8 Best Funnelytics Alternatives & Competitors In 2023

Are you searching for Funnelytics alternatives? If you’re a marketer who is bored of using Funnelytics or if you want a feature that’s not available on Funnelytics then you’ve come to the right place.

In this article, I’ll cover everything you need to know about Funnelytics alternatives, their unique features, their pros and cons and finally their pricing.


Made to simplify your workload, Funnelytics helps you plan, measure, and improve your skills in the creation of a funnel for your marketing schemes.

Top Funnelytics Alternatives

Google Analytics dominates at indicating guest conduct on the visit level, or, in other words, that it offers terrific checks of visits, guests, and finished functions (as arranged) for any date range.

If you are a web designer or search engine optimizer, Google Analytics is the perfect solution for your needs.

Mixpanel is an analytics platform that focuses on measurement via firing events. It's great for segmentation if the website you add it to has this data.

MixPanel has amazing reporting feature and interesting segments as it gives wide features and flexibility.

Smartlook insights are pretty impressive and they love doing it for every app as well.

Smartlook is great for situations where you need to segment, catalog, and review the finer details of user and application behavior.

Bottom Line Upfront: Overall Funnelytics is a great funnel mapping software but some of its alternatives come with additional features that you might miss in the Funnelytics tool.  If you want to stick with some basic features, some Funnelytics alternatives come at a cheaper price. Try Funnelytics Free plan forever now.  

Understanding what the competition had to offer gave me a better idea of how awesome Funnelytics is. It helped me achieve more success by making my sales funnel work with exceptional efficiency.

Even if you’re an industry veteran, chances are that you’ll find some information on Funnelytics alternatives that you never knew about in this article.

About Funnelytics

Funnelytics software- best funnlytics alternatives

Launched in 2017, Funnelytics was created by a team with a Canadian, Mikael Dia, at the helm. They wanted to be the first to integrate the creation of funnels with marketing. 

Funnelytics is well-known for consistently having an edge over the competition. Mikael Dia achieved this with some unique features that I’ll explain to you.

Funnel Builder with a Graphical UI

Intuitiveness and simplicity are at the heart of Funnelytics. The interface is smooth. You can create sales funnels using various objects like pages, traffic sources, user activities, and actions.

If you’re like me and too lazy to build one yourself, don’t worry! Funnelytics lets you import templates that you can then manipulate to suit your needs.

Track Your Conversions

Funnelytics helped me pin-point everything that was both right and wrong with my sales funnel by giving me a comprehensive look at what leads to sales and leads. This gave me the confidence to remove elements that were not leading to conversions.

Profiles for Your Customers

Customer is king but if you have no clue about your king, your marketing may lack teeth. Funnelytics can give you details on your customers’ habits and locations in addition to information on where the sales funnel succeed and where it breaks down.

Client Account

Want to demonstrate results to your client in the most professional way possible? Funnelytics has an answer for that. Using a client account, you can give your client access to metrics that are relevant to them without revealing all your trade secrets.

So, let’s do a quick rewind. Funnelytics is the king of online analytics and it’s way ahead of the competition. Now you may be thinking, “then what is the point of this article”. I won’t blame you for such a thought, but hear me out. 

While Funnelytics is great at what it does, it can’t please everyone! A small-business with very basic requirements might find the $99 price tag of Funnelytics’ Pro Plan tough to swallow. Or you may want a tool that focuses on analytics rather than the creation of funnels. 

So let me broaden your view with the following 8 Best Funnelytics alternatives. Try them out, you may end up loving one more than Funnelytics.

8 Best Alternatives To Funnelytics In 2023

#1: Google Analytics 

Google Analytics- Best Funnelytics Alternatives

Google Analytics is a free programming as-a-administration web analytics item created, offered, and kept up by Google. The item’s beginnings lie in Google’s obtaining of Urchin, a web analytics item that stays in presence today; Urchin is an exceptional (paid) web analytics item that isn’t facilitated (SaaS) yet rather introduced by the client on the equipment based on their personal preference.

