Funnelytics vs Geru 2024: Which Is The Best Funnel Mapping Software?

Are you having trouble with the technicalities of Google spreadsheets, graphs, and data interpretation? I bring to you two mind-blowing tools – Funnelytics vs Geru.


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Pricing $199/mo $37/mo
Best for

Funnelytics gives you potential strategies and solutions to increase your profit margin.

Geru is here to help you receive the best of profits and minimize your losses in terms of your marketing strategies.

  • Drag-and-drop builder
  • Real-time dashboard
  • Create funnel charts
  • Funnel Map Creator
  • ​Custom Logo Branding
  • ​Custom Domains
  • 14 day free trial
  • Easy KPI Reporting
  • 50+ Funnel Maps
  • Real-Time Insights
  • Create Complex Funnel
  • Add Visuals To Funnel Map
  • No Integrated Tracking
  • Not for Beginners
  • No Free Trial
  • Lacks Reporting Features
Ease of Use

Funnelytics offers intuitive, user-friendly mapping and tracking for marketing funnels, enhancing visualization and analysis with simplicity and efficiency.

Geru has a similar review in terms of their online website. However, their website does seem to be slightly more detailed than that of Funnelytics.

Value For Money

Funnelytics is priced high but has incredible features that provide real value for money.

Geru prices are lower than that of Funnelytics, there is still the issue of cancellation and the possibility of a loss for customers while trying the tool.

Customer Support

Funnelytics provides a detailed question and answer system on its official website. Each of the queries that the customers have can be answered within a short span by the customer support team.

Geru provides slightly better service in terms of customer support on their website. They are much more prompt in responding and getting back to customer queries.

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Trying to make a sales funnel that works well can be really tough. It’s all about keeping an eye on the numbers, tweaking your content, and always checking the data.

Thankfully, I came across a bunch of tools that helped me speed up and work on my sales funnel campaigns.

For people who work in marketing and data analysis, these tools are super helpful in building a great sales and marketing funnel.

The two popular tools are- Funnelytics and Geru.

I have thoroughly researched both these tools and got a long paragraph of comparison.

What I liked most about such tools is their productivity. Both these tools can save you so much time and help your team stay ahead of others.

Let’s take a closer look at Funnelytics vs Geru to see which one might work best for you!

Overview: Funnelytics vs Geru

Funnelytics Overview  

Funnelytics is a digital tool designed for businesses to enhance their online marketing strategies. It operates through the web, offering a platform to analyze and improve the effectiveness of marketing campaigns.

Funnelytics Overview

The tool provides a dashboard that is easy to use, displaying current data and insights related to digital marketing activities, such as website visits and sales conversions.

The software gives businesses a clear view of how customers interact with their online content across various channels. This feature is crucial for marketers to make informed decisions based on data, aiming to increase the return on investment (ROI).

Funnelytics is equipped with a wide range of features, making it a valuable resource for any business seeking to gain a competitive advantage in the digital marketplace. We have also shared the Funnelytics Review in detail in one of our posts.

Who is it for?

Funnelytics is great for client-based work, and they offer a huge base for various features. The good thing about Funnelytics is that, unlike Geru, you will find more than just forecasting and analyzing.

You will find tracking as well, where you can track your product or marketing strategies in real-time. This makes it easier for the customer to keep track, even after they have received a funnel map.

Geru Overview:

GERU is a funnel mapping tool used for planning online marketing strategies. It works on the cloud and helps you design and test different marketing plans before you start them.

Geru overview

With Geru, you can create models of marketing funnels to see how they might work. It doesn’t look very easy at first, but it gets easier as you use it more.

However, it is not for building websites or selling things online. It’s for planning and brainstorming only. You’ll still need other tools, like Leadpages or WordPress, to make web pages or handle sales.

Think of Geru like Excel: it’s helpful for planning and organizing information but not for direct selling or website creation.

Who is it for?

Geru provides agents with its services.

Even though they provide us with limited services, Geru has a large base available for various types of clients that can use its services.

The services can be availed by info product marketers, affiliate owners, eCommerce sellers, coaches, consultants, freelance professionals, lead gen marketers, social media influencers, marketing agencies, webinar promoters, and Software/SAAS.

Funnelytics vs Geru: Features Comparison

In this section, I will list all the necessary features and compare these two tools.

1. Helpline/Customer Support


Funnelytics provides a detailed question-and-answer system on its official website. Each of the queries that the customers have can be answered within a short span by the customer support team.

