Deadline Funnel vs Thrive Ultimatum 2024: The Ultimate Comparison

You often see countdown timers, limited seats, or limited stock on products while shopping online. These are some excellent tactics to build urgency by showing the scarcity of products.

Are you a business owner looking for lead generation? 

Do you want to create market urgency for your products? 

Then, having a tool to do this specific job would be ideal.

Deadline Funnel

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Thrive Ultimatum

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Pricing $39/month $25/month
Best for

Deadline Funnel is a digital marketing tool that creates a feeling of urgency for prospective consumers. It enables customers to design countdown timers and realistic deadlines for marketing initiatives.

Thrive Ultimatum is a WordPress plugin that helps create scarcity marketing campaigns. It includes countdown timers, campaign templates, and triggers to improve conversion rates.

  • All-In-One Solution for Centralizing marketing Solutions
  • Built-in A/B testing
  • Cross-Device Tracking
  • Access to SpaceShift and Thrive Theme Builder plugin
  • Access to all Thrive Themes plugins
  • Conversion Tracking
  • Drag and Drop feature
  • Amazing Evergreen Campaigns
  • Different Pricing Plans
  • Powerful countdown timers
  • Mobile-Friendly templates
  • Lockdown features to access only specific users
  • No Integrated Tracking
  • No Options to save design
  • Does not integrate with many tools
  • Advanced features require more time to set up
Ease of Use

Deadline Funnel is really easy to use. It has a unique and easy-to-operate user interface.

Thrive Ultimatum has robust templates and pages that save time and are easy to set up.

Value For Money

The deadline funnel is pretty reasonable and costs less. It offers everything that you need to create scarcity-marketing evergreen campaigns.

Thrive Ultimatum is a good option and worth it if you are a Wordpress user. However, it lacks a monthly subscription.

Customer Support

The deadline funnel also offers documentation support for more detailed guides with email, ticketing, and phone support.

The staff that has been assigned to supporting customers is super friendly. But the only downside is that you can contact their support system through the web.

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These two tools are designed to help digital marketers and entrepreneurs create urgency campaigns on their websites, but they go about it differently.

In this blog post, I will compare the two tools side-by-side so that you can decide which one is right for your business.

Overview: Deadline Funnel vs Thrive Ultimatum 🤨

Feature Deadline Funnel Thrive Ultimatum
Pricing $39/month $25/month
Best For Digital Marketers, eCommerce Sellers, and Businesses selling products WordPress-hosted websites
Key Features
  • All-In-One Solution for Centralizing Marketing Solutions
  • Built-in A/B testing
  • Cross-Device Tracking
  • Access to SpaceShift and Thrive Theme Builder plugin
  • Access to all Thrive Themes plugins
  • Conversion Tracking
Ease of Use User-friendly with a unique and easy-to-operate interface Robust templates and pages that save time and are easy to set up
Customer Support Offers documentation support, email, ticketing, and phone support Friendly staff and support are available through the web only

Deadline Funnel Overview

Deadline Funnel is an email automation tool that helps businesses create campaign countdown timers. It’s easy to set up and use and works with all primary email marketing services, such as AWeber, MailChimp, Constant Contact, etc. It also integrates with most CRMs (customer relationship management services).

Deadline Funnel Homepage

The tool allows users to customize the look of their countdown timer by uploading custom images or using existing templates.

Users can also select from several “trigger actions,” such as launching a special offer when a specific time limit has been reached or sending automated emails at particular dates/times.

I have also shared the Deadline Funnel Review here, which you want to check out for more clarity on the Deadline Funnel.

Thrive Ultimatum Overview

 Thrive Ultimatum is another urgency-creating tool offering many of the same features as Deadline Funnel but with some added benefits.

For starters, it’s much easier to customize the look of the countdown timer because users can choose from over 100 professionally designed templates or build their own from scratch using the drag-and-drop editor.

Thrive Ultimatum Overview

Additionally, Thrive Ultimatum has built-in features such as split testing and social sharing options that allow users to get more out of their campaigns than ever before.

Also, unlike Deadline Funnel, which requires a third-party CRM integration, Thrive Ultimatum supports direct integration with popular email services like MailChimp and AWeber, so users don’t have to worry about setting up any additional accounts or software programs to get started. 


As Thrive Ultimatum needs a self-hosted WordPress website only for use, its utilization can be done up to a minimum level, and it can work better when you already have a WordPress plugin.