Google Analytics dominates at indicating guest conduct on the visit level, or, in other words, that it offers terrific checks of visits, guests, and finished functions (as arranged) for any date range.


  • It allows you to track websites and apps. 
  • Easy setup process. 
  • Easy to integrate with other Google products like Google Ads, Google Search Console, etc. 
  • Easy to create dashboard & customize reports. 
  • Ability to track internal search but it needs a bit of customization. 
  • Setup & track different types of Goals. 
  • Apart from this, it can track your website audience like demographic and geographic stats, devices, visits from social media platforms, and many other marketing campaigns.
  • And most important it’s all free, you get all your data without any cost


Google Analytics offers both free and paid versions but believes me, even the enterprise-level online retailers are using the free version with much success.

There is a small pitfall when you see the free version, though. When your traffic surpasses a certain threshold, GA starts to display results from a sample size taken from your store. But for me, this is again not a problem as sampling is a statistically proven method. You can still go for the free one. 

Pros and Cons


  • Easy to implement basic tracking 
  • Understand user behavior on your site
  • Measure online campaign performance
  • E-commerce
  • Measures the  site performance
  • Evaluate advertising or marketing effectiveness
  • Understand the audience and traffic


  • Complexity and interfering data in the correct way. 
  • There are so many organs and it would take time to clearly understand and differentiate each of them. 
  • Data privacy issues. 
  • Google also can use the data collected from your site.

#2: Looker

Looker - best funnelytics alternatives

If you’re only looking for Business Intelligence or Data Visualization Software, Looker might be overkill in terms of functionality and price. I think it’s best suited at this moment for smaller companies or departments that may not have the resources for a proper data warehouse/BI team.

Looker is very different from other Business Intelligence tools because they lack a data modeling layer. A person who knows SQL will need a couple of weeks to master LookML – Looker data modeling language. LookML makes changing data models a reliable process. The more people in your company, the more valuable Looker becomes.


  • Flexible for Business Intelligence. 
  • It offers incredible business visualization and analytical tools such as graphs, charts, tables, and single numbers.
  • Each analysis can be saved in a ‘Look’ and added to a dashboard for reporting purposes.
  • It provides scalability post-adoption and setup


Looker’s pricing is fairly standard, but it’s not cheap. It’s going to be around $3k – $3.5k per month depending on the number of users (10–25).

Pros and Cons


  • Storing and editing data models as files, instead of drag and drop
  • Version control for code
  • Option to experiment in a development environment before publishing changes to business users
  • Reuse SQL blocks instead of copy-paste for each new report
  • It can create and periodically update the data cache within the database in the form of Permanent Derived Tables. 
  • This significantly reduces query time and saves money


  • It won’t solve all of your data problems
  • Unable to teach the employees how to use data
  • Pricing is very high
  • It cannot give insights out of the box
  • Can’t focus team around primary analytical objectives
  • It won’t solve communication issues that are preventing you from building out your data stack

#3: Mixpanel

Mixpanel- alternatives to Funnelytics

Mixpanel is an analytics platform that focuses on measurement via firing events. It’s great for segmentation if the website you add it to has this data. It’s strong for mobile and websites where you are able/will be using PII (Personal Identifiable Information).

This is different from traditional analytics that starts with measuring sessions based on page views and will allow you to add events too. They have strict policies in the free version about using the PII of your visitors.


  • They offer A/B testing and predictive analytics. 
  • It can identify behaviors that correlate to high retention. 
  • It has an exceptionally well-designed interface. 
  • Its data collection API can handle user identity. 
  • Mixpanel offers a library that allows tracking events using a javascript function. 


Mixpanel’s pricing is expensive because they provide an integrated platform to collect, store, visualize, and query your data. If you can cobble together the right pieces in-house, you can best MixPanel’s prices by a big margin. It comes down to build-vs-buy decisions based on your organization. It’s pricing starts from $89.00 per month. 

