The Essential Steps to Setting Up a Popular and Successful Blog

Whether you want some info like exercise workouts or as a consumer would you like to check the reliability of a product, or desirous of sharing your thoughts on any subject, one of the best media to depend for these activities today, is blogging. Since blogging has made an enormous impact on communication, the popularity of blogging concept is growing beyond the expectations.

Successful Blog

Blogging Essentials

There can be a lot of ways and sources to achieve the goal of successful blogging, but the most essential guidelines are:

  • A well written content, targeting towards the audience
  • Search Engine Optimization (popularly known as SEO) strategies
  • And last but not the least designing the blog


Keep it in your mind that the content is the heart of the blog, unless the content is good, unique, reliable, thoughtful and informative, the blog cannot thrive. The blog readers are looking for information, solution and may be some of them want to be entertained. The content should be able to draw the audience towards it like a magnet. While constantly updating the content is one of the main factors, the niche that you choose will play a great factor in getting huge number of guests for your blog. Interacting with blog visitors on their comments or questions of your blog is tremendously essential, so that the mass will know that you are always available and can be dependable. Show a picture of yourself on the blog, so that viewers will get a feeling that you are looking at them.


For example, a blog about “how to live a healthy life” may not get much popularity, when compared to a blog about “how to burn calories and eating right for a healthy life” and could subsequently get good audience. So in this case, you can find the difference between the two niches. Think, analyze, brainstorm your ideas for several times, and question yourself, who are all likely read my blog repeatedly? and for that what type of niche should I choose? is important. You can make the readers refer your blog with if you have a good niche.

Search Engine Optimization

Won’t you feel excited when your blog is displayed on the top of a search engine like Google? Yes of course, that sounds great, but how to achieve such phenomena? the answer is, use SEO techniques. By using SEO, you can get good traffic to your blog. So, to get links from authority search engines, you need to focus on knowing what is going on in SEO area. You can refer SEOJOURNAL, and also Google and BING webmaster tools blogs. You can also increase your SEO value by increasing the blog popularity in prominent social websites like Facebook or twitter. Inclusion of keywords is also very essential for SEO.

Designing Your Blog

While writing awesome content is heart of your blog, the design of your blog can be termed as eyes. A good designed blog is primarily easy to navigate and has a proper structure, which makes it look pretty. Then give a professional touch to the blog. Put up a catchy title, include pictures, select preferably light color themes and incorporate appropriate sub-links. Try to include visual content like images, graphics which will create a mark in the minds of viewers. Make sure that your blog is compatible with at least the popular web browsers like Chrome, Internet Explorer, Firefox or Opera.

Recommended Reading: How to Change Your Blog Design »

Final Words of Wisdom

Understand that it will take some time to ascertain your Web presence. Be prepared to wait and be patient. Set a few pieces of content readily in your hand, to post them at frequent intervals.

Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs, Megablogging, and He is successful online marketer & award winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publication as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 5+ yrs experience of in Digital Marketing field. Check out his portfolio( Find him on Twitter, & Facebook.

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