In order for a campaign to perform well, the landing page needs to be built so that it converts like there’s no tomorrow.
A landing page is one of the most important pieces of your marketing campaign, not only for providing information to your audience but for interacting with them as well. The goal of communication in this case is to get your consumers to take action, whether by purchasing, responding, or seeking information about what you are selling.
Hype Up Your Headlines
Advertisers, YouTubers, and social media influencers often say that “content is king”, but they fail to mention that audiences won’t see their ads unless the headline is compelling.
It’s important to understand psychology when writing headlines because it connects with audiences better.
Getting your foot in the door of sales or marketing means getting your audience interested in what you have to offer. You want your headline to be compelling enough to bring your audience to you – otherwise, even millions of impressions won’t guarantee high conversion rates. It’s important to understand psychology when writing headlines because it connects with audiences better.
If you would like to create a headline that says “Your Life Is At Risk: 3 Ways To Save Yourself”, then you should use “Your Safety Is At Risk” as it appeals more to ones fear about their lives.
The sample above also uses a numerical value rather than a vague word about safety. Your ad strategy could be more effective if you employ this strategy in any part of it, be it the headline or the content itself. The reason is that the audience will easily relate to the ad since they can envision the situation.
Tease Your Offer, Don’t Push It
Your sales pitch should start with a question, a research project, or even something that challenges your claim. Similarly, native ads and landing pages should emphasize what your consumers are looking for.
You need to be able to clearly explain to your target market what benefits and features your product brings them. To do so, you can compare your product with your competition, simplify complex information into easily understandable numbers, or simply create a “need” for your clientele.
The headline of the native advertisement above provides three specific solution tips in order to prevent consumers from putting themselves in danger.
Rather than engaging their audience, marketers push their products to their customers. Think more like a consumer than an advertiser when engaging an audience.
Don’t Leave the Layout Out!
User experience and user interface tend to be overlooked by marketing – so stand out when planning your design. People are wired to engage in activities that are not only simple to use but also appealing to the eyes.
There are no longer simple text and blinking buttons that entice people to click…
Web design plays a huge part in your success as an online marketer – so if you’re serious about increasing conversions, you need to pay attention not only to the content, but also to how it appears to the consumer.
Today, a clear, clear, and concise layout and design are more likely to convert clicks since they give off a vibe that the company is legit and the product you are advertising is reliable.
Just by having a great design, you can win your consumers’ trust – sometimes it is more important than good content for boosting conversion rates.
Giving your audience specific options on what to do or where to go next can help you tie all of that together in a way that will boost your campaign’s success. The combination of the layout, the benefits, and a captivating headline will ensure that your ads will convert better than traditional advertising.