But when it comes to Deadline Funnel, you can use it on any landing page, and its features are also not limited. The clear winner here is Deadline Funnel, as it comes with a variety of advantages compared to Thrive Ultimatum.

Key Differences between Deadline Funnel & Thrive Ultimatum💡

Thrive Ultimatum features comparison

These products have significant differences, but they have a lot in common.

Thrive Ultimatum is a plugin for WordPress, while Deadline Funnel is a hosted solution.

This means you can use Deadline Funnel on any landing page you control. With Thrive Ultimatum, you must have a WordPress website that you host yourself.

For this comparison, I’ll assume that you have a self-hosted WordPress site and are looking for the best way to get subscribers to buy.

If you don’t have a WordPress site, you might be able to use Deadline Funnel.

Before we start comparing, let’s talk about some of the terms we’ll be using:

Campaign: The settings and countdown with a campaign, deadline, or promotion.

Visitor: A person who visits your website but does not subscribe or participate in your campaign.

Subscriber: Someone who has subscribed and entered a campaign. A prospect who is active is also called a “prospect.”

Timer or Countdown Timer: a display of numbers counting down in an email or on your website.

Pricing: Deadline Funnel vs Thrive Ultimatum💰

Deadline funnel Pricing Plans:

Deadline Funnel Pricing

  • Start — $49/month ($39/mo annually)
  • Create — $99/month ($79/mo annually)
  • Scale — $199/month($159/mo annually)

If you pay yearly, you’ll save 20%. I recommend using Deadline Funnel’s service once you have determined it is ideal for you.

The “Create” plan is the most popular since it removes Deadline Funnel branding from the countdown timer. Colors can also be customized.

With the “Start” plan, you can only run three campaigns simultaneously. That’s all you need to get started. Once you’ve started using Deadline Funnel, you can use it in many different sales funnels. You will surely upgrade to “Create,” which allows you to create unlimited campaigns.

However, the “Create” plan limits you to 10,000 leads per month. That’s plenty for most bloggers.

So, how do you select?

The main questions you should ask yourself are;

  • What is the number of campaigns you need right now?
  • This month, how many leads will you put into a campaign?
  • Are you interested in customizing the color and branding of your timers?
  • Is it necessary for you to remove the branding?
  • Would you like to use Deadline Funnel for your clients?

I chose the Start plan when I first started using Deadline Funnel.

In the future, when I need to run more campaigns simultaneously, I will upgrade to the Create plan.

Even though I think it’s nice, customized branding isn’t necessary for a successful campaign.

Do not purchase the most expensive plan if you do not need it immediately.

Thrive Ultimatum Pricing Plan:

Thrive Ultimatum has two pricing options- Yearly and Quarterly. 

For better value, you can subscribe to the Thrive Suite, which costs $299/year, whereas the quarter plan costs $149 for a quarter.

Thrive Suite pricing plans

Other plugins in the suite include:

  • Thrive Leads – Test, deploy, and optimize opt-in forms.
  • Thrive Ovation – Automatically collect testimonials.
  • Thrive Architect – Create custom page layouts and landing pages.
  • Thrive Optimize – Conduct split tests on landing pages with Thrive Architect (add-on).
  • Thrive Quiz Builder – Drive traffic and subscribers to your social media pages with viral quizzes.

These are some of my favorites, but there are a lot more.

Using all products on up to five websites is free, and you get unlimited updates and support. If you have clients, you can obtain an agency license.

Getting a license may seem unnecessary if you plan to use only one tool, but even for a single tool, it would be cheaper than a comparable cloud-based tool. This is especially true given the importance of traffic, leads, and conversions.


In my opinion, Deadline Funnel is the winner here as it offers monthly plans, so there is no restriction or risk of paying a considerable amount and regretting spending if we stop using it in the midterm.

Therefore, I prefer Deadline Funnel over Thrive ultimatum. Another good thing about it is that more exciting features are added as the plans and pricing increase. So, the clear winner is Deadline Funnel.

Where Is The Timer Displayed?

Both products allow you to place a timer virtually anywhere on your website, whether it’s a sticky bar at the top or bottom of the page, within a post, or in the widget area.

Whether you desire a timer on a sales page or every page of your website, both products can accommodate your needs.

You can also determine which pages appear before, during, and after the duration of a campaign.

Thrive Ultimatum

You have complete control over which pages the timer is displayed on with Thrive Ultimatum.

You can display content based on Categories (e.g., /products/), Tags, Page Templates (Landing Page), All Posts, the Home page, the 404 page, and virtually anywhere else. Thrive Ultimatum has elevated the situation to a higher level.

