For three years, I’ve been a HubSpot power user, and even a HubSpot ambassador.
When I first learned about HubSpot, it was the most creative marketing automation system available, and it was reasonably priced for the SMB market.
HubSpot, on the other hand, has grown more focused on conquering the enterprise market in recent years, resulting in massive price rises.
These price rises prompted me to begin researching HubSpot alternatives for my organization. I had negotiated a 50%+ discount off the sticker price for our Enterprise subscription, yet we were still paying far more than even the most costly HubSpot options.
I wasn’t seeking a basic marketing automation solution when I compiled a list of HubSpot alternatives. HubSpot pioneered growth software by providing a unified platform for sales and marketing teams to collaborate.
While marketing automation has always been at the core of HubSpot’s offerings, the company also provides a content management system, a CRM (with sales automation), and a growing customer support tool, all of which enable growth-oriented teams to have a complete understanding of their relationships with each contact.
Thus, to be considered a HubSpot alternative, a system must facilitate communication among marketing, salespeople, and support teams. On this list, I’ll explore options that have CRM and email marketing functionality.
Numerous systems will integrate additional components such as a content management system (CMS) or support desk.
Before we get into my list of alternatives, I want to give HubSpot a fair try to determine what it does well, who it serves, and why you would be looking for an alternative in the first place.
Top 10 HubSpot Alternatives 2022 : Must Try!
Best HubSpot Alternatives
1. Aritic PinPoint:
Aritic, which claims over 2,500 clients, is a provider of a full-stack automation platform.
As with HubSpot, its price structure is separated into many “stacks”: PinPoint (a comprehensive marketing solution), Sales CRM, Desk (for customer care agents), and Mail (transactional email), as well as other add-ons. Their feature-set is comprehensive, and they even provide a complimentary CRM.
Though Aritic and HubSpot arrange their offerings similarly, by segmenting marketing and sales elements, Aritic’s feature set is far more expansive. As a result, it is more cost-effective, with subscription options beginning at $19/month for 1,000 contacts and one free user.
Lead profiling, lead activity monitoring, smart segmentation, and automation are some of its primary characteristics. Additionally, email marketing, landing pages, SMS campaigns, push notifications, and social media campaigns are included, as are transactional emails, which HubSpot does not provide. There are over 50 themes offered – much more than what you get with HubSpot.
Aritic’s software is more difficult to use than HubSpot’s. Indeed, certain buttons are obscured significantly, and the procedure might seem a little clumsy at times.
HubSpot offers a somewhat greater number of native integrations with third-party applications. It may take some time to learn how to use the program, but once you do, you’ll discover that Aritic’s capabilities are rather outstanding.
Wishpond is another HubSpot rival from Canada, offering an all-in-one marketing solution.
The platform’s intuitive interface enables you to easily construct landing pages, pop-ups, and social media competitions. Additionally, it includes email marketing, automation tools, and an integrated CRM.
HubSpot’s email and landing page templates are woefully inadequate. Wishpond offers an impressive selection of modern-looking themes that are quite easy to customize.
Though Wishpond is not as inexpensive as some of the other providers on this list, when compared to what HubSpot would charge for the same set of services, Wishpond is still a more affordable alternative.
For $75 per month, you receive limitless landing pages, social media competitions, and pop-ups, email drip campaigns, marketing automation, and unlimited user accounts.
Wishpond does not provide a freemium model, thus their entry-level costs might be somewhat lower. Wishpond also lacks a mobile app, while this may or may not be a deal-breaker depending on your business model.
Wishpond is an excellent option for small-to-medium-sized enterprises that do not want to suffer the hefty fees associated with HubSpot’s pro plans.
Based in California, this all-in-one program has gained worldwide popularity for its strength and simplicity. Indeed, Ontraport serves thousands of entrepreneurs in more than 60 countries.
It’s natural to get a little agitated when your marketing efforts have so many facets (emails, landing pages, forms, social ads, etc.).
Ontraport integrates all of this and much more, allowing you to design fully automated funnels. This significantly aids in providing a holistic perspective of your efforts and enables you to monitor the success rates of individual ones.
