Do you want to create a winning sales page? Well, this article is perfect for you. But, before we begin this guide, I have this bonus SamCart Review for you. This tool is perfect for creating sales pages.
I’ll tell you why!
You’ve taken a brilliant product, service, eBook, or course idea and turned it into something useful. It’s taken some time, but you’re now ready to put your hard work on display and start selling.
There’s just one more thing you need to do to bring your products in front of the masses: create the ideal sales page that entices consumers to hit the “purchase” button.
You’ve never made a web page before, though. It’s just as crucial to know how to make a good sales page as it is to know what you’re selling on that page.
Determine the Purposes of Your Sales Page
The ultimate purpose of your sales page is to sell your product. It will have a few different jobs to do well in order to achieve that goal.
This is especially true if you’re designing a single sales page instead of a funnel. If that’s the case, this page might be your sole opportunity to truly showcase your goods.
We propose that you write down the functions of your page before you start building it. When it’s time to start setting out your page, this will help you stay focused on what you want to include.
There are five common tasks that your winning sales page should perform:
- Gaining your consumers’ trust
- Demonstrating the worth of your goods
- Explicitly describing how the product or service operates
- Demonstrating how your product differs from the competitors
How to Build a Successful Sales Page?
It’s time to build a layout that will work for you now that you know what your page needs to do. There are a lot of parts you can add to your page to make it more interesting, but in many circumstances, less is more.
In the great majority of circumstances, a successful sales page will include the following five sections:
Your hero section is divided into four sections: A headline that presents your product’s major benefit, a short paragraph that underlines the value proposition, eye-catching graphics or video that highlights your product, and a call-to-action.
This is not the place to go into great depth about your product, so keep it brief and sweet. However, with unique content and branded imagery, this is a perfect location to create the tone of your page and show off your individuality. This section’s major purpose is to attract people’s attention, pique their curiosity, and encourage them to move on to the next phase.
2. Key Advantages
This is where you may be more specific with your product. How does it make life easier for your customers? What problem does it address, and how does it do so? These are the items you want to flaunt.
This can be written in bullet points or displayed side by side with images, but the most important thing is to keep the consumer and their wants in mind. Later on, you’ll have time to tell about yourself.
3. Social Proof
Reviews from credible websites, logos of well-known brands that use or endorse your product, and testimonials from delighted consumers are all examples of social proof. It backs up your assertion and emphasises the advantages of your goods.
Furthermore, the more social proof that resonates with your target buyer personas, the more convinced they will be that your product or service is perfect for them.
4. Personal Information
This is where consumers may discover more about you and what you do, and it’s an excellent opportunity to demonstrate your reliability and personality. A strong “about me” section clearly communicates who you are, your background, and your objective.
But keep in mind that this section is there to help you connect with your customers and urge them to buy from you, not to recount your entire story.
So, unless you’re offering children’s juggling training, you might want to skip the family anecdotes and part-time juggling business and instead focus on your experience and vision.
5. Final thoughts
This is the section when everything comes together.
If someone has made it this far, there’s a good chance they’re interested in what you have to offer. Here’s where you may write a brief headline and paragraph to remind customers of your product’s value. Reiterate your precise call-to-action from earlier to entice them to complete the checkout form.
Consider the Pareto Principle, sometimes known as the 80/20 rule: Only 20% of your visitors’ attention will be focused on the remaining 80% of your website. This usually occurs at the very top (hero) and very bottom (conclusion), therefore make sure these two sections stand out!
Use Page Template for creating Sales Pages:
A page template is a pre-designed layout that is ready for customization. Some are like a blank canvas, whereas others have their own style that you may keep or adapt to fit your branding. Many page builder software includes at least a few basic templates to help you get started.
SamCart is an excellent example of a sales page builder.
SamCart features a library of over 50 conversion-optimized templates that can be used to make sales pages look nice on every device without touching a single line of code. It will not only help you get your goods out into the world faster, but it will also give your page a professional edge that will appear nice on any device.
They cover every section your page requires to function properly and guide your clients to purchase.
Perhaps the words aren’t coming out the way you want them to, or you’re simply not feeling your hero image or video. Maybe you know how to make a good sales page, but you don’t have the time or energy to devote to it, especially after you’ve spent so much time and effort developing your products, services, and courses.
SamCart is a perfect place to create checkout pages and other eCommerce store pages.