There’s no need to copy and paste URLs. No code fragments are present. Check a few boxes, and the timers will appear precisely where you want them.

Deadline Funnel

Deadline Funnel enables you to specify which pages contain the timer.

For this, you must copy and paste the URL for each page where the element appears.

The primary feature is the ability to display a timer in emails. With 24 hours remaining, you could send a “Last Chance” email, for instance. In addition, the subscriber will see the timer counting down in the email.

Webpage & Website Location Thrive Ultimatum Deadline Funnel
In line with your content ✔️ ✔️
Blog posts in specific categories or tags without copying/pasting every URL ✔️ ✖️
Hide the timer until a certain number of days remaining. ✖️ ✔️
Sticky bars in the header and footer on the same page ✔️ ✖️
The entire website without copying/pasting every URL ✔️ ✖️
Animated timer in email ✖️ ✔️
Sticky bar in the footer ✔️ ✔️

Different Campaign Types for Different Situations

Depending on the situation, there are different types of campaigns:

  • Fixed date:  begins and ends on a specific date
  • Evergreen: begins when a visitor subscribes, clicks a link, etc.
  • Recurring: occurs regularly
  • Quick: occurs when someone lands on a page and lasts a few seconds

Both products have an option for a fixed-date campaign and an evergreen campaign. The other products do not have a campaign.

You can add a timer to your website. Can you tell me when it starts? Can you tell me how it ends? It does not inspire much urgency to have it run forever.

When the timer begins and ends, you must be able to control it.

The first thing we’ll do is explain the campaigns both products support.

Fixed Date Campaign

People tend to buy more from the end of November to the end of December, which is the holiday season. You could make an offer from December 1 to December 15 with a fixed-date campaign.

There is a fixed-date campaign type in both Thrive Ultimatum and Deadline Funnel. The timer begins on a particular day and stops on another. This is how a countdown timer works at its most basic level.

Let’s move on to something more dynamic.: evergreen campaigns.

Evergreen Campaign

An evergreen campaign involves setting up an email autoresponder with a time-sensitive offer. Each subscriber has the same amount of time to take advantage of the offer, whether they do so today, next week, or next month.

Both products can lock down an evergreen campaign because the scarcity must be accurate and genuine. Locking it down prevents individuals from resetting the timer and cheating the system.

After the timer expires, the subscriber cannot view the same offer on the same sales page. Instead, he is presented with a web page stating that the request has expired.

Imagine a subscriber sharing the link to the product’s sales page with a friend. A new visitor will see the opt-in page rather than the sales page.

The visitor can then subscribe and enter the evergreen campaign according to schedule. In lockdown mode, only campaign-enrolled subscribers can access the sales page.

You can select which web pages will be displayed before the campaign begins, during the campaign, and after the timer expires.

Recurring Campaign

A recurring campaign repeats according to a predetermined schedule. For instance, you could have a deal at the end of each month or annual seasonal sales.

You can easily create recurring campaigns in Thrive Ultimatum and specify the campaign’s duration, frequency, and repeatability (indefinitely or for a limited number of cycles).

Deadline Funnel does not provide options for recurring campaigns.

Quick Campaign

A quick campaign begins as soon as a visitor reaches a page and lasts only briefly. It can be used, for instance, for limited-time offers.

A “quick” campaign type in Deadline Funnel allows you to specify its duration in minutes. Similar functionality is available with Thrive Ultimatum, but the minimum campaign duration is one day.

Evergreen Campaigns and Email Integration

Email automation is required for evergreen marketing campaigns. Yet Deadline Funnel and Thrive Ultimatum are standalone products, with access to Thrive Ultimatum requiring the purchase of Thrive Suite, the entire ecosystem of Thrive Themes products.

Deadline Funnel is a timer application that integrates with email marketing service providers. You must copy and paste code fragments for each opt-in form for email integration.

Thrive Themes has decided to develop a collection of products. Each product excels at a single function. Thrive Ultimatum is a timer-specific campaign tool.

If you intend to use email integration, Thrive Leads is highly recommended. The two products are designed for interoperability. This allows you to create timer campaigns with a single click and without copying and pasting code. (Thrive Leads is also offered as part of Thrive Suite.)

There is a notable cost difference between Thrive Leads and the other plugins and themes included in the Thrive Suite.

Thrive Ultimatum

Unique to Thrive Ultimatum is the ability to set up recurring campaigns.