The customers can also look at previously answered questions by the support team, as all of them are saved and displayed on the website. 

In addition to this, customers may also contact that helpline number or directly email them and wait for their response.


Geru provides slightly better service in terms of customer support on their website. They are much more prompt in responding and getting back to customer queries. It also provides a chatbox to customers in doubt.

Geru- Customer Support

The additional feature here is that the chatbox has the option to add an image of any faults that may occur in the service. You may take a screenshot of the defect and post it to the team so they can look into it further.

 Verdict: Here, I suggest that you rely more on Geru in terms of customer support since they are more prompt in their services. The chatbox option adds a more personalized touch to this feature.

2. Ability to track funnels on e-commerce platforms


Funnelytics will give you a great analysis of tracking funnels on various platforms. However, in the case of e-commerce websites, it becomes a little challenging.

This is because there are a lot of steps to track. A customer may go to the category page, directory, order placement, and back to the category page.

Also, the URL seems to be tricky for Funnelytics since it’s different based on customer ID, order, product, etc.


Geru is pretty decent in these terms; it is fast and apt. Since this tool specializes in forecasting and tracking, it will provide you with precise results even in the case of an eCommerce platform. You need not fear confusing funnel maps as Geru gives a good visual bird’ s-eye view of how your clients are treating your products.

Verdict: I suggest going for Geru if you’re managing an e-commerce website or selling a product on one. 

Since your goal here is to maximize your profit, you should opt for Geru, which will help you track your product in the market in a tidy manner.

3. Speed and efficiency


Funnelytics has been known for providing speedy services to its customers. Your elaborate plans will not be delayed based on the additional features that are offered to you. They also provide you with multiple options to choose from.

This ensures that you opt for what works best for you in order to make sure that the results you gain are the best ones for you.


Geru might need to pick up on the speed of their service delivery since they take time to give you the required results. I have experienced a delay on their part, which proved to be a little inconvenient to me as a customer.

As a client, you should not be stunted due to the hassles of time management, and Geru seems to be struggling a little bit in these terms.

Verdict: In my opinion, go for Funnelytics in this as well since, along with providing you with a wide range of options and features, they also deliver the results and required products on time.

This makes sure that you can pick up speed in your decision-making process and act on time in case you need to make a better plan for profit maximization.

4. Refund Policy


Funnelytics offers a 14-day money-back guarantee. It means that any package that the customer avails has a period of 14 days in which the customer may ask for a refund. This is to ensure that the customer does not suffer any losses.


Geru is a better option here since they provide 30 days to let you ask for a refund. However, they suggest being thorough with the plans and their provisions. They still make sure that you can avail a refund if you are not happy with their services.

However, any refunds after these 30 days will not be granted since 30 days is a rigid refund period.

Verdict: I think Funnelytics is again better in this term. Geru and Funnlytics both have a refund policy. However, Geru has a longer period for a refund. Even so, Funnelytics, along with this refund policy, is also providing you with a 14-day free plan.

5. Funnel Planning


Funnelytics enables you to present a proposal funnel campaign. What sets this apart is that customers are not burdened with tedious Excel sheets or PowerPoint presentations.

Funnelytics Funnel Mapping

Instead, Funnelytics offers a comprehensive and easily understandable outline, enhancing comprehension. Customers can incorporate their objectives and, ultimately, deliver a report to their clients detailing metrics and outcomes.

Notably, these metrics are presented in a user-friendly format, ensuring they are not just a series of numbers.


Geru is pretty detailed in what they offer for funnel planning. They allow the customer to set an entry point and yes/no pathways. From there, they also provide you with the provision to add order forms.

Geru Funnel Mapping

You can also include the provision to send them an automated email, generate a webinar, and plan the time gap between responding to clients with automated emails. In the end, you can also generate a metric for your outcome.

Verdict: Geru seems a little more detailed in their approach to funnel mapping. They provide you with precise step-by-step processes with multiple customization options.

However, it should not be overlooked that Geru provides one with the mapping of the process before it is executed, while Funnelytics provides you with tracking opportunities as well. Here, I suggest opting for the tool that is more apt for your needs.

Geru vs Funnelytics: Pricing

Next, look at the pricing comparison of the two tools.  Pricing is certainly one of the key factors in deciding if it’s affordable and if it provides real value for money.

Funnelytics Pricing

Funnelytics used to offer a free plan, but they have now changed it to a 14-day trial. Plus, you can also get the demo. Funnelytics, however, does not have an annual plan.