Pros and Cons


  • You can track a large number of custom matrices. 
  • It can highly segment your audience. 
  • Mixpanel has more explicit requirements around sending in important events server-side
  • Mixpanel uses an “identify and track” model, where users are identified with traits, and all their events and the properties stored on those events are attached to that user. 
  • It provides a lot of value for funnels, retention, and other things.


  • You cannot segment your users by their engagement with your app.
  • Gets expensive quickly. 
  • There is a pseudo-workaround by pushing. properties to users when events occur, but it can be better. 
  • You’ll constantly run into a wall with the split between their Engagement and People tools. 

#4: Smartlook

Smartlook- best funnelytics alternatives

Smartlook is a recording analytical tool. With the help of the Smartlook tool, you can watch the story of a web user like a movie with Smartlook. Smartlook seamlessly combines event tracking, user behavior replay, and heatmap. Smartlook records everything and lets you filter events retrospectively plus you can share results with your team with a click of a button.

Smartlook integrates out of the box with products you use. Smartlook allows you to record your users and therefore identify what elements on your website are popular among visitors and which ones don’t drive enough/any attention.

And this may be just the beginning of investigating why your visitors or potential clients quit your website and don’t finalize their purchases, abandoning shopping carts. 


  • Advanced filtering – more than 30 filters at your disposal to analyze data on various levels
  • Recordings & sharing recordings with time stamps
  • Complete visitor journeys to identify potential bottlenecks and understand the process – you can also identify separate users via Smartlook API
  • Using events to filter recordings
  • Event statistics & event breakdown to understand every step of your users in your mobile app
  • Anomalies alert – you’re noticed immediately about sudden drops or possible errors


Smartlook is a costly analytical tool Smartlook starts with 25k i.e. $79.00 per month but it offers a free trial with an unlimited number of recordings.

Pros and Cons


  • Smartlook integrates seamlessly with many well-known platforms for building websites, including WordPress, Magento, Joomla, Drupal or Shopify, just to name a few
  • All recordings are available in one dashboard.
  • Smartlook also allows for generating heat maps, click maps, and traffic maps directly from the recordings.
  • It allows you to share links to users’ recordings with other people in your team so they can also investigate further
  • Smartlook allows for linking multiple sites to one Smartlook account and classify recordings via tags


  • Privacy issues with other countries are unclear
  • User heat maps are not so easy to use for unity apps
  • Less monthly sessions in the free trial.

#5: Adobe Analytics

Adobe analytics- funnelytics alternatives

If you’re in the market for an enterprise-level web analytics tool with loads of money to spend Adobe Analytics may be the tool you’re looking for. It’s designed for analyzing web sites with tens of millions of page views from all across the world. It works on Adobe servers so visualizing vast amounts of data won’t take more than a few seconds.

Adobe Analytics can also obtain data from anything that accesses the internet, even OTT platforms! 

From what I’ve seen, Adobe Analytics is the industry leader when it comes to using AI to automate tasks that you’ll have to do manually on other tools. The analysis is also in-depth. I was able to create custom reports for any period of my choice. It showed me everything I wanted to know about the views and clicks I got.


  • Adobe Analytics can collect data from any and every source you can think of to give you the most pristine analysis
  • Adobe Analytics process data on their own servers processing to provide real-time analysis of collected data saving you the hassle of inserting more code into your website.
  • The Segmentation IQ feature allowed me to find the most statistically important differences from huge volumes of data by using AI. 
  • Multiple rules and algorithmic-based methods to attribution gave me an analysis of customer behavior, providing the best model for me based on what my customers did on my website.
  • Adobe Analytics uses machine learning to go through huge volumes of data to immediately present factors that are affecting your business.
  • The Live Stream feature in Adobe Analytics can provide analysis within seconds of data collection.
  • Adobe Analytics gave me more storage and reports in their Data Warehouse. They also use feeds to provide reports as per my needs anytime I want.