With an endless supply of free automation templates, you can go very particular with your automation, really tailoring the buyer experience and user journey.
All of the information you might need about your prospects and customers is stored in their CRM, making it a formidable rival to HubSpot.
Additionally, they provide an excellent range of responsive landing page designs that are simple to customize and split test across several pages.
Additionally, you may configure and manage anything related to your eCommerce store in Ontraport. Consider payment processing, secure order forms, discount codes, recurring payments, abandoned cart recovery, and sales automation.
Ontraport is only accessible in English and Spanish at the moment, while HubSpot supports six languages and has support teams located around the Americas, Europe, and the Asia Pacific. Ontraport’s reporting interface is aesthetically unappealing due to the absence of graphs and charts.
Ontraport is not the cheapest HubSpot option, beginning at $79/month, but it is still an excellent value. It’s an excellent option if you’re considering putting up an affiliate network for your project since they already have tools in place to support this revenue model.
Drip, which began in 2013, has rapidly acquired popularity in the worlds of sales and marketing. They are dedicated to the ‘human aspect of e-commerce and have attracted over 6,500 eCommerce firms.
Drip’s solution is defined by its advanced automation capabilities. Its automated workflow editor is simple to use, well-designed, and adaptable, and its icons and vibrant colors make it somewhat enjoyable to use.
Choose from a variety of triggers, including link clicks, page visits, tag assignments, and even an online shop purchase. Drip allows you to create almost any kind of automation, but its true strength is in eCommerce automation.
Not only can you construct abandoned cart automation, but you can take it a step further with Drip and have the automation activate when users just complete a checkout (without necessarily completing it). These are available by default and are quite easy to configure.
Additionally, their labeling system is rather impressive. These may be used to assist you to classify your contacts based on their source, whether they are customers or not, or whether they have visited a certain page on your site.
You may either use Drip’s global ‘Rules’ tool or an automated procedure to add tags. For instance, you may designate leads who have visited a given page as ‘interested’ and configure the system to send them a specific campaign.
All of your contact information is saved in Drip’s e-commerce CRM, which Drip uses to award each contact a single lead score. This indicates a person’s level of engagement or proclivity to make a purchase.
Drip does not provide spam or design testing services. Though HubSpot does not provide spam testing, you may test your design on a variety of email clients.
Drip is an excellent all-in-one eCommerce solution. Their direct integrations and sophisticated automation for even the smallest triggers can save you a great deal of time and, hopefully, generate big revenues. Prices begin at $19 per month for 500 contacts and full access to all features.
Sendinblue was founded in 2012 in Paris and now has 80,000 members and sends 100 million emails daily! Their solution is rather comprehensive, including a CRM, email automation, transactional emails, SMS, landing sites, and Facebook advertising.
While they, like HubSpot, offer a free plan, how do their paid plans stack up?
Sendinblue is an excellent HubSpot competitor due to its affordable pricing; its free plan includes unlimited contacts, an integrated CRM, marketing automation, and site tracking. In comparison to HubSpot, the transition to a premium plan is more of a leap, with paid plans beginning at $25/month.
Additionally, Sendinblue costs per email rather than per contact, which makes it an excellent option for firms with a huge contact network that only send a few emails each month.
Sendinblue’s editor is simple to use and has a quite large number of templates, even on the free account. While HubSpot’s free tier does not provide any templates, upgrading to their Marketing Starter subscription only for this access would be absurd!
Another characteristic that distinguishes Sendinblue as a viable option is its ability to send transactional emails (e.g. invoices, order notifications, sign-up emails, etc.). This is not a functionality available in HubSpot.
HubSpot continues to outperform Sendinblue in terms of CRM functionalities. While Sendinblue enables you to allocate contacts to various people and create tasks and deadlines for each client profile, HubSpot’s deal tracking and pipeline management tools are far more advanced.
Businesses on a tight budget searching for a cost-effective all-in-one solution. Sendinblue’s ability to send SMS and transactional emails will appeal to eCommerce enterprises.
Pipedrive, a CRM software geared mostly at sales teams, is a robust solution that any small- to the medium-sized firm would appreciate.