Funnelytics Pricing Overview

Funnelytics offers its customers three packages of suitable pricing according to the features one needs, the money they wish to invest, and their requirements.

  • Performance Lite ($199/month)
  • Performance Plus ($499/month)
  • Performance Max ($999/month)

In terms of pricing, Funnelytics provides its customers with options that they cannot resist. Being a pricey option, small businesses may want to give it a thought before investing.


Geru Pricing Plans

Geru offers the following pricing plans based on the user’s requirements, available monetary investments, and features needed.

  • Standard – $37/ month: The basic features are all found in this pack with a Funnel map creator, Simulation Engine, Operator, up to 10 projects and 40 objects per project, 2 different scenarios, Video tutorials, and training for beginners. 
  • Pro– $79/ month: This plan upgraded from the previous one and has added features with UNLIMITED Projects and Objects, 3 Scenarios, Custom branding of Logo, foundation Blueprint library, and Priority support as well.
  • Agency– $99/month ( For multi-user licensing and organizations on Customer request). 
  • Agency Plus– $199/month: This plan offers unlimited team and client accounts.

While we cannot ignore that Geru prices are lower than those of Funnelytics, there is still the issue of cancellation and the possibility of a loss for customers while trying the tool.


In my opinion, I suggest you go for Funnelytics. Even though the prices are higher than Geru’s, we should also note that Funnelytics also provides many more features than Geru’s.

This advantage makes it worth the price. On top of that, even after the high prices (Which are not as high as they seem, looking at the features), you have the option of cancellation or opting for a free plan to try it out.

Funnelytics vs Geru: Pros and Cons

Funnelytics Pros:

  • Funnelyrtics offers a 14-day free trial, which gives unlimited canvases, more than 75 marketing icons, and six free funnel templates and allows you to create custom templates as well.
  • The funnels and beautifully designed plans are easily shareable and exportable, and there is a wide range of templates to bring the look of a pro.
  • Funnelytics is great at visually presenting how customers move through sales funnel stages, tracking visitor movement, and identifying areas for improvement.
  • The Funnelytics Vault is a priceless resource. It demonstrates the effective marketing techniques employed by top internet marketers in million-dollar sales funnels.
  • Since it’s a cloud-based system, you can easily access your sales funnel plans from anywhere.
  • The traffic flow tool is impressive and can help you attract potential clients for your agency, aiding in securing ongoing contracts.

 Funnelytics Cons:

As many as there are Pros, there are some Cons as well, and this can be understood as follows:

  • This software is not available in the basic version and has a very complicated setup.
  • It doesn’t integrate well with payment carts.

Geru Pros:

  • Geru is state-of-the-art software that brings a large database with it, consisting of previously created To-do lists for every action plan.
  • It offers a unique progress tracker to give a visual insight into the pace of your projects.
  • You can choose from a wide range of models to find the one accustomed to your needs in every manner.
  • It allows you to create complex funnels easily.
  • As an added feature, Geru allows you to examine the current plan as well as create plans along the way to comprehend their implementations.
  • Geru has various features that allow beautiful and visually appealing graphics, charts, reports, and accurate forecasting as well.
  • This tool plans traffic campaigns from various sources, covering all depths.
  • As an added point, it offers a 30-day money-back guarantee and can run on any device, from personal computers to smartphones.

Geru Cons:

  • Geru requires a consistent effort and a concrete plan on the user’s part because of its interface. 
  • There is no free trial like Funnelytics.
  • While the system is easy enough to use, the interface is dated, and its usability suffers.

Conclusion: Funnelytics Vs Geru (Which One Is Better?)

In conclusion, I think the tools mentioned above- Funnelytics and Geru can be used aptly according to the needs of the customers.

If you are new to this Funnel mapping practice, I suggest you go for Funnelytics.

It will give you the ease of use required for you as a newbie. On the other hand, if you are an expert, you may want to go for Geru, as they provide you with a more detailed step-by-step process for funnel mapping.

One advantage that we see in all the features mentioned above is that Funnelytics has more features and options than Geru. That plays a huge role in deciding which tool to go for.

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Ravina is a talented writer with a knack for the sales funnel niche. With years of experience, she has honed her skills in creating content that engages and converts. Her writing style is clear and easy to understand, making complex sales concepts accessible to all. Ravina's passion for sales and marketing shines through in her work, offering readers valuable insights and practical tips.

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