Your eCommerce store is not converting as well as you want it to.
The user experience on your site could be the reason why.
We have a few tips for improving the UX of your website and increasing conversions, including making sure that every page has a clear call-to-action, using persuasive copywriting techniques, and adding social proof notifications to boost credibility with customers.
How To Increase Sales By Improving The User Experience Of Your Ecommerce Store:
1. Understand your customer’s needs
Before you can improve the UX of your website, you need to understand your customer’s behavior.
Consider how they navigate around your site, what products they tend to buy, and how quickly they move on if they can’t find what they’re looking for or are put off by the site design.
This will help you focus on areas of your site that need the most work and ensure money isn’t wasted on features customers aren’t interested in.
2. Improve the design of your eCommerce store
Once you know what your customers want, you need to make sure that the design of your site is up to scratch.
Check for any distracting advertising or off-putting popups and ensure that your product photos are high quality.
All of these things can affect the conversion rate of an online store just as much as poor navigation.
3. Make it easy for customers to find what they’re looking for
Your site should have a clear structure that customers can navigate easily.
Make sure that your most popular products are easy to find on the home page, and that the menu has links to each category in an obvious place.
Ideally, you should include links to important pages such as “about us” or “contact us” in more than one place so that customers can quickly find what they need.
4. Use clear and concise language throughout your website
When you write copy for your website, it’s important to keep in mind the type of person who is reading it.
Your target audience is likely to have a certain level of education, so avoid any overly complex words or sentences.
You should also try to use language that has a natural flow rather than stilted or formal language, as this can make your site feel less personal.
5. Offer customer support that is easy to use and helpful
Customers want to be able to contact your business easily.
If they need help or have a problem with the service you provide, they will expect customer support that is easy to find and use.
Ensure that all-important contact information is easy for customers to locate on your site.
Your phone number should also appear on every page so that if customers need to get in touch, they won’t have any trouble finding your contact details quickly.
6. Test your website on different devices and browsers
Customer behavior varies depending on the device they’re using to access the internet, so it’s important that your website works properly on all of them.
One way to do this is by testing your site on several browsers and devices, such as different versions of Safari and Chrome for Macs and PCs.
You might also want to ask your customers for their feedback on the performance of your website.
Customer opinions can vary depending on whether they’re using a desktop computer or mobile device, so you should try to get feedback from both groups.
A great way to improve the user experience of your eCommerce store is by showing that other people think highly of your business.
Social proof notifications such as testimonials and reviews can help you to build credibility with customers and reduce any potential mistrust they might have about dealing with your company.
They might be more willing to complete an online purchase if they know that other people have had a good experience shopping with you, increasing your conversion rate.
8. Make your checkout process simple by reducing the number of steps involved
Make sure that you have a clear, easy-to-follow checkout process.
You can do this by limiting the number of fields customers need to fill out and using tools such as PayPal if possible.
If you use an order form, you should also ensure that each step is clearly marked so that customers are aware of what stage they are at in the checkout.
9. Contact customers after a successful online purchase to increase loyalty
Once you have successfully converted an eCommerce store, you should follow up with your customers to thank them for their purchase and encourage repeat business.
You could send them an email with a coupon code to reward their loyalty or ask if they would like to leave feedback about your business on sites like eBay and Amazon.
This will help you improve the user experience of your site by building up positive reviews that can increase customer trust in your eCommerce store.
10. Include important contact details on every page of your site for easy access
Your business contact information should be easy to find at all times.
This means including them on every page of your website, not just the homepage.
It can also help to include links that lead directly to different pages of your website, such as “Contact us” or “FAQ”.
This way, customers won’t have to scroll through the whole page just to find out how to get in touch.
11. Use bold images to grab the attention of customers scrolling through your pages
It’s common practice to design websites by placing important information above the fold, but you can also use space below the fold to display high-quality product imagery. This will make it easier for customers who are scrolling through your site to see your products, reducing the amount of time they need to spend looking for what they want.
12. Make it easy for customers to read your content on mobile by using a responsive design that automatically resizes text
If you have an eCommerce store, then it’s important that the site is accessible across different devices and browsers. To do this, you might want to think about using responsive web design.
Responsive design makes it possible for your site’s pages to automatically resize and reformat once they’re being viewed on a mobile device, making it easier for customers to access the information that they need.
13. Minimize form fields and use smart autocomplete features to speed up the checkout process
When a customer visits your store, you should make it as easy as possible for them to complete an order by minimizing the number of fields they need to fill in. If possible, you could use autocomplete features such as Google’s Autofill function to reduce typing errors and save time.
This will improve the user experience of your site and help you to lower bounce rates.
If you’re trying to grow your email list, then having a clear call-to-action on your page can be useful. You might want to use a bright color such as green or red to draw the customer’s attention and encourage them to subscribe to your newsletters.
You can even use pop-ups that appear when users visit your site, for example by offering a discount or freebie in exchange for their email address.
It might take you some time to improve the user experience of your eCommerce store, but if done right it can be well worth the effort. Remember that by making it easier for customers to access the information they need and complete their orders without getting frustrated, you will reduce bounce rates which could increase the amount of traffic coming to your site.
In doing so, you’ll be able to encourage customers to make repeat purchases and build strong brand awareness.
So what did you think of our guide? Have we missed anything out? Let us know in the comments section below.