For instance, you could create a campaign that runs for five days beginning on the first of every month. You might repeat daily, weekly, monthly, or annually.

With Thrive Leads, you can quickly activate a specific campaign when a visitor subscribes to a relevant opt-in.

Additionally, you can link campaigns together. So if a subscriber buys a product, the product campaign ends, and you could have it trigger an add-on or advanced-level product campaign.

You can specify the beginning and ending dates and the ending hour. The time zone can also be set to be the same for all campaigns.

Deadline Funnel

Deadline Funnel does not support the configuration of recurring campaigns.

There is also no straightforward way to link campaigns together. However, you could create a product campaign and a separate upsell campaign. This lets you display an upsell timer for a few minutes to generate a sense of urgency. According to Deadline Funnel, this is a “Quick Deadline.”

Another feature of Deadline Funnel is the ability to specify the exact minute the timer will expire.

It also allows you to set the time zone for each campaign individually.

Types of Campaign Deadline Funnel Thrive Ultimatum
Quick ✔️ ✖️
Fixed-Date ✔️ ✔️
Evergreen ✔️ ✔️
Recurring  ✖️ ✔️

Design & Customization – Controlling the Look and Feel

As we have seen, you can control the timer’s location and duration. The third and final component is its appearance. What if you desire a time that complements your website and brand? What about the information displayed next to the timer?

Design and customization come into play at this point. Both products include mobile-responsive timers and pre-designed templates that allow you to change the color of the timer’s digits.

Thrive Ultimatum

Thrive Ultimatum permits the placement of multiple timer designs on the same page—something more subtle near the center, with a larger, more obvious design near the purchase button.

You can even save your timer designs. This allows you to duplicate previous designs to save time.

Using the plugin’s full-featured Drag-and-Drop visual editor, you can even place a button next to the timer to display a call-to-action.

Start from scratch or customize one of the numerous available templates. The visual editor enables the creation of any timer in minutes without coding.

Close to the conclusion of the campaign, you can increase the urgency. With Thrive Ultimatum, you can customize the timer display based on the remaining time.

Therefore, with seven days remaining, it may be a boring design. Then, with two days remaining, you highlight it in red.

Deadline Funnel

Deadline Funnel comes with 10 pre-made timers, and you can change the details of each one. The color wheel lets you change the color of the timer’s numbers to any color you want.

You can also change the text that shows up next to the timer. Or, you can change the look of the text by using different fonts, sizes, and colors.

Design & Customization Deadline Funnel Thrive Ultimatum
Mobile responsive ✔️ ✔️
Save template designs for future use. ✖️ ✔️
Change the text next to the timer ✔️ ✔️
Change the “days, hours, minutes, seconds” text. ✔️ ✔️
Change timer digit colors ✔️ ✔️
Precise timer color customization via CSS ✖️ ✔️
Drag-and-Drop visual editor ✖️ ✔️
Create a call-to-action button next to the timer. ✖️ ✔️
Display a specific timer depending on how much time is remaining. ✖️ ✔️

Who can benefit the most from Thrive Ultimatum?

Thrive Ultimatum has something for every kind of WordPress website owner, with different levels of involvement.

Thrive Ultimatum’s basic set-up options are easy to use and, with a few tweaks, are almost ready to go for casual bloggers like me who don’t have much time but still want to provide their readers with the best offers and events.

Every part of the plugin can help site owners who have been around for a while and have more specific needs. With some patience and planning, the Advanced Evergreen campaigns would really shine here.

Who is Deadline Funnel perfect for?

It could be useful to any business with a website;

  • There’s a special on the menu at the coffee shop around the corner for only X more days.
  • Booking a session with a fitness coach will provide you with a personal food plan.
  • As a bonus this month, a supplement webshop is offering a free online course.

Although not every company will benefit from Deadline Funnel in the same way.

Companies that sell digital products, such as online courses, could greatly benefit from evergreen deadlines;

You offer an incredible deal that is valid for 30 minutes on the confirmation page for a visitor who just joined your email list.

Your 3-day limited-time offer is pitched during an (automated) webinar.

Once you have completed a free email course, you can pitch a product with some bonuses that expire after a certain amount of time.

The possibilities are endless!

Thrive Ultimatum vs Deadline Funnel

Thrive Ultimatum Features

Here are the key features of Thrive Ultimatum summarized in bullet points:

Unlimited Campaigns:

  • It allows you to make as many ads as you want on your website.
  • It lets you run various campaigns simultaneously so that you can make the most of your sales opportunities.

