The online gambling industry has been booming recently and there are predictions that its size will double in the upcoming years.
In an increasingly competitive field, gambling websites come into the spotlight, as many of the players decide where they are going to spend their time based on the website features they have available.
That’s why online casinos need to make sure they check off all of the boxes for a great, user-friendly website.
In this post, I will examine 4 features every gambling website should have and why they are so important to the actors in this industry.
Mobile-Friendly Website Features
As is true for any website out there, having good mobile optimization is essential for online gambling businesses.
Some online casinos have downloadable apps that make it easier for players to access them and play anytime and anywhere.
To prevent players who access the mobile version of the site from becoming annoyed by poor load times, the site must load rapidly on mobile devices.
There are several ways gambling companies can optimize the mobile browser experience.
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First, they have to be sure that their theme is compatible with the mobile version, as some of them are not functional on mobile devices.
By having the right kind of theme you will be able to provide a better experience for the players, but we will get to that a bit later.
Secondly, online casinos should map out their customer journey and take simple actions at certain points in it through multiple devices.
People are less likely to read large chunks of text and fill out long forms through a mobile device, so website designers and the marketing team have to provide information about the website in a simple and easy-readable manner.
Appealing Design
Very important in attracting customers to the online casino website is for it to have an appealing design.
There are many techniques that graphic designers implement when it comes to web design to make it more appealing to users.
Having an intuitive design naturally guides the players through the website structure and the easier it is for them, the more likely it is they will stay and play.
This applies to game filters, menus, and betting options, among other website features. One common technique that web designers use with online casinos is having a dark color in the background.
Casino games are usually designed with colorful symbols and flashy lights, so having a dark background puts even more focus on the game.
The same approach can be applied to bonus banners. They will usually show a striking image that makes an impression with a dark background around it in order to grab the user’s attention.
Another one is placing elements in places where users are expecting to find them.
Action buttons like the ones for registration or placing a bet should always be intuitive to find, as these buttons are the ones that bring conversions to online gambling companies.
For example, registration buttons are usually put in the top right part of the website layout, so that is where the user with the intention to register will look first.
Security
Online gambling websites are one of the most targeted digital environments because of the large number of transactions that take place every day.
Furthermore, these websites handle sensitive payment data that hackers would love to get their hands on.
That is why good security is one of the most important website features for online gambling companies.
One of the main ways online casinos can check if their players are safe is to run regular audits by outside companies specialized in finding potential security breaches.
Cybersecurity companies usually run simulations in which they try to hack the website of their client to properly assess how protected their data is.
Online casinos need to regularly check if their websites are well protected, as reduced security can lead to reduced trust in their players.
Encryption is the most classic way to protect customer data. The best online casinos protect the data from their clients with the best encryption technologies.
This means that all the payment information that is stored on the server is encrypted so nobody without the description key can gain access to it.
So even if the hackers gain access to the data, they won’t be able to read it without the encryption key.
FAQ/ Customer support
A feature that is often overlooked is the frequently asked questions section. A thorough FAQ section must be available on an online casino website to assist new players who are looking for
information. Online gambling can be at times very confusing, so it is important to have an area of the website where players can find answers to frequent issues.
Not only does this section help the players, but it also gives an opportunity for more optimization for the website through keywords.
Many website builders have plugins that help with FAQ and customer support sections.
It is imperative that players are able to easily find these sections if they have questions, especially because of the large number of transactions, and terms and conditions of placing an online bet.
For example, certain bonuses are awarded to players only after they fulfill requirements, so players that don’t read the terms and conditions might become angry and unsatisfied with the online casino.
That’s why having easily accessible customer service is greatly beneficial as they can explain what is actually happening and help players get a clear sense of their betting.
In conclusion, there are four key website features that every gambling site should have.
It needs to be mobile-friendly, as many of the players today are playing on their portable devices, so mobile optimization is very important.
The user interface needs to be visually appealing and intuitive enough so players can navigate through the website without problems.
The website also needs to be thoroughly secured, as a large number of transactions makes online casinos a big target for hackers.
Finally, these websites need to have a good FAQ and customer support section, as players often have a variety of questions regarding their bets and deserve to feel like online casinos look after them.
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