Despite the many customization choices and dashboard features, Pipedrive’s interface is quite user-friendly, making it an excellent tool for users of all levels.
We put Pipedrive and HubSpot to the test in a rigorous head-to-head comparison and discovered that there is no difference between the two platforms; both provide strong reporting features, are well-designed, and have adequate multi-channel support.
Pipedrive’s paid plans are much more affordable than HubSpot’s. Additionally, you may purchase a single user, which is not possible with HubSpot. Its plans begin at $18 per month per user and increase progressively as your business grows. Additionally, there are reductions available for yearly payments.
If you’re looking for a free solution that also includes marketing elements like forms and landing pages, HubSpot’s Free CRM package is well worth a look.
Additionally, it includes email capabilities such as the Conversations mailbox, which enables agents to browse, manage, and respond to incoming conversations in one location. Additionally, HubSpot offers several direct connections with third-party applications.
It’s an excellent long-term option for developing firms on a shoestring budget since you’ll have access to extensive CRM capabilities without spending hundreds of dollars.
GetResponse, established in Poland, has over 15 years of expertise in the industry. Their worldwide footprint spans 183 countries, with services offered in 27 different languages.
Their product is intriguing, much more so now that Autofunnel is included. This is a new tool they implemented in early 2019 that handles traffic generation and doubles as an online shop.
As with ActiveCampaign, they provide outstanding automation that is both simple and sophisticated — a marketer’s dream!
What differentiates GetResponse from HubSpot is their Autofunnel functionality.
It has pre-built funnel templates that you can use to quickly design your funnels that include landing pages, forms, and emails, and it also supports payment processing through Stripe, PayPal, and Square.
GetResponse offers more than 180 responsive landing page layouts that you can A/B test to get the best results. Unlimited landing pages are included with all plans, which means that even if you just pay $15, you’ll get this advantage.
The Pro package is somewhat more costly but includes a built-in CRM, limitless webinar and sales funnels, webinar hosting for up to 300 registrants, and unlimited custom processes. Of course, there are more affordable solutions, but they lack powerful automation.
GetResponse does not provide a free version of its software. Therefore, if all you’re looking for is a CRM, HubSpot’s free CRM is a decent alternative.
If you’re willing to pay the monthly fee ($800! ), HubSpot provides a slew of marketing services, including social media scheduling, content production, and SEO planning tools. However, to be candid, it is a big investment that you could certainly do without.
GetResponse is an excellent choice for eCommerce firms and webinar hosts. Their Autofunnel function is worth investigating as it has the potential to significantly assist with traffic and lead creation.
8. Zoho CRM:
Zoho, like HubSpot, is a one-stop-shop for marketing. While email hosting, website building, and customer relationship management software are the company’s most popular offerings, they also provide accounting, customer support, and project management software.
If you’re searching for a HubSpot replacement, you’re probably interested in CRM software – the good news is that Zoho CRM is free for up to three users.
Apart from the free plan, the premium plans are relatively priced, since you simply pay for what you use.
I liked that Zoho CRM has three distinct views for contacts, leads, accounts, and deals (kanban, canvas, and tubular). HubSpot currently offers two perspectives.
A feature that is unique to Zoho CRM is the ‘activities’ area, which enables you to filter by activity types, such as open tasks, upcoming meetings, or all calls. There are several criteria available, and it seems to be an excellent approach to rapidly locate what you’re searching for.
The report generation options are limitless, and the analytics section is comprehensive and aesthetically appealing. Additionally, you may construct custom dashboards.
While the UI is reasonably straightforward, it is not particularly current, especially in comparison to HubSpot’s. Additionally, there is no live chat support, whereas HubSpot’s support is extremely responsive.
HubSpot has various functions not available in Zoho CRM, such as SMS marketing, event management, and split testing.
Zoho CRM is designed for both large and small organizations. With no setup costs and a pay-as-you-go price approach, it’s an excellent HubSpot option.
EngageBay is a product that comes close to matching the functionality of HubSpot. Email marketing, landing sites, live chat/helpdesk, ticketing, appointment scheduling, and contact management are all included in their service. Additionally, it is rather simple to use!