Upsell Capability:

  • Allows time-limited offers to be used to promote more goods.
  • Encourages customers to buy the original goods and the upsell before the deadline.

No URL Copy-Paste Required:

  • Interface that is easy to use, even for people who aren’t tech-savvy.
  • You don’t need to know how to code; settings are set up with checkboxes and easy options.

Bulletproof Tracking:

  • It ensures users who try to change their device settings can’t get time-limited deals.
  • It shows deals that have ended or are coming up to keep things honest.

Time-Bound Offers for Affiliates:

  • Helps with affiliate marketing by sending time-limited deals to affiliates via email.
  • Motivates affiliates and increases sales quickly.

Deadline Funnel Features

Run Evergreen Funnel:

  • Perfect for “new subscribers” to get them to buy products.
  • Sends out an email reminder that the deal will end in a certain amount of time, which leads to a lot of sales.
  • Allows new users who are sent to landing pages through the funnel to set their timers.

Integrate with Email Marketing Service Provider:

Different email marketing tools, like MailChimp, Drip, ConvertKit, InfusionSoft, ActiveCampaign, Outraport, and Hubspot, can be used with no problems. This keeps business running smoothly.

Shopify Integrations:

  • Available in paid plans, it works with Shopify + ActiveCampaign and Shopify ConvertKit, among other things.
  • Each user gets a code that is only good for a certain time.

Track Revenue:

  • Tracks projects’ return on investment (ROI) in detail.
  • Aids in making well-informed decisions about the campaign’s progress.

Customizable Campaigns:

  • Offers choices for customizing campaigns so that they fit with specific business needs.
  • The deadline offer box has the business logo and a headshot, and the color palettes can be changed.

Pros and Cons: Deadline Funnel vs Thrive Ultimatum

Deadline Funnel Pros

  • It helps you create evergreen campaigns with deadlines and allows you to keep them going as long as you want them to be run.
  • Quick campaigns can also be featured in which the timer can be set for a fraction of a minute, readily involving the use of triggers as soon as someone visits the page.
  • It has integrations with many important CRM platforms such as InfusionSoft, WordPress, Paypal, Ontraport, and many more.
  • You can also control which pages the timer should appear on.
  • You can also make changes to your timer’s looks, as there are many templates.
  • The most unexpected and additional feature is that it allows you to add timers to emails. It also makes it easy to create automated emails and much more.

Deadline Funnel Cons

  • It does not have such a noticeable disadvantage. The only one that exists is it does not have any specific time color customized with CSS.

Thrive Ultimatum Pros

  • Thrive Ultimatum has many easy drag-and-drop designs.
  • Its design types are versatile.
  • It has powerful countdown timers.
  • Its lockdown feature is very exclusive.
  • Thrive Ultimatum has unique design states that depend on the time left on timers.
  • It has many more functionalities compared to other plugins.
  • Thrive Ultimatum is mobile-friendly.
  • It is easily customizable.

Thrive Ultimatum Cons

  • It does not integrate with many tools, so sometimes, it becomes more hectic to use it.
  • It takes time to set up advanced features of Thrive Ultimatum

Deadline Funnel Testimonial:

Deadline Funnel user reviews

Thrive Ultimatum Testimonials:

Conclusion: Deadline Funnel vs Thrive Ultimatum 2024

If you have a WordPress website, Thrive Ultimatum is the better choice. It costs $19 per month, which includes Ultimatum and all other Thrive products for WordPress.

It’s affordable and has 90% of the features of Deadline Funnel. I strongly recommend Thrive Ultimatum for your WordPress site.

If you have a non-WordPress website, you can choose Deadline Funnel. It works with any CMS, including Shopify and Samcart. It caters to all your needs but is more expensive than ThriveCart Ultimatum.

So, the decision is yours based on the type of website you have and your budget.


🙋‍♂️Why should you use Deadline Funnel?

It is common to ask why. Well, it creates landing pages and adds countdown timers for you that help you gather information on potential clients.

🤨Does Deadline Funnel provide free trial?

Well, The best landing page builder-Deadline Funnel offers you a free trial.

🤷‍♀️Does Thrive Ultimatum provide timers in Email?

Thrive Ultimatum is a WordPress plugin, and it does not offer as many integrations as you would like. Hence, Timers are not provided in the email.

👉Will Deadline Funnel integrate with my existing marketing apps?

Yes! Deadline Funnel integrates with almost every website, email, checkout, and online course platform.

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Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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