for 77% of the top landing pages. (Nifty marketing)

Home pages and landing pages are not the same things.

Homepages provide information about your company to visitors. They encourage viewers to find out more about you.

Landing pages are straightforward. They just have one purpose in mind: to convert.

Check to see if your home page and landing pages are performing the same function. To increase conversions, diversify your marketing funnel.

7. 30% of landing pages include excessive copy.

Many landing pages, according to Unbounce, may be scaring clients away with too much material. Thirty percent of businesses have too much text on their pages. Customers prefer sales tactics that are direct and to the point.

Conversion rate against. number of words on a page
According to the Unbounce analysis, landing pages in the business sector with less than 100 words convert up to 50% better than those with more than 500 words. Different businesses respond to a higher amount of words in different ways, but in general, keeping it short and sweet is preferable.

8. 51.3 percent of CTA buttons on landing pages are green.

Landing page stats
Source: Chartmogul

Green CTA buttons appeared on more than half of the SaaS landing pages examined.

This isn’t to say that your page must contain a green CTA button, but it’s something to consider.

This is an excellent feature to investigate using A/B testing.

9. Two-step landing pages can increase conversion rates by up to 30%.

A two-step landing page form, according to Outback Team Building and Databox, can be up to 30% more effective than the typical one-step option.

Although you might think that having many landing pages will make the experience less efficient, experts indicate that spreading out the form fields and queries you ask your consumers might really assist.

Customers will have to provide fewer answers on each page if you use a two-step form. This helps you to collect additional data without making things more difficult for users.

10. The average conversion rate for landing pages was 4.02 percent.

Isn’t this a little number?

The good news is that this figure is an average across all industries.

For conversion rates per industry, move on to the next landing page statistic.

According to 46 percent of marketers, the design of a form has a significant impact on conversions.

The team at Marketing Experiments believes that the design of your forms has a significant impact on conversion rates. The more difficult a form appears to be, the more likely your clients are to abandon it.

According to 46% of marketers, the form structure has an impact on whether users opt to click on your landing pages.

Common Landing Page Statistics 

– Aiming for a bounce rate of 60% to 90% is a common target for landing pages.
– Testimonials appear in the content of 37% of the top landing pages.
– The risk of a visitor bouncing increases by 123 percent when the load speed is delayed by one to ten seconds.
The average number of form fields is 11, yet reducing the number to four can increase conversions by 120%.
– Eighty percent of consumers are more likely to read text when it is coupled with dramatic, attention-getting visuals.


Landing pages are essential in an inbound marketing effort, as seen by these landing page statistics.

Hope our list of these stats may have helped you determine why Landing pages are important.

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Roshan Jha

Roshan is a content curator and translator at Imagestation. He specializes writing in eCommerce, dropshipping, and informative trends. Roshan is a skilled writer with a unique style, influenced by his past experience writing eCommerce stores. He now works as the fill-time Columnist at ImageStation, focusing on clever copywriting to turn readers into leads. Roshan is an ambiguous storyteller and digital strategist, making him the perfect choice for creating detailed how-to guides tailored for freelancers and marketers, providing them with the essential tools they need.

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