They provide a free plan that is comparable to HubSpot’s in terms of functionality. The distinction is readily obvious when examining EngageBay’s paid programs.
The pricing is affordable, particularly when considering the breadth of their offerings. Their Pro plan is just $49.99/month and has no mandatory onboarding costs.
EngageBay’s contact management system enables you to save as many (or as few) contacts as you wish. Add notes, save documents, track which leads have received emails and any discussions they’ve had with agents, and so on.
When comparing their free subscriptions, EngageBay restricts you to 1,000 emails and contacts, while HubSpot is a little more accommodating (2,000 emails and 1M contacts).
HubSpot outperforms EngageBay in terms of integrations. Startups and small-to-medium-sized enterprises searching for an all-in-one marketing solution at a reasonable price.
Freshworks, like HubSpot, is a multi-suite sales and marketing platform that includes everything from customer service and live chat to CRM software and marketing automation.
Three options are available: Sales Cloud, Marketing Cloud, and Customer-For-Life, the latter of which is a combination of the first two. Indeed, the CFL plan is rather affordable, beginning at $29 per month for 1000 contacts.
In comparison to HubSpot, Freshworks’ price structure is significantly easier, and the transition between levels is not as abrupt as it is with HubSpot. Additionally, there is a free plan accessible for individuals just getting started.
It’s a significant advantage to have access to their ticketing system, Freshdesk. We use it to answer reader inquiries here at EmailToolTester, and I have to tell you that it works rather well for us.
The CRM software is strong and customizable to a great extent. The UI is simple to use visually; I particularly appreciated the drag-and-drop deal pipeline view, which displays all relevant information at a glance, including tags such as ‘Warm lead’ or ‘At risk’.
Additionally, leads are assigned a score, which enables you to study them at a deeper level. The need to commit to the complete year limits your freedom as a small firm.
Freshworks’ free plan has no reports, but HubSpot’s free plan includes quite thorough reports. Indeed, HubSpot’s free plan is somewhat more extensive than Freshworks’, with 1 million connections included. Freshworks is a competitively priced customer relationship management (CRM) software for small companies.
If you’re considering signing up for the Sales Cloud plan, it’s worth upgrading to the Customer-For-Life Cloud instead, since you’ll get access to a slew of additional tools that will help your company develop at no additional cost.
FAQs of Hubspot Alternatives 2022
❓ What is HubSpot better than CRM?
Salesforce outperforms HubSpot in terms of providing insights into sales operations, pipelines, and forecasts. It is one thing to save client information; it is quite another to evaluate it. And one of the most significant value-adds that CRM software provides firms are reporting and analytics.
🤔What is better HubSpot or Salesforce?
If you're looking for free or low-cost CRM software that's relatively simple to use, HubSpot may be the best option. Meanwhile, if you're interested in investing time and money in highly customized and sophisticated CRM software, Salesforce may be the way to go.
⁉️ What is HubSpot best known for?
In a nutshell, HubSpot is an inbound marketing and sales platform that assists businesses in attracting visitors, converting leads, and closing transactions. This comprises content production and distribution through social media, workflow automation, lead collection, customer relationship management, sales funnel mapping, and performance monitoring.
🙋♀️ What makes HubSpot different?
The HubSpot Content Management System is not like other online content management systems. It is a versatile, scalable, and intuitive website content management system, but it is far from all. The HubSpot Content Management System (CMS) provides organizations with more power, efficiency, and a competitive edge over competing sales and marketing technologies, all in an easier-to-use package.
Conclusion: Hubspot Alternatives 2022
As you can see, there are a slew of HubSpot rivals on the market that provide a comparable, and sometimes superior, offering.
As you’ve seen, no two solutions are identical, and one will be a better match for your organization than the other. Let’s briefly review which tool is most appropriate for the task.
If you want enterprise-level automation, I prefer GetResponse or Ontraport.
If you’re searching for a simple-to-use application that packs a punch in terms of capabilities, Freshworks, EngageBay, Pipedrive, or Drip are all viable possibilities.