In this article we have featured, How to Succeed with Article Distribution which is one of the most effective marketing tactics. It drives traffic. It can boost SEO. It can increase conversions. Make sales. Article marketing helps attain just about any business goal. There are some keys to optimizing your efforts.
Write quality content
Don’t let others fool you, quality matters. Regardless of your goals, it’s important to write quality content. That doesn’t mean it has to be up for a Pulitzer. Quality content is content that is easy to read.
It provides valuable information. It solves a problem. Quality article marketing content is usually very specific. It focuses on a narrow topic that can be covered in approximately 500 words.
All you have to do to get ahead of the competition in the SERPs is publish high-quality content.
Doesn’t it appear to be simple? There are, however, a few issues with this. Everyone believes that their stuff is the best available.
Furthermore, one of the most difficult components of SEO to establish is high-quality content. People are often preoccupied with incorrect things, such as word count, keyword density (groan! ), and formatting.
Perhaps your main goal is to increase the amount of Facebook social shares. It’s a success if your content connects with your audience and receives more shares.
However, if a company’s main goal is to generate more leads, the same content may not be doing well at all if it receives Facebook shares but fails to draw new leads.
Does this imply that the content is of poor quality? It varies entirely on who you ask.
The following are some of the most popular KPIs used to assess the value and efficacy of your content:
For your goal term, you want to be in the top three results on Google (s). Increasing customer loyalty and brand awareness. Creating leads and closing sales.
Lowering bounce rates and increasing click-through rates. Increasing total online traffic by establishing a strong organic search presence. Get social media networks to spread your content and drive traffic to your website.
Increasing conversions and bottom-line revenue on the website. Obtaining a large number of relevant links from reputable domains.
Use your resources
You have two key opportunities with most article distribution sites. You have a resource box. You also have a bio box. In your resource box include a call to action and a link to more information, a product sales page, or a webpage.
In your author’s bio include information about yourself. Use this opportunity to establish credibility.
A manuscript’s submission implies that the work described has never been published before; that it is not being considered for publication elsewhere; and that its publication has been approved by all co-authors, if any, as well as the responsible authorities – tacitly or explicitly – at the institute where the work was done. Should any compensation claims be made, the publisher will not be held legally liable.
Authors who desire to include previously published figures, tables, or text excerpts in their papers must seek permission from the copyright owner(s) for both the print and online formats, and give proof of such permission when submitting their papers. Without such proof, any material sent will be believed to be from the writers.
Have a purpose for your article
It’s essential that your article marketing efforts have a goal. What do you want to accomplish? DO you want to drive traffic to a sales page? Do you want to grow your email list? Do you want to boost SEO? Are you trying to increase affiliate commissions?
Your goal will define your approach to article distribution. It’ll frame not only your content but your resource box information too. It’ll help you choose the right distribution sites. For example, if you want to boost SEO with article distribution. You’ll want to choose sites that allow search engines to follow your links. Some have a “No Follow” policy.
A thesis statement is a sentence that makes a claim about a topic and foreshadows how it will be explored. It doesn’t only announce a topic; it actually speaks something about it.
A thesis statement promises the reader about the paper’s scope, goal, and direction. It is a summary of the writer’s conclusions on the subject.
In most cases, a thesis statement appears near the end of the introduction. The thesis may be expressed in mere sentences or a whole paragraph in a large paper.
A thesis statement is focused and specific enough that it can be substantiated within the paper’s confines. Specific, accurate, and indicative keywords (nouns and verbs) should be used to describe the scope of the research, the thrust of the argument or analysis, and the structure of supporting evidence.
Rewrite your article a few times for different article sites
This tactic can help you make the most return on investment. Take care to ensure each article reads like a unique piece. Test it for originality using online tools. You can turn one article into a few more and multiply your results.
Article rewriting has been more popular in recent years, whether for search engine optimization (SEO), rephrasing blogs, or other reasons. Rewriting is not only the most effective approach to extract value from your articles, but it also makes your job easier because you are no longer writing from scratch. However, this does not imply that you may take it for granted. You can’t just throw in a couple of new terms here and there. Keep the original content in mind when reworking articles.
Check out the following suggestions to discover how to rewrite articles in the best possible way.
1. Go back and read the original article a few times.
Reread the original section several times if you’re having trouble rewriting. Lookup any unfamiliar words and learn what they mean. Make sure you know what the content is about and what the author is trying to say.
2. Create a unique introduction.
Because your first paragraph has the power to either captivate or lose readers to your competitors, make sure you start with the most important information. To keep people reading till the finish of your piece, make it catchy and intriguing.
3. Use headers and subheadings to break up the text.
Headings and subheadings can help your article look better. Adding one to a long section, on the other hand, can make your piece more reading. Extend a section by including a subtitle that tells readers what it is about.
Test and track your results
In order to ensure you’re achieving your goals, test, and track. Testing will help you learn which articles your audience responds to. You may also learn that one article distribution site works better than others. Repeat successes. Tracking your efforts will help you determine success. Use analytics to help you track.
Article distribution is used by successful entrepreneurs in every niche. Define your goals. Create your article marketing plan. Then use your resources to take action. You can hire people to manage the submission process. You can even hire people to write or rewrite your content. Finally, test and track for maximum success.
Send the article to your email list
Email is a private communication tool. People who share their email addresses with you have started a relationship, which is gold for any content creator or marketer.
It’s no surprise that email is 40 times more effective than Facebook and Twitter combined for acquiring new clients. My email traffic is engaging and constant, and I know I’m directly contacting my target demographic.
Subscribers to your email list are the first to engage with your content creation and share it on social media. Start creating an email list now, if you haven’t already; it’s one of the most effective things you can do for lead creation.
Like Entrepreneur Magazine, you may send a weekly follow-up email newsletter to your list.
Many media marketing gurus overlook SlideShare, the most popular website for making presentations.
It receives more than 50 million unique visits each month, making it an excellent platform for content promotion.
The SlideShare team is a proponent of good presentations. They do this on their webpage and on their social media outlets. To get started with SlideShare, follow these steps.
Step 1: Make slides that summarise the main themes of your blog post. Make an additional effort with the design.
Step 2: If you want to be found by search engines, you must follow SEO regulations.
Make smart use of keywords in the title and description. Long-tail keywords have been proven to perform particularly well in slides (even in search engine giants like Google).
Step 3: Share the SlideShare presentation on your social media accounts. Also, include it in your blog article.
Step 4: (Optional) You may also include it in your LinkedIn profile summary if it’s a relevant presentation showcasing your professional experience.
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Conclusion: How to Succeed with Article Distribution
Don’t just hit the publish button and share your material on a few social media platforms as your content marketing strategy.
Only 21% of B2B marketers and 23% of B2C marketers say they are tracking the ROI of their content marketing projects successfully.
Take the more prudent path. Begin by distributing your material using some of the tactics I discussed in this article.