If you’re running an eCommerce business, then you know that one of the most important metrics is your cart checkout rate. This number represents the percentage of visitors to your site who add items to their cart and then complete the checkout process. Obviously, the higher this number is, the better.
But what can you do to improve it? Let’s take a look at a few things you can try.
- What is a Cart Checkout Rate?
- How To Improve Cart Checkout Rate Percent?
- 1. Make sure your website is fast and responsive.
- 2. Offer multiple payment options.
- 3. Don’t make people create an account before checking out.
- 4. Offer free shipping (or at least make it clear how much shipping will cost).
- 5. Use high-quality product images and descriptions.
- 6. Incentivize Customers with Discounts or Free Shipping
What is a Cart Checkout Rate?
Your cart checkout rate is the percentage of people who add items to their shopping cart and then go on to complete their purchase. A high cart checkout rate is essential for any eCommerce business, as it directly impacts your bottom line.
How To Improve Cart Checkout Rate Percent?
1. Make sure your website is fast and responsive.
In today’s world, people are used to getting what they want immediately. If your website takes too long to load or isn’t mobile-friendly, then chances are people will get frustrated and leave before even considering buying anything from you.
Make sure your website is up to speed by using tools like Google’s PageSpeed Insights to see where you can make improvements.
2. Offer multiple payment options.
Not everyone likes using the same payment method. Some people prefer to pay with PayPal, while others prefer credit cards. The more options you offer, the more likely people are to find a payment method that they’re comfortable with and complete the checkout process.
3. Don’t make people create an account before checking out.
Requiring people to create an account before they can buy anything from you is a surefire way to increase your abandonment rate. If possible, allow people to checkout as guests so they don’t have to go through the hassle of creating an account just to buy something from you.
4. Offer free shipping (or at least make it clear how much shipping will cost).
One of the biggest deterrents for people when it comes to completing a purchase online is unexpected shipping costs – no one likes getting hit with a $15 fee when they were only expecting to spend $10 on shipping. If possible, offer free shipping on all orders or, at the very least, be upfront about how much shipping will cost so there are no surprises at checkout.
5. Use high-quality product images and descriptions.
If you want people to buy something from you, they need to be able to see what they’re buying first. Make sure your product images are high quality and that your product descriptions are accurate and informative. The more information people have about a product, the more likely they are to feel confident about buying it sight unseen.
6. Incentivize Customers with Discounts or Free Shipping
If you really want to increase your cart checkout rate, then you might want to consider offering incentives like discounts or free shipping. Everyone loves a reasonable transaction can be a great motivator. You can also offer free shipping if they spend over a certain amount of money.
These incentives will encourage customers to finalize their purchases instead of abandoning their shopping carts.
Improving your cart checkout rate is essential for any eCommerce business. There are a number of things you can do to improve this metric, such as making the checkout process easy and intuitive, offering multiple payment options, and incentivizing customers with discounts or free shipping. By taking these steps, you can increase your chances of making a sale and boost your bottom line.
A high cart checkout rate is essential for any eCommerce business, but it can be difficult to achieve. Luckily, there are a few things you can do to improve it. First, make sure that the checkout process is as simple as possible. Second, offer free shipping.
And finally, provide customer support throughout the entire process. By following these tips, you’ll be well on your way to increasing your cart checkout rate in no time!