In today’s digital world, online reviews are more important than ever before. A quick Google search will show you that potential customers are increasingly turning to online reviews to make purchasing decisions. And, not surprisingly, businesses are taking notice. In fact, a recent study showed that 84% of respondents trust online reviews as much as a personal recommendations.
With that being said, it’s no wonder that some businesses are now trying to buy Google reviews in an attempt to boost their ratings and reputation. But is this a good idea? Let’s take a closer look.
Google reviews are simply user-generated reviews of businesses that appear next to those businesses’ listings in Google Maps and Search. They’re an important part of local SEO (search engine optimization), which is the process of making your business more visible in online search results.
Google reviews can help your business in a number of ways.
First, they improve your click-through rate, which is the percentage of people who see your listing and then click on it.
Second, they improve your conversion rate, which is the percentage of people who see your listing and then contact you or visit your website.
Finally, they improve your local search rankings, which means people are more likely to find you when they search for businesses like yours online.
In short, Google reviews are good for business. If you don’t have any, now’s the time to start working on getting some.
- Can You Buy Google Reviews?
- How to Get Google Reviews?
Can You Buy Google Reviews?
The short answer is yes, you can buy Google reviews. There are plenty of companies out there that will sell you 5-star reviews for a few bucks apiece. But should you do it? That’s a different story altogether.
Here’s the thing: when it comes to online reviews, authenticity is key. Potential customers can spot a fake review from a mile away. And if they see that your business has been buying reviews, they’re likely to write it off entirely. After all, why would you need to buy reviews if your business is as great as you claim it is?
Not only that but buying Google reviews is also against their terms of service. So if you do decide to go down that route, you’re risking having your Google listing suspended or even removed entirely. Is it really worth the risk? We don’t think so.
How much should I pay for a review on Google?
This question is hard to answer because the price will depend on the company you use to buy reviews on Google.
We do have a middle-of-the-road policy, though, because we think you can both pay too little and too much for Google reviews.
If a company is charging way too much for them, you should definitely stay away from them because they’re ripping you off. In the same way, if a company is charging too little and their prices seem too good to be true, they probably are.
How to Get Google Reviews?
Here are a few tips:
Find out where your customers are talking about you online:
The first step in getting Google reviews is finding out where your customers are already talking about you online. The best place to start is Google itself. Type your business name into Google Maps and Search and see what comes up. If you have any reviews, they’ll be listed here.
If not, don’t worry—you can still get them. You can also check out other review sites like Yelp, Facebook, and TripAdvisor to see if people are talking about you there.
Make it easy for customers to leave reviews.
Once you know where people are talking about you online, make it easy for them to leave reviews by providing links directly to your review profiles. You can add these links to your website, email signature, or social media profiles—anywhere potential customers might see them and be reminded to leave a review.
If you have a physical location, you can also put up signs or add them to receipts or other print materials directing customers to leave a review on Google or another site.
Incentivize customers to leave reviews . . . but don’t bribe them!
It’s completely fine (and even encouraged) to incentivize customers to leave reviews—just make sure you’re doing it in an ethical way that doesn’t violate any of the guidelines set forth by the review sites themselves.
For example, some businesses offer discounts or coupons in exchange for positive reviews while others enter reviewers into drawings or give away small prizes like t-shirts or coffee mugs emblazoned with their company logo.
As long as you’re not offering anything of significant value in exchange for a review (e.g., cold hard cash), you should be in the clear—just use your best judgment and err on the side of caution
Respond to both positive and negative feedback . . . but don’t get into arguments!
Finally, once you start receiving reviews—positive or negative—respond accordingly! Thank customers who take the time to write positive reviews and apologize to those who had a less-than-satisfactory experience with your business.
Remember: how you respond says just as much about your business as the review itself does, so take care to craft responses that are professional and courteous.
Google reviews can be extremely valuable for businesses—but only if they’re done right.
That’s why it’s so important to find a reputable review provider and leave detailed instructions when placing an order for purchased reviews. By following these steps, you can rest assured knowing that the Google reviews you’re getting will actually help boost your online reputation and attract more customers.