Compared to Funnelytics, Adobe Analytics is a very different beast. This is also reflected in the pricing. While Funnelytics is available for $99, Adobe Analytics can cost anywhere between $30,000 and $150,000 depending on the features you want. So if you’re a small business, Adobe Analytics is not worth the trouble.

Pros and Cons


  • Analytics Workspace is a very handy self-service tool for analyzing and generating insights from clickstream data
  • Their anomaly detection can help you find bots or other unwanted elements that have crept into your website.
  • Since processing is done on their servers, I was able to save on server costs.


  • Adobe Analytics is not as popular as some other alternatives on this list but the amount of documentation available is quite low. You’ll have to constantly depend on their support to clear queries.
  • While there are some visualization modes, they were barebones when compared to what competitors offer
  • Logging in can be long and frustrating
  • Some reports can leave you puzzled. They are complicated with no option to customize.

#6: Amplitude Analytics

Amplitude analytics- best funnelytics alternatives

Amplitude offers diverse and powerful visualizations while letting you easily create in-tool dashboards. 

Behavioral Targeting can work wonders on maintaining good conversions. I used Amplitude Analytics on a B2B marketplace. All aspects of the tool, including the management of customers, were a breeze. 

Amplitude Engage can help you start campaigns based on user behavior. Amplitude also has a lot of integrations to choose from. These integrations automated various tasks and saved me a lot of time. 


  • Amplitude can analyze your entire funnel to provide data on various metrics that are highly detailed and flexible based on your needs
  • Amplitude can significantly improve the quality of its analytics by using machine learning to weed out irrelevant data.
  • Amplitude focuses on real-time delivery of information making the UI simpler and easier than most other offerings.
  • It has a host of certifications when it comes to the security of your data.
  • The platform is extremely stable and can process vast amounts of data at lightning-fast speeds.


In terms of pricing, Amplitude is very similar to Funnelytics. It offers a free Starter plan. The number of monthly events is limited to 10 million and many useful features are missing. The business will cost you $995 a month and allows up to 100 million monthly events. This is their best plan and ROI for a medium-sized enterprise should be good.

An Enterprise plan is also available if requested for monthly events of more than 10 billion.

Pros and Cons


  • Trends can make it easy to pinpoint issues when something is not working the way it should be.
  • Sharing of data is ridiculously easy, as easy as sharing a link. But top=notch security measures are also maintained when sharing.
  • Customer service is very proactive and documentation was vast and easy to understand.


  • Stability was poor at times. The interface tends to become unresponsive when processing large amounts of data.
  • When compared to other alternatives, the number of metrics available is quite low.
  • Alerts for various triggers are not the most dependable feature. 

#7: Heap

Heap- best alternative to funnelytics

Heap is a great analytical software. I feel that this is a great alternative to Funnelytics. It helps you to take actions smartly for your product. It captures every action that is performed by the user on your blog or website or a mobile application so that you can take action after analyzing all the data or interactions about your product. It is easier to use with a soft and simple user interface. Users do not need to be a technical expert to use this. It automatically captures and shows you the analytics just after installation.


Heap comes with many interesting features like Campaign Tracking, Real-time Analytics, Multiple product analytics, Data Capture, SQL, Graphs, Event Visualizer, Funnels, etc. Some features are available for free while others are paid features. Paid subscriptions come with a free trial. You can try free features and then select if this software is suitable for you.


It comes in two plan options; one is the free plan and the other one is a business plan. The business plan costs around 12,000 $ per year with all the free features and some additional unique paid features like two-factor authentications for extra safety, Custom Data Volume, and Data Governance.

Pros and Cons


  • Heap has extra flexibility than much different software because it lets you create events in some of the ways, from custom events dispatched through your website online to new events created after the reality of the usage of their easy GUI.
  • Flexible account plans make it smooth to get started, together with beneficent loose and startup plans. 
  • A filterable stay view helps you to see events as they arrive in, filtered through your events of choice.


  • Complex User Interface
  • A non-automatic and long process to create events.

#8: ClickFunnels

Clickfunnels- funnelytics alternative

ClickFunnels is an awesome alternative to Funnelytics. ClickFunnels is a sales funnel builder geared toward supporting organizations that sell, advertise, and at once supply products/offerings to customers. The platform makes those methods easy by giving customers pre-established funnel options supposed for a certain product/service.

Furthermore, the platform makes it easy for corporations to provide you with every advertising and sales funnel which incorporates primary factors to make sure a particularly visible pipeline of leads and deals.

Unlike conventional funnels, ClickFunnels might not pressure companies to waste their time doing web hosting, electronic mail responders, landing pages, and different back-breaking work. It might not strain companies to spend a massive portion of their money and time to create income funnels.

ClickFunnels gives a plethora of interactive gear that could assist customers in layout their internet site in addition to developing advertising funnels to get their target market engaged at the same time as driving sales.


  • Performance tracking for email
  • Text messaging
  • The online page editing tool
  • Support for multiple currencies
  • Add Ons integrations
  • Easy to use user interface
  • Website traffic and monitoring tool
  • Email schedulers
  • Marketing tool for emails
  • Drag and Drop feature for page building
  • Page designing
  • A/B Split Tests
  • Auto-respond for emails


ClickFunnels comes with a free trial which helps its users to try the features before they pay for them. This helps the users to trust the software company. It also offers two paid plans, one is the Startup and the other is the enterprise one. The startup plan comes with just 97$ per month and the enterprise plan comes with 297$ per month. I suggest you first go for a free trial and they select the paid plans which are best suitable for you.

Pros and Cons


  • It’s functions, just like the autoresponder, A/B testing of landing page variations, is awesome.
  • Great third-party integration
  • Focus on sales & sales in constructing funnels that
  • convert – Easy optimization & campaign management


  • It takes some time to set everything up – you need to
  • observe their email tutorials over 21 days and it is a bit technical.

FAQs On Funnelytics Alternatives:

✅ Where can I get recommendations and study greater about advertising for my business?

Every software has its own Facebook groups and blogs that can help you with why you need analytical software and why their software performs better than the other. There is a help center for all analytic tools that can help you with all your queries and confusions

🏆 Will my data remain secure and private while using this software?

I have personally checked the community and help section of these software and your data will be completely safe in their hands. You do not need to worry about your data, it will be completely safe in their hands.

⚡ How can I contact the support team?

Every of the tool comes with a different way for support. Some of the tools offer you support over email while some offer with both email and phone. Every of the software offers different help sections for their consumers and response time depends on your plan. Some take less than 24 hours in their premium plan while for others it can take up to 48 hours.

Conclusion: Best Funnelytics Alternatives Of 2023

Funnelytics is great analytical software but I will suggest you try the alternatives too. I feel that some features are available in alternative software but not in Funnelytics. Every user needs a different feature because everyone has different needs. 

Overall Funnelytics is great but it all depends on how you want to use it and what features you need. Sometimes we need basic features so we can try some alternatives which are either free or come with cheaper plans.

Graphical user interface plays an important role in using software and every user has their own graphical choice so sometimes some users will feel better while using the alternative software and sometimes some users will feel comfortable with the other ones. I feel comfortable while using google analytics while one of my friends was happy while using adobe analytics.

So, it is always better to check the alternative software and select the best suitable plan for you. I hope that this article will help you to select the best software that suits you.

Through this article, you will learn about Funnelytics Alternatives that can help boost your business no matter the size and transition phase your organization is in. Tune in as I discuss in detail the alternatives of Funnelytics that you can pick from to get ahead in the game today